Events & AwardsJan 18, 2024
Diamonds Do Good Announces 2024 Grant RecipientsMajorsJan 29, 2024
PGI Announces Business Development Grant Recipients
Four companies, all of which have a particular focus on engagement rings and wedding bands, received the grants.
Diamonds bands from Robbins Brothers. The Azusa, California-based retailer was one of four companies that recently received a business development grant from PGI USA. Launched in 2021, the grants are designed to encourage jewelry companies to focus on platinum in an effort to spur platinum jewelry sales in the U.S. market.
New York—Platinum Guild International USA has awarded its second round of grants designed to encourage manufacturers, designers, and retailers to make a platinum a focus of their businesses.
The 2024-2026 grant recipients are: A. Jaffe, Frederick Goldman Inc., Miosogno by the Jewelex Group, and Robbins Brothers.
Miosogno is a new luxury brand from the Jewelex Group.
“We were overwhelmed by the response we received for this round of our platinum business development grant program,” PGI USA Senior Vice President Kevin Reilly said. “The recipients of the grant are companies with a rich heritage and generations of successful business in the jewelry industry with a particular focus on the relationship jewelry category.
“Our consumer research continues to inform us that nearly 70 percent of consumers desire platinum for their engagement rings and wedding bands, but significantly fewer buy platinum. We anticipate great success from these companies as they use the funds from this grant for integrated marketing efforts to close that gap between platinum desire and acquisition.”
PGI USA launched the grant program in 2021, and the inaugural participants were Helzberg Diamonds, Mémoire, and Kwiat.
It said they achieved “outstanding platinum sales results” after receiving the grants.
Related stories will be right here …
The 2024-2026 grant recipients are: A. Jaffe, Frederick Goldman Inc., Miosogno by the Jewelex Group, and Robbins Brothers.
Miosogno is a new luxury brand from the Jewelex Group.
“We were overwhelmed by the response we received for this round of our platinum business development grant program,” PGI USA Senior Vice President Kevin Reilly said. “The recipients of the grant are companies with a rich heritage and generations of successful business in the jewelry industry with a particular focus on the relationship jewelry category.
“Our consumer research continues to inform us that nearly 70 percent of consumers desire platinum for their engagement rings and wedding bands, but significantly fewer buy platinum. We anticipate great success from these companies as they use the funds from this grant for integrated marketing efforts to close that gap between platinum desire and acquisition.”
PGI USA launched the grant program in 2021, and the inaugural participants were Helzberg Diamonds, Mémoire, and Kwiat.
It said they achieved “outstanding platinum sales results” after receiving the grants.
Editors' Picks
Sponsored by
More on Majors
The Latest
SurveysMar 27, 2025
Consumer Confidence Falls in March Amid ‘Gloomy’ OutlookThe Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.
AuctionsMar 27, 2025
300-Year-Old Ring Linked to Witch Trial Judge Goes Unsold at Auction However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.
WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorThe Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
SourcingMar 27, 2025
Susan Jacques, Gaetano Cavalieri to Headline 2025 ICA Congress The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.
Weekly QuizMar 27, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsMar 26, 2025
Bailey’s Fine Jewelry Acquires Fellow NC Independent JewelerThe family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.
WatchesMar 26, 2025
Bulova Celebrates 150th Anniversary With Art Deco WatchesThe “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.
Brought to you by
Natural Diamonds Should Mean MoreNatural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.
Events & AwardsMar 26, 2025
Jewelers of America Announces New Funding Initiative The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.
AuctionsMar 25, 2025
Christie’s To Auction 35-Carat Sapphire, 13-Carat RubyThe ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.
CrimeMar 25, 2025
Tiffany & Co. Earrings Swallowed Following Grab-and-Run Theft RecoveredThe two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.
ColumnistsMar 25, 2025
The Smart Lab: Using Short-Form Videos to Sell More JewelryThe time to start experimenting with video content is now, writes columnist Emmanuel Raheb.
CollectionsMar 24, 2025
Pomellato’s Latest ‘Nudo’ Collections Revamp its Classic DesignFrom striking high jewelry to miniature fine jewelry, the new chapter continues to highlight gemstones featuring its signature 57-facet cut.
WatchesMar 24, 2025
Sotheby's Now Offers Watch Repair ServicesThe auction house's partnership with online watch servicing platform WatchCheck makes repairs convenient and accessible, it said.
FinancialsMar 21, 2025
Swarovski Says Its Lab-Grown Diamond Sales Doubled in 2024The company also noted record sales in the United States and a strong performance in its jewelry category.
SourcingMar 21, 2025
BrankoGems To Hold Conference in MontanaThe event, set for June 13-15, will feature educational presentations and guided visits to the state’s sapphire mines.
TrendsMar 21, 2025
Piece of the Week: Marrow Fine’s ‘Til Death’ RingAfter the black enamel band became a best-seller for the brand, it has now launched an enamel ring personalization program.
IndependentsMar 20, 2025
Korman Fine Jewelry’s New Store Is Double the Size The Austin, Texas, jeweler’s new 11,000-square-foot store is set to open this summer.
Events & AwardsMar 20, 2025
JCK Rocks to Feature Snoop Dogg, Jason DeruloThe rapper and singer-songwriter will perform at Tao Beach on June 8.
TechnologyMar 20, 2025
Chris Ploof, Severine Ferrari Launch YouTube Video Series“Conversations with Chris Ploof” covers tips for men buying wedding bands, behind-the-scenes footage of Ploof in his studio, and more.
Lab-GrownMar 20, 2025
Beyond Jewelry: Possibilities in the Lab-Grown Diamond SectorAs lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.
MajorsMar 19, 2025
Signet Jewelers to Close Stores, Cut Staff Amid Declining SalesThe moves are part of the retailer’s new turnaround plan, “Grow Brand Love,” which also includes emphasizing brand loyalty over store banners.
CollectionsMar 19, 2025
Jessica McCormack’s New Collection Elevates Office WearThe “Rush Hour” campaign stars Zoë Kravitz in bold, wearable pieces designed to make a statement in the workplace.
WatchesMar 19, 2025
Breitling Acquires Another Watch Brand From the 1800sBreitling is reviving Gallet, which was founded in 1826 and is known for making watches used in the early days of long-distance travel.
AuctionsMar 19, 2025
10-Carat Fancy Vivid Blue Diamond Expected to Sell for $20MDubbed the “Mediterranean Blue,” this “remarkably rare” diamond will be part of Sotheby’s May jewelry auction in Geneva.
MajorsMar 19, 2025
AGS Adds New Program, Relaunches CSAThe American Gem Society now offers a Jewelry Evaluation Advisor designation as well as an updated Certified Sales Associate designation.
CollectionsMar 18, 2025
Beck Debuts New Collection as Trove’s Latest Designer-in-ResidenceRebecca Zeijdel-Paz created more than 75 new pieces for the residency, which will be on display at Trove’s store in New York through April.
