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Alison Lou, Barilla Debut ‘Ring-a-toni’ Pasta Rings

CollectionsJan 25, 2024

Alison Lou, Barilla Debut ‘Ring-a-toni’ Pasta Rings

One lucky winner will receive a set of two rings inspired by Barilla’s heart-shaped pasta ahead of Valentine’s Day.

Alison Lou Barilla pasta ring
Ahead of Valentine’s Day, Barilla and jewelry brand Alison Lou are hosting a giveaway for two pasta-inspired rings.
New York—Pasta and jewelry fans, rejoice!

Barilla is bringing back its heart-shaped pasta, “Barilla Love,” in time for Valentine’s Day, available at select grocery stores and on menus at Nordstrom Restaurant Group locations.

The company is also introducing “The Pasta Promise,” a lifetime commitment to always eat pasta with your loved one.

For those looking to honor their pasta promise, New York-based jewelry brand Alison Lou has the perfect commitment jewelry.

Barilla is holding a contest where you can enter for a chance to win “Ring-a-toni,” a set of two pasta-inspired 14-karat gold rings by Alison Lou.

One ring is heart-shaped and painted with “Barilla blue” enamel stripes while the other is set with a 3.51-carat lab-grown heart-shaped diamond with a pavé ruby (0.25 carats) band.

The two one-of-a-kind rings also interlock.

Alison Lou Barilla pasta rings
These two one-of-a-kind rings by Alison Lou were inspired by Barilla’s limited-edition heart-shaped pasta.


 Related stories will be right here … 

"Like jewelry, pasta is an art form that takes love and time to create," said Alison Chemla, founder and creative director of Alison Lou.  

"As a lifelong pasta lover, I was inspired by the shape of the Barilla Love pasta – its smooth interior and ridged exterior. This shows up in small details within the rings – the heart-shaped diamond stone, the gold ridges that surround the center diamond, the Barilla blue enamel, the smooth stacking ring up against the pavéd rubies – and is what makes it one-of-a-kind. It is my hope that these rings, and the winners' love of pasta, get passed down for generations to come." 

 

The Barilla Love pasta was first introduced last year as a limited-time promotion.

"The response to Barilla Love last year was so overwhelmingly positive, we had to go bigger and bolder for its second year," said Jennifer Ping, vice president of marketing at Barilla U.S.

"We're thrilled to bring Barilla Love to select retail shelves nationwide, and celebrate the commonality that love, pasta, and beautiful jewelry come in all shapes and sizes."

The “Pasta Promise” giveaway is open now through Feb. 9 at 11:59 p.m. ET.

To enter the contest and view recipes for the heart-shaped pasta, visit the Barilla website

Barilla will also be taking over Jeannie’s, a restaurant within Nordstrom’s New York City flagship on 57th Street, throughout the month of February to give diners an exclusive and immersive experience.  

Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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