MajorsOct 01, 2024
Signet Jewelers CEO Gina Drosos to RetireMajorsOct 03, 2024
Pandora Names 3rd CMO in Past 5 Years
New Chief Marketing Officer Berta de Pablos-Barbier has worked for LVMH’s champagne brands and Kering-owned Boucheron.
Berta de Pablos-Barbier is Pandora’s new chief marketing officer.
Copenhagen, Denmark—Pandora has named a new chief marketing officer, the third person to hold the position since 2019.
The company announced Wednesday that it has appointed Berta de Pablos-Barbier as its new CMO, replacing Mary Carmen “MC” Gasco-Buisson, who joined the retailer in 2022.
Gasco-Buisson is leaving Pandora to take on a new role in the U.K., the company said.
She replaced Carla Liuni, a former Bulgari executive who joined Pandora in 2019.
“I would like to thank MC for the strong contribution she’s made to our brand and company. We wish her the very best,” said Pandora CEO Alexander Lacik.
New CMO De Pablos-Barbier has more than 30 years of experience in the luxury and consumer goods industries.
Most recently, she was president and CEO of LVMH-owned champagne brands Moët & Chandon, Dom Perignon, and Mercier.
Prior to that, de Pablos-Barbier was chief growth officer at Mars Wrigley and CMO of Lacoste.
She also served as vice president of marketing and communications at Kering-owned jewelry brand Boucheron.
“Berta uniquely spans the consumer space from high-end to affordable luxury and has a very strong track record in defining and implementing compelling visions and growth strategies for great global brands,” said Lacik.
“She’s perfect for leading the next chapter of our marketing strategy, as we continue to establish the perception of Pandora as a full jewelry brand.”
When Pandora launched its “Phoenix” turnaround strategy in 2021, its goals included increasing brand desirability and getting consumers to think of Pandora as a full jewelry brand, not just a company that sells charms.
“Pandora stands out as an iconic global brand on an impressive growth journey with sustainability at the forefront,” said de Pablos-Barbier.
“The brand is undergoing an incredible transformation, and I can’t wait to join the talented team and skilled craftsmen to help elevate Pandora even further.”
De Pablos-Barbier is a Spanish national who currently lives in Paris with her husband and daughter but will join Pandora in November and relocate to Copenhagen.
The company announced Wednesday that it has appointed Berta de Pablos-Barbier as its new CMO, replacing Mary Carmen “MC” Gasco-Buisson, who joined the retailer in 2022.
Gasco-Buisson is leaving Pandora to take on a new role in the U.K., the company said.
She replaced Carla Liuni, a former Bulgari executive who joined Pandora in 2019.
“I would like to thank MC for the strong contribution she’s made to our brand and company. We wish her the very best,” said Pandora CEO Alexander Lacik.
New CMO De Pablos-Barbier has more than 30 years of experience in the luxury and consumer goods industries.
Most recently, she was president and CEO of LVMH-owned champagne brands Moët & Chandon, Dom Perignon, and Mercier.
Prior to that, de Pablos-Barbier was chief growth officer at Mars Wrigley and CMO of Lacoste.
She also served as vice president of marketing and communications at Kering-owned jewelry brand Boucheron.
“Berta uniquely spans the consumer space from high-end to affordable luxury and has a very strong track record in defining and implementing compelling visions and growth strategies for great global brands,” said Lacik.
“She’s perfect for leading the next chapter of our marketing strategy, as we continue to establish the perception of Pandora as a full jewelry brand.”
When Pandora launched its “Phoenix” turnaround strategy in 2021, its goals included increasing brand desirability and getting consumers to think of Pandora as a full jewelry brand, not just a company that sells charms.
“Pandora stands out as an iconic global brand on an impressive growth journey with sustainability at the forefront,” said de Pablos-Barbier.
“The brand is undergoing an incredible transformation, and I can’t wait to join the talented team and skilled craftsmen to help elevate Pandora even further.”
De Pablos-Barbier is a Spanish national who currently lives in Paris with her husband and daughter but will join Pandora in November and relocate to Copenhagen.
Editors' Picks
Sponsored by
More on Majors
The Latest
IndependentsJan 16, 2025
Lux Bond & Green to Open Sixth LocationThe 127-year-old jeweler is planning to open a new store in Mystic, Connecticut.
WatchesJan 16, 2025
Timex Launches Collection of National Park WatchesThe watches’ dials feature artwork celebrating the vibrant energy and unique landscapes of six of America’s national parks.
AuctionsJan 16, 2025
Elizabeth Taylor’s Diamond Line Bracelet Going up for Auction Offered by U.K. auction house Woolley & Wallis, the yellow diamond bracelet was a gift from Taylor’s good friend Michael Jackson.
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
Events & AwardsJan 16, 2025
JCK Las Vegas 2025 Open for RegistrationThe jewelry trade show returns to The Venetian Expo and The Venetian Resort in Las Vegas from June 6 to 9.
Weekly QuizJan 16, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsJan 15, 2025
The Jewelry I’d Bid On in Christie’s Iris Apfel AuctionAssociate Editor Natalie Francisco highlights her favorite fashion jewelry pieces from the upcoming “Unapologetically Iris” auction.
Policies & IssuesJan 15, 2025
JVC Debuts Guide to Americans with Disabilities Act ComplianceThe online guide is available for free and written with the jewelry industry in mind.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
Events & AwardsJan 15, 2025
Jose Hess Design Awards Open for SubmissionsThe awards honor the late Jose Hess, a founding member of AJDC and an award-winning jewelry designer.
GradingJan 14, 2025
GIA CEO, President Susan Jacques to Retire at the End of 2025The grading lab said the search for her successor is underway.
ColumnistsJan 14, 2025
Jules Kim: Building Bridges Between Creators and IndustryIn this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.
Policies & IssuesJan 14, 2025
These Designers and Retailers Are Raising Money for LA Wildfire Relief From raffles to auctions to donations, the industry is working to aid charities in Los Angeles amid the raging wildfires.
GradingJan 14, 2025
Former SSEF Director Henry A. Hänni DiesA pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.
FinancialsJan 14, 2025
Signet Jewelers Lowers Q4 Guidance After Holiday Sales Fall ShortThe peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.
SourcingJan 13, 2025
Zambia Reinstates 15% Export Duty on Precious Gemstones, Shocking GemfieldsGemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.
TechnologyJan 13, 2025
Ultrahuman Unveils Luxury Smart RingWith versions in 18-karat gold and platinum, the wearables company is blending health technology and fine jewelry.
Policies & IssuesJan 13, 2025
Brandee Dallow Elected President of Ethical MetalsmithsThe executive brings more than two decades of industry experience to the role.
IndependentsJan 13, 2025
The Seven Pops Up in Palm BeachThe New York City-based retailer is bringing its curation of jewels to a pop-up shop at Love Binetti in Palm Beach, Florida.
Policies & IssuesJan 10, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.
TrendsJan 10, 2025
Piece of the Week: Elsa Jin’s ‘Mozi’ BroochAdrien Brody received his first Golden Globe while wearing the “Mozi” brooch, which depicts a spill of traditional Chinese calligraphy ink.
SourcingJan 10, 2025
De Beers, GJEPC Partner to Promote Natural DiamondsThe pair will work together to support independent retailers in India with marketing assets, training materials, and other tools.
CrimeJan 09, 2025
US Customs Seizes Counterfeit Tiffany & Co. JewelsOfficers in Champlain, New York valued the jewels, if genuine, at nearly $30,000.
CollectionsJan 09, 2025
Karma El Khalil’s New Collection is an Ode to the MoonThe “Moonlight Rhapsody” collection is overflowing with gemstones, from raw opal to morganite and spessartite.
Events & AwardsJan 09, 2025
Here Is the 2025 AGTA GemFair Tucson Educational LineupThe seminar series covers topics from market trends and colored stone terminology to working with museums and growing an Instagram profile.
SourcingJan 09, 2025
Reena Ahluwalia Unveils New Works in ‘Diamond Trails’ AnthologyThe artist collaborated with industry creatives on the project, which features five fictional stories and five corresponding paintings.
IndependentsJan 09, 2025
Virginia Jewelers Raise Nearly $26K for Children’s Hospital at Charity BallNine jewelers donated jewels for a raffle to support the Children’s Hospital Foundation at Virginia Commonwealth University.
WatchesJan 08, 2025
Oris Debuts Hot Pink Miss Piggy WatchMiss Piggy shared her thoughts on being fabulous, the importance of accessories, and how to be your own cheerleader.
