How to Get a Timex Watch for $1
The watchmaker is selling 1,000 “Waterbury” watches for $1 each in celebration of its 170th anniversary.

On Nov. 16, the watchmaker is selling 1,000 “Waterbury” watches for $1 each.
The watches would usually retail for $119, said Timex. They will be available at 10 a.m. local time at participating retailers worldwide as well as online to shoppers in the U.S., U.K., Canada, India, and the European Union.
The watch’s name is a nod to the company’s heritage, getting its start in 1854 as the Waterbury Clock Company in Waterbury, Connecticut.
The special release is part of the “Waterbury” collection, featuring a leather strap, a glossy ice-white dial with the official 170th Anniversary Edition logo, and 3D-lacquered roman numeral markers.
The caseback showcases vertical brushing and is engraved to commemorate the milestone anniversary.
The limited-edition timepiece honors Timex's “Yankee” pocket watch. Known as "the watch that made the dollar famous,” it was Timex’s first watch to be sold for $1.
“170 years ago, timekeeping was exclusive to the elite, with pocket watches expensively priced to the public,” said Timex.
“It was then that the Waterbury Clock Company stepped in and democratized timekeeping for all. Five pounds of candy cost 35 cents, and one dollar got you the Yankee dollar pocket watch.”
Timex had sold more than six million of these watches by the turn of the century, the company said.
“Farmers checked it during harvests, train conductors relied on it for punctuality, and factory workers synchronized their breaks by its hands,” said Timex.
Notably, Mark Twain was said to have sent Timex one dollar for his own Yankee pocket watch.

“Our 170th anniversary isn't merely a celebration of our storied past; it's a heartfelt reaffirmation of our unwavering commitment to making quality timepieces accessible to everyone,” said Shari Fabiani, chief marketing officer of Timex Group.
“The $1 anniversary watch pays homage to the original Waterbury campaign, which promised 'correct time for little money.' In crafting this watch, we wanted to honor the loyal consumers who have trusted and cherished our brand over the years."
For a list of retailers selling the $1 watch, visit the Timex website.
The Latest

The superstar’s August engagement put the stamp of approval on an already hot engagement ring trend.

Retailers should offer classic styles with a twist that are a perfect fit for layered looks, experts say.

The nearly 7-carat fancy vivid purplish pink diamond could sell for around $9 million.

As the holiday season quickly approaches, consider stocking one category that sometimes gets overlooked: earrings.

The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.


Chief Artistic Officer Nathalie Verdeille has reimagined the iconic design in both figurative and abstract creations.

Five dollars buys one vote toward an industry professional you want to see dressed up as a hero, or a villain, this Halloween.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Recently acquired by KIL Promotions, the November edition of the public show in San Mateo, California, will be held Nov. 7-9.

The stone’s two zones, one pink and one colorless, may have formed at two different times, the lab said.

Hollywood glamour meets Milanese sophistication in the design of Pomellato’s new store in Beverly Hills, California.

The New York City store showcases a chandelier with 1,500 carats of lab-grown diamonds designed by an FIT student.

The Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.

Making its auction debut, "The Glowing Rose" is expected to fetch $20 million at the November jewelry sale in Geneva.

They were attacked on Oct. 15, as approximately 40 miners without licenses marched on the mine’s gate.

It took the masked thieves less than 10 minutes to steal eight irreplaceable jewels from two display cases in the museum’s Apollo Gallery.

Gemologist Lauren Gayda has previously worked at The Clear Cut, Taylor & Hart, and Effy Jewelry.

In 2026, the jewelry retailer will celebrate a milestone only a small percentage of family-owned businesses survive to see.

The new showcase dedicated to Italian jewelry design is set for Oct. 29-30.

Take a gaze at the sky with this pair of platinum diamond-set star earrings with blue lace agate drops.

Jeffrey Zimmer's decades of leadership at Reeds Jewelers are defined by integrity, a love of sourcing gemstones, and a heart for community.

The new high jewelry design and production process takes 30 days or less from concept to completion, the auction house said.

The holiday catalog for 2025 features never-before-seen images of more than 100 one-of-a-kind masterpieces.

The brand has released a second installment of its collection of traditional and non-traditional commitment heirlooms.

Corey rescued New England chain Day’s Jewelers, preserving its legacy with strong people skills, pragmatism, and a “get-it-done” attitude.

Charles Robinson Shay was sentenced to life in prison plus 120 years while his accomplice, Michael James McCormack, got 75 years.

Timepieces at Luxury will take place at The Venetian and, like Luxury, will be invitation-only for the first two days.