IndependentsApr 11, 2023
Borsheims Promotes Two ExecutivesMajorsAug 30, 2023
Borsheims Announces Four Executive Promotions
The retailer has a new chief revenue officer and vice presidents of luxury sales, merchandise, and marketing and e-commerce.
From left to right: Adrienne Perry, Sean Moore, Andy Brabec, and Julie McAlpine have all been promoted at Omaha, Nebraska-based jewelry store Borsheims.
Omaha, Neb.—Borsheims has announced a slew of promotions on its executive team.
Adrienne Perry is the new chief revenue officer.
Perry has worked at Borsheims for 19 years, starting as a marketing specialist. In 2007, she was promoted to director of marketing, in 2013 to director of marketing and business sales, and in 2019 to vice president and officer.
The Omaha native has a Bachelor of Arts with honors from Marquette University. Perry volunteers at Omaha Performing Arts and the Child Saving Institute. She was “Volunteer of the Year” last year for the latter.
In her new role, Perry will focus on growing sales and creating a seamless omnichannel experience.
Related stories will be right here …
Adrienne Perry is the new chief revenue officer.
Perry has worked at Borsheims for 19 years, starting as a marketing specialist. In 2007, she was promoted to director of marketing, in 2013 to director of marketing and business sales, and in 2019 to vice president and officer.
The Omaha native has a Bachelor of Arts with honors from Marquette University. Perry volunteers at Omaha Performing Arts and the Child Saving Institute. She was “Volunteer of the Year” last year for the latter.
In her new role, Perry will focus on growing sales and creating a seamless omnichannel experience.
Sean Moore is now vice president of luxury sales.
Moore joined Borsheims 32 years ago. He entered the company as a seasonal sales associate, before becoming the assistant to Executive Vice President Marvin Cohn in 1993.
In 2001, he transitioned to a diamond buying role. In 2010, he became the director of sales.
As vice president of luxury sales, Moore will source unique and rare merchandise while ensuring excellent customer service for Borsheims’ luxury clients.
The Omaha native has a Graduate Gemologist diploma from the Gemological Institute of America.
He sits on the boards of Luxury by JCK and the Centurion Jewelry Show. He is also a volunteer and board member for organization Junior Achievement.
Julie McAlpine is the new vice president of merchandise.
Twenty-five years ago, McAlpine joined Borsheims as a seasonal sales associate. She became the gift buyer in 2001 and director of merchandise in 2015.
The Omaha native will continue to direct buying strategies and inventory management in her position.
McAlpine holds a Bachelor of Science from the University of Nebraska-Lincoln, a Master of Business Administration from the University of Nebraska-Omaha, and a Graduate Gemologist diploma from the Gemological Institute of America.
She is a board member at Marian High School and a volunteer at the St. Columbkille school and parish.
Andy Brabec is now vice president of marketing and ecommerce.
Brabec joined Borsheims in 2016 as director of ecommerce. In 2019, he was promoted to director of marketing and ecommerce.
The Schuyler, Nebraska native has a Bachelor of Arts degree from Doane University. There, he was a starting member of the soccer team and a four-year letter winner.
In his spare time, he is a youth sports coach and volunteer with the Team Jack Foundation.
The Jewelers of America "20 Under 40" honoree will continue to increase customer acquisition and loyalty through innovation in the digital space.
More on Majors
The Latest
Events & AwardsDec 20, 2024
Two Participants Complete Inaugural Ella Klein InternshipJamie Dunton and Gabriella Botelho are the first graduates of the program, created by the WJA Foundation and Julius Klein Diamonds.
CollectionsDec 20, 2024
Piece of the Week: Retrouvaí’s Ring for CharityIn the spirit of giving, Retrouvaí will donate $4,000 from the sale of this ring to the Los Angeles Regional Food Bank.
IndependentsDec 19, 2024
Michigan’s DeVries Jewelers Unveils New Location in Time for the HolidaysCo-owner Dan DeVries shared what it’s like moving into a space triple the size of its old store and how it feels to be a “real jeweler” now.
Brought to you by
De Beers Group Launches Holiday Campaign for Natural Diamonds‘Forever Present’ campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream.
CollectionsDec 19, 2024
State Property Transforms Spain’s Generalife Gardens into JewelryAlong with the latest “Gardens” collection, the brand has released limited-edition designs offering more indulgent pieces.
Weekly QuizDec 19, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeDec 19, 2024
Alleged Jewelry Thieves Attempt Rowboat EscapeThe man and woman are accused of stealing jewelry from a shipping container then trying to flee by paddling a small boat out into a bay.
SourcingDec 19, 2024
The Second-Largest Diamond Ever Found Now Has a Name The 2,488-carat diamond recovered from a mine in Botswana has been dubbed “Motswedi” while its 1,094-carat sibling is “Seriti.”
Brought to you by
Advocacy and Excellence: How Jewelers of America Is Committed to Elevating Our Industry For over a century, Jewelers of America has been the voice of the industry and valuable resource to jewelers across the country.
SourcingDec 19, 2024
Gemfields Reports Record Ruby Auction Results Despite Challenges at SourceThe average price per carat hit a record high for the miner, which said it remains unaffected by the conflict in Mozambique.
AuctionsDec 18, 2024
Alexandrite Ring Sells for Record-Setting $1.9M at Sotheby’sThe nearly 17-carat stone made history for the color-change gem that, according to the auction house, is experiencing a “notable surge” in the market.
WatchesDec 18, 2024
Historic Titanic Pocket Watch Winds Its Way Back to Tiffany & Co. More than a century after survivors gifted a Tiffany timepiece to the captain of the ship that rescued them, the jeweler has reclaimed it.
TechnologyDec 18, 2024
Picchiotti Utilizes AI in ‘Spotlight’ Video CampaignThe videos highlight how pieces from the “Xpandable” and “Reversible Xpandable” collections put the wearer in the spotlight.
IndependentsDec 18, 2024
Industry Veteran Steve Feldman Set to RetireFeldman reflected on 45 years in the jewelry industry and clarified that it’s not a total retirement.
Events & AwardsDec 17, 2024
Chanel to Receive Gem Award for High Jewelry ExcellenceThe luxury brand is being honored for excellence in high jewelry design in its “Haute Joaillerie Sport” collection.
SourcingDec 17, 2024
Frank Circelli, Founder of Gem Shopping Network, Dies at 75Circelli was a pioneer in the world of TV shopping who is remembered for his passion for gemstones and his big personality.
AuctionsDec 17, 2024
Blue Diamond Fetches $8.8M at Christie’sThe nearly 6-carat stone headlined the recent jewelry auction, which also featured Mica Ertegun’s jewelry.
CrimeDec 17, 2024
‘Black Bin Crew’ Robbers Get 14-16 Years in Prison The three men, who got their nickname because they’d toss the jewelry they stole into black plastic bins, were arrested back in August.
TrendsDec 16, 2024
Marion Fasel’s New Book Delves Into the History of Engagement Rings“The History of Diamond Engagement Rings: A True Romance” is a 128-page small-format book containing more than 165 images.
WatchesDec 16, 2024
Take a Look Inside the New Rolex Boutique on Rodeo DriveGearys opened a 6,200-square-foot Rolex store with a design that pays homage to the brand’s connection to the ocean.
GradingDec 16, 2024
GCAL By Sarine Expands 8X to 2 More Fancy Shapes The diamond cut grade is now available for marquise- and pear-shaped diamonds.
SourcingDec 16, 2024
Diamonds Do Good Announces 2025 Award RecipientsDDG said the honorees’ business practices embody a commitment to positive social impact, industry innovation, and community empowerment.
TrendsDec 13, 2024
Selena Gomez Said ‘Forever Begins Now’ to Marquise Diamond Engagement RingEstimates on the size and value of the solitaire diamond, which is mounted on a diamond pavé-set yellow gold band, vary.
TrendsDec 13, 2024
Piece of the Week: Martin Katz’s Tanzanite Drops These half-moon tanzanite earrings totaling 25 carats are part of a special trunk show taking place this weekend in Dallas.
Recorded WebinarsDec 13, 2024
Watch: The Highs and Lows of 2024The National Jeweler editors recap the top news, the best jewels, and their favorite stories of the year.
AuctionsDec 12, 2024
Tom Brady’s Watches Top $4M at Sotheby’s AuctionThe highest-grossing lot of the sale was the retired QB’s Rolex Paul Newman Daytona “John Player Special.”
SourcingDec 12, 2024
Grizzly Emerald Auction Garners $22.4MRecent expansion initiatives at the Zambian emerald mine have shown strong production numbers, said Grizzly founder Abdoulaye Ndiaye.
SourcingDec 12, 2024
De Beers Announces 2024 ‘Shining Light’ Award WinnersThe competition awarded 12 designers, each from a country where De Beers recovers diamonds, with business support and tuition assistance.
