Events & Awards

These 3 Companies Will Receive Business Grants from PGI USA

Events & AwardsSep 24, 2021

These 3 Companies Will Receive Business Grants from PGI USA

PGI created the program to accelerate the growth of the platinum jewelry market in the U.S.

Kwiat is one of three companies receiving a business grant from Platinum Guild International USA to help drive its platinum jewelry business. Pictured here is a Kwiat platinum and diamond ring.
New York—Platinum Guild International USA has announced the recipients of its inaugural business grant initiative.

Launched earlier this year, PGI created the grant program to accelerate the growth of the platinum jewelry sector in the U.S. market by inspiring manufacturers, designers, and retailers to make it an important focus for their business. 

It has now revealed that the 2021 Platinum Guild International USA business grant recipients are Helzberg Diamonds, Kwiat, and Mémoire. 

The three were chosen because PGI felt they would “catapult their platinum business to the next level, whether that was by expanding platinum production, developing new platinum collections, or growing their retail channels of distribution,” PGI USA President Jenny Luker said. 

The funding will be allocated toward programs aimed at boosting platinum jewelry sales during the holiday season, including social media and digital consumer advertising campaigns as well as co-op programs. 

There will also be a roll-out of some exclusive new platinum designs for holiday shoppers. 

“We are immensely proud to partner with Platinum Guild International and this program strengthens our commitment to deliver platinum bands next-day for end consumers,” said Peter Smith, president of Mémoire parent company Chow Tai Fook North America.

“We have enjoyed strong platinum sales in recent years, and we expect the great synergies between Mémoire and Platinum Guild to drive even stronger results in the coming years.”

 Related stories will be right here … 
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

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