Ira Melnitsky Leaves Tourneau/Bucherer After More Than a Decade
The executive, who was president and CEO of Bucherer USA, announced his departure via LinkedIn.

Melnitsky announced his departure via a LinkedIn post on Tuesday.
“After more than 10 extraordinary years as President & CEO of Tourneau/Bucherer USA, I want to share that I have recently left the company,” he wrote.
“The journey from a struggling organization to one that is now highly successful has been nothing short of remarkable.”
Bucherer did not respond to a request for comment on Melnitsky’s departure or plans to fill the role.
Guido Zumbühl remains CEO of Bucherer.
In the post, Melnitsky expressed his gratitude to his team members.
“From the long hours to the creative solutions and countless obstacles we’ve overcome, your commitment has been the driving force behind our collective success. It has been an honor to work alongside such accomplished individuals,” he wrote.
Melnitsky joined the company in 2013 as CEO of Tourneau, transitioning to president and CEO of Bucherer USA in 2018.
He remained with the retailer through two ownership changes.
Bucherer acquired Tourneau in 2018 from Leonard Green & Partners and began to gradually transition the stores to using the Bucherer name.
Then, in 2023, Rolex acquired the company.
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