The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
ALROSA's True Colors
Today, there are few deposits in the world with reserves of natural color diamonds.
Brought To You By ALROSA
Did you know that for every 10,000 carats of mined gem-quality diamonds, there is only one natural color diamond found? This fact explains their higher value compared to regular ones. Since 2011, there has been a sharp increase in sales of fancy diamonds at auctions.
The growth in demand is primarily because there are almost no new deposits across the world, and natural color diamonds are becoming very rare. The gradual depletion of existing diamond mines will likely further reduce the natural color diamonds volumes in the market and, accordingly, may lead to an increase in their price.
Moreover, this is one of two diamond mining companies in the world that has in-house polishing operations. ALROSA manufactures polished diamonds on its own, selling them at the auctions internationally.
The same auction held in 2018 brought in $9 million revenue from sales and 210 unique diamonds were sold for well above their starting price. This year’s auction is expected to be no less successful, but its main feature is that ALROSA will offer a full origin story with every stone for the first time.
Every concrete diamond has its own customizable movie, which is available on the company’s online platform. There, one can also find a special extended digital diamond passport with information about its origin along with standard characteristics.
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