Lab-GrownFeb 26, 2024
Lightbox ‘Significantly’ Lowered Its Prices in Q4CollectionsMar 25, 2024
Kendra Scott Debuts Lab-Grown Diamond Fashion Jewelry
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
Kendra Scott just launched a collection of everyday lab-grown diamond jewelry with price points starting at $500.
Austin, Texas—Kendra Scott, the popular, affordable bridge jewelry brand whose price points start at under $50, has introduced a line of lab-grown diamond fashion jewelry.
The collection was designed at its headquarters in Austin, Texas, with everyday styles in mind, like stud earrings and pendant necklaces.
Kendra Scott has offered lab-grown diamonds before via its first engagement ring collection, launched in May 2022, but had not yet extended use of the stones to non-bridal jewelry.
“We’re excited to introduce our Lab Grown Collection, a natural category addition as we continue to progress as a lifestyle brand and offer our customers another dynamic reason to shop with us,” said founder, Executive Chairwoman, and Chief Creative Officer Kendra Scott.
“With lab-grown diamond fine jewelry, our customers have the option to invest in forever pieces at more accessible price points.”
Its customers were expressing interest in “accessible” fine jewelry options, the company said, and so it began looking into how to create this collection with affordable price points.
“Fine jewelry is as much a staple for your everyday as it is for life milestones, and we wanted to offer our customers who may be more accustomed to shopping with us at a lower price point an opportunity to expand their Kendra Scott collection," said Scott.
The lab-grown diamonds in the collection are at least H color and VS clarity, with all diamonds weighing half a carat or more graded by the International Gemological Institute.
The company declined to disclose the source of its lab-grown diamonds.
The collection features 19 styles with prices ranging from $500 to $2,950.
SEE: The New Kendra Scott Lab-Grown Diamond Collection
The collection was designed at its headquarters in Austin, Texas, with everyday styles in mind, like stud earrings and pendant necklaces.
Kendra Scott has offered lab-grown diamonds before via its first engagement ring collection, launched in May 2022, but had not yet extended use of the stones to non-bridal jewelry.
“We’re excited to introduce our Lab Grown Collection, a natural category addition as we continue to progress as a lifestyle brand and offer our customers another dynamic reason to shop with us,” said founder, Executive Chairwoman, and Chief Creative Officer Kendra Scott.
“With lab-grown diamond fine jewelry, our customers have the option to invest in forever pieces at more accessible price points.”
Its customers were expressing interest in “accessible” fine jewelry options, the company said, and so it began looking into how to create this collection with affordable price points.
“Fine jewelry is as much a staple for your everyday as it is for life milestones, and we wanted to offer our customers who may be more accustomed to shopping with us at a lower price point an opportunity to expand their Kendra Scott collection," said Scott.
The lab-grown diamonds in the collection are at least H color and VS clarity, with all diamonds weighing half a carat or more graded by the International Gemological Institute.
The company declined to disclose the source of its lab-grown diamonds.
The collection features 19 styles with prices ranging from $500 to $2,950.
SEE: The New Kendra Scott Lab-Grown Diamond Collection
A pair of toi et moi lab-grown diamond studs (1.02 carats) in 14-karat yellow gold ($750)
A pair of “Floating Diamond” drop earrings in 14-karat yellow gold set with lab-grown diamonds (0.20 carats total weight, $700)
The “Audrey” pendant necklace in 14-karat yellow gold set with a 0.25-carat lab-grown diamond ($950)
A “Floating Diamond” bracelet in 14-karat yellow gold set with 0.14 carats of lab-grown diamonds ($500)
The “Marilyn” band ring in 14-karat yellow gold set with 2 carats of lab-grown diamonds ($1,500)
It’s available for purchase online and in 50 select Kendra Scott locations.
The announcement comes as the company is on track to have its best year ever, it said, recently reaching revenue of around $500 million.
The company’s growth, it said, has been driven by its expanded product offerings, “community-centric” vibe, and accessible price points.
The brand said it’s also found success appealing to multiple generations, from millennials to Gen Z—it’s a favorite among college students on “RushTok”—to Gen Alpha.
Kendra Scott also plans to expand its retail footprint, expecting to open 62 stores in the next three years, bringing its store count from 138 to 200.
More on Collections
The Latest
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already ImposedAfter the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail SmithsThe industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in MiamiThe vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General ManagerFormer Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.
Weekly QuizFeb 19, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring ShowThe April event will feature a new VIP shopping day requiring a special ticket.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New AmbassadorBulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s TariffsIn a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry SalesSmith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.
MajorsFeb 20, 2026
Jewelers Vigilance Committee Names Julie Yoakum Board ChairJVC also announced the election of five new board members.
IndependentsFeb 19, 2026
Bailey’s Fine Jewelry Co-Founder ‘Mama Ann’ Bailey Dies at 100Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.
IndependentsFeb 19, 2026
Material Good Opens Third Location Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.
Events & AwardsFeb 19, 2026
The Original Miami Beach Antique Show Returns in MarchThe show will be held March 26-30 at the Miami Beach Convention Center.
AuctionsFeb 18, 2026
Joanna Carson’s Jewels Head to AuctionThe estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.
PodcastsFeb 18, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
MajorsFeb 18, 2026
Select Jewelry Inks Agreement to Distribute Lightweight Gold JewelryIt will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.
Policies & IssuesFeb 18, 2026
Community for Ethical Jewelry Looks for Executive DirectorThe organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.
Events & AwardsFeb 18, 2026
DCA to Host Gemstone Selling Education Session at IJO EventThe nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.
TrendsFeb 17, 2026
A Bit of Jewelry for the Year of the HorseWestern wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.
SourcingFeb 17, 2026
Colored Gemstone Experts Talk Tariffs, Trends in TucsonAlthough the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.
GradingFeb 17, 2026
Dr. George Rossman, Former GIA Governor, Dies at 81Rossman, who advised GIA for more than 50 years, is remembered for his passion and dedication to the field of gemology.
CrimeFeb 13, 2026
JSA Offering $10K Reward in Nancy Guthrie Case Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.
IndependentsFeb 13, 2026
97-Year-Old New Mexico Jewelry Store To CloseButterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.
MajorsFeb 13, 2026
JFC Announces New BeneficiariesThe nonprofit has welcomed four new grantees for 2026.
MajorsFeb 12, 2026
These 8 Saks Fifth Avenue Stores Are ClosingParent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.
