How to Get a Timex Watch for $1
The watchmaker is selling 1,000 “Waterbury” watches for $1 each in celebration of its 170th anniversary.
On Nov. 16, the watchmaker is selling 1,000 “Waterbury” watches for $1 each.
The watches would usually retail for $119, said Timex. They will be available at 10 a.m. local time at participating retailers worldwide as well as online to shoppers in the U.S., U.K., Canada, India, and the European Union.
The watch’s name is a nod to the company’s heritage, getting its start in 1854 as the Waterbury Clock Company in Waterbury, Connecticut.
The special release is part of the “Waterbury” collection, featuring a leather strap, a glossy ice-white dial with the official 170th Anniversary Edition logo, and 3D-lacquered roman numeral markers.
The caseback showcases vertical brushing and is engraved to commemorate the milestone anniversary.
The limited-edition timepiece honors Timex's “Yankee” pocket watch. Known as "the watch that made the dollar famous,” it was Timex’s first watch to be sold for $1.
“170 years ago, timekeeping was exclusive to the elite, with pocket watches expensively priced to the public,” said Timex.
“It was then that the Waterbury Clock Company stepped in and democratized timekeeping for all. Five pounds of candy cost 35 cents, and one dollar got you the Yankee dollar pocket watch.”
Timex had sold more than six million of these watches by the turn of the century, the company said.
“Farmers checked it during harvests, train conductors relied on it for punctuality, and factory workers synchronized their breaks by its hands,” said Timex.
Notably, Mark Twain was said to have sent Timex one dollar for his own Yankee pocket watch.
“Our 170th anniversary isn't merely a celebration of our storied past; it's a heartfelt reaffirmation of our unwavering commitment to making quality timepieces accessible to everyone,” said Shari Fabiani, chief marketing officer of Timex Group.
“The $1 anniversary watch pays homage to the original Waterbury campaign, which promised 'correct time for little money.' In crafting this watch, we wanted to honor the loyal consumers who have trusted and cherished our brand over the years."
For a list of retailers selling the $1 watch, visit the Timex website.
The Latest
Members of the founding family have partnered with Mexican retail company El Puerto de Liverpool to acquire Nordstrom.
The brand has opened its second U.S. location in the Fontainebleau resort and casino.
Associate Editor Lauren McLemore highlights pieces from the AGTA Spectrum & Cutting Edge Awards she’d be thrilled to unwrap on Christmas.
A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
The move is one of several cost-cutting measures outlined by the company as it faces a weaker luxury market and other challenges.
The retailer’s “On the Clock” campaign celebrates how time, precision, and purpose come together.
Associate Editor Natalie Francisco chose her 12 favorite Piece of the Week picks from the year gone by.
‘Forever Present’ campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream.
Lab clients have the option to request this addition on their emerald reports.
Jamie Dunton and Gabriella Botelho are the first graduates of the program, created by the WJA Foundation and Julius Klein Diamonds.
In the spirit of giving, Retrouvaí will donate $4,000 from the sale of this ring to the Los Angeles Regional Food Bank.
Co-owner Dan DeVries shared what it’s like moving into a space triple the size of its old store and how it feels to be a “real jeweler” now.
Along with the latest “Gardens” collection, the brand has released limited-edition designs offering more indulgent pieces.
The man and woman are accused of stealing jewelry from a shipping container then trying to flee by paddling a small boat out into a bay.
The 2,488-carat diamond recovered from a mine in Botswana has been dubbed “Motswedi” while its 1,094-carat sibling is “Seriti.”
The average price per carat hit a record high for the miner, which said it remains unaffected by the conflict in Mozambique.
The nearly 17-carat stone made history for the color-change gem that, according to the auction house, is experiencing a “notable surge” in the market.
The videos highlight how pieces from the “Xpandable” and “Reversible Xpandable” collections put the wearer in the spotlight.
Feldman reflected on 45 years in the jewelry industry and clarified that it’s not a total retirement.
The luxury brand is being honored for excellence in high jewelry design in its “Haute Joaillerie Sport” collection.
Circelli was a pioneer in the world of TV shopping who is remembered for his passion for gemstones and his big personality.
The nearly 6-carat stone headlined the recent jewelry auction, which also featured Mica Ertegun’s jewelry.
The three men, who got their nickname because they’d toss the jewelry they stole into black plastic bins, were arrested back in August.
“The History of Diamond Engagement Rings: A True Romance” is a 128-page small-format book containing more than 165 images.
The diamond cut grade is now available for marquise- and pear-shaped diamonds.
DDG said the honorees’ business practices embody a commitment to positive social impact, industry innovation, and community empowerment.
Estimates on the size and value of the solitaire diamond, which is mounted on a diamond pavé-set yellow gold band, vary.