MajorsOct 03, 2024
JA Appoints New Board DirectorMajorsOct 09, 2024
PGI Launches New Virtual Sales Training
Retail sales associates can access the video series on mobile to refresh their selling skills.
A screenshot from Platinum Guild International (PGI) USA’s new online sales training video series.
New York—Platinum Guild International (PGI) USA has a new online sales training program ahead of the holidays.
The video series, available on its website, is designed to educate retail sales associates on the benefits of platinum.
It’s accessible on mobile as well, PGI said, which allows sales associates to conveniently refresh their platinum selling skills from their phone.
The sales training is segmented into four sections and features videos of a trio of consumers searching for information on platinum jewelry.
The main focus of the training is on PREFERS, the acronym PGI USA uses for the seven benefits and characteristics it has identified for platinum—Pure; Rare; Enduring; Feels significant; Emotional response; Real white metal; and Securely holds diamonds.
Also included are sections on key selling tips, navigating a customer that doesn’t specifically ask for platinum, rethinking the term “upsell,” and why special orders are worth the wait.
Related stories will be right here …
The video series, available on its website, is designed to educate retail sales associates on the benefits of platinum.
It’s accessible on mobile as well, PGI said, which allows sales associates to conveniently refresh their platinum selling skills from their phone.
The sales training is segmented into four sections and features videos of a trio of consumers searching for information on platinum jewelry.
The main focus of the training is on PREFERS, the acronym PGI USA uses for the seven benefits and characteristics it has identified for platinum—Pure; Rare; Enduring; Feels significant; Emotional response; Real white metal; and Securely holds diamonds.
Also included are sections on key selling tips, navigating a customer that doesn’t specifically ask for platinum, rethinking the term “upsell,” and why special orders are worth the wait.
PGI said retail sales associate education is increasingly important, as the organization has noted a positive trend in platinum jewelry sales.
Platinum jewelry sales from its strategic partners increased 6.8 percent year over year in the second quarter of 2024, with the four recipients of PGI’s Platinum Business Development grant recording double-digit sales growth.
“Training is a critical part of platinum’s growth and future success,” said PGI USA Senior Vice President Kevin Reilly.
“We at PGI USA are dedicated to supporting sales associates with the knowledge and tools to ensure they are able to communicate the value of this precious metal to the consumer and easily answer the question ‘Why platinum?’”
PGI USA also offers virtual and in-person sales trainings.
For more information, contact Reilly at kreilly@pgiglobal.com.
Editors' Picks
Sponsored by
MajorsOct 03, 2024
Pandora Names 3rd CMO in Past 5 Years
MajorsOct 01, 2024
Signet Jewelers CEO Gina Drosos to RetireMore on Majors
The Latest
FinancialsAug 15, 2025
In Q2 Results, Pandora Talks Tariffs, Q4 Plans The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
EditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
WatchesAug 15, 2025
Audemars Piguet Acquires Majority Stake in ManufacturerIts investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
CollectionsAug 14, 2025
In Midst of ‘Sardine Girl Summer,’ Pippa Small Looks to ‘Flounder Fall’Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.
Weekly QuizAug 15, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingAug 14, 2025
West Coast Orgs to Host Trading Event, Mixer in LAThe full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.
TrendsAug 13, 2025
Cristiano Ronaldo Proposes With Gigantic Oval-Cut DiamondModel Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SourcingAug 13, 2025
ICA Names 2025 Board of DirectorsThe board elected 9 new directors at its recent ICA Congress in Brazil.
TrendsAug 13, 2025
Colorado Jeweler, Whiskey Maker Collab on Ring GiveawayThree winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.
SurveysAug 13, 2025
These Are The 25 Hottest Retailers, Says NRFJD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.
SourcingAug 13, 2025
Columbia Gem House Launches Winza Sapphires, RubiesThe new inventory, all untreated, features vibrant hues and unique bicolor combinations.
SourcingAug 12, 2025
Gemfields Sells Fabergé for $50MAcquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.
Policies & IssuesAug 12, 2025
Higher Tariff on Chinese Imports Paused for 90 Days, Trump SaysPresident Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.
CollectionsAug 12, 2025
Jacquie Aiche’s New Collection Harnesses the Energy of the ThunderbirdThe “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.
ColumnistsAug 12, 2025
Creative Connecting: How to Take a Better HeadshotColumnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.
CrimeAug 11, 2025
Man Convicted of First-Degree Murder in Death of Colorado JewelerPeter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.
IndependentsAug 11, 2025
Lisa Bridge to Depart Ben Bridge JewelerThe retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.
Events & AwardsAug 11, 2025
Bethenny Frankel to Give Keynote at CBG’s Experience ShowThe Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.
EditorsAug 11, 2025
The Colors Expected to Be On-Trend in a Couple YearsAssociate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of FundraisingThe organization has raised more than $1.3 million for charity since its inception.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says An additional 25 percent tariff has been added to the previously announced 25 percent.
