Surveys

Consumer Confidence Rises in August Despite Labor Market Worries

SurveysAug 28, 2024

Consumer Confidence Rises in August Despite Labor Market Worries

Inflation remained a top concern among survey-takers who included write-in responses.

Woman shopping
The Conference Board’s consumer confidence index rose to 103.3 in August from an upwardly revised 101.9 in July.
New York—U.S. consumer confidence rose overall in August even though respondents expressed concerns about the labor market.

The Conference Board’s monthly consumer confidence index increased to 103.3 in August from an upwardly revised 101.9 in July.

“Overall consumer confidence rose in August but remained within the narrow range that has prevailed over the past two years,” said Dana M. Peterson, chief economist at The Conference Board.

Write-in responses in August included more mentions of stock prices and unemployment as affecting consumer’s views of the U.S. economy, she said.

Higher prices and inflation remained the top concern among survey-takers who included write-in responses.

The share of respondents believing the 2024 elections would impact the economy held steady from last month, said the Conference Board, noting it was slightly higher than 2020 levels but well below the August 2016 level.

Consumers’ outlook on a possible recession also was unchanged, said the Conference Board, and the level remained “well below” its 2023 peak.

While overall consumer confidence was on the rise, respondents had mixed feelings in August.

Consumers were more positive about current and future business conditions but expressed concerns about the labor market.

“Consumers’ assessments of the current labor situation, while still positive, continued to weaken, and assessments of the labor market going forward were more pessimistic,” said Peterson.

“This likely reflects the recent increase in unemployment. Consumers were also a bit less positive about future income.”

By age group, consumers under 35 saw confidence decline while those 35 and older saw it increase.

On a six-month moving average basis, however, confidence remained the highest among young consumers, said Peterson.

By income group, confidence declined for those earnings less than $25,000 while consumers earning more than $100,000 remained the most confident.

Confidence among consumers earning $15,000 to $24,900 continued to trend down and was almost as low as for those earning less than $15,000, said Peterson.

The Conference Board’s average 12-month measure of inflation expectations declined slightly to 4.9 percent from 5.4 percent in July.

It marks the lowest level since March 2020 and is consistent with slower overall inflation and declines in the prices of some goods, said the Conference Board.

The share of consumers expecting interest rates to increase over the next 12 months dropped for the third month in a row to 47 percent, marking its lowest point since February.

Those who expect lower rates rose to 32 percent, the highest since April 2020.

The Present Situation Index, which measures consumers’ current view of business and labor market conditions, rose to 134.4 in August from 133.1 in July.

Consumers’ assessments of current business conditions were more positive in August while their view of the labor market weakened.

 Related stories will be right here … 

The Expectations Index, which measures consumers’ outlook for income, business, and labor market conditions in the near future, rose to 82.5 from an upwardly revised 81.1 in July.

A reading below 80 normally signals a recession in the near future, the Conference Board noted.

Consumers were more optimistic about business conditions in August, while their outlook on the labor market and their income prospects were more pessimistic.

They also were less optimistic about their family’s current financial situation, a measure not included when calculating the Present Situation and Expectations Index.

However, their view of their family’s future financial situation improved looking to the next six months.

“Consumers were likely rattled by the financial market turmoil in early August, as they were less upbeat about the stock market,” said Peterson.

In August, 47 percent of respondents said they expect stock prices to increase over the year ahead, down from 51 percent in July, while 27 percent expect a decrease, up from 23 percent.

The number of consumers who said they plan to buy a home fell to a new 12-year-low in August, while plans to buy cars increased slightly.

Buying plans for most big-ticket appliances were up on average, with gains driven by a few items including refrigerators, TVs, and washing machines.

The number of consumers who said they plan to buy a smartphone, laptop, or personal computer also increased.

The Latest

Pandora distribution facility Canada
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff Concerns

The new facility was also designed to better serve its growing customer base in Canada.

Michelle Yeoh Mikimoto
TrendsApr 02, 2026
Michelle Yeoh Fronts New Mikimoto Campaign

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

GIA President and CEO Pritesh Patel at GIA Taiwan campus
GradingApr 02, 2026
GIA Debuts New Campus in Taiwan

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

GIA iD100®
Brought to you by
Protect Your Customers and Your Business

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

DCA Second Spark Workforce Initiative Graphic
MajorsApr 02, 2026
DCA Launches ‘Second Spark’ Workforce Initiative

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.

Weekly QuizMar 26, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Michael Angelo
MajorsApr 02, 2026
Hoover & Strong Names New National Sales Representative

The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Pandora and Foundrae medallion jewelry
MajorsApr 01, 2026
Foundrae Sues Pandora for Allegedly Copying Its Medallion Designs

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

John Jacob Astor IV's Patek Philippe for Tiffany & Co., Battin & Co. pencil case
AuctionsApr 01, 2026
John Jacob Astor IV’s Titanic Pocket Watch Heads to Auction

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

Zach Bear and the Window Necklace Children’s Book from Zachary’s Jewelers
IndependentsApr 01, 2026
Zachary’s Jewelers’ Constance Polamalu to Release Children’s Book

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.

Accredited Gemologists Association Logo
Events & AwardsApr 01, 2026
AGA Opens 2026 Gemological Scholarship, Research Grant Applications

Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

National Jeweler columnist and Smart Age founder and CEO Emmanuel Raheb
ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri Puzzle Collection Campaign Imagery
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ Collection

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

Ashley Longshore in Buddha Mama jewelry
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in Dallas

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

Natural Diamond Council world diamond day
SourcingMar 31, 2026
NDC Designates April 8 as 'World Diamond Day'

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Jillian Wolk, the new CEO of Tracr
SourcingMar 31, 2026
GIA VP Jillian Wolk to Take Over at Tracr

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Tom Moses examining the “Motswedi” diamond
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

Oscar Heyman Spring Catalog Aquamarine and Diamond Necklace and Platinum Opal, Sapphire, Emerald, Diamond Bracelet
TrendsMar 30, 2026
Oscar Heyman Debuts First Spring Catalog

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Diavik Diamond Mine winter aerial shot
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from Diavik

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

Tanishq Westborough Massachusetts store
MajorsMar 30, 2026
Tanishq Opens First New England Location

The store opening marks the 10th United States location for the India-based jewelry retailer.

Saks Fifth Avenue door sign
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 Stores

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

Jimmy West celebrating 40 years with Leading Jewelers Guild
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

Itä Yari Whirl Ring Tesoro
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the Story

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Citizen Watch America President Jeffrey Cohen
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th Anniversary

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

Peter Smith Essentially Human: On Sales and Salespeople
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior in Sales

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

Lionheart Cassandane Collection Campaign
CollectionsMar 26, 2026
Lionheart Celebrates 13 Years of ‘Cassandane’

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

Instappraise NAJA
Events & AwardsMar 26, 2026
NAJA, Instappraise Introduce New Scholarship

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy