Don’t Double-Dip With This Golden Chip
Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

The limited-edition 14-karat yellow gold tortilla chip pendant is a celebration of the debate around whether or not to double-dip in a bowl of guacamole.
According to a survey done by Avocados From Mexico, 80 percent of Americans admitted to double-dipping into game day guac and 50 percent feel “very tempted” to secretly go back for seconds because the guac was “too good to resist.”
The non-edible “snackcessory” was created to ensure fans are always ready to scoop, dunk, and double dip their way through any bowl of guac, said the company, making it “a statement worth its weight in gold.”
Avocadoes From Mexico worked with jewelers from Verstolo, a fourth-generation New York City-based family jeweler, to bring the chip necklace to life.
The piece, which, if sold, would retail for more than $10,000, comes in a velvet case for storage.
“The Golden Double Dip Chip is our way of leaning into the fun and breaking the so-called ‘rules’ of snacking,” said Alvaro Luque, president and CEO of Avocados From Mexico.
“Guac has an unmatched way of bringing people together on game day, and we wanted to celebrate that magic by making every (and we mean every dip) unforgettable.”
Along with the debut of the 14-karat yellow gold tortilla chip is the casting of Avocados From Mexico’s Guac Guru.
Actor and comedian Rob Riggle was tasked with the role and will be serving up tailored game day plays as well as guac recipes throughout football season.
Riggle said, “As the Guac Guru, I can confidently predict that you'll find yourself in front of a bowl that’s simply too delicious for a single dip. As for if I'm a double-dipper myself? Well, I’ll never spill that secret. But I will say this: When the guac is this good, who could blame you?”
His first recipe, the Good Luck Guacamole, features edible gold leaf flakes.
Visit the Avocadoes From Mexico website for the recipe.
The sweepstakes began on Jan. 12 and will run through Feb. 3.
Three Golden Double Dip Chips will be awarded, one for each weekly entry period. One entry is allowed per person for each of the three opportunities.
The winners will be announced on the second week of February.
Visit the Avocados From Mexico website to enter for the chance to win a Golden Double Dip Chip.
The Latest

Their partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.

Respondents were concerned about the Middle East conflict and how it will impact their finances.

Our Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.


“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.

Believed to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Officials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.

Sponsored by OROAREZZO International Jewelry Exhibition

Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.

Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.

The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

The trade organization, which held its annual elections earlier this year, also added five new board members.

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

Sponsored by Jewelers Mutual























