TrendsMar 17, 2026
Natalie Portman Is Tiffany & Co.’s New AmbassadorTrendsApr 02, 2026
Michelle Yeoh Fronts New Mikimoto Campaign
The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.
Mikimoto has tapped Oscar-winning actress Michelle Yeoh, star of “Wicked” and “Everything Everywhere All at Once,” for its latest global campaign, “1893 Mikimoto – Time on a String.”
Tokyo—Mikimoto has released a new campaign starring Oscar-winning actress Michelle Yeoh.
Titled “1893 Mikimoto – Time on a String,” the campaign pays homage to the year Kokichi Mikimoto created the world’s first cultured pearl.
By highlighting this foundational year, the brand said it is reaffirming its heritage while bringing renewed focus to the pearl necklace.
The phrase “Time on a String” is meant to call to mind the idea of weaving through time as if stringing pearls on a necklace, expressing a legacy that connects past, present, and future through each strand, Mikimoto said.
It’s a tribute to the timeless beauty and heirloom quality of Mikimoto pearls, the brand said.
“Honoring our founder’s devotion to ‘adorn everyone with pearls,’ Mikimoto continues to carry on his legacy by embracing the multifaceted allure of pearls, entrusting his dreams through our jewelry for over 130 years,” the company said.
Titled “1893 Mikimoto – Time on a String,” the campaign pays homage to the year Kokichi Mikimoto created the world’s first cultured pearl.
By highlighting this foundational year, the brand said it is reaffirming its heritage while bringing renewed focus to the pearl necklace.
Michelle Yeoh is the face of Mikimoto’s latest global campaign.
The phrase “Time on a String” is meant to call to mind the idea of weaving through time as if stringing pearls on a necklace, expressing a legacy that connects past, present, and future through each strand, Mikimoto said.
It’s a tribute to the timeless beauty and heirloom quality of Mikimoto pearls, the brand said.
“Honoring our founder’s devotion to ‘adorn everyone with pearls,’ Mikimoto continues to carry on his legacy by embracing the multifaceted allure of pearls, entrusting his dreams through our jewelry for over 130 years,” the company said.
Mikimoto President and CEO Yasuhiko Hashimoto conceived the concept for the campaign, which features Yeoh in three different looks.
“At Mikimoto, we seek partners who embody both timeless elegance and modern strength. Michelle Yeoh is admired by audiences of all ages and across continents, making her a powerful reflection of the global spirit of our brand,” Hashimoto said.
“Her presence brings a sense of grace, confidence, and enduring relevance that mirrors the beauty of Mikimoto pearls.”
In the hero image for the campaign, seen at the top of the article, Yeoh is wearing pearl strands of three different lengths, 59 inches, 79 inches, and 118 inches.
In other visuals, she is seen wearing a classic pearl necklace featuring large, opulent pearls ranging in size from 16.1 to 19.1 millimeters, paired with large pearl and diamond drop earrings.
In the final campaign image, Yeoh wears a black pearl lariat paired with a modern, sculptural high jewelry ring and ear cuffs.
The campaign can be seen on YouTube.
Related stories will be right here …
“Her presence brings a sense of grace, confidence, and enduring relevance that mirrors the beauty of Mikimoto pearls.”
Yeoh’s final look for the campaign, which features black pearl jewelry, seamlessly blends past and future in a refined expression that is both classic and contemporary, the brand said.
In the hero image for the campaign, seen at the top of the article, Yeoh is wearing pearl strands of three different lengths, 59 inches, 79 inches, and 118 inches.
In other visuals, she is seen wearing a classic pearl necklace featuring large, opulent pearls ranging in size from 16.1 to 19.1 millimeters, paired with large pearl and diamond drop earrings.
In the final campaign image, Yeoh wears a black pearl lariat paired with a modern, sculptural high jewelry ring and ear cuffs.
The campaign can be seen on YouTube.
Editors' Picks
Sponsored by
More on Trends
The Latest
MajorsJul 31, 2026
Macy’s Iconic Red Shopping Bag Sign Torn DownThe massive billboard has been in the same spot on the department store’s Herald Square flagship store for decades.
SourcingJul 31, 2026
Gemfields’ H1 Revenue Jumps 72%The miner’s ruby and emerald auctions brought in a combined $102.9 million.
SourcingJul 30, 2026
De Beers Sale in ‘Final, Most Challenging’ Phase, Anglo CEO SaysThe goal is for the De Beers sale to be finished by the second half of 2026, with the subsequent approvals process expected to take a year.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Policies & IssuesJul 30, 2026
JA Heads Back to Washington as New Wave of Tariffs Takes Effect David Bonaparte, along with Tim Haake and Ronnie VanderLinden, continue to lobby for tariff exemptions for diamonds, gemstones, and pearls.
Weekly QuizJul 30, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysJul 30, 2026
Consumer Confidence Slips in JulySurvey respondents were concerned about the rising prices of food and groceries as well as unemployment.
Events & AwardsJul 30, 2026
Vicenzaoro Releases 2026 Education LineupThe trade show, slated for Sept. 4-8 in Vicenza, Italy, will feature sessions on trends, AI, gemology, and manufacturing.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Events & AwardsJul 30, 2026
Hillsborough Show Moves to New Location for 2026The public shopping event featuring art, jewelry, watches, and rare collectibles, will take place in Santa Clara, California, this fall.
EditorsJul 29, 2026
Q&A: The Past and Future of Angola’s Diamond Industry Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.
MajorsJul 29, 2026
Kevin Reilly Retires After 39 Years in the Jewelry Industry Reilly has been with PGI USA for the last 20 years, leading partnership development and professional education.
FinancialsJul 29, 2026
Kering’s H1 Jewelry Sales Up 14%Boucheron reached record sales while Pomellato found success in its signature collections.
Events & AwardsJul 29, 2026
Lauren Harwell Godfrey Designs a Flag for ArkansasShe was one of more than 120 American designers who created flags for the “United Flags of Fashion” project led by CFDA and Vogue.
ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.
Events & AwardsJul 28, 2026
The Edge Funding 2 Scholarships Via 24 Karat Club SEUS The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain SaysBain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard MuseumThe exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New YorkThe watch company will design, manufacture, and distribute Kate Spade New York watches.
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
