Borsheims Announces Four Executive Promotions

MajorsAug 30, 2023

Borsheims Announces Four Executive Promotions

The retailer has a new chief revenue officer and vice presidents of luxury sales, merchandise, and marketing and e-commerce.

Borsheims executives
From left to right: Adrienne Perry, Sean Moore, Andy Brabec, and Julie McAlpine have all been promoted at Omaha, Nebraska-based jewelry store Borsheims.
Omaha, Neb.—Borsheims has announced a slew of promotions on its executive team. 

Adrienne Perry is the new chief revenue officer. 

Perry has worked at Borsheims for 19 years, starting as a marketing specialist. In 2007, she was promoted to director of marketing, in 2013 to director of marketing and business sales, and in 2019 to vice president and officer. 

The Omaha native has a Bachelor of Arts with honors from Marquette University. Perry volunteers at Omaha Performing Arts and the Child Saving Institute. She was “Volunteer of the Year” last year for the latter.

In her new role, Perry will focus on growing sales and creating a seamless omnichannel experience. 

 Related stories will be right here … 

Sean Moore is now vice president of luxury sales.

Moore joined Borsheims 32 years ago. He entered the company as a seasonal sales associate, before becoming the assistant to Executive Vice President Marvin Cohn in 1993.

In 2001, he transitioned to a diamond buying role. In 2010, he became the director of sales.

As vice president of luxury sales, Moore will source unique and rare merchandise while ensuring excellent customer service for Borsheims’ luxury clients.

The Omaha native has a Graduate Gemologist diploma from the Gemological Institute of America.

He sits on the boards of Luxury by JCK and the Centurion Jewelry Show. He is also a volunteer and board member for organization Junior Achievement.

Julie McAlpine is the new vice president of merchandise.

Twenty-five years ago, McAlpine joined Borsheims as a seasonal sales associate. She became the gift buyer in 2001 and director of merchandise in 2015.

The Omaha native will continue to direct buying strategies and inventory management in her position.

McAlpine holds a Bachelor of Science from the University of Nebraska-Lincoln, a Master of Business Administration from the University of Nebraska-Omaha, and a Graduate Gemologist diploma from the Gemological Institute of America.

She is a board member at Marian High School and a volunteer at the St. Columbkille school and parish.

Andy Brabec is now vice president of marketing and ecommerce.

Brabec joined Borsheims in 2016 as director of ecommerce. In 2019, he was promoted to director of marketing and ecommerce.

The Schuyler, Nebraska native has a Bachelor of Arts degree from Doane University. There, he was a starting member of the soccer team and a four-year letter winner.

In his spare time, he is a youth sports coach and volunteer with the Team Jack Foundation.

The Jewelers of America "20 Under 40" honoree will continue to increase customer acquisition and loyalty through innovation in the digital space. 

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