Auctions

Brando, Nicklaus Watches Sell for Millions at Auction

AuctionsDec 12, 2019

Brando, Nicklaus Watches Sell for Millions at Auction

They were two of five lots that sold for more than $1 million each at Phillips’ “Game Changers” watch auction Tuesday.

20190715_Brando-Rolex-header.jpg
Marlon Brando’s Rolex GMT-Master Ref. 1675, which he wore in the 1979 film “Apocalypse Now,” sold for nearly $2 million at Phillips’ Game Changers watch auction.

New York—Phillips held an auction of watches once belonging to people at the top of their game, and buyers wanted in.

The “Game Changers” watch auction, which took place in New York Tuesday, was comprised of a group of timepieces once owned by people considered to be “game changers” in their respective fields, as well as iconic collectors’ models from leading brands.

All 74 lots offered sold for a total of $20.2 million.

The sale marked the first time five watches have sold for above $1 million at an auction held in the United States, Phillips said.

Urwerk’s Atomic Mechanical Control (pictured below) led the event, a piece Phillips called a “tour-de-force” of modern watchmaking.




The brand spent 10 years researching and developing the watch, which is comprised of an atomic master clock and a standalone mechanical wristwatch.

The master clock automatically winds, sets and regulates the wristwatch to improve its timekeeping.

It sold for $2.9 million, setting a new world record for the independent Swiss brand.

Patek Philippe’s rare “pink-on-pink” Ref. 1518 followed, garnering $2.3 million and setting a world auction record for the reference in pink gold, while Patek’s Ref. 2499 in yellow gold achieved $2 million.




Champion golfer Jack Nicklaus’ Rolex Day-Date Ref. 1803 (pictured above) went for $1.2 million, soaring past its pre-sale estimate of between $100,000 and $200,000.

Phillips sold the watch to benefit the Nicklaus Children’s Health Care Foundation, which aims to provide families access to world-class pediatric healthcare.




The sale also put the Rolex GMT-Master Ref. 1675 once owned by Marlon Brando (pictured above) and famously seen on his wrist in “Apocalypse Now” up on the auction block.

It ended up selling for nearly $2 million Tuesday (there was no pre-sale estimate for the watch) after a 20-minute bidding war among collectors from three continents, Phillips said, setting a world auction record for a Rolex GMT-Master.

Four other Rolex watches—three Cosmograph Daytonas and a Sea-Dweller—and a Patek Philippe rounded out the top 10 lots of the watch auction, garnering between $884,000 and $356,250.

There were several other watches sold for a good cause.

Vacheron Constantin’s Overseas Dual Time Prototype sold for $106,250, with proceeds of the sale going to the National Geographic Society, while TAG Heuer’s Monaco Piece d’Art, which topped its pre-sale estimate at $81,250, was sold to benefit United Way of New York City.




Proceeds from watches by Richard Mille
and Audemars Piguet will benefit One Drop, which was also the beneficiary of the recent auction of a Sevan Bıçakçı ring, which sold for $12,500 on Dec. 9. 

The sale of the Urwerk UR-105 CT Iron worn by Robert Downey Jr. in “Avengers: Endgame” (seen above) for $312,500 will benefit Random Act Funding.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Stock image of shipping containers in port
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry

The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.

Jorge Adeler Gods & Heroes coin pendant
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’

From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.

Courtney Leidy Amethyst Silk Cord Pendant
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings

Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

NJ Article image.png
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of Relationships

Mildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.

Weekly QuizJul 23, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Trucks at De Beers’ Orapa mine in Botswana
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2

Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.

Silvia Furmanovich Enchapado en Tamo Wooden Wheat Straw Sun Earrings
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s

“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Sissy’s Log Cabin Saracen Casino
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino Store

The jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.

Kate Spade New York watches
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New York

The watch company will design, manufacture, and distribute Kate Spade New York watches.

Stock photo of loose polished diamonds
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods

The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.

Monica Rich Kosann Enchanted Garden Cherry Necklace
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is Fruitful

The “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.

Liljenquist new Rolex boutique McLean Virginia
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New Boutique

It’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.

NY Now exhibitor booth
Events & AwardsJul 22, 2026
NY Now Returns in August Under New Ownership

The show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.

The Retail Smith Principal Partner and National Jeweler columnist Sherry Smith
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond Market

Smith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.

Emerald logo
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald Acquisition

Former Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.

Graff Seraphina Brooch and Lina Pendant
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches Metamorphosize

The 12-piece capsule collection transforms from brooches to pendants.

Rough diamonds from De Beers’ Gahcho Kue mine in Canada
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De Beers

A Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.

Stock image of shipping containers
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones Exempt

The new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.

Vhernier Freccia High Jewelry Necklace
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High Jewelry

The collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.

Krista Collins Walters
MajorsJul 20, 2026
Krista Collins Walters Promoted to Publisher of Instore

She will also take on the role of vice president of jewelry for SmartWork Media, a newly created position.

Attendees at the Jewelry Symposium
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 Event

Organizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.

HOWL Frida Venetian Glass Collar
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ Campaign

Woodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.

A diamond ring in a jewelry box
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot Sale

A WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.

Unveiling Rarities
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens Memoir

The founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.

Gem Awards 2027 Logo
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination Period

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

Guzema Founder and Creative Director Valeriya Guzema and Co-Owner and CEO Mariana Lenha
EditorsJul 16, 2026
Q&A: Guzema’s Co-Owners On Its US Expansion, 10-Year Anniversary

Valeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy