MajorsSep 23, 2025
Ames Watson Completes $140M Acquisition of Claire’sMajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in Texas
Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
Deutsch & Deutsch shared this image to the Facebook page for its Laredo, Texas, store on Thursday afternoon, writing, “Big news! We at Deutsch & Deutsch are very excited to be partnering with Watches of Switzerland Group!” Watches of Switzerland Group announced Thursday morning that it was acquiring an 88 percent stake in the family-owned retailer. (Photo courtesy of Deutsch & Deutsch Laredo’s Facebook page)
Leicester, U.K.—The Watches of Switzerland Group has acquired another family-owned independent jeweler with multiple stores.
On Thursday, the company announced that it has purchased 88 percent of Deutsch & Deutsch, with the option to buy the remaining share capital.
Deutsch & Deutsch is a Texas-based, family-owned chain of four jewelry stores with roots dating back to the 1920s.
It is a Rolex-anchored retailer that also sells Tudor, Breitling, Omega, and TAG Heuer watches, among others.
Its jewelry brands include Tacori, John Hardy, and Roberto Coin. Watches of Switzerland Group owns the U.S. arm of Roberto Coin, which it acquired in 2024.
Deutsch & Deutsch’s stores are in El Paso, Laredo, McAllen, and Victoria, Texas and, according to Watches of Switzerland Group, generated combined revenue of $67 million in the fiscal year ended Dec. 31.
Watches of Switzerland Group said the stores will continue to operate under the Deutsch & Deutsch name reflecting “the local strength of the brand as it approaches its centenary.”
According to a history of the retailer shared on the “Life As We Know It” podcast, Aladar Deutsch, who immigrated to the United States from Hungary during World War I, opened the perfume shop that eventually became Deutsch & Deutsch in Nuevo Laredo, Mexico, in 1929.
Watches of Switzerland Group said the retailer’s current leaders, Tad and Aladar “Ito” Deutsch, two of Aladar’s grandsons, will remain with the business and “continue to play a key role.”
Messages left Thursday afternoon with Tad at the Laredo store and Aladar at the McAllen store went unreturned.
The jeweler announced the acquisition Thursday afternoon on Facebook and Instagram, writing, “This partnership marks an incredible new chapter in our 100 years of operation and reflects the continued growth and evolution of our company.
“We are honored to align with a global leader in luxury retail and are looking forward to a successful and prosperous future with our new partners as we continue to serve our community with excellence.”
Watches of Switzerland Group also noted that two of the retailer’s stores recently underwent “significant” renovations and additions, and similar upgrades are planned for the other two stores.
Related stories will be right here …
On Thursday, the company announced that it has purchased 88 percent of Deutsch & Deutsch, with the option to buy the remaining share capital.
Deutsch & Deutsch is a Texas-based, family-owned chain of four jewelry stores with roots dating back to the 1920s.
It is a Rolex-anchored retailer that also sells Tudor, Breitling, Omega, and TAG Heuer watches, among others.
Its jewelry brands include Tacori, John Hardy, and Roberto Coin. Watches of Switzerland Group owns the U.S. arm of Roberto Coin, which it acquired in 2024.
Deutsch & Deutsch’s stores are in El Paso, Laredo, McAllen, and Victoria, Texas and, according to Watches of Switzerland Group, generated combined revenue of $67 million in the fiscal year ended Dec. 31.
Watches of Switzerland Group said the stores will continue to operate under the Deutsch & Deutsch name reflecting “the local strength of the brand as it approaches its centenary.”
According to a history of the retailer shared on the “Life As We Know It” podcast, Aladar Deutsch, who immigrated to the United States from Hungary during World War I, opened the perfume shop that eventually became Deutsch & Deutsch in Nuevo Laredo, Mexico, in 1929.
Watches of Switzerland Group said the retailer’s current leaders, Tad and Aladar “Ito” Deutsch, two of Aladar’s grandsons, will remain with the business and “continue to play a key role.”
Messages left Thursday afternoon with Tad at the Laredo store and Aladar at the McAllen store went unreturned.
The jeweler announced the acquisition Thursday afternoon on Facebook and Instagram, writing, “This partnership marks an incredible new chapter in our 100 years of operation and reflects the continued growth and evolution of our company.
“We are honored to align with a global leader in luxury retail and are looking forward to a successful and prosperous future with our new partners as we continue to serve our community with excellence.”
Watches of Switzerland Group also noted that two of the retailer’s stores recently underwent “significant” renovations and additions, and similar upgrades are planned for the other two stores.
Following the addition of the four Deutsch & Deutsch stores, Watches of Switzerland now has 25 Rolex-anchored showrooms in the United States.
The company operates Watches of Switzerland-branded stores, as well as Mayors and three Betteridge stores.
Watches of Switzerland Group also owns pre-owned watch retailer Analog Shift and watch news source Hodinkee, which it bought in 2024.
Watches of Switzerland Group CEO Brian Duffy said, “We have admired Deutsch & Deutsch for many years and see this value-accretive acquisition as an excellent complement to our existing U.S. showroom network, strengthening our leading position in the luxury watch and jewelry market in the U.S.
“We look forward to combining Deutsch & Deutsch's local expertise with the strengths of the Watches of Switzerland Group as we continue to grow our presence in this key market.”
Editors' Picks
Sponsored by
More on Majors
The Latest
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby'sThe recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine PowerShe wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken BathroomsCouture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
GradingJun 17, 2026
SSEF Issues Warning on Refilled EmeraldsThe lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.
Weekly QuizJun 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88 The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive DirectorMarianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas FlagshipThe revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired WatchThe special-edition piece marks the 140th anniversary of the iconic beverage brand.
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are TrendingHere are 13 small charms to inspire your layered looks this summer.
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of LoveOur Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation StudioMarie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
