PGI Announces Business Development Grant Recipients
Four companies, all of which have a particular focus on engagement rings and wedding bands, received the grants.
The 2024-2026 grant recipients are: A. Jaffe, Frederick Goldman Inc., Miosogno by the Jewelex Group, and Robbins Brothers.
Miosogno is a new luxury brand from the Jewelex Group.
“We were overwhelmed by the response we received for this round of our platinum business development grant program,” PGI USA Senior Vice President Kevin Reilly said. “The recipients of the grant are companies with a rich heritage and generations of successful business in the jewelry industry with a particular focus on the relationship jewelry category.
“Our consumer research continues to inform us that nearly 70 percent of consumers desire platinum for their engagement rings and wedding bands, but significantly fewer buy platinum. We anticipate great success from these companies as they use the funds from this grant for integrated marketing efforts to close that gap between platinum desire and acquisition.”
PGI USA launched the grant program in 2021, and the inaugural participants were Helzberg Diamonds, Mémoire, and Kwiat.
It said they achieved “outstanding platinum sales results” after receiving the grants.
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