WatchesSep 21, 2023
Timex Wants Your Old WatchWatchesOct 23, 2024
How to Get a Timex Watch for $1
The watchmaker is selling 1,000 “Waterbury” watches for $1 each in celebration of its 170th anniversary.
In honor of its 170th anniversary, Timex is selling 1,000 “Waterbury” watches, each for $1 on Nov. 16.
Middlebury, Conn.—Timex is celebrating its 170th anniversary with a special giveaway.
On Nov. 16, the watchmaker is selling 1,000 “Waterbury” watches for $1 each.
The watches would usually retail for $119, said Timex. They will be available at 10 a.m. local time at participating retailers worldwide as well as online to shoppers in the U.S., U.K., Canada, India, and the European Union.
The watch’s name is a nod to the company’s heritage, getting its start in 1854 as the Waterbury Clock Company in Waterbury, Connecticut.
The special release is part of the “Waterbury” collection, featuring a leather strap, a glossy ice-white dial with the official 170th Anniversary Edition logo, and 3D-lacquered roman numeral markers.
The caseback showcases vertical brushing and is engraved to commemorate the milestone anniversary.
The limited-edition timepiece honors Timex's “Yankee” pocket watch. Known as "the watch that made the dollar famous,” it was Timex’s first watch to be sold for $1.
Related stories will be right here …
On Nov. 16, the watchmaker is selling 1,000 “Waterbury” watches for $1 each.
The watches would usually retail for $119, said Timex. They will be available at 10 a.m. local time at participating retailers worldwide as well as online to shoppers in the U.S., U.K., Canada, India, and the European Union.
The watch’s name is a nod to the company’s heritage, getting its start in 1854 as the Waterbury Clock Company in Waterbury, Connecticut.
The special release is part of the “Waterbury” collection, featuring a leather strap, a glossy ice-white dial with the official 170th Anniversary Edition logo, and 3D-lacquered roman numeral markers.
The caseback showcases vertical brushing and is engraved to commemorate the milestone anniversary.
The limited-edition timepiece honors Timex's “Yankee” pocket watch. Known as "the watch that made the dollar famous,” it was Timex’s first watch to be sold for $1.
“170 years ago, timekeeping was exclusive to the elite, with pocket watches expensively priced to the public,” said Timex.
“It was then that the Waterbury Clock Company stepped in and democratized timekeeping for all. Five pounds of candy cost 35 cents, and one dollar got you the Yankee dollar pocket watch.”
Timex had sold more than six million of these watches by the turn of the century, the company said.
“Farmers checked it during harvests, train conductors relied on it for punctuality, and factory workers synchronized their breaks by its hands,” said Timex.
Notably, Mark Twain was said to have sent Timex one dollar for his own Yankee pocket watch.
A letter said to be from author Mark Twain, requesting a “Yankee” pocket watch from Timex
“Our 170th anniversary isn't merely a celebration of our storied past; it's a heartfelt reaffirmation of our unwavering commitment to making quality timepieces accessible to everyone,” said Shari Fabiani, chief marketing officer of Timex Group.
“The $1 anniversary watch pays homage to the original Waterbury campaign, which promised 'correct time for little money.' In crafting this watch, we wanted to honor the loyal consumers who have trusted and cherished our brand over the years."
For a list of retailers selling the $1 watch, visit the Timex website.
More on Watches
The Latest
IndependentsMar 20, 2025
Korman Fine Jewelry’s New Store Is Double the Size The Austin, Texas, jeweler’s new 11,000-square-foot store is set to open this summer.
Events & AwardsMar 20, 2025
JCK Rocks to Feature Snoop Dogg, Jason DeruloThe rapper and singer-songwriter will perform at Tao Beach on June 8.
TechnologyMar 20, 2025
Chris Ploof, Severine Ferrari Launch YouTube Video Series“Conversations with Chris Ploof” covers tips for men buying wedding bands, behind-the-scenes footage of Ploof in his studio, and more.
Brought to you by
Watch: GIA Field Gemology at the One-Hundredth Expedition: A Look Back and to the FutureSupplier Spotlight Sponsored by GIA
Lab-GrownMar 20, 2025
Beyond Jewelry: Possibilities in the Lab-Grown Diamond SectorAs lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.
Weekly QuizMar 14, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsMar 19, 2025
Signet Jewelers to Close Stores, Cut Staff Amid Declining SalesThe moves are part of the retailer’s new turnaround plan, “Grow Brand Love,” which also includes emphasizing brand loyalty over store banners.
CollectionsMar 19, 2025
Jessica McCormack’s New Collection Elevates Office WearThe “Rush Hour” campaign stars Zoë Kravitz in bold, wearable pieces designed to make a statement in the workplace.
Brought to you by
Natural Diamonds Should Mean MoreNatural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.
AuctionsMar 19, 2025
10-Carat Fancy Vivid Blue Diamond Expected to Sell for $20MDubbed the “Mediterranean Blue,” this “remarkably rare” diamond will be part of Sotheby’s May jewelry auction in Geneva.
MajorsMar 19, 2025
AGS Adds New Program, Relaunches CSAThe American Gem Society now offers a Jewelry Evaluation Advisor designation as well as an updated Certified Sales Associate designation.
CollectionsMar 18, 2025
Beck Debuts New Collection as Trove’s Latest Designer-in-ResidenceRebecca Zeijdel-Paz created more than 75 new pieces for the residency, which will be on display at Trove’s store in New York through April.
ColumnistsMar 18, 2025
Peter Smith: The Importance of Culture in HiringSmith explores why a qualified candidate might still not be right for the job.
Events & AwardsMar 18, 2025
Fink’s Jewelers Is Now a Regional Emmy WinnerThe company and its marketing agency, Loudr, were recognized for the “Make You Dance” marketing campaign.
MajorsMar 18, 2025
Borsheims Names New Assistant IT ManagerDavid Fager, a former systems engineer at the retailer, was promoted to the role.
Events & AwardsMar 17, 2025
Gem Awards Honor All Facets of the IndustryFrom retailers to designers and the media, the fine jewelry industry recognized one another’s work and looked to the future.
Events & AwardsMar 17, 2025
GIA Names Winner of Emerging Jewelry Design Talent AwardEleanor H. Yeh is the recipient of the eighth annual Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.
MajorsMar 17, 2025
Tous Names U.S. Managing Director, VPJoseph Cavalcante takes on the dual role as the Spanish jewelry brand looks to expand further into the U.S. market.
Events & AwardsMar 17, 2025
CBG Expands Las Vegas Show to 3 DaysThe trade show has also upgraded its venue to the Caesars Forum Conference Center.
IndependentsMar 14, 2025
Stafford’s Diamonds in Ohio to Close After 40 YearsThe Dayton-based jeweler, which has been in business since 1985, was formerly known as Stafford Jewelers.
Events & AwardsMar 14, 2025
JVC Reveals Recipient of Stanley Schechter AwardReeds Jewelers CEO Alan Zimmer will be presented with the honor at JVC’s annual luncheon.
CollectionsMar 14, 2025
Piece of the Week: Sorellina’s Aries Zodiac PendantThe piece, celebrating birthdays from March 21 to April 19, debuted with Sorellina’s new line of astrological pendants.
MajorsMar 13, 2025
Tanishq Opens 2 New Stores in the U.S.The Indian jewelry brand recently opened stores in Atlanta and Seattle.
FinancialsMar 13, 2025
Brilliant Earth’s 2024 Sales Struggled Amid Engagement RecoveryCEO Beth Gerstein shared its most popular price points, what’s trending in non-bridal fine jewelry, and its holiday performance.
CollectionsMar 13, 2025
Chopard Unveils High Jewelry Collection Created From 6,225-Carat Emerald The 15 pieces were crafted from the “Insofu” emerald, discovered in Zambia in 2010.
MajorsMar 13, 2025
Jewelers Mutual Names New CFO, TreasurerChris Anderson is joining the insurance provider as the new chief financial officer and treasurer.
Lab-GrownMar 13, 2025
JA Offering Some ‘Counter Intelligence’ on Diamonds Jewelers of America is distributing a brochure for retailers to use when discussing the differences between natural and lab-grown diamonds.
SourcingMar 12, 2025
5 Factors That Will Impact the Diamond Industry in 2025The industry is changing as it grapples with new realities around distribution, supply, and the need for consistent, effective marketing.
