Lab-GrownFeb 26, 2024
Lightbox ‘Significantly’ Lowered Its Prices in Q4CollectionsMar 25, 2024
Kendra Scott Debuts Lab-Grown Diamond Fashion Jewelry
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
Kendra Scott just launched a collection of everyday lab-grown diamond jewelry with price points starting at $500.
Austin, Texas—Kendra Scott, the popular, affordable bridge jewelry brand whose price points start at under $50, has introduced a line of lab-grown diamond fashion jewelry.
The collection was designed at its headquarters in Austin, Texas, with everyday styles in mind, like stud earrings and pendant necklaces.
Kendra Scott has offered lab-grown diamonds before via its first engagement ring collection, launched in May 2022, but had not yet extended use of the stones to non-bridal jewelry.
“We’re excited to introduce our Lab Grown Collection, a natural category addition as we continue to progress as a lifestyle brand and offer our customers another dynamic reason to shop with us,” said founder, Executive Chairwoman, and Chief Creative Officer Kendra Scott.
“With lab-grown diamond fine jewelry, our customers have the option to invest in forever pieces at more accessible price points.”
Its customers were expressing interest in “accessible” fine jewelry options, the company said, and so it began looking into how to create this collection with affordable price points.
“Fine jewelry is as much a staple for your everyday as it is for life milestones, and we wanted to offer our customers who may be more accustomed to shopping with us at a lower price point an opportunity to expand their Kendra Scott collection," said Scott.
The lab-grown diamonds in the collection are at least H color and VS clarity, with all diamonds weighing half a carat or more graded by the International Gemological Institute.
The company declined to disclose the source of its lab-grown diamonds.
The collection features 19 styles with prices ranging from $500 to $2,950.
SEE: The New Kendra Scott Lab-Grown Diamond Collection
The collection was designed at its headquarters in Austin, Texas, with everyday styles in mind, like stud earrings and pendant necklaces.
Kendra Scott has offered lab-grown diamonds before via its first engagement ring collection, launched in May 2022, but had not yet extended use of the stones to non-bridal jewelry.
“We’re excited to introduce our Lab Grown Collection, a natural category addition as we continue to progress as a lifestyle brand and offer our customers another dynamic reason to shop with us,” said founder, Executive Chairwoman, and Chief Creative Officer Kendra Scott.
“With lab-grown diamond fine jewelry, our customers have the option to invest in forever pieces at more accessible price points.”
Its customers were expressing interest in “accessible” fine jewelry options, the company said, and so it began looking into how to create this collection with affordable price points.
“Fine jewelry is as much a staple for your everyday as it is for life milestones, and we wanted to offer our customers who may be more accustomed to shopping with us at a lower price point an opportunity to expand their Kendra Scott collection," said Scott.
The lab-grown diamonds in the collection are at least H color and VS clarity, with all diamonds weighing half a carat or more graded by the International Gemological Institute.
The company declined to disclose the source of its lab-grown diamonds.
The collection features 19 styles with prices ranging from $500 to $2,950.
SEE: The New Kendra Scott Lab-Grown Diamond Collection
A pair of toi et moi lab-grown diamond studs (1.02 carats) in 14-karat yellow gold ($750)
A pair of “Floating Diamond” drop earrings in 14-karat yellow gold set with lab-grown diamonds (0.20 carats total weight, $700)
The “Audrey” pendant necklace in 14-karat yellow gold set with a 0.25-carat lab-grown diamond ($950)
A “Floating Diamond” bracelet in 14-karat yellow gold set with 0.14 carats of lab-grown diamonds ($500)
The “Marilyn” band ring in 14-karat yellow gold set with 2 carats of lab-grown diamonds ($1,500)
It’s available for purchase online and in 50 select Kendra Scott locations.
The announcement comes as the company is on track to have its best year ever, it said, recently reaching revenue of around $500 million.
The company’s growth, it said, has been driven by its expanded product offerings, “community-centric” vibe, and accessible price points.
The brand said it’s also found success appealing to multiple generations, from millennials to Gen Z—it’s a favorite among college students on “RushTok”—to Gen Alpha.
Kendra Scott also plans to expand its retail footprint, expecting to open 62 stores in the next three years, bringing its store count from 138 to 200.
More on Collections
The Latest
AuctionsNov 20, 2025
Vanderbilt Jewels Shine at Phillips Sale, Pink Diamond WithdrawnA 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.
Policies & IssuesNov 20, 2025
RJC Names New Executive DirectorFormer De Beers sustainability leader Purvi Shah will take over the role in February 2026.
WatchesNov 20, 2025
LVMH Takes Minority Stake in Citizen Group-Owned Movement Maker La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
GradingNov 20, 2025
Julia Griffith Joins SSEF as Head of EducationShe previously taught at Gem-A and is the founder of The Gem Academy.
Weekly QuizNov 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TechnologyNov 19, 2025
Google Has a New Form for Reporting ‘Review Bombing’ Attacks Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.
IndependentsNov 19, 2025
Houston Jeweler Keith Shaftel Retires, Next Generation Steps In Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
TrendsNov 19, 2025
Midas Chain Releases 2025 Holiday Style GuideThe jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.
Events & AwardsNov 18, 2025
NYC Jewelry Week 2025: 12 Must-See EventsWith more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.
MajorsNov 18, 2025
Lugano Diamonds Files for Bankruptcy, Looking for BuyerThe Chapter 11 filing follows the resignation of CEO Moti Ferder, who stepped down after an investigation into the company’s finances.
Events & AwardsNov 18, 2025
A Giant, Bejeweled Moldy Berry Is on Display in LAThe artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.
SourcingNov 18, 2025
Another Diamond Company CEO Steps DownMark Wall, president and CEO of Canadian mining company Mountain Province Diamonds, will vacate his position next month.
CrimeNov 17, 2025
Police Searching for 2 Suspects in Murder of Father, Son Jewelers Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.
GradingNov 17, 2025
IGI Announces New President of North AmericaTiffany & Co. veteran Jeffrey Bennett has stepped into the role.
MajorsNov 17, 2025
Look Inside Robbins Brothers Fine Jewelers’ New Pasadena FlagshipThe showroom is located in a historic 1920s building in the Playhouse District.
Policies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.
AuctionsNov 14, 2025
Napoleon’s Diamond Brooch Blows Away Auction Estimates A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.
FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.
CollectionsNov 14, 2025
Piece of the Week: Silvia Furmanovich’s ‘Butterflies in Flight’ Jewelry BoxFurmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.
Events & AwardsNov 14, 2025
JCK Names New Event DirectorJennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.
IndependentsNov 13, 2025
127-Year-Old New Orleans Jeweler to CloseAdler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.
IndependentsNov 13, 2025
Green Lake Jewelry Works to Move to New Seattle StudioFounder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.
MajorsNov 13, 2025
Vahan Jewelry Founder Leon ‘Sacha’ Der Calousdian Dies at 85The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.
CrimeNov 12, 2025
Father, Son Jewelers in Chicago Victims in Double Homicide JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.
AuctionsNov 12, 2025
‘Mellon Blue’ Diamond Sells for $7M Less Than It Did a Decade AgoA buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.
AuctionsNov 12, 2025
Historic Rolex Oyster Fetches $1.7M at Sotheby’sMercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.
