MajorsAug 25, 2021
Signet Jewelers Establishes Charity FoundationEvents & AwardsSep 24, 2021
These 3 Companies Will Receive Business Grants from PGI USA
PGI created the program to accelerate the growth of the platinum jewelry market in the U.S.
Kwiat is one of three companies receiving a business grant from Platinum Guild International USA to help drive its platinum jewelry business. Pictured here is a Kwiat platinum and diamond ring.
New York—Platinum Guild International USA has announced the recipients of its inaugural business grant initiative.
Launched earlier this year, PGI created the grant program to accelerate the growth of the platinum jewelry sector in the U.S. market by inspiring manufacturers, designers, and retailers to make it an important focus for their business.
It has now revealed that the 2021 Platinum Guild International USA business grant recipients are Helzberg Diamonds, Kwiat, and Mémoire.
The three were chosen because PGI felt they would “catapult their platinum business to the next level, whether that was by expanding platinum production, developing new platinum collections, or growing their retail channels of distribution,” PGI USA President Jenny Luker said.
The funding will be allocated toward programs aimed at boosting platinum jewelry sales during the holiday season, including social media and digital consumer advertising campaigns as well as co-op programs.
There will also be a roll-out of some exclusive new platinum designs for holiday shoppers.
“We are immensely proud to partner with Platinum Guild International and this program strengthens our commitment to deliver platinum bands next-day for end consumers,” said Peter Smith, president of Mémoire parent company Chow Tai Fook North America.
“We have enjoyed strong platinum sales in recent years, and we expect the great synergies between Mémoire and Platinum Guild to drive even stronger results in the coming years.”
Related stories will be right here …
Launched earlier this year, PGI created the grant program to accelerate the growth of the platinum jewelry sector in the U.S. market by inspiring manufacturers, designers, and retailers to make it an important focus for their business.
It has now revealed that the 2021 Platinum Guild International USA business grant recipients are Helzberg Diamonds, Kwiat, and Mémoire.
The three were chosen because PGI felt they would “catapult their platinum business to the next level, whether that was by expanding platinum production, developing new platinum collections, or growing their retail channels of distribution,” PGI USA President Jenny Luker said.
The funding will be allocated toward programs aimed at boosting platinum jewelry sales during the holiday season, including social media and digital consumer advertising campaigns as well as co-op programs.
There will also be a roll-out of some exclusive new platinum designs for holiday shoppers.
“We are immensely proud to partner with Platinum Guild International and this program strengthens our commitment to deliver platinum bands next-day for end consumers,” said Peter Smith, president of Mémoire parent company Chow Tai Fook North America.
“We have enjoyed strong platinum sales in recent years, and we expect the great synergies between Mémoire and Platinum Guild to drive even stronger results in the coming years.”
More on Events & Awards
The Latest
SourcingApr 30, 2025
GemGuide Has a New Pricing Chart for Colombian EmeraldsIt includes pricing for unenhanced Colombian emeralds in the fine to extra fine range.
CollectionsApr 30, 2025
Tiffany & Co. Goes Deep-Sea Diving in New Blue BookThe “Sea of Wonder” collection features pieces inspired by the ocean, from its waves to flora and creatures like urchins and sea turtles.
AuctionsApr 29, 2025
‘Golconda Blue’ Diamond Pulled From AuctionThe 23-carat fancy vivid blue diamond, set to headline Christie’s May jewelry auction, was expected to sell for as much as $50 million.
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
IndependentsApr 29, 2025
Maryland Jeweler to Close After 36 YearsG.B. Heron Jewelers in Salisbury, Maryland, is set to close as its owner, Jeff Cassels, retires.
Weekly QuizApr 24, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsApr 29, 2025
Google Ads vs. Social Media Ads: Which Are More Effective?Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.
SourcingApr 29, 2025
Gemfields Mini Ruby Auction Achieves $7MThe miner said its April sale featured a mix of commercial-quality primary rubies and secondary rubies of varying quality.
Brought to you by
Emerging Jewelers Accelerator Program Announces Second Cohort of Aspiring Jewelry Entrepreneurs Six new retail businesses were selected for the 2025 program, which began in January.
CrimeApr 28, 2025
Customs Seizes Nearly 2,000 Pieces of Counterfeit Van Cleef & Arpels JewelryU.S. customs agents in El Paso, Texas, intercepted the package, which would have been worth $9 million if the jewelry was genuine.
TrendsApr 28, 2025
Suzanne Kalan Launches Tech Ring Jacket CollectionHealth monitors become statement pieces when paired with the brand’s new collection of stackable diamond-studded bands.
IndependentsApr 28, 2025
John Atencio Appoints 2 to Wholesale TeamKim Carpenter and Sam Gevisenheit have joined the brand.
CollectionsApr 25, 2025
Sylvie Looks to Water in New Sculptural Bridal Collection“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
FinancialsApr 25, 2025
Kering’s Jewelry Brands Persevere as Q1 Sales Sink 14%Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.
EditorsApr 25, 2025
Piece of the Week: Deborah Meyers Experience’s ‘The Birds’ EarringsDesigner Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.
SourcingApr 25, 2025
De Beers Sales, Production Fall in Q1 Amid UncertaintyThe company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.
Supplier BulletinApr 24, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. ExpansionSimon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99 A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to NoncomplianceThe company failed to file its quarterly reports in a timely manner.
SourcingApr 24, 2025
Young Diamantaires Transition to NonprofitThe organization also announced its board of directors.
TrendsApr 24, 2025
Amanda’s Style File: So CharmingCharms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.
MajorsApr 23, 2025
Bulgari Doubles Size of Jewelry Factory in ItalyLocated in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to AuctionA platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.
MajorsApr 23, 2025
David Yurman’s New Campaign Stars Carmelo Anthony, Jaylen BrownThe basketball stars wear men’s jewelry from the “Curb Chain” collection.
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine JewelryThe Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry CollectionThe 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of MouthLilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.
