The New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”
10 Jewelry News Stories You Might Have Missed
Baselworld loses major brands, thoughts on the future of retail, an update on the Paycheck Protection Program, and more.

New York—Last week, Rolex, Patek Philippe, and other major watch and jewelry brands severed ties with Baselworld, the Paycheck Protection Program ran out of money, and more.
Throughout this crisis, we are doubling our “stories you might have missed” feature from five to 10 to bring readers the best of our coverage on how the pandemic is impacting the jewelry industry.
To catch up on all the jewelry industry news related to COVID-19, visit NationalJeweler.com/Coronavirus.
1. Squirrel Spotting: What Will Retail Look Like After COVID-19?
Consumers will return to physical stores, writes Peter Smith, and jewelers need to be ready for them.
2. Rolex, Patek, Chanel Exit Baselworld for New Watch Show
It will be held in conjunction with Watches & Wonders Geneva in April 2021.
3. LVMH’s First-Quarter Sales Fall 17%
The watches & jewelry division was among the hardest hit, with sales dropping 26 percent.
4. Diamond Dealer Manny Gordon Dies of COVID-19
The Brooklyn native and founder of Manny Gordon Trading was 79.
5. Bob’s Watches Launches Affiliate Program for Independents
“Partners in Time” was created to provide retailers with incremental revenue during the COVID-19 pandemic.
6. De Beers, Tiffany Among Those Donating Millions to COVID-19 Relief
A few of the major players in the jewelry industry have given large sums of money. Here’s where the money is going.
7. Royal Chain Has a New Rainbow Collection
It’s inspired by children’s rainbow artwork posted in their windows during quarantine.
8. MCH Group to Decide Baselworld’s Fate in the Next Few Weeks
The announcement that five major brands are leaving the show has organizers reconsidering its future.
9. March Retail Sales Plunge, Marking Biggest Decline on Record
With businesses closed and consumers staying at home, U.S. retail sales posted a steep decline last month.
10. The Paycheck Protection Program Is Out of Money, For Now
An additional $250 billion is on the table, but lawmakers have yet to come to an agreement.
The Latest

The latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.

The new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Participants who attend any three Rings of Strength events will be awarded a special medal.


The investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.

Smith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.

Casio executive and watch enthusiast Masaki Obu is the new general manager of its U.S. timepiece division.

Originally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.

Allison-Kaufman has received the honor for the fourth year in a row.

The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.

Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.

Its investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.

Nicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.

Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.

Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.

The full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.

Model Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.

The board elected 9 new directors at its recent ICA Congress in Brazil.

Three winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.

JD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.

The new inventory, all untreated, features vibrant hues and unique bicolor combinations.

Acquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.

President Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.

The “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.