Shane Co. Launches Shiny New Campaign
The jeweler is also hosting a “Made to Shine” contest, asking customers to submit stories about how jewelry has impacted their lives.
The “Made to Shine” campaign, which debuted Monday, shares real stories about how fine jewelry plays into life’s special moments.
"From the time my father took over the company more than 50 years ago, our focus and mission have centered around our customers," said Rordan Shane, president and CEO of Shane Co.
"Being a part of their special moments has always inspired us to go above and beyond with everything we do. Our 'Made to Shine' campaign is our love letter to them. This campaign celebrates what's important in life and we are honored to be able to share their beautiful stories, bringing joy and encouragement to others."
The 30-second ad shows jewelry given by loved ones, jewels worn to celebrate a milestone, and other heartfelt moments.
The company’s media strategy spans television commercials, outdoor advertising, online videos, social media support, and radio ads.
The jeweler is also on the lookout for new customer stories.
As part of its campaign, the company is holding a “Made to Shine Real Stories” nationwide contest, starting on July 12.
Customers can submit their stories of how jewelry has impacted their lives for a chance to be featured in one of the brand’s radio ads.
In addition, 12 winners will receive a $1,000 prize.
"We are always hearing beautiful stories about jewelry from our customers," said Kristen Vosburg, chief marketing officer at Shane Co.
"Our Made to Shine Real Stories contest provides a platform for them to share the special ways jewelry has touched their lives. By sharing these real-life experiences in our ads, we hope to celebrate people's unique personalities and style and to inspire everyone to proudly be themselves and shine every day."
For more information about the campaign, visit the Shane Co. website.
The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.
It’s the hero piece of the newest "Green Jewel" collection, a collaborative offering from the two mines.
With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.
The retail offering lets customers track their diamond’s journey.
In a world where the sparkle of a gemstone is only as brilliant as the trust behind it, IGI's purpose is truly invaluable.
The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.
From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.
The best quotes from the Oracle of Omaha and his right-hand man Charlie Munger from the 2018 Berkshire Hathaway shareholders meeting.
Next year’s milestone show will be full of educational programming and collaborations.
The Albany Business Review recently honored the 100-year-old company.
To honor his legacy, GIA has set up a scholarship in his name.
There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.
The organization recognized outstanding industry players at its celebratory event.
Emmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.