Ira Melnitsky Leaves Tourneau/Bucherer After More Than a Decade
The executive, who was president and CEO of Bucherer USA, announced his departure via LinkedIn.

Melnitsky announced his departure via a LinkedIn post on Tuesday.
“After more than 10 extraordinary years as President & CEO of Tourneau/Bucherer USA, I want to share that I have recently left the company,” he wrote.
“The journey from a struggling organization to one that is now highly successful has been nothing short of remarkable.”
Bucherer did not respond to a request for comment on Melnitsky’s departure or plans to fill the role.
Guido Zumbühl remains CEO of Bucherer.
In the post, Melnitsky expressed his gratitude to his team members.
“From the long hours to the creative solutions and countless obstacles we’ve overcome, your commitment has been the driving force behind our collective success. It has been an honor to work alongside such accomplished individuals,” he wrote.
Melnitsky joined the company in 2013 as CEO of Tourneau, transitioning to president and CEO of Bucherer USA in 2018.
He remained with the retailer through two ownership changes.
Bucherer acquired Tourneau in 2018 from Leonard Green & Partners and began to gradually transition the stores to using the Bucherer name.
Then, in 2023, Rolex acquired the company.
The Latest

The pieces in “Animali Tarallo” portray animals from stingrays to elephants through portraits and interpretations of their patterns.

Ronald Winston, son of Harry Winston, donated the diamonds to the Smithsonian National Museum of Natural History in Washington, D.C.

The virtual event will take place April 7 at 3 p.m.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

The educational event will take place in Charlotte, North Carolina, this May.


The independent jeweler first opened its doors in 1888.

The debut event will take place in Miami’s Coconut Grove neighborhood this fall.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

The roundtable will take place May 17 ahead of the trade show’s welcome dinner.

The “Peanuts x Monica Rich Kosann” collection features the comic strip’s classic vocabulary across 10 bracelet designs.

Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.

Diamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.

The Utah-based company known for making wedding bands has acquired Doubloon Golf.

The longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.

Authorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.

Lotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.

The ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.

The Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.

However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.

The Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.

The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.

The family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.

The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.

Alex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.

The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.

The ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.

The two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.