While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.
In a World of Uncertainty, Guarantee Your Year
Sponsored by The Gordon Company
Let’s be honest—no one knows what this holiday season will bring. But with the right plan in place now, and a Summer or Fall Sale, you can finish strong and secure your future without impacting your Christmas.
That’s why the smartest jewelers are acting now. At The Gordon Company, we help you take control with professionally managed sale events that generate meaningful revenue fast—without compromising your image.
Here’s what our proven events deliver in uncertain times:
✓ Reliable cash flow when you need it most; the best hedge against uncertainty is cash
✓ New customers driven by a powerful marketing campaign build your customer base
✓ Inventory turnover that frees up capital for new, modern, in-demand pieces
✓ A reenergized team ready to sell with purpose
✓ Brand protection—your reputation stays intact while volume surges
Here is what some of the jewelers we’ve worked with had to say:
“I eliminated outdated inventory, yes—but I also gained traffic, new customers, and momentum I wasn’t expecting.”
“A man walked in during our sale and said he’d lived in the area for 18 years and never knew we existed. The advertising worked.”
“I researched several companies, but The Gordon Company outperformed all expectations. I know I made the right choice.”
Don’t wait for stability. Create your own.
Contact us today to learn how The Gordon Company can help you turn uncertainty into opportunity— with results that speak for themselves.
The Latest

Jack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.

Reena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.


Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

The 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.

The owners of Staats Jewelers are heading into retirement.

Jeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.

May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.

The new module allows retailers to plan, promote, and measure the success of events from a single dashboard.

NDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.

The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.

She wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.

Two pieces were named “Best in Show,” one from the retail category and one from the supplier category.

The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.

Led by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.

In his new role, sales specialist Billy Welshoff will focus on the eastern United States.

José Gaztelu has been promoted to the role, which has been vacant since last year.

It has also opened the application period for the Seymour & Evelyn Holtzman Bench Scholarship through June 30.

The owner of the Ekati mine, which opened in 1998, has filed for insolvency protection amid the significant decline in diamond prices.

The company announced the change alongside its Q1 results, which showed that the jewelry brand’s year is off to a shaky start.

The retailer will cut 16 percent of its corporate workforce as part of its plan to exit bankruptcy.

Of the many examples used in the filming of “Le Mans,” this one is believed to have spent the most time on Steve McQueen’s wrist.






























