MajorsOct 01, 2024
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JA Appoints New Board Director
The trade organization welcomed Sheryl Jones to its board of directors for a three-year term.
Sheryl Jones is the president of Sheryl Jones, Inc., with over 20 years in the industry and an eponymous fine jewelry brand based in New York City.
New York—Jewelers of America (JA) has appointed Sheryl Jones to a three-year term as a new board director at its annual membership meeting on Sept. 23.
She has taken over for Chad Berg of Lee Michaels Fine Jewelry, who rolled off the board after serving the maximum amount of time, which is two three-year terms.
Jones, the president of Sheryl Jones, Inc., is a fine jewelry designer who began her eponymous brand in New York’s Diamond District in 2000.
She always had a passion for the allure of diamonds and gemstones, said JA, which led her to work with renowned diamond manufacturers and hone her gemological knowledge and design skills.
She opened a retail space for Sheryl Jones Jewelry in 2013 on 47th Street and relocated it to Rockefeller Plaza after COVID. Her location remains open, serving private clients and selling wholesale to various stores.
Her jewelry has also been featured in Sotheby’s “Brilliant and Black” shows.
Jones holds a Graduate Diamonds degree from GIA and is a member of the advisory board for the Black in Jewelry Coalition.
Before entering the jewelry business, she spent a decade in the television and music industry as the vice president of communications at MTV.
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She has taken over for Chad Berg of Lee Michaels Fine Jewelry, who rolled off the board after serving the maximum amount of time, which is two three-year terms.
Jones, the president of Sheryl Jones, Inc., is a fine jewelry designer who began her eponymous brand in New York’s Diamond District in 2000.
She always had a passion for the allure of diamonds and gemstones, said JA, which led her to work with renowned diamond manufacturers and hone her gemological knowledge and design skills.
She opened a retail space for Sheryl Jones Jewelry in 2013 on 47th Street and relocated it to Rockefeller Plaza after COVID. Her location remains open, serving private clients and selling wholesale to various stores.
Her jewelry has also been featured in Sotheby’s “Brilliant and Black” shows.
Jones holds a Graduate Diamonds degree from GIA and is a member of the advisory board for the Black in Jewelry Coalition.
Before entering the jewelry business, she spent a decade in the television and music industry as the vice president of communications at MTV.
“We are thrilled to welcome Sheryl Jones to the Jewelers of America board of directors,” said Jewelers of America President and CEO David Bonaparte.
“Sheryl Jones embodies the values and vision that align with Jewelers of America’s mission, and I look forward to collaborating closely to further strengthen our commitment to our members.”
Jones is joining JA’s 2024-2025 board of directors, which includes:
Lawrence Bock, Bachendorf's;
Joseph Corey, Day's Jewelers;
Kim Crawford, Macy’s Inc.;
Krystle Craycraft, Jewelers Mutual Group;
Edward Dikes, Weston Jewelers;
Sue Hopeman, Robbins Brothers Jewelers;
Julie Keeney, Fred Meyer Jewelers;
Lenny Kramer, Leo Schachter;
Valerie Madison, Valerie Madison Fine Jewelry;
Robert Marks, Rogers Jewelry Co.;
Hunter McGrath, Tivol Jewelers;
Constance Polamalu, Zachary’s Jewelers;
Stan Razny, Razny Jewelers;
Tobey Ritchie, Harry Ritchie's;
Sherry Smith, The Edge Retail Academy; and
Tonia Leitzel Ulsh, Mountz Jewelers.
The executive committee includes:
Coleman Clark, BC Clark Jewelers, chair;
Matthew Rosenheim, Tiny Jewel Box, chair-elect;
Steve Padis, Padis Jewelry, vice chair;
Elise Greenberg, Greenberg’s Jewelers, vice chair;
Steve Velasquez, Madison Jewelers, secretary;
Karen Goracke, Borsheims, treasurer; and
Robert F. Moeller II, R.F. Moeller Jeweler, immediate past chair.
For more information, visit the JA website.
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