Independents

Borsheims Promotes Two Executives

IndependentsApr 11, 2023

Borsheims Promotes Two Executives

The retailer has a new chief operating officer and senior director of human resources.

20230411_Borsheims.jpg
Borsheims has promoted Sunil Luthra, left, to chief operating officer and named Carrie Lehrke to senior director of human resources.
Omaha, Neb.—Borsheims has announced two recent internal promotions on its executive leadership team.
 
Sunil Luthra, formerly the vice president of technology and security, has been appointed chief operating officer.
 
In his new role, Luthra will lead several operational teams, including information technology, security, customer service, gift wrap, shipping, facilities, and the jeweler’s in-house repair shop.
 
He joined the retailer in 2010 as its director of information technology. During his tenure, Luthra has implemented new strategies for innovation, efficiency, automation, and data security.
 
Luthra is also the co-founder and co-chairman of the Adaptive Jewelry Users Group, which is a group of U.S. jewelry store employees who use Adaptive Jewelry Software powered by Microsoft Dynamics Business Central.
 
CEO Karen Goracke said, “As COO, Sunil’s enthusiasm and commitment to success will bring a new perspective to our operational areas. His vision and strategy for technology and operations will further align us for future efficiencies and growth.”
 
 Related stories will be right here … 
 
Carrie Lehrke, director of human resources, has been promoted to senior director of human resources.
 
She joined Borsheims in 1995 and has held positions in its customer service, gift sales, and inventory divisions.
 
In 1997, Lehrke joined the human resources department as its compensation and benefits administrator. She was promoted to human resources manager in 1999 and director of human resources in 2007.
 
In her time with Borsheims, she has managed and directed all areas of its employee relations, including recruitment and retention, onboarding and training, compensation and benefits, and company culture.
 
Goracke said, “Carie’s promotion is a testament to her hard work, dedication, and exceptional skills. I have no doubt that she will continue to excel in her new role and help drive our company’s success.”
 
Luthra and Lehrke’s appointments follow the retirement of longtime Borsheims executive Jennifer Johnson, who served as the vice president of human resources and retail operations.
 
Johnson was with the company for 40 years and established its first human resources department.
 

The Latest

Becka Johnson Kibby
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail Academy

As part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.

Stock image of rough diamonds from Diavik mine in Canada
SourcingDec 30, 2025
India Chosen as KP Chair for 2026

It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.

Bulova x Stetson collection
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western Flair

The new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Rahaminov Diamonds Pop-Up at Yamron Jeweler
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in Florida

Its residency at Yamron Jewelers will run through May 2026.

Weekly QuizDec 23, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Tanishq Orlando store exterior
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, Virginia

The retailer is expanding into areas with large Indian and South Asian populations.

Nanis Madonna di Campiglio Flagship
MajorsDec 29, 2025
Nanis Opens First Flagship Store

The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Amethyst Geodes Unearthed: Raw Beauty
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA Museum

The new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.

Stock image of gavel
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRS

The couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.

People shopping in winter clothes
SurveysDec 24, 2025
Consumer Confidence Falls Again in December

Consumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.

Bonhams US headquarters
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYC

In February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.

Hana Kaneko rings
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter Event

The new show will take place Jan. 23-25, 2026.

Brian Patrick Gilbertson
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82

The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.

Costume Designers Guild Award By Bulgari
Events & AwardsDec 23, 2025
Bulgari Reimagines Costume Designers Guild Award

The LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.

Kering logo
MajorsDec 23, 2025
Kering to Acquire Stake in Raselli Franco Group

The luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.

For Future Reference Vintage
MajorsDec 23, 2025
For Future Reference Vintage Enters Bloomingdale’s

The company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.

Counterfeit Cartier and Audemars Piguet watches
CrimeDec 22, 2025
Customs Seizes Hundreds of Fake Rolex, Cartier Watches

In the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.

Helzberg new store concept rendering
EditorsDec 22, 2025
How Helzberg Is Reimagining Its Stores

Helzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.

Graphic for the 2025 Year-End Webinar
Recorded WebinarsDec 22, 2025
2025 Jewelry Rewind: Looking Back on an Eventful Year

Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.

Pair of Ippolita Lollatini earrings
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita

The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.

Bulgari CEO Laura Burdese
MajorsDec 19, 2025
LVMH Names New Bulgari CEO

Laura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.

Harwell Godfrey Lil Buddies
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review

The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.

Front of Jean Schlumberger’s ‘African Cat’ brooch
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection

Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.

Audemars Piguet Grosse Pièce
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at Auction

It purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.

Diamond ring in parts
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry Service

The lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.

Terry and Cindy Chandler at AGS Conclave
EditorsDec 18, 2025
Terry Chandler Looks Back on 40 Years of Opportunity, Change, and Friends

Chandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy