Lab-GrownFeb 26, 2024
Lightbox ‘Significantly’ Lowered Its Prices in Q4CollectionsMar 25, 2024
Kendra Scott Debuts Lab-Grown Diamond Fashion Jewelry
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
Kendra Scott just launched a collection of everyday lab-grown diamond jewelry with price points starting at $500.
Austin, Texas—Kendra Scott, the popular, affordable bridge jewelry brand whose price points start at under $50, has introduced a line of lab-grown diamond fashion jewelry.
The collection was designed at its headquarters in Austin, Texas, with everyday styles in mind, like stud earrings and pendant necklaces.
Kendra Scott has offered lab-grown diamonds before via its first engagement ring collection, launched in May 2022, but had not yet extended use of the stones to non-bridal jewelry.
“We’re excited to introduce our Lab Grown Collection, a natural category addition as we continue to progress as a lifestyle brand and offer our customers another dynamic reason to shop with us,” said founder, Executive Chairwoman, and Chief Creative Officer Kendra Scott.
“With lab-grown diamond fine jewelry, our customers have the option to invest in forever pieces at more accessible price points.”
Its customers were expressing interest in “accessible” fine jewelry options, the company said, and so it began looking into how to create this collection with affordable price points.
“Fine jewelry is as much a staple for your everyday as it is for life milestones, and we wanted to offer our customers who may be more accustomed to shopping with us at a lower price point an opportunity to expand their Kendra Scott collection," said Scott.
The lab-grown diamonds in the collection are at least H color and VS clarity, with all diamonds weighing half a carat or more graded by the International Gemological Institute.
The company declined to disclose the source of its lab-grown diamonds.
The collection features 19 styles with prices ranging from $500 to $2,950.
SEE: The New Kendra Scott Lab-Grown Diamond Collection
The collection was designed at its headquarters in Austin, Texas, with everyday styles in mind, like stud earrings and pendant necklaces.
Kendra Scott has offered lab-grown diamonds before via its first engagement ring collection, launched in May 2022, but had not yet extended use of the stones to non-bridal jewelry.
“We’re excited to introduce our Lab Grown Collection, a natural category addition as we continue to progress as a lifestyle brand and offer our customers another dynamic reason to shop with us,” said founder, Executive Chairwoman, and Chief Creative Officer Kendra Scott.
“With lab-grown diamond fine jewelry, our customers have the option to invest in forever pieces at more accessible price points.”
Its customers were expressing interest in “accessible” fine jewelry options, the company said, and so it began looking into how to create this collection with affordable price points.
“Fine jewelry is as much a staple for your everyday as it is for life milestones, and we wanted to offer our customers who may be more accustomed to shopping with us at a lower price point an opportunity to expand their Kendra Scott collection," said Scott.
The lab-grown diamonds in the collection are at least H color and VS clarity, with all diamonds weighing half a carat or more graded by the International Gemological Institute.
The company declined to disclose the source of its lab-grown diamonds.
The collection features 19 styles with prices ranging from $500 to $2,950.
SEE: The New Kendra Scott Lab-Grown Diamond Collection
A pair of toi et moi lab-grown diamond studs (1.02 carats) in 14-karat yellow gold ($750)
A pair of “Floating Diamond” drop earrings in 14-karat yellow gold set with lab-grown diamonds (0.20 carats total weight, $700)
The “Audrey” pendant necklace in 14-karat yellow gold set with a 0.25-carat lab-grown diamond ($950)
A “Floating Diamond” bracelet in 14-karat yellow gold set with 0.14 carats of lab-grown diamonds ($500)
The “Marilyn” band ring in 14-karat yellow gold set with 2 carats of lab-grown diamonds ($1,500)
It’s available for purchase online and in 50 select Kendra Scott locations.
The announcement comes as the company is on track to have its best year ever, it said, recently reaching revenue of around $500 million.
The company’s growth, it said, has been driven by its expanded product offerings, “community-centric” vibe, and accessible price points.
The brand said it’s also found success appealing to multiple generations, from millennials to Gen Z—it’s a favorite among college students on “RushTok”—to Gen Alpha.
Kendra Scott also plans to expand its retail footprint, expecting to open 62 stores in the next three years, bringing its store count from 138 to 200.
Editors' Picks
Sponsored by
More on Collections
The Latest
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is RecoveringPresident Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby MineIts Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in SeptemberThose surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking EventThe event will take place on the evening of Oct. 26 in New York City.
Weekly QuizSep 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for AuctionOnline bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime AchievementThe founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind SpotDecember is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New CollectionThe “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry InsuranceThrough a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data ShowsFive of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.
MajorsSep 25, 2026
Sherwood Family Buys Back Daniel’s Jewelers from Private EquityThe Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.
TrendsSep 25, 2026
A Peek at Taylor Swift’s Game-Day DiamondsThe artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be TakingJSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry AuctionThe fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.
TrendsSep 24, 2026
This New Jewelry Book Decodes the Secret Meaning in Victorian Jewelry“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.
Lab-GrownSep 24, 2026
Kira Jewels Opens B2B E-Commerce Portal for Lab-Grown Diamond Jewelry KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.
TrendsSep 23, 2026
Holiday Diamond Jewelry Trends: Layered Looks, PersonalizationThis holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.
IndependentsSep 23, 2026
This Milwaukee-Area Jeweler Is Serving the 7CsPaul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.
MajorsSep 23, 2026
Kay Jewelers’ New Campaign Goes ‘All In’ on LovePart of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.
