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Diamonds Do Good Announces 2024 Grant RecipientsMajorsJan 29, 2024
PGI Announces Business Development Grant Recipients
Four companies, all of which have a particular focus on engagement rings and wedding bands, received the grants.
Diamonds bands from Robbins Brothers. The Azusa, California-based retailer was one of four companies that recently received a business development grant from PGI USA. Launched in 2021, the grants are designed to encourage jewelry companies to focus on platinum in an effort to spur platinum jewelry sales in the U.S. market.
New York—Platinum Guild International USA has awarded its second round of grants designed to encourage manufacturers, designers, and retailers to make a platinum a focus of their businesses.
The 2024-2026 grant recipients are: A. Jaffe, Frederick Goldman Inc., Miosogno by the Jewelex Group, and Robbins Brothers.
Miosogno is a new luxury brand from the Jewelex Group.
“We were overwhelmed by the response we received for this round of our platinum business development grant program,” PGI USA Senior Vice President Kevin Reilly said. “The recipients of the grant are companies with a rich heritage and generations of successful business in the jewelry industry with a particular focus on the relationship jewelry category.
“Our consumer research continues to inform us that nearly 70 percent of consumers desire platinum for their engagement rings and wedding bands, but significantly fewer buy platinum. We anticipate great success from these companies as they use the funds from this grant for integrated marketing efforts to close that gap between platinum desire and acquisition.”
PGI USA launched the grant program in 2021, and the inaugural participants were Helzberg Diamonds, Mémoire, and Kwiat.
It said they achieved “outstanding platinum sales results” after receiving the grants.
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The 2024-2026 grant recipients are: A. Jaffe, Frederick Goldman Inc., Miosogno by the Jewelex Group, and Robbins Brothers.
Miosogno is a new luxury brand from the Jewelex Group.
“We were overwhelmed by the response we received for this round of our platinum business development grant program,” PGI USA Senior Vice President Kevin Reilly said. “The recipients of the grant are companies with a rich heritage and generations of successful business in the jewelry industry with a particular focus on the relationship jewelry category.
“Our consumer research continues to inform us that nearly 70 percent of consumers desire platinum for their engagement rings and wedding bands, but significantly fewer buy platinum. We anticipate great success from these companies as they use the funds from this grant for integrated marketing efforts to close that gap between platinum desire and acquisition.”
PGI USA launched the grant program in 2021, and the inaugural participants were Helzberg Diamonds, Mémoire, and Kwiat.
It said they achieved “outstanding platinum sales results” after receiving the grants.
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