MajorsOct 01, 2024
Signet Jewelers CEO Gina Drosos to RetireMajorsOct 03, 2024
Pandora Names 3rd CMO in Past 5 Years
New Chief Marketing Officer Berta de Pablos-Barbier has worked for LVMH’s champagne brands and Kering-owned Boucheron.
Berta de Pablos-Barbier is Pandora’s new chief marketing officer.
Copenhagen, Denmark—Pandora has named a new chief marketing officer, the third person to hold the position since 2019.
The company announced Wednesday that it has appointed Berta de Pablos-Barbier as its new CMO, replacing Mary Carmen “MC” Gasco-Buisson, who joined the retailer in 2022.
Gasco-Buisson is leaving Pandora to take on a new role in the U.K., the company said.
She replaced Carla Liuni, a former Bulgari executive who joined Pandora in 2019.
“I would like to thank MC for the strong contribution she’s made to our brand and company. We wish her the very best,” said Pandora CEO Alexander Lacik.
New CMO De Pablos-Barbier has more than 30 years of experience in the luxury and consumer goods industries.
Most recently, she was president and CEO of LVMH-owned champagne brands Moët & Chandon, Dom Perignon, and Mercier.
Prior to that, de Pablos-Barbier was chief growth officer at Mars Wrigley and CMO of Lacoste.
She also served as vice president of marketing and communications at Kering-owned jewelry brand Boucheron.
“Berta uniquely spans the consumer space from high-end to affordable luxury and has a very strong track record in defining and implementing compelling visions and growth strategies for great global brands,” said Lacik.
“She’s perfect for leading the next chapter of our marketing strategy, as we continue to establish the perception of Pandora as a full jewelry brand.”
When Pandora launched its “Phoenix” turnaround strategy in 2021, its goals included increasing brand desirability and getting consumers to think of Pandora as a full jewelry brand, not just a company that sells charms.
“Pandora stands out as an iconic global brand on an impressive growth journey with sustainability at the forefront,” said de Pablos-Barbier.
“The brand is undergoing an incredible transformation, and I can’t wait to join the talented team and skilled craftsmen to help elevate Pandora even further.”
De Pablos-Barbier is a Spanish national who currently lives in Paris with her husband and daughter but will join Pandora in November and relocate to Copenhagen.
The company announced Wednesday that it has appointed Berta de Pablos-Barbier as its new CMO, replacing Mary Carmen “MC” Gasco-Buisson, who joined the retailer in 2022.
Gasco-Buisson is leaving Pandora to take on a new role in the U.K., the company said.
She replaced Carla Liuni, a former Bulgari executive who joined Pandora in 2019.
“I would like to thank MC for the strong contribution she’s made to our brand and company. We wish her the very best,” said Pandora CEO Alexander Lacik.
New CMO De Pablos-Barbier has more than 30 years of experience in the luxury and consumer goods industries.
Most recently, she was president and CEO of LVMH-owned champagne brands Moët & Chandon, Dom Perignon, and Mercier.
Prior to that, de Pablos-Barbier was chief growth officer at Mars Wrigley and CMO of Lacoste.
She also served as vice president of marketing and communications at Kering-owned jewelry brand Boucheron.
“Berta uniquely spans the consumer space from high-end to affordable luxury and has a very strong track record in defining and implementing compelling visions and growth strategies for great global brands,” said Lacik.
“She’s perfect for leading the next chapter of our marketing strategy, as we continue to establish the perception of Pandora as a full jewelry brand.”
When Pandora launched its “Phoenix” turnaround strategy in 2021, its goals included increasing brand desirability and getting consumers to think of Pandora as a full jewelry brand, not just a company that sells charms.
“Pandora stands out as an iconic global brand on an impressive growth journey with sustainability at the forefront,” said de Pablos-Barbier.
“The brand is undergoing an incredible transformation, and I can’t wait to join the talented team and skilled craftsmen to help elevate Pandora even further.”
De Pablos-Barbier is a Spanish national who currently lives in Paris with her husband and daughter but will join Pandora in November and relocate to Copenhagen.
More on Majors
The Latest
Events & AwardsJun 09, 2025
And the Winners of the 2025 Couture Design Awards Are … Designers were recognized in 12 categories, from platinum to pearls, before the evening ended with a new, retail-focused award.
AuctionsJun 09, 2025
Nancy Astor’s Cartier Tiara Sells for $1.2MThe rare turquoise and diamond jewel was the top lot at Bonhams’ June jewelry sale.
Events & AwardsJun 09, 2025
Here Are the 2025 Retailer Hall of Fame InducteesThis year’s honorees include a Midwest retailer and two multi-store independents, one in New York and the other in New England.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
Events & AwardsJun 09, 2025
CASE Awards Now Accepting Entries For 2025The deadline to submit is June 16.
Weekly QuizJun 05, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJun 06, 2025
Piece of the Week: Harwell Godfrey’s ‘Granny Squares Eleanor’ Necklace As an homage to iconic crochet blankets, the necklace features the nostalgic motif through a kaleidoscope of cabochon-cut stones.
Events & AwardsJun 05, 2025
The 12 Fresh Faces in Couture’s Design AtelierDiscover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.
Brought to you by
The True Power Behind the Counter: Why Sales Associates Are the Heart of the Jewelry BusinessWhen investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.
SourcingJun 05, 2025
A Rare Suite of Rubies Has Arrived in Las VegasThe “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.
Events & AwardsJun 05, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
Events & AwardsJun 05, 2025
Zillion Announces 'Women in STEM' Scholarship RecipientMeredith Tiderington, an electrical engineering student, was selected for the award.
Lab-GrownJun 04, 2025
GIA Reverting to More General Terminology for Lab-Grown DiamondsIt will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”
Events & AwardsJun 04, 2025
As JCK Talks Returns, Don’t Miss These 12 SessionsFrom design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.
CrimeJun 04, 2025
10 Safety Tips for the Las Vegas Shows The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.
MajorsJun 04, 2025
Amy Curran Promoted at Hill & Co.Her new role is director of strategic initiatives.
CollectionsJun 03, 2025
In Her Latest Collection, Viviana Langhoff Is Leaning Into GoldThe designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.
FinancialsJun 03, 2025
Signet Jewelers Sees Turnaround in Q1 With Sales Ticking Up 2%On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.
SurveysJun 03, 2025
Consumer Confidence Improves in May The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.
CollectionsJun 03, 2025
Dakota Johnson Is Roberto Coin’s New Brand AmbassadorThe actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.
GradingJun 03, 2025
Mason-Kay Jade Adds ‘Fei Cui’ to Jade ReportsThe company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."
SourcingJun 02, 2025
Gemfields’ June Auction to Include 36-Carat RubyThe large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.
GradingJun 02, 2025
GSI Opens New Lab in Thailand Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.
TrendsJun 02, 2025
Amanda’s Style File: Three Gems for June Those born in June have a myriad of options for their birthstone jewelry.
SourcingJun 02, 2025
David Allouche Joins Grandview Klein DiamondsThe diamond industry veteran has been named its senior sales executive.
FinancialsMay 30, 2025
Movado’s Q1 Sales Slip Amid ‘Challenging’ Retail Environment The company plans to raise the prices of select watches to offset the impact of tariffs.
Policies & IssuesMay 30, 2025
Tariffs & Designers: Navigating Pricing in an Unstable EnvironmentBetween tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.
CollectionsMay 30, 2025
Piece of the Week: Renato Cipullo’s ‘Hematite Blaze’ NecklaceDesigned by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.
