Majors

Borsheims Announces Four Executive Promotions

MajorsAug 30, 2023

Borsheims Announces Four Executive Promotions

The retailer has a new chief revenue officer and vice presidents of luxury sales, merchandise, and marketing and e-commerce.

Borsheims executives
From left to right: Adrienne Perry, Sean Moore, Andy Brabec, and Julie McAlpine have all been promoted at Omaha, Nebraska-based jewelry store Borsheims.
Omaha, Neb.—Borsheims has announced a slew of promotions on its executive team. 

Adrienne Perry is the new chief revenue officer. 

Perry has worked at Borsheims for 19 years, starting as a marketing specialist. In 2007, she was promoted to director of marketing, in 2013 to director of marketing and business sales, and in 2019 to vice president and officer. 

The Omaha native has a Bachelor of Arts with honors from Marquette University. Perry volunteers at Omaha Performing Arts and the Child Saving Institute. She was “Volunteer of the Year” last year for the latter.

In her new role, Perry will focus on growing sales and creating a seamless omnichannel experience. 

 Related stories will be right here … 

Sean Moore is now vice president of luxury sales.

Moore joined Borsheims 32 years ago. He entered the company as a seasonal sales associate, before becoming the assistant to Executive Vice President Marvin Cohn in 1993.

In 2001, he transitioned to a diamond buying role. In 2010, he became the director of sales.

As vice president of luxury sales, Moore will source unique and rare merchandise while ensuring excellent customer service for Borsheims’ luxury clients.

The Omaha native has a Graduate Gemologist diploma from the Gemological Institute of America.

He sits on the boards of Luxury by JCK and the Centurion Jewelry Show. He is also a volunteer and board member for organization Junior Achievement.

Julie McAlpine is the new vice president of merchandise.

Twenty-five years ago, McAlpine joined Borsheims as a seasonal sales associate. She became the gift buyer in 2001 and director of merchandise in 2015.

The Omaha native will continue to direct buying strategies and inventory management in her position.

McAlpine holds a Bachelor of Science from the University of Nebraska-Lincoln, a Master of Business Administration from the University of Nebraska-Omaha, and a Graduate Gemologist diploma from the Gemological Institute of America.

She is a board member at Marian High School and a volunteer at the St. Columbkille school and parish.

Andy Brabec is now vice president of marketing and ecommerce.

Brabec joined Borsheims in 2016 as director of ecommerce. In 2019, he was promoted to director of marketing and ecommerce.

The Schuyler, Nebraska native has a Bachelor of Arts degree from Doane University. There, he was a starting member of the soccer team and a four-year letter winner.

In his spare time, he is a youth sports coach and volunteer with the Team Jack Foundation.

The Jewelers of America "20 Under 40" honoree will continue to increase customer acquisition and loyalty through innovation in the digital space. 

The Latest

National Oceanic and Atmospheric Administration hurricane satellite image
Policies & IssuesJun 20, 2024
5 Safety and Preparedness Tips for Jewelers This Hurricane Season

Jewelers Mutual is advising jewelers along the coast to prepare for above-normal hurricane activity this year.

Precious: The History and Mystery of Gems Across Time
SourcingJun 20, 2024
Jewelry Expert Helen Molesworth to Release First Book

“Precious: The History and Mystery of Gems Across Time” will be available on Sept. 17.

Jewelers of America advocacy trip DC 2024
Policies & IssuesJun 18, 2024
JA, Industry Leaders Take Russian Diamond Import Concerns to D.C.

The group met with lawmakers to raise awareness about the financial, operational, and supply chain harms posed by an EU proposal.

Untitled design.jpg
Brought to you by
The End of an Era? Lab-Grown Diamonds' Journey Towards Price Stability

As the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.

Louis Comfort Tiffany 1900 gold and opal necklace
Events & AwardsJun 18, 2024
Driehaus Museum Displaying Rare Jewels From Chicago Collections

The museum also will host jewelry heist-themed movie nights throughout the run of “Chicago Collects: Jewelry in Perspective.”

Weekly QuizJun 20, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Models wearing Pomellato’s “The Dualism of Milan” collection
CollectionsJun 18, 2024
Pomellato’s New High Jewelry Collection Celebrates Milan

“The Dualism of Milan” collection features two chapters representing the monochromatic and colorful spirit of the city.

Dorian Webb, Kealeboga and Ursula Pule
CollectionsJun 18, 2024
Zales Adds Dorian Webb, Nungu Diamonds to Designer Edit

The Designer Edit, launched earlier this year, highlights up-and-coming jewelry designers.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

GIA®’s most advanced microscope has new features to optimize greater precision and comfort.

National Association of Jewelry Appraisers Logo
Events & AwardsJun 18, 2024
NAJA Announces Its Mid-Year ‘Ace It’ Conference

The conference will focus on the “practical ‘how to’ of appraising gems and jewelry,” said NAJA Executive Director Gail Brett Levine.

De Beers CEO Al Cook
EditorsJun 17, 2024
Q&A: Al Cook on the Future of De Beers

The De Beers CEO discussed the Anglo American situation, natural diamond marketing, and why the future of lab-grown diamonds is technology.

Bernd Munsteiner
SourcingJun 17, 2024
Fantasy Cut Inventor Bernd Munsteiner Dies at 81

Known to many as the “Picasso of gems" who modernized the gem cutting field, he is remembered by his family as going through life with open eyes.

Thomas Markle Jewelers interior
IndependentsJun 17, 2024
Thomas Markle Jewelers to Relocate

The Houston-based family jeweler is relocating its flagship just across the street.

Instore and Chicago Responsible Jewelry Conference Logos
Events & AwardsJun 17, 2024
Instore Show, Chicago Responsible Jewelry Conference to Co-Locate

The partnership, now in its second year, allows CRJC attendees to register for a free Instore show badge.

Stock image of a gavel
CrimeJun 14, 2024
2 Men Sentenced to Life in 2022 Murder of Detroit-Area Jeweler

In court, Daniel Hutchinson’s loved ones remembered the jeweler as a giver, a role model, and a leader.

Billie Bangle
CollectionsJun 14, 2024
Piece of the Week: Jade Trau’s ‘Billie’ Bangle

Take a walk along this bangle’s diamond “cobblestone” made from round-, pear-, and marquise-cut diamonds.

Graphic with headshots for My Next Question 2024 Las Vegas webinar
Recorded WebinarsJun 14, 2024
Watch: What Happened in Vegas in 2024

The National Jeweler editors discuss the hot topics, best jewels, and current trends that stood out during Jewelry Market Week.

NJSB1.JPG
Supplier BulletinJun 13, 2024
Leading with Innovation: Core Scientific’s Advanced Refining Solutions

Sponsored by Core Scientific

Vera Wang Love True lab-grown diamond engagement ring
FinancialsJun 13, 2024
Signet Awaits Engagement Recovery as Q1 Sales Sink 9%

The company is expecting to see a 5 to 10 percent increase in engagements this year.

QVC HSN logo
MajorsJun 13, 2024
HSN, QVC Parent Company Faces Delisting

Qurate Retail is in the middle of a turnaround plan as it battles declining sales.

45.07-carat step cut fancy vivid yellow diamond
AuctionsJun 13, 2024
45-Carat Yellow Diamond Withdrawn from Phillips Auction

Signed jewels and period pieces stood out at the sale.

Marie Lichtenberg Scapular necklace
TrendsJun 13, 2024
Amanda’s Style File: For the Fathers

Showcase your dad’s personal style with a piece of fine jewelry for Father’s Day.

The Eden Rose Diamond
AuctionsJun 12, 2024
10-Carat Pink Diamond Sells for $13M at Christie’s

“The Eden Rose” is a fancy intense pink diamond that was appearing at auction for the first time.

Charles & Colvard moissanite ring
GradingJun 12, 2024
IGI to Grade Charles & Colvard Moissanite

The partnership follows the launch of the jewelry company’s B2B moissanite platform.

Bruce Cleaver
SourcingJun 12, 2024
Bruce Cleaver Is Gemfields’ New Chair

The former De Beers CEO will step into the role next month.

Rose cut arch cabochons Columbia Gem House
SourcingJun 12, 2024
State of Colored Stones: Why the Market Is More Colorful Than Ever

As prices of “The Big Three” skyrocket, supply dwindles, and focus on sustainability grows, an age of open-mindedness is dawning.

Edward Arthur Jewelers logo
IndependentsJun 11, 2024
Edward Arthur Jewelers to Close After 53 Years

Owner Randy Brooks, whose brother opened the Maryland jewelry store in 1971, is retiring.

Greenwich St jewelers pride raffle
IndependentsJun 11, 2024
Greenwich St. Jewelers Is Hosting a Pride Month Raffle

Tickets to win a ring are for sale until June 13, with proceeds going to a trans care nonprofit.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy