SourcingMay 20, 2024
2 Business-to-Business Platforms Secure Millions in Funding MajorsSep 26, 2024
Kendra Scott Eyes Network, Product Expansion Following New Investment
65 Equity Partners has made a “significant” minority investment in the company, though founder Kendra Scott retains a majority stake.
A pair of “toi et moi” lab-grown diamond earrings set in 14-karat yellow gold from Kendra Scott. The company has found a new minority investor in 65 Equity Partners and co-investors HPS Investment Partners and Belzberg & Co.
Austin, Texas—Investment firm 65 Equity Partners announced earlier this month that it has sunk money in Kendra Scott Design Inc. to help the popular jewelry brand expand into new categories and open more stores.
The exact amount of the “significant” minority investment was not disclosed, though it was noted that the brand’s founder and namesake, Kendra Scott, will still hold a majority stake in the company.
Under the terms of the transaction, she also will acquire a larger equity position than what she currently holds.
HPS Investment Partners and Belzberg & Co. invested alongside 65 Equity Partners, while
former investors Berkshire Partners and Norwest Venture Partners have had their preferred stock investments fully redeemed.
WWD reported last year that Berkshire Partners was looking to withdraw its investment in the company and move on.
In the statement announcing the transaction, 65 Equity Partners said Kendra Scott Design Inc. will “remain bullish in retail by opening new stores, collaborating with culturally relevant partners, and expanding into crucial categories in the upcoming years.”
When asked to provide more details on future plans for additional stores or product category expansion, a spokesperson for Kendra Scott Design Inc. said the company cannot provide any information beyond what was included in the statement.
In March of this year, the brand said it was looking to expand from 138 to 200 stores over the next three years.
At the same time, it announced the addition of lab-grown diamond fashion jewelry to its offerings, a move that followed its expansion into the engagement ring market and its addition of watches in April 2022.
Related stories will be right here …
The exact amount of the “significant” minority investment was not disclosed, though it was noted that the brand’s founder and namesake, Kendra Scott, will still hold a majority stake in the company.
Under the terms of the transaction, she also will acquire a larger equity position than what she currently holds.
HPS Investment Partners and Belzberg & Co. invested alongside 65 Equity Partners, while
former investors Berkshire Partners and Norwest Venture Partners have had their preferred stock investments fully redeemed.
WWD reported last year that Berkshire Partners was looking to withdraw its investment in the company and move on.
In the statement announcing the transaction, 65 Equity Partners said Kendra Scott Design Inc. will “remain bullish in retail by opening new stores, collaborating with culturally relevant partners, and expanding into crucial categories in the upcoming years.”
When asked to provide more details on future plans for additional stores or product category expansion, a spokesperson for Kendra Scott Design Inc. said the company cannot provide any information beyond what was included in the statement.
In March of this year, the brand said it was looking to expand from 138 to 200 stores over the next three years.
At the same time, it announced the addition of lab-grown diamond fashion jewelry to its offerings, a move that followed its expansion into the engagement ring market and its addition of watches in April 2022.
Scott founded Kendra Scott Design Inc. in 2002.
She stepped down as CEO in 2021 but remains the company’s executive chair and chief creative officer.
Kendra Scott Design Inc. sells fashion, bridge, and fine jewelry, including 14-karat gold jewelry set with diamonds (natural and lab-grown), as well as watches, fragrances, and home accessories.
It has more than 130 stores and pop-up locations, and over 2,600 employees. Its products also are sold via wholesale partners including Nordstrom, Bloomingdale’s, Dillard’s, and 850-plus specialty boutiques.
More on Majors
The Latest
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock WatchThe new watch commemorates Pokémon’s 30th anniversary.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
Weekly QuizJun 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi FlagshipLee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
GradingJun 29, 2026
National Rarities Announces New Gemology ManagerSean Milliner has joined the company.
GradingJun 29, 2026
GIA to Open New London CampusClasses will begin in August at GIA’s new Canary Wharf location.
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler ShortageSenior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.
CollectionsJun 25, 2026
Mejuri Experiments With SteelIts new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 DatesThe week-long event in Geneva is slated for April 2027.
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy BoardThe three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-TrendThe fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee OnlineThe collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.
MajorsJun 24, 2026
CaratLane Names New Chief Sales OfficerDhaval Raja has been appointed to the role.
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in EthiopiaSSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime DayAs Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship WinnerCole Winward is the recipient of 2026 AGA Gemological Scholarship.
