Surveys

Consumer Confidence Rises in August Despite Labor Market Worries

SurveysAug 28, 2024

Consumer Confidence Rises in August Despite Labor Market Worries

Inflation remained a top concern among survey-takers who included write-in responses.

Woman shopping
The Conference Board’s consumer confidence index rose to 103.3 in August from an upwardly revised 101.9 in July.
New York—U.S. consumer confidence rose overall in August even though respondents expressed concerns about the labor market.

The Conference Board’s monthly consumer confidence index increased to 103.3 in August from an upwardly revised 101.9 in July.

“Overall consumer confidence rose in August but remained within the narrow range that has prevailed over the past two years,” said Dana M. Peterson, chief economist at The Conference Board.

Write-in responses in August included more mentions of stock prices and unemployment as affecting consumer’s views of the U.S. economy, she said.

Higher prices and inflation remained the top concern among survey-takers who included write-in responses.

The share of respondents believing the 2024 elections would impact the economy held steady from last month, said the Conference Board, noting it was slightly higher than 2020 levels but well below the August 2016 level.

Consumers’ outlook on a possible recession also was unchanged, said the Conference Board, and the level remained “well below” its 2023 peak.

While overall consumer confidence was on the rise, respondents had mixed feelings in August.

Consumers were more positive about current and future business conditions but expressed concerns about the labor market.

“Consumers’ assessments of the current labor situation, while still positive, continued to weaken, and assessments of the labor market going forward were more pessimistic,” said Peterson.

“This likely reflects the recent increase in unemployment. Consumers were also a bit less positive about future income.”

By age group, consumers under 35 saw confidence decline while those 35 and older saw it increase.

On a six-month moving average basis, however, confidence remained the highest among young consumers, said Peterson.

By income group, confidence declined for those earnings less than $25,000 while consumers earning more than $100,000 remained the most confident.

Confidence among consumers earning $15,000 to $24,900 continued to trend down and was almost as low as for those earning less than $15,000, said Peterson.

The Conference Board’s average 12-month measure of inflation expectations declined slightly to 4.9 percent from 5.4 percent in July.

It marks the lowest level since March 2020 and is consistent with slower overall inflation and declines in the prices of some goods, said the Conference Board.

The share of consumers expecting interest rates to increase over the next 12 months dropped for the third month in a row to 47 percent, marking its lowest point since February.

Those who expect lower rates rose to 32 percent, the highest since April 2020.

The Present Situation Index, which measures consumers’ current view of business and labor market conditions, rose to 134.4 in August from 133.1 in July.

Consumers’ assessments of current business conditions were more positive in August while their view of the labor market weakened.

 Related stories will be right here … 

The Expectations Index, which measures consumers’ outlook for income, business, and labor market conditions in the near future, rose to 82.5 from an upwardly revised 81.1 in July.

A reading below 80 normally signals a recession in the near future, the Conference Board noted.

Consumers were more optimistic about business conditions in August, while their outlook on the labor market and their income prospects were more pessimistic.

They also were less optimistic about their family’s current financial situation, a measure not included when calculating the Present Situation and Expectations Index.

However, their view of their family’s future financial situation improved looking to the next six months.

“Consumers were likely rattled by the financial market turmoil in early August, as they were less upbeat about the stock market,” said Peterson.

In August, 47 percent of respondents said they expect stock prices to increase over the year ahead, down from 51 percent in July, while 27 percent expect a decrease, up from 23 percent.

The number of consumers who said they plan to buy a home fell to a new 12-year-low in August, while plans to buy cars increased slightly.

Buying plans for most big-ticket appliances were up on average, with gains driven by a few items including refrigerators, TVs, and washing machines.

The number of consumers who said they plan to buy a smartphone, laptop, or personal computer also increased.

The Latest

Matching pair of Type IIa, D-color diamonds
AuctionsMay 14, 2026
White Diamonds Lead Sotheby’s Auction, Blue Diamond Does Not Sell

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

DeBeeers_Bridal_Display_Dune_1872x1052.jpg
Supplier BulletinMay 14, 2026
A Diamond Is Forever Continues Desert Diamonds – Bridal Reinvigorated

Sponsored by A Diamond Is Forever

Faceting Apprentice gem cutting school
SourcingMay 14, 2026
State of Colored Stones: The Spirit of Young American Gemstone Cutters

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Ocean Dream diamond
AuctionsMay 14, 2026
‘Ocean Dream’ Makes Waves at Christie’s, Fetching $17M

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.

Weekly QuizMay 14, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Stock image of police cars with their lights on
CrimeMay 14, 2026
Second Man Arrested in Florida Pawn Shop Shooting

Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.

Stock image of crime scene with police cars and crime scene tape
CrimeMay 13, 2026
JSA’s 2025 Crime Report Shows ‘Concerning’ Rise in Violence

While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.

Antique Jewelry & Watch Show
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las Vegas

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Jack Sutton Jewelers
IndependentsMay 13, 2026
New Orleans Jeweler Closing Canal Place Store

Jack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.

Winston Red Diamond painting by Reena Ahluwalia
SourcingMay 13, 2026
Smithsonian Acquires ‘Winston Red’ Diamond Painting

Reena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.

Anna Maccieri Rossi Ora Wood Sunrise Cuff, Marie Lichtenberg High Jewelry Bandana, Anna Maccieri Rossi Carpe Diem Pendant
TrendsMay 13, 2026
State of Design: Only the Innovative Will Survive

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The Retail Smiths founder and National Jeweler columnist Peter Smith
ColumnistsMay 12, 2026
It’s Official: We’re Getting ‘Brain Rot’ From Watching Short-Form Videos

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

Jessica McCormack Medallion Capsule Collection Campaign
CollectionsMay 12, 2026
Jessica McCormack Debuts Antique Coin-Inspired Medallions for Summer

The 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.

People shopping in a jewelry store
IndependentsMay 12, 2026
State of Retail: 6 Things Retailers Should Know About Consumers Today

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

Tiffany & Co. x CFDA Jewelry Designer Award
Events & AwardsMay 12, 2026
The Tiffany & Co. x CFDA Jewelry Designer Award Is Back

The partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.

Merle, Juanita, and Brent Staats of Staats Jewelers
IndependentsMay 11, 2026
Kansas Jeweler Closing After 70 Years

The owners of Staats Jewelers are heading into retirement.

Former Macy’s CEO Jeffrey Gennette
TrendsMay 11, 2026
Former Macy’s CEO Joins Signet Jewelers Board

Jeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.

Buddha Mama gold earrings hexagon emerald
TrendsMay 11, 2026
Amanda’s Style File: Lucky May

May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.

Clientbook Logo
TechnologyMay 11, 2026
Clientbook’s New Tool Helps Jewelers Plan In-Store Events

The new module allows retailers to plan, promote, and measure the success of events from a single dashboard.

Pandora lab grown diamond necklace
Lab-GrownMay 08, 2026
NDC Publicly Criticizes Pandora Over ‘Misleading’ Natural Diamond Claims

NDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.

Ronnie VanderLinden and Feriel Zerouki
SourcingMay 08, 2026
Ronnie VanderLinden Takes Over as WDC President

The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.

Glenn Spiro Old Moghul Golconda Earrings
TrendsMay 08, 2026
Rihanna Chooses ‘Desert Diamonds’ for 2026 Met Gala

She wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.

Kennedy’s Jewelers tourmaline necklace
Events & AwardsMay 08, 2026
JA Announces 2026 CASE Award Winners

Two pieces were named “Best in Show,” one from the retail category and one from the supplier category.

Brilliant Earth Jane Goodall olive branch necklace and earrings
FinancialsMay 07, 2026
Brilliant Earth Appeals to Higher-Income Shoppers in Q1

The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.

Kashmir sapphire ring
AuctionsMay 07, 2026
‘Spectacular’ Kashmir Sapphire Headlines Heritage Spring Jewelry Sale

Led by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.

Billy Welshoff
MajorsMay 07, 2026
Gannon & Scott Names New Regional Account Executive

In his new role, sales specialist Billy Welshoff will focus on the eastern United States.

José Gaztelu
WatchesMay 07, 2026
Chrono24 Names New CEO

José Gaztelu has been promoted to the role, which has been vacant since last year.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy