Events & AwardsApr 24, 2024
JCK Industry Fund Announces 2024 Grant RecipientsSourcingMay 20, 2024
2 Business-to-Business Platforms Secure Millions in Funding
Nivoda and Liquid Diamonds both have big plans for the new capital.
From left to right, Nivoda CFO Bas Lustenhouwer, CPO James Morgan, co-founder and CEO David Sutton, and co-founder and COO Andre Woons. The tech company raised $30 million in a recent round of Series B funding.
New York—Two business-to-business jewelry marketplaces recently announced that they have secured millions of dollars in funding.
London-based Nivoda, which operates a diamond and gemstone marketplace, raised $30 million in a Series B funding round.
It was led by Avenir Growth Capital and joined by existing investors Headline and Abstract Ventures, with the addition of Canaan Ventures.
“We’re on a mission to create a one-stop shop for jewelers, and this funding represents a crucial milestone in achieving that vision,” said David Sutton, co-founder and CEO of Nivoda.
Andrew Sugrue, partner at Avenir Growth Capital, highlighted the platform’s unique position in the market.
“We are thrilled to back Nivoda as they build the largest global marketplace for the jewelry industry. Nivoda serves a huge unmet need in the market, evidenced in their best-in-class retention characteristics,” he said.
Taylor Brandt, principal at Headline, described the company as “a staple to both suppliers and diamond buyers around the world with countless opportunities for expansion."
In announcing this latest round of funding, Nivoda highlighted recent milestones, including a 140 percent year-over-year increase in revenue in December.
Its active customer base has been expanding, up 162 percent year-over-year, while its order count grew 124 percent.
Nivoda has plans for the new funding, including customer growth, market expansion, global outreach, and category expansion.
It also wants to enhance the customer experience through product enhancements and fulfillment optimizations.
Recently, the company debuted Nivoda Express, a new fulfillment service which enables two- to three-day delivery on select stones.
It has another project in the works, Memo/Appro, which would allow retailers to display and sell jewelry items in their stores without buying them outright from suppliers. It’s expected to be available sometime this year.
To support these goals, Nivoda said it plans to double the size of its team over the next year.
Related stories will be right here …
London-based Nivoda, which operates a diamond and gemstone marketplace, raised $30 million in a Series B funding round.
It was led by Avenir Growth Capital and joined by existing investors Headline and Abstract Ventures, with the addition of Canaan Ventures.
“We’re on a mission to create a one-stop shop for jewelers, and this funding represents a crucial milestone in achieving that vision,” said David Sutton, co-founder and CEO of Nivoda.
Andrew Sugrue, partner at Avenir Growth Capital, highlighted the platform’s unique position in the market.
“We are thrilled to back Nivoda as they build the largest global marketplace for the jewelry industry. Nivoda serves a huge unmet need in the market, evidenced in their best-in-class retention characteristics,” he said.
Taylor Brandt, principal at Headline, described the company as “a staple to both suppliers and diamond buyers around the world with countless opportunities for expansion."
In announcing this latest round of funding, Nivoda highlighted recent milestones, including a 140 percent year-over-year increase in revenue in December.
Its active customer base has been expanding, up 162 percent year-over-year, while its order count grew 124 percent.
Nivoda has plans for the new funding, including customer growth, market expansion, global outreach, and category expansion.
It also wants to enhance the customer experience through product enhancements and fulfillment optimizations.
Recently, the company debuted Nivoda Express, a new fulfillment service which enables two- to three-day delivery on select stones.
It has another project in the works, Memo/Appro, which would allow retailers to display and sell jewelry items in their stores without buying them outright from suppliers. It’s expected to be available sometime this year.
To support these goals, Nivoda said it plans to double the size of its team over the next year.
Another business-to-business platform connecting suppliers and retailers, Liquid Diamonds, has raised additional funding.
Liquid Diamonds, a New York-based diamond sourcing platform, secured $1.1 million.
The funding round was led by select members of the New York Angels, a group of New York-based financiers who “believe the diamond industry has been left behind compared to other industries, such as automotive, finance, and pharmaceuticals,” said the company.
Liquid Diamonds said its goal is to bring price transparency and liquidity to diamonds, letting diamond buyers buy at fair market value while suppliers can liquidate their inventories.
Its reverse auction system gives retailers access to global suppliers, sourcing stones from small diamond manufacturers in India and Botswana.
“Our vision is to democratize the diamond market, where buyers always get a fair market value regardless of whether they are buying five or 500 diamonds,” said Kashyap Mehta, CEO of Liquid Diamonds.
“This enhanced focus on retailers is an exciting evolution not only for Liquid Diamonds, but for the industry as a whole. Our team worked to streamline the platform for greater usability, and we are happy to report we are already seeing an increase in both time spent on the platform as well as a strong ROI in terms of new retailer clients taking advantage of our diamond buying services.”
Donna Redel, a member of the New York Angels and Liquid Diamonds’ board of directors, said she is “optimistic about the future of the diamond industry, as modern technology is slowly being accepted by a dated industry that is not currently data-rich.”
Technology and data can benefit every part of the value chain, she said.
More on Sourcing
The Latest
CrimeDec 15, 2025
Men Receive Life Sentences in Home Invasion Murder of Jeweler Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.
Policies & IssuesDec 15, 2025
Sara Yood Named Co-Chair of RJC Standards CommitteeYood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.
IndependentsDec 15, 2025
M.S. Rau to Open Store in AspenThe New Orleans jeweler is also hosting pop-up jewelry boutiques in New York City and Dallas.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
AuctionsDec 12, 2025
13.54-Carat Paraíba Tourmaline Sets Records at Christie’sSet in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.
Weekly QuizDec 11, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsDec 12, 2025
David Webb Reveals Ice-Cold Holiday Window DisplayThe jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.
CollectionsDec 12, 2025
Piece of the Week: Oscar Heyman’s Sphene RingTake luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
Events & AwardsDec 12, 2025
IGI Jewelry Design Contest Now Accepting SubmissionsThis year's theme is “Unveiling the Depths of the Ocean.”
TrendsDec 11, 2025
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
GradingDec 11, 2025
GIA to Offer Origin Determination for 3 More GemstonesStarting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.
IndependentsDec 11, 2025
Look Inside Day’s Jewelers’ Ninth StoreThe 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.
MajorsDec 11, 2025
Americas Gold Releases New Gold Chain CatalogThe new catalog features its most popular chains as well as new styles.
AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8MThe filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.
WatchesDec 10, 2025
There’s A New Rolex Boutique in MiamiThe new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.
SurveysDec 10, 2025
Consumer Confidence Drops in November Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge WinnerSilas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu DhabiThe sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’tMost customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.
TrendsDec 09, 2025
‘Once Upon a Time,’ Guzema Debuted Its Holiday CollectionThe collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.
TechnologyDec 09, 2025
Gemvision Releases Updated MatrixGoldMatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.
Events & AwardsDec 09, 2025
MJSA Showcase Pavilion Returning to JA New York The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.
MajorsDec 08, 2025
Juell Kadet, a ‘Lifelong Pillar’ of Rogers & Hollands, Dies at 96Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.
TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart EarringsBilled as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.
TrendsDec 08, 2025
Amanda’s Style File: Celebrating December’s BirthstonesDon’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
