Signet Jewelers Establishes Charity Foundation
It will focus its efforts on underserved women and children, and social change advocacy.

The foundation will use grants to support 501(c)3 nonprofit charitable organizations in the United States, with a focus on underserved women and children as well as social change advocacy.
The jewelry giant recently mapped out its sustainability goals for the next decade, focusing on charity work, inclusion, climate change, and other people-focused initiatives.
Its foundation will encourage team members to focus on social causes that are important to the communities where they live and work.
The company will also match the personal donations of U.S. Signet employees to nonprofits, as long as they meet the criteria, which include being a 501(c)3 nonprofit and being based in the U.S.
It aims to align the charity’s grant-making policy with the United Nation’s Sustainable Development Goals, which includes reducing inequality and providing quality educational opportunities.
This year, the foundation already has provided grants to several nonprofit organizations, including Jewelers for Children, the Equal Justice Initiative, and The Trevor Project.
“Our Purpose is inspiring love. It’s based on a fundamental belief we hold dear: the more love there is in the world, the better the world is for all of us,” said Signet Jewelers CEO Virginia C. Drosos in a press release about the foundation.
The foundation’s board of directors includes Drosos, Chief Financial Officer Joan Hilson, Senior Vice President and General Counsel Stash Ptak, and Senior Vice President and Chief Communications Officer Colleen Rooney.
The governance also includes officers, a grant committee, and a community impact coordinator.
“Our established governance structure enables us to measure impact at every level and communicate progress and results regularly in line with our environmental, social, and governance-related three loves: love for all people, love for our team, and love for our planet and products."
The company’s donations are provided through two other avenues as well.
In addition to the foundation, Signet also has established a team member relief fund, which provides financial grants to eligible team members in countries where the company operates to help them with financial hardship.
Signet also donates via cause marketing programs, including a 22-year partnership with St. Jude Children’s Research Hospital, which has raised $81 million to date.
To learn more about the Signet Love Inspires Foundation, visit the company’s website.
The Latest

From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.


Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
























