Borsheims Announces Four Executive Promotions
The retailer has a new chief revenue officer and vice presidents of luxury sales, merchandise, and marketing and e-commerce.

Adrienne Perry is the new chief revenue officer.
Perry has worked at Borsheims for 19 years, starting as a marketing specialist. In 2007, she was promoted to director of marketing, in 2013 to director of marketing and business sales, and in 2019 to vice president and officer.
The Omaha native has a Bachelor of Arts with honors from Marquette University. Perry volunteers at Omaha Performing Arts and the Child Saving Institute. She was “Volunteer of the Year” last year for the latter.
In her new role, Perry will focus on growing sales and creating a seamless omnichannel experience.
Sean Moore is now vice president of luxury sales.
Moore joined Borsheims 32 years ago. He entered the company as a seasonal sales associate, before becoming the assistant to Executive Vice President Marvin Cohn in 1993.
In 2001, he transitioned to a diamond buying role. In 2010, he became the director of sales.
As vice president of luxury sales, Moore will source unique and rare merchandise while ensuring excellent customer service for Borsheims’ luxury clients.
The Omaha native has a Graduate Gemologist diploma from the Gemological Institute of America.
He sits on the boards of Luxury by JCK and the Centurion Jewelry Show. He is also a volunteer and board member for organization Junior Achievement.
Julie McAlpine is the new vice president of merchandise.
Twenty-five years ago, McAlpine joined Borsheims as a seasonal sales associate. She became the gift buyer in 2001 and director of merchandise in 2015.
The Omaha native will continue to direct buying strategies and inventory management in her position.
McAlpine holds a Bachelor of Science from the University of Nebraska-Lincoln, a Master of Business Administration from the University of Nebraska-Omaha, and a Graduate Gemologist diploma from the Gemological Institute of America.
She is a board member at Marian High School and a volunteer at the St. Columbkille school and parish.
Andy Brabec is now vice president of marketing and ecommerce.
Brabec joined Borsheims in 2016 as director of ecommerce. In 2019, he was promoted to director of marketing and ecommerce.
The Schuyler, Nebraska native has a Bachelor of Arts degree from Doane University. There, he was a starting member of the soccer team and a four-year letter winner.
In his spare time, he is a youth sports coach and volunteer with the Team Jack Foundation.
The Jewelers of America "20 Under 40" honoree will continue to increase customer acquisition and loyalty through innovation in the digital space.
The Latest

Notable jewelry designers, members of the press, and retailers are up for an award at next year’s gala.

Leaders from Jewelers of America and National Jeweler discuss the gold price, tariffs, and more in this one-hour webinar.

After experiencing motherhood, growth, and loss, founder and designer Erin Sachse has created 10 irreplaceable jewels.

It is part of Sotheby’s “Royal & Noble Jewels” sale along with an ornate hair ornament and an old mine-cut light pink diamond ring.


One of the individuals was apprehended at the airport as he was trying to flee the country.

Hill Management Group will oversee, market, and produce next year’s spring show.

From sunlit whites to smoky whiskeys, introduce your clients to extraordinary diamonds in colors as unique as their love.

London-based investment firm Pemberton Asset Management acquired the auction house for an undisclosed amount.

The workshop will give attendees the chance to try out and ask questions about three different diamond verification instruments.

The footage shows two of the jewelry heist suspects descending from the second floor of the museum and then escaping via scooter.

Founder and designer Rosanna Fiedler looked to a vintage Cartier clutch when designing the sunlight-inspired drop earrings.

The luxury conglomerates faced a challenging Q3 amid geopolitical and economic tensions.

The struggling diamond mining company, which owns the historic Cullinan mine, has launched a rights issue to raise about $25 million.

The book details the journey of watches as symbols of hard-earned success in hip-hop for artists like 2Pac, Jay-Z, and more.

Alexis Vourvoulis, who most recently worked at Tiffany & Co., brings more than two decades of jewelry experience to her new role.

The superstar’s August engagement put the stamp of approval on an already hot engagement ring trend.

Retailers should offer classic styles with a twist that are a perfect fit for layered looks, experts say.

The nearly 7-carat fancy vivid purplish pink diamond could sell for around $9 million.

The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.

Chief Artistic Officer Nathalie Verdeille has reimagined the iconic design in both figurative and abstract creations.

Five dollars buys one vote toward an industry professional you want to see dressed up as a hero, or a villain, this Halloween.

Recently acquired by KIL Promotions, the November edition of the public show in San Mateo, California, will be held Nov. 7-9.

The stone’s two zones, one pink and one colorless, may have formed at two different times, the lab said.

The New York City store showcases a chandelier with 1,500 carats of lab-grown diamonds designed by an FIT student.

The Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.

Making its auction debut, "The Glowing Rose" is expected to fetch $20 million at the November jewelry sale in Geneva.






















