MajorsOct 01, 2024
Signet Jewelers CEO Gina Drosos to RetireMajorsOct 03, 2024
Pandora Names 3rd CMO in Past 5 Years
New Chief Marketing Officer Berta de Pablos-Barbier has worked for LVMH’s champagne brands and Kering-owned Boucheron.
Berta de Pablos-Barbier is Pandora’s new chief marketing officer.
Copenhagen, Denmark—Pandora has named a new chief marketing officer, the third person to hold the position since 2019.
The company announced Wednesday that it has appointed Berta de Pablos-Barbier as its new CMO, replacing Mary Carmen “MC” Gasco-Buisson, who joined the retailer in 2022.
Gasco-Buisson is leaving Pandora to take on a new role in the U.K., the company said.
She replaced Carla Liuni, a former Bulgari executive who joined Pandora in 2019.
“I would like to thank MC for the strong contribution she’s made to our brand and company. We wish her the very best,” said Pandora CEO Alexander Lacik.
New CMO De Pablos-Barbier has more than 30 years of experience in the luxury and consumer goods industries.
Most recently, she was president and CEO of LVMH-owned champagne brands Moët & Chandon, Dom Perignon, and Mercier.
Prior to that, de Pablos-Barbier was chief growth officer at Mars Wrigley and CMO of Lacoste.
She also served as vice president of marketing and communications at Kering-owned jewelry brand Boucheron.
“Berta uniquely spans the consumer space from high-end to affordable luxury and has a very strong track record in defining and implementing compelling visions and growth strategies for great global brands,” said Lacik.
“She’s perfect for leading the next chapter of our marketing strategy, as we continue to establish the perception of Pandora as a full jewelry brand.”
When Pandora launched its “Phoenix” turnaround strategy in 2021, its goals included increasing brand desirability and getting consumers to think of Pandora as a full jewelry brand, not just a company that sells charms.
“Pandora stands out as an iconic global brand on an impressive growth journey with sustainability at the forefront,” said de Pablos-Barbier.
“The brand is undergoing an incredible transformation, and I can’t wait to join the talented team and skilled craftsmen to help elevate Pandora even further.”
De Pablos-Barbier is a Spanish national who currently lives in Paris with her husband and daughter but will join Pandora in November and relocate to Copenhagen.
The company announced Wednesday that it has appointed Berta de Pablos-Barbier as its new CMO, replacing Mary Carmen “MC” Gasco-Buisson, who joined the retailer in 2022.
Gasco-Buisson is leaving Pandora to take on a new role in the U.K., the company said.
She replaced Carla Liuni, a former Bulgari executive who joined Pandora in 2019.
“I would like to thank MC for the strong contribution she’s made to our brand and company. We wish her the very best,” said Pandora CEO Alexander Lacik.
New CMO De Pablos-Barbier has more than 30 years of experience in the luxury and consumer goods industries.
Most recently, she was president and CEO of LVMH-owned champagne brands Moët & Chandon, Dom Perignon, and Mercier.
Prior to that, de Pablos-Barbier was chief growth officer at Mars Wrigley and CMO of Lacoste.
She also served as vice president of marketing and communications at Kering-owned jewelry brand Boucheron.
“Berta uniquely spans the consumer space from high-end to affordable luxury and has a very strong track record in defining and implementing compelling visions and growth strategies for great global brands,” said Lacik.
“She’s perfect for leading the next chapter of our marketing strategy, as we continue to establish the perception of Pandora as a full jewelry brand.”
When Pandora launched its “Phoenix” turnaround strategy in 2021, its goals included increasing brand desirability and getting consumers to think of Pandora as a full jewelry brand, not just a company that sells charms.
“Pandora stands out as an iconic global brand on an impressive growth journey with sustainability at the forefront,” said de Pablos-Barbier.
“The brand is undergoing an incredible transformation, and I can’t wait to join the talented team and skilled craftsmen to help elevate Pandora even further.”
De Pablos-Barbier is a Spanish national who currently lives in Paris with her husband and daughter but will join Pandora in November and relocate to Copenhagen.
More on Majors
The Latest
EditorsSep 16, 2025
Out & About: 7 Great Quotes From Converge in CarlsbadAt Converge 2025, Editor-in-Chief Michelle Graff attended sessions on DEI, tariffs, security, and more. Here are her top takeaways.
CrimeSep 16, 2025
2 Robbery Suspects Killed in California Pawn Shop ShootoutSix people were shot last week at an Oakland cash-for-gold shop as employees exchanged gunfire with individuals trying to rob the store.
CollectionsSep 16, 2025
Chopard Adds New Designs to Its ‘Ice Cube’ Capsule CollectionThe jeweler has expanded its high jewelry offering, which launched last year, with new pieces featuring its cube motif that debuted in 1999.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
SourcingSep 16, 2025
Natural Diamond Council Launches Retailer Accreditation ProgramBen Bridge Jeweler and Lux Bond & Green were a part of the pilot program.
Weekly QuizSep 12, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsSep 15, 2025
Skipping the Necklace, Embracing Snakes: The Best Jewelry From the 2025 Emmy AwardsAssociate Editor Natalie Francisco shares eight of her favorite jewelry looks from the 77th annual Primetime Emmy Awards, held Sunday night.
SurveysSep 15, 2025
Resilient Shoppers to Boost Holiday Retail Sales, Says DeloitteIt’s predicting a rise in retail sales this holiday season despite economic uncertainty and elevated inflation.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
SourcingSep 15, 2025
Gemfields Achieves $32M at High-Quality Emerald AuctionIt included the sale of the 11,685-carat “Imboo” emerald that was recently discovered at Kagem.
SourcingSep 15, 2025
AGTA Elects 8 Members to Board of Directors The newly elected directors will officially take office in February 2026 and will be introduced at the organization’s membership meeting.
EditorsSep 12, 2025
Out & About: Mining Sapphires in Rock Creek, MontanaAssociate Editor Lauren McLemore headed out West for a visit to Potentate Mining’s operation hosted by gemstone wholesaler Parlé Gems.
TrendsSep 12, 2025
Piece of the Week: Arunashi’s Fordite and Rhodolite EarringsFordite is a man-made material created from the layers of dried enamel paint that dripped onto the floors of automotive factories.
Events & AwardsSep 12, 2025
Al Gilbertson Wins 2025 Robert M. Shipley AwardGilbertson has worked as a researcher, jeweler, lapidary artist, appraiser, and business owner throughout his decades in the industry.
Policies & IssuesSep 11, 2025
Supreme Court to Hear Tariffs Case in November A decision likely won’t come until January 2026 at the earliest, and the tariffs remain in effect until then.
SourcingSep 11, 2025
Need to Sell More Natural Diamonds? De Beers Has an App for ThatThe new, free app offers accessible educational content, like games and podcasts, for U.S. retailers.
SourcingSep 10, 2025
Tech Meets Style in the New Loewe x Jacob & Co. HeadphonesJacob & Co. partnered with the German technology company on two pairs of headphones, one set with diamonds and the other with sapphires.
TrendsSep 10, 2025
Tiffany & Co. Archival Jewels Bring Life to ‘Frankenstein’Guillermo del Toro’s 2025 “Frankenstein” will feature 27 jewels and objects from the storied brand, including pieces from its archives.
MajorsSep 10, 2025
24 Karat Club of New York’s Banquet to Return to Waldorf AstoriaThe Waldorf Astoria New York’s grand reopening this past summer means a homecoming for the industry group’s annual event.
SourcingSep 09, 2025
Anglo American to Merge With Canadian Copper Miner Anglo plans to merge with Teck Resources Ltd. to form Anglo Teck. The deal changes nothing about its plans to offload De Beers.
AuctionsSep 09, 2025
‘The Mellon Blue’ to Return to Auction, This Time at Christie’s The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million.
AuctionsSep 09, 2025
Phillips Names Dianne Batista Head of Jewels, New YorkThe industry veteran joins the auction house as it looks to solidify its footprint in the jewelry market.
MajorsSep 09, 2025
MJSA Education Foundation Announces 2025 Scholarship WinnersThe nonprofit awarded four students pursuing a professional career in jewelry making and design with $2,250 each.
IndependentsSep 08, 2025
Take a Look Inside the New Korman Store in AustinThe Texas-based jeweler has also undergone a brand refresh, debuting a new website and logo.
MajorsSep 08, 2025
MJSA Is Officially Now Under JA’s UmbrellaThe two organizations have finalized and signed the affiliation agreement announced in May.
AuctionsSep 08, 2025
Sotheby’s To Auction ‘Exceptional’ Collection of JAR, Suzanne Belperron JewelsThe single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.
Events & AwardsSep 08, 2025
27 Can’t-Miss Converge Sessions, Events From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.
ColumnistsSep 05, 2025
Peter Smith: A Lasting Lesson From Maurice Tempelsman Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.
