Events & AwardsOct 22, 2025
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Hill Management Group Hired to Help Atlanta Jewelry Show
Hill Management Group will oversee, market, and produce next year’s spring show.
The partnership between the Southern Jewelry Travelers Association, producer of the Atlanta Jewelry Show, and Hill Management Group is a short-term solution designed to ensure continuity and stability while the show’s future is determined, Hill Management Group said.
Atlanta—The Southern Jewelry Travelers Association (SJTA), producer of the Atlanta Jewelry Show (AJS), announced last week that it has hired Hill Management Group to assist during the show’s transition period as it seeks new management.
Hill Management Group’s StrategyWerx division will provide strategic and administrative leadership during this period by reviewing all aspects of SJTA’s operations and will establish the strategic, technical, and financial frameworks needed to prepare the organization for its next phase of management, SJTA said.
Hill Management Group will also oversee, market, and produce AJS’ spring 2026 show to ensure the event remains the “vibrant, community-centered” show that retailers and suppliers have relied on for decades, said Hill Management Group.
“The SJTA board of directors has worked hard to find practical solutions that will help secure the financial stability of the Atlanta Jewelry Show, guiding us toward a brighter and more sustainable future,” said Elesa Dillon, president of SJTA.
“I am confident that Hill Management Group will exert considerable effort on behalf of our association, maintaining the show’s alignment with our core values and providing a platform where premier jewelers and suppliers conduct business within a welcoming and secure environment.”
Hill Management Group said its partnership with SJTA is “an immediate, short-term solution designed to ensure continuity and stability” while the association finds new long-term management.
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Hill Management Group’s StrategyWerx division will provide strategic and administrative leadership during this period by reviewing all aspects of SJTA’s operations and will establish the strategic, technical, and financial frameworks needed to prepare the organization for its next phase of management, SJTA said.
Hill Management Group will also oversee, market, and produce AJS’ spring 2026 show to ensure the event remains the “vibrant, community-centered” show that retailers and suppliers have relied on for decades, said Hill Management Group.
“The SJTA board of directors has worked hard to find practical solutions that will help secure the financial stability of the Atlanta Jewelry Show, guiding us toward a brighter and more sustainable future,” said Elesa Dillon, president of SJTA.
“I am confident that Hill Management Group will exert considerable effort on behalf of our association, maintaining the show’s alignment with our core values and providing a platform where premier jewelers and suppliers conduct business within a welcoming and secure environment.”
Hill Management Group said its partnership with SJTA is “an immediate, short-term solution designed to ensure continuity and stability” while the association finds new long-term management.
The process is expected to take several months to complete.
During this time, SJTA will focus on strengthening its internal operations, modernizing its systems, and maintaining momentum toward the 2026 event.
“Our goal is to support the SJTA’s mission, preserve the integrity of the Atlanta Jewelry Show, and provide the breathing room needed for thoughtful long-term decisions,” Hill Management Group CEO Andrea Hill said.
“This show has been an anchor for the jewelry industry in the Southeast for generations, and we are honored to help ensure that it continues to thrive.”
AJS is said to be the longest-running regional jewelry event in the United States. It was founded in 1950.
The spring 2026 Atlanta Jewelry Show is slated for March 14-15 at the Cobb Galleria Centre.
For more information on the show, visit the AJS website.
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