MajorsOct 01, 2024
Signet Jewelers CEO Gina Drosos to RetireMajorsOct 03, 2024
JA Appoints New Board Director
The trade organization welcomed Sheryl Jones to its board of directors for a three-year term.
Sheryl Jones is the president of Sheryl Jones, Inc., with over 20 years in the industry and an eponymous fine jewelry brand based in New York City.
New York—Jewelers of America (JA) has appointed Sheryl Jones to a three-year term as a new board director at its annual membership meeting on Sept. 23.
She has taken over for Chad Berg of Lee Michaels Fine Jewelry, who rolled off the board after serving the maximum amount of time, which is two three-year terms.
Jones, the president of Sheryl Jones, Inc., is a fine jewelry designer who began her eponymous brand in New York’s Diamond District in 2000.
She always had a passion for the allure of diamonds and gemstones, said JA, which led her to work with renowned diamond manufacturers and hone her gemological knowledge and design skills.
She opened a retail space for Sheryl Jones Jewelry in 2013 on 47th Street and relocated it to Rockefeller Plaza after COVID. Her location remains open, serving private clients and selling wholesale to various stores.
Her jewelry has also been featured in Sotheby’s “Brilliant and Black” shows.
Jones holds a Graduate Diamonds degree from GIA and is a member of the advisory board for the Black in Jewelry Coalition.
Before entering the jewelry business, she spent a decade in the television and music industry as the vice president of communications at MTV.
Related stories will be right here …
She has taken over for Chad Berg of Lee Michaels Fine Jewelry, who rolled off the board after serving the maximum amount of time, which is two three-year terms.
Jones, the president of Sheryl Jones, Inc., is a fine jewelry designer who began her eponymous brand in New York’s Diamond District in 2000.
She always had a passion for the allure of diamonds and gemstones, said JA, which led her to work with renowned diamond manufacturers and hone her gemological knowledge and design skills.
She opened a retail space for Sheryl Jones Jewelry in 2013 on 47th Street and relocated it to Rockefeller Plaza after COVID. Her location remains open, serving private clients and selling wholesale to various stores.
Her jewelry has also been featured in Sotheby’s “Brilliant and Black” shows.
Jones holds a Graduate Diamonds degree from GIA and is a member of the advisory board for the Black in Jewelry Coalition.
Before entering the jewelry business, she spent a decade in the television and music industry as the vice president of communications at MTV.
“We are thrilled to welcome Sheryl Jones to the Jewelers of America board of directors,” said Jewelers of America President and CEO David Bonaparte.
“Sheryl Jones embodies the values and vision that align with Jewelers of America’s mission, and I look forward to collaborating closely to further strengthen our commitment to our members.”
Jones is joining JA’s 2024-2025 board of directors, which includes:
Lawrence Bock, Bachendorf's;
Joseph Corey, Day's Jewelers;
Kim Crawford, Macy’s Inc.;
Krystle Craycraft, Jewelers Mutual Group;
Edward Dikes, Weston Jewelers;
Sue Hopeman, Robbins Brothers Jewelers;
Julie Keeney, Fred Meyer Jewelers;
Lenny Kramer, Leo Schachter;
Valerie Madison, Valerie Madison Fine Jewelry;
Robert Marks, Rogers Jewelry Co.;
Hunter McGrath, Tivol Jewelers;
Constance Polamalu, Zachary’s Jewelers;
Stan Razny, Razny Jewelers;
Tobey Ritchie, Harry Ritchie's;
Sherry Smith, The Edge Retail Academy; and
Tonia Leitzel Ulsh, Mountz Jewelers.
The executive committee includes:
Coleman Clark, BC Clark Jewelers, chair;
Matthew Rosenheim, Tiny Jewel Box, chair-elect;
Steve Padis, Padis Jewelry, vice chair;
Elise Greenberg, Greenberg’s Jewelers, vice chair;
Steve Velasquez, Madison Jewelers, secretary;
Karen Goracke, Borsheims, treasurer; and
Robert F. Moeller II, R.F. Moeller Jeweler, immediate past chair.
For more information, visit the JA website.
More on Majors
The Latest
CrimeMay 08, 2025
Former NYC Jewelry Store Employee Arrested in 2017 Choking Death of Boss Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.
EditorsMay 08, 2025
5 ‘Superfine’ Met Gala Jewelry MomentsAssociate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.
Supplier BulletinMay 08, 2025
Instappraise Introduces Game-Changing Trifold Appraisal FormatSponsored by Instappraise
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
FinancialsMay 08, 2025
Brilliant Earth Notes an Uptick in Engagement Ring Sales in Q1CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.
Weekly QuizMay 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsMay 08, 2025
Margot McKinney Lands in the U.S. With New BoutiqueThe brand’s first independent location outside of Australia has opened in Beverly Hills, California.
IndependentsMay 08, 2025
Verragio Announces New Regional Sales ManagerCathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
FinancialsMay 07, 2025
Pandora Posts Strong Q1, Plans for TariffsThe company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.
ColumnistsMay 07, 2025
The Smart Lab: Building a Seasonal Marketing Strategy for Mother’s Day and BeyondConnecting with your customers throughout the year is key to a successful holiday marketing push.
SourcingMay 07, 2025
Gemfields Says Emerald Sales Improved in Latest AuctionIts commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.
TechnologyMay 07, 2025
Punchmark’s Latest Podcast Features a Very Special Guest National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.
AuctionsMay 06, 2025
Harwell Godfrey Reimagines 10-Carat Blue Diamond for Met Gala-Ready BroochDesigner Lauren Harwell Godfrey made the piece as an homage to the 2025 gala’s theme, “Superfine: Tailoring Black Style.”
Events & AwardsMay 06, 2025
Here’s Who Made Jewelers of America’s New ‘20 Under 40’ ListExpanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.
IndependentsMay 06, 2025
Sissy's Log Cabin Opens New StoreLocated in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.
IndependentsMay 06, 2025
Gunderson’s Jewelers to Be Featured on ‘World’s Greatest’ TV SeriesThe episode about the family-owned jeweler will premiere May 17.
IndependentsMay 05, 2025
Zadok Jewelers Opens Store in AustinThe Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.
AuctionsMay 05, 2025
Nancy Astor’s Cartier Tiara Heads to AuctionThe turquoise and diamond tiara hasn’t been on the market since it was purchased by Lord Astor in 1930.
SourcingMay 05, 2025
Crater of Diamonds Yields 4-Carat Brown Diamond“The Duke Diamond” is the largest diamond registered at the Arkansas park so far this year.
TrendsMay 02, 2025
Ring Concierge, Kraft Partner on Mother’s Day Macaroni Necklace The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.
CollectionsMay 02, 2025
Piece of the Week: Angely Martinez’s Emerald Promise RingSet with May’s birthstone and featuring an earthworm, this ring is a perfect celebration of spring.
SourcingMay 01, 2025
Tariffs & Colored Gemstones: Relying on Stock, Considering the Ripple EffectThough currently paused, high tariffs threaten many countries where gemstones are mined. Dealers are taking measures now to prepare.
TrendsMay 01, 2025
Amanda’s Style File: 20 Pieces of Emerald Jewelry for MayMay babies are lucky indeed, born in a month awash with fresh colors and celebrated with one of the most coveted colored gemstones.
MajorsMay 01, 2025
Jewelers of America Opens Applications for 2025 ScholarshipsThe deadline to apply for the Seymour & Evelyn Holtzman Bench Scholarship is June 12.
SurveysApr 30, 2025
Consumer Confidence Hits Pandemic-Level Low Amid Tariff ConcernsWhat’s really worrying U.S. consumers isn’t the present situation; it’s what the economy is going to look like six months from now.
Events & AwardsApr 30, 2025
Instore Show Debuts New Name, Look, and FocusNow called The Instore Jewelry Show, it will include holiday-focused education, interactive workshops, and a window display contest.
SourcingApr 30, 2025
GemGuide Has a New Pricing Chart for Colombian EmeraldsIt includes pricing for unenhanced Colombian emeralds in the fine to extra fine range.
