The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
In a World of Uncertainty, Guarantee Your Year
Sponsored by The Gordon Company
Let’s be honest—no one knows what this holiday season will bring. But with the right plan in place now, and a Summer or Fall Sale, you can finish strong and secure your future without impacting your Christmas.
That’s why the smartest jewelers are acting now. At The Gordon Company, we help you take control with professionally managed sale events that generate meaningful revenue fast—without compromising your image.
Here’s what our proven events deliver in uncertain times:
✓ Reliable cash flow when you need it most; the best hedge against uncertainty is cash
✓ New customers driven by a powerful marketing campaign build your customer base
✓ Inventory turnover that frees up capital for new, modern, in-demand pieces
✓ A reenergized team ready to sell with purpose
✓ Brand protection—your reputation stays intact while volume surges
Here is what some of the jewelers we’ve worked with had to say:
“I eliminated outdated inventory, yes—but I also gained traffic, new customers, and momentum I wasn’t expecting.”
“A man walked in during our sale and said he’d lived in the area for 18 years and never knew we existed. The advertising worked.”
“I researched several companies, but The Gordon Company outperformed all expectations. I know I made the right choice.”
Don’t wait for stability. Create your own.
Contact us today to learn how The Gordon Company can help you turn uncertainty into opportunity— with results that speak for themselves.
The Latest

A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.

The deadline to apply is Nov. 13.

Submit your pieces for a chance to win in this year's competition.

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.


Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.

Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

The “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

The stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Former Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.

The veteran luxury packaging executive was appointed to help the company grow its North American business.

Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).

The labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.

“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.

The “Worn Well” collection is Catbird's take on classic men's jewelry.

This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.

The former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.

The employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.

General License 104B supersedes General License 104A, which was set to expire on Sept. 1.




























