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Shane Co. Launches Shiny New Campaign
The jeweler is also hosting a “Made to Shine” contest, asking customers to submit stories about how jewelry has impacted their lives.
Shane Co.’s new “Made to Shine” brand campaign highlights its customers’ stories and how jewelry plays a role in their lives.
Denver—Shane Co.’s new brand campaign shines the spotlight on its customers.
The “Made to Shine” campaign, which debuted Monday, shares real stories about how fine jewelry plays into life’s special moments.
"From the time my father took over the company more than 50 years ago, our focus and mission have centered around our customers," said Rordan Shane, president and CEO of Shane Co.
"Being a part of their special moments has always inspired us to go above and beyond with everything we do. Our 'Made to Shine' campaign is our love letter to them. This campaign celebrates what's important in life and we are honored to be able to share their beautiful stories, bringing joy and encouragement to others."
The 30-second ad shows jewelry given by loved ones, jewels worn to celebrate a milestone, and other heartfelt moments.
The “Made to Shine” campaign, which debuted Monday, shares real stories about how fine jewelry plays into life’s special moments.
"From the time my father took over the company more than 50 years ago, our focus and mission have centered around our customers," said Rordan Shane, president and CEO of Shane Co.
"Being a part of their special moments has always inspired us to go above and beyond with everything we do. Our 'Made to Shine' campaign is our love letter to them. This campaign celebrates what's important in life and we are honored to be able to share their beautiful stories, bringing joy and encouragement to others."
The 30-second ad shows jewelry given by loved ones, jewels worn to celebrate a milestone, and other heartfelt moments.
The company’s media strategy spans television commercials, outdoor advertising, online videos, social media support, and radio ads.
The jeweler is also on the lookout for new customer stories.
As part of its campaign, the company is holding a “Made to Shine Real Stories” nationwide contest, starting on July 12.
Customers can submit their stories of how jewelry has impacted their lives for a chance to be featured in one of the brand’s radio ads.
In addition, 12 winners will receive a $1,000 prize.
"We are always hearing beautiful stories about jewelry from our customers," said Kristen Vosburg, chief marketing officer at Shane Co.
"Our Made to Shine Real Stories contest provides a platform for them to share the special ways jewelry has touched their lives. By sharing these real-life experiences in our ads, we hope to celebrate people's unique personalities and style and to inspire everyone to proudly be themselves and shine every day."
For more information about the campaign, visit the Shane Co. website.
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