MajorsOct 01, 2024
Signet Jewelers CEO Gina Drosos to RetireMajorsOct 03, 2024
JA Appoints New Board Director
The trade organization welcomed Sheryl Jones to its board of directors for a three-year term.
Sheryl Jones is the president of Sheryl Jones, Inc., with over 20 years in the industry and an eponymous fine jewelry brand based in New York City.
New York—Jewelers of America (JA) has appointed Sheryl Jones to a three-year term as a new board director at its annual membership meeting on Sept. 23.
She has taken over for Chad Berg of Lee Michaels Fine Jewelry, who rolled off the board after serving the maximum amount of time, which is two three-year terms.
Jones, the president of Sheryl Jones, Inc., is a fine jewelry designer who began her eponymous brand in New York’s Diamond District in 2000.
She always had a passion for the allure of diamonds and gemstones, said JA, which led her to work with renowned diamond manufacturers and hone her gemological knowledge and design skills.
She opened a retail space for Sheryl Jones Jewelry in 2013 on 47th Street and relocated it to Rockefeller Plaza after COVID. Her location remains open, serving private clients and selling wholesale to various stores.
Her jewelry has also been featured in Sotheby’s “Brilliant and Black” shows.
Jones holds a Graduate Diamonds degree from GIA and is a member of the advisory board for the Black in Jewelry Coalition.
Before entering the jewelry business, she spent a decade in the television and music industry as the vice president of communications at MTV.
Related stories will be right here …
She has taken over for Chad Berg of Lee Michaels Fine Jewelry, who rolled off the board after serving the maximum amount of time, which is two three-year terms.
Jones, the president of Sheryl Jones, Inc., is a fine jewelry designer who began her eponymous brand in New York’s Diamond District in 2000.
She always had a passion for the allure of diamonds and gemstones, said JA, which led her to work with renowned diamond manufacturers and hone her gemological knowledge and design skills.
She opened a retail space for Sheryl Jones Jewelry in 2013 on 47th Street and relocated it to Rockefeller Plaza after COVID. Her location remains open, serving private clients and selling wholesale to various stores.
Her jewelry has also been featured in Sotheby’s “Brilliant and Black” shows.
Jones holds a Graduate Diamonds degree from GIA and is a member of the advisory board for the Black in Jewelry Coalition.
Before entering the jewelry business, she spent a decade in the television and music industry as the vice president of communications at MTV.
“We are thrilled to welcome Sheryl Jones to the Jewelers of America board of directors,” said Jewelers of America President and CEO David Bonaparte.
“Sheryl Jones embodies the values and vision that align with Jewelers of America’s mission, and I look forward to collaborating closely to further strengthen our commitment to our members.”
Jones is joining JA’s 2024-2025 board of directors, which includes:
Lawrence Bock, Bachendorf's;
Joseph Corey, Day's Jewelers;
Kim Crawford, Macy’s Inc.;
Krystle Craycraft, Jewelers Mutual Group;
Edward Dikes, Weston Jewelers;
Sue Hopeman, Robbins Brothers Jewelers;
Julie Keeney, Fred Meyer Jewelers;
Lenny Kramer, Leo Schachter;
Valerie Madison, Valerie Madison Fine Jewelry;
Robert Marks, Rogers Jewelry Co.;
Hunter McGrath, Tivol Jewelers;
Constance Polamalu, Zachary’s Jewelers;
Stan Razny, Razny Jewelers;
Tobey Ritchie, Harry Ritchie's;
Sherry Smith, The Edge Retail Academy; and
Tonia Leitzel Ulsh, Mountz Jewelers.
The executive committee includes:
Coleman Clark, BC Clark Jewelers, chair;
Matthew Rosenheim, Tiny Jewel Box, chair-elect;
Steve Padis, Padis Jewelry, vice chair;
Elise Greenberg, Greenberg’s Jewelers, vice chair;
Steve Velasquez, Madison Jewelers, secretary;
Karen Goracke, Borsheims, treasurer; and
Robert F. Moeller II, R.F. Moeller Jeweler, immediate past chair.
For more information, visit the JA website.
Editors' Picks
Sponsored by
More on Majors
The Latest
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookIt explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales OfficerTaylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s NextWas 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
Weekly QuizJan 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
SourcingJan 21, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store RobberyPlus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.
IndependentsJan 21, 2026
Delaware Jeweler Felice Morris Dies at 91Morris’ most cherished role was being a mother and grandmother, her family said.
CollectionsJan 21, 2026
Bulgari Weaves New Collection of ‘Vimini’ Creations“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.
Events & AwardsJan 21, 2026
Jewelers Mutual’s ‘Conversations’ Retreat Returns to Discuss AIThe third edition will be held in Half Moon Bay, California, in April.
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards GrantThe grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.
MajorsJan 20, 2026
Borsheims Hires New Assistant Facilities ManagerHeath Yarges brings two decades of experience to the role.
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden GlobesOur Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store RobberiesTrevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now OpenThe program recognizes rising professionals in the jewelry industry.
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now OpenA new lifestyle section and a watch showcase have been added to this year’s event.
TrendsJan 15, 2026
Don’t Double-Dip With This Golden ChipAvocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South AfricaPetra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.
CollectionsJan 14, 2026
Marie Lichtenberg Lassos Leather for New BraceletsThe brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEOThe department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.
CollectionsJan 14, 2026
Boucheron Names Colman Domingo as Brand AmbassadorThe award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.
