MajorsSep 23, 2025
Ames Watson Completes $140M Acquisition of Claire’sMajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in Texas
Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
Deutsch & Deutsch shared this image to the Facebook page for its Laredo, Texas, store on Thursday afternoon, writing, “Big news! We at Deutsch & Deutsch are very excited to be partnering with Watches of Switzerland Group!” Watches of Switzerland Group announced Thursday morning that it was acquiring an 88 percent stake in the family-owned retailer. (Photo courtesy of Deutsch & Deutsch Laredo’s Facebook page)
Leicester, U.K.—The Watches of Switzerland Group has acquired another family-owned independent jeweler with multiple stores.
On Thursday, the company announced that it has purchased 88 percent of Deutsch & Deutsch, with the option to buy the remaining share capital.
Deutsch & Deutsch is a Texas-based, family-owned chain of four jewelry stores with roots dating back to the 1920s.
It is a Rolex-anchored retailer that also sells Tudor, Breitling, Omega, and TAG Heuer watches, among others.
Its jewelry brands include Tacori, John Hardy, and Roberto Coin. Watches of Switzerland Group owns the U.S. arm of Roberto Coin, which it acquired in 2024.
Deutsch & Deutsch’s stores are in El Paso, Laredo, McAllen, and Victoria, Texas and, according to Watches of Switzerland Group, generated combined revenue of $67 million in the fiscal year ended Dec. 31.
Watches of Switzerland Group said the stores will continue to operate under the Deutsch & Deutsch name reflecting “the local strength of the brand as it approaches its centenary.”
According to a history of the retailer shared on the “Life As We Know It” podcast, Aladar Deutsch, who immigrated to the United States from Hungary during World War I, opened the perfume shop that eventually became Deutsch & Deutsch in Nuevo Laredo, Mexico, in 1929.
Watches of Switzerland Group said the retailer’s current leaders, Tad and Aladar “Ito” Deutsch, two of Aladar’s grandsons, will remain with the business and “continue to play a key role.”
Messages left Thursday afternoon with Tad at the Laredo store and Aladar at the McAllen store went unreturned.
The jeweler announced the acquisition Thursday afternoon on Facebook and Instagram, writing, “This partnership marks an incredible new chapter in our 100 years of operation and reflects the continued growth and evolution of our company.
“We are honored to align with a global leader in luxury retail and are looking forward to a successful and prosperous future with our new partners as we continue to serve our community with excellence.”
Watches of Switzerland Group also noted that two of the retailer’s stores recently underwent “significant” renovations and additions, and similar upgrades are planned for the other two stores.
Related stories will be right here …
On Thursday, the company announced that it has purchased 88 percent of Deutsch & Deutsch, with the option to buy the remaining share capital.
Deutsch & Deutsch is a Texas-based, family-owned chain of four jewelry stores with roots dating back to the 1920s.
It is a Rolex-anchored retailer that also sells Tudor, Breitling, Omega, and TAG Heuer watches, among others.
Its jewelry brands include Tacori, John Hardy, and Roberto Coin. Watches of Switzerland Group owns the U.S. arm of Roberto Coin, which it acquired in 2024.
Deutsch & Deutsch’s stores are in El Paso, Laredo, McAllen, and Victoria, Texas and, according to Watches of Switzerland Group, generated combined revenue of $67 million in the fiscal year ended Dec. 31.
Watches of Switzerland Group said the stores will continue to operate under the Deutsch & Deutsch name reflecting “the local strength of the brand as it approaches its centenary.”
According to a history of the retailer shared on the “Life As We Know It” podcast, Aladar Deutsch, who immigrated to the United States from Hungary during World War I, opened the perfume shop that eventually became Deutsch & Deutsch in Nuevo Laredo, Mexico, in 1929.
Watches of Switzerland Group said the retailer’s current leaders, Tad and Aladar “Ito” Deutsch, two of Aladar’s grandsons, will remain with the business and “continue to play a key role.”
Messages left Thursday afternoon with Tad at the Laredo store and Aladar at the McAllen store went unreturned.
The jeweler announced the acquisition Thursday afternoon on Facebook and Instagram, writing, “This partnership marks an incredible new chapter in our 100 years of operation and reflects the continued growth and evolution of our company.
“We are honored to align with a global leader in luxury retail and are looking forward to a successful and prosperous future with our new partners as we continue to serve our community with excellence.”
Watches of Switzerland Group also noted that two of the retailer’s stores recently underwent “significant” renovations and additions, and similar upgrades are planned for the other two stores.
Following the addition of the four Deutsch & Deutsch stores, Watches of Switzerland now has 25 Rolex-anchored showrooms in the United States.
The company operates Watches of Switzerland-branded stores, as well as Mayors and three Betteridge stores.
Watches of Switzerland Group also owns pre-owned watch retailer Analog Shift and watch news source Hodinkee, which it bought in 2024.
Watches of Switzerland Group CEO Brian Duffy said, “We have admired Deutsch & Deutsch for many years and see this value-accretive acquisition as an excellent complement to our existing U.S. showroom network, strengthening our leading position in the luxury watch and jewelry market in the U.S.
“We look forward to combining Deutsch & Deutsch's local expertise with the strengths of the Watches of Switzerland Group as we continue to grow our presence in this key market.”
Editors' Picks
Sponsored by
More on Majors
The Latest
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data ShowsFive of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.
TrendsSep 25, 2026
A Peek at Taylor Swift’s Game-Day DiamondsThe artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be TakingJSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.
Weekly QuizSep 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry AuctionThe fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
TrendsSep 24, 2026
This New Jewelry Book Decodes the Secret Meaning in Victorian Jewelry“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.
Lab-GrownSep 24, 2026
Kira Jewels Opens B2B E-Commerce Portal for Lab-Grown Diamond Jewelry KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.
TrendsSep 23, 2026
Holiday Diamond Jewelry Trends: Layered Looks, PersonalizationThis holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.
IndependentsSep 23, 2026
This Milwaukee-Area Jeweler Is Serving the 7CsPaul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.
Events & AwardsSep 23, 2026
Tiffany & Co. Exhibition Opening at Arkansas Museum The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.
CollectionsSep 23, 2026
Pucker Up for Pandora’s New Pat McGrath Jewelry CollabThe jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.
IndependentsSep 23, 2026
Texas Jewelers Association to Celebrate 120th AnniversaryThe association will mark the milestone at its convention next month.
IndependentsSep 23, 2026
Sissy’s Log Cabin’s ‘Back to School and Bling’ Event ReturnsThe jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.
MajorsSep 22, 2026
Foundrae’s Lawsuit Against Pandora Can Continue, Court RulesA federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.
ColumnistsSep 22, 2026
Peter Smith: Our Struggle With Emotional SellingPeople aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.
IndependentsSep 22, 2026
Constance Polamalu Named to '40 Under 40' ListThe Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.
GradingSep 22, 2026
GCAL by Sarine Opens New Lab in MumbaiThe facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.
Events & AwardsSep 22, 2026
NYCJAOS Returns for Autumn EditionThe four-day show is slated for Nov. 19-22 at the Metropolitan Pavilion in New York City’s Chelsea neighborhood.
AuctionsSep 21, 2026
Ultra-Rare Cartier Cheich Watch Sells for $3.4M Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.
MajorsSep 21, 2026
Longtime Industry Executive Pamela Bernstein-Gulla to RetireBernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.
IndependentsSep 21, 2026
Bhindi Jewelers Moves Into New, Larger California StoreThe relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.
