Policies & IssuesJul 07, 2025
Higher Tariffs Set to Take Effect Aug. 1, Officials SayThe announcement comes just as the 90-day freeze on the “reciprocal” tariffs nears its end, giving countries more time to negotiate.
Brought to you by
ALROSA's True Colors
Today, there are few deposits in the world with reserves of natural color diamonds.
Brought To You By ALROSA
Did you know that for every 10,000 carats of mined gem-quality diamonds, there is only one natural color diamond found? This fact explains their higher value compared to regular ones. Since 2011, there has been a sharp increase in sales of fancy diamonds at auctions.
The growth in demand is primarily because there are almost no new deposits across the world, and natural color diamonds are becoming very rare. The gradual depletion of existing diamond mines will likely further reduce the natural color diamonds volumes in the market and, accordingly, may lead to an increase in their price.
Today, there are few deposits in the world with reserves of natural color diamonds. Several of them are located in Yakutia, the Russian region with harsh climate conditions. The Russian companuy ALROSA mines about 7,000 carats of natural color diamonds per year.
Moreover, this is one of two diamond mining companies in the world that has in-house polishing operations. ALROSA manufactures polished diamonds on its own, selling them at the auctions internationally.
Moreover, this is one of two diamond mining companies in the world that has in-house polishing operations. ALROSA manufactures polished diamonds on its own, selling them at the auctions internationally.
This September, ALROSA will present about 200 polished diamonds of various shapes and colors certified by GIA. The company will hold the second True Colors auction for unique colored diamonds in Hong Kong. Gemstones cut by the Russian miner have a strong reputation and the highest quality of cut performed in accordance with famous Russian jewelry traditions.
The same auction held in 2018 brought in $9 million revenue from sales and 210 unique diamonds were sold for well above their starting price. This year’s auction is expected to be no less successful, but its main feature is that ALROSA will offer a full origin story with every stone for the first time.
The same auction held in 2018 brought in $9 million revenue from sales and 210 unique diamonds were sold for well above their starting price. This year’s auction is expected to be no less successful, but its main feature is that ALROSA will offer a full origin story with every stone for the first time.
The ability to trace the stone lets the consumer know all the steps of a diamonds’ journey from mine to ring. Having a closed production cycle, the company can guarantee origin of every polished diamond, especially because every one of them has its own unique ID.
Every concrete diamond has its own customizable movie, which is available on the company’s online platform. There, one can also find a special extended digital diamond passport with information about its origin along with standard characteristics.
Every concrete diamond has its own customizable movie, which is available on the company’s online platform. There, one can also find a special extended digital diamond passport with information about its origin along with standard characteristics.
ALROSA’s natural color diamonds will be available for viewing during The September Hong Kong Jewellery & Gem Fair (September 16-20). The True Colors auction will be for the first time conducted
via ALROSA online platform diamonds.alrosa.ru on September 16-23, 2019.
More on Sourcing
The Latest
MajorsJul 07, 2025
Natural Diamond Council CEO David Kellie To Step DownKellie, who joined the organization in 2019, will remain in his role through the end of 2025.
CrimeJul 07, 2025
7 Suspects Charged in California Jewelry Store BurglaryPolice officers apprehended the suspects as they were allegedly attempting to gain entry into another jewelry store.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
Events & AwardsJul 07, 2025
Applications Open for Ella Klein Internship The program, a collaboration between Julius Klein Diamonds and the Women’s Jewelry Association, is in its second year.
Weekly QuizJul 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinJul 03, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New AmbassadorThe 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
MajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry HallThe West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.
CollectionsJul 03, 2025
Piece of the Week: A Firework of Diamonds From YepremThe brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.
CrimeJul 03, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
MajorsJul 02, 2025
Boucheron Looks to LA for First West Coast FlagshipLocated on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.
MajorsJul 02, 2025
Marco Bicego Opens Milan FlagshipThe new location continues the brand’s celebration of its 25th anniversary.
WatchesJul 02, 2025
Chrono24 Revamps Brand, Launches New CampaignThe online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.
CrimeJul 02, 2025
Pandora, Amazon Partner to Uncover Counterfeit Jewelry NetworkWorking with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.
MajorsJul 01, 2025
Cast Closes Business, Plans for RelaunchThe jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.
Events & AwardsJul 01, 2025
William Goldberg Diamonds, FIT Partner for Apprenticeship ProgramThe company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.
IndependentsJul 01, 2025
Elie Hannoush, Founder of Hannoush Jewelers, Dies at 73He is remembered for his successful entrepreneurship, generosity, and dedication to his family.
MajorsJul 01, 2025
Claire’s Is Looking for a Buyer, Report SaysThe jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.
TrendsJul 01, 2025
Amanda’s Style File: Red Hot RubiesWelcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.
CollectionsJun 30, 2025
State Property’s New Jewelry Tells ‘The Story of Everything’Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry SalesThe best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.
Events & AwardsJun 30, 2025
AGA Names Recipient of 2025 Gemological Education ScholarshipThis year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.
IndependentsJun 30, 2025
Melanie Grant’s New Book Explores 200 Years of Jewelry“The Jewelry Book” comes out this September.
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech PlatformThe company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner AGS also named the recipient of its “Women in Leadership” scholarship.
