Alison Lou, Barilla Debut ‘Ring-a-toni’ Pasta Rings
One lucky winner will receive a set of two rings inspired by Barilla’s heart-shaped pasta ahead of Valentine’s Day.

Barilla is bringing back its heart-shaped pasta, “Barilla Love,” in time for Valentine’s Day, available at select grocery stores and on menus at Nordstrom Restaurant Group locations.
The company is also introducing “The Pasta Promise,” a lifetime commitment to always eat pasta with your loved one.
For those looking to honor their pasta promise, New York-based jewelry brand Alison Lou has the perfect commitment jewelry.
Barilla is holding a contest where you can enter for a chance to win “Ring-a-toni,” a set of two pasta-inspired 14-karat gold rings by Alison Lou.
One ring is heart-shaped and painted with “Barilla blue” enamel stripes while the other is set with a 3.51-carat lab-grown heart-shaped diamond with a pavé ruby (0.25 carats) band.
The two one-of-a-kind rings also interlock.

"Like jewelry, pasta is an art form that takes love and time to create," said Alison Chemla, founder and creative director of Alison Lou.
"As a lifelong pasta lover, I was inspired by the shape of the Barilla Love pasta – its smooth interior and ridged exterior. This shows up in small details within the rings – the heart-shaped diamond stone, the gold ridges that surround the center diamond, the Barilla blue enamel, the smooth stacking ring up against the pavéd rubies – and is what makes it one-of-a-kind. It is my hope that these rings, and the winners' love of pasta, get passed down for generations to come."
The Barilla Love pasta was first introduced last year as a limited-time promotion.
"The response to Barilla Love last year was so overwhelmingly positive, we had to go bigger and bolder for its second year," said Jennifer Ping, vice president of marketing at Barilla U.S.
"We're thrilled to bring Barilla Love to select retail shelves nationwide, and celebrate the commonality that love, pasta, and beautiful jewelry come in all shapes and sizes."
The “Pasta Promise” giveaway is open now through Feb. 9 at 11:59 p.m. ET.
To enter the contest and view recipes for the heart-shaped pasta, visit the Barilla website.
Barilla will also be taking over Jeannie’s, a restaurant within Nordstrom’s New York City flagship on 57th Street, throughout the month of February to give diners an exclusive and immersive experience.
The Latest

A trade deal with Switzerland seems probable, but reaching an agreement with India remains a challenge, David Bonaparte said.

Botswana’s president said his country wants a controlling share, while Angola envisions multiple countries holding minority stakes.

The manufacturer is adding 1,400 chemical vapor deposition (CVD) reactors to its growing facility in India.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

The jeweler to the stars has worked with Drake, A$AP Rocky, Tyler the Creator, and other celebrities.


The Scarsdale, New York-based jeweler donated a professional-grade watch cleaning machine.

The 50 percent tariffs on diamonds shipped from India to the U.S. have pushed midstream manufacturers to the edge.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

De Beers’ refreshed, multipronged approach, which includes generic promotions and retail partnerships, is delivering positive dividends.
They are trying to balance the need to sustain well-established relationships with the pressure higher tariffs have put on margins.

Jewelry manufacturer Jewelex has partnered with JOSH, an industry training center, on a program for people with disabilities.

He previously served as co-chair of the nonprofit’s beneficiary committee.

The diamond manufacturer’s new company will provide accessible and affordable high-quality medicines across India.

Emmanuel Raheb shares tips on how a jeweler’s showcases, marketing, and social media presence can whisper, instead of shout.

The private equity firm has a plan to revive the mall staple.

The “Super Book of Gems” dives into the Mohs Hardness Scale, the Four C’s, and designs from jewelers like Cartier and Bulgari.

Claudio Pasta will take the lead at the Italian fine jewelry brand, succeeding company founder Licia Mattioli.

The new lab-grown diamond jewelry offering is the latest expansion of the designer’s “Bliss” collection.

The miner is honoring the end of an era with an offering of 52 lots from the now-closed Argyle and the soon-to-close Diavik mines.

The California-based fine jewelry brand will retain its identity post-acquisition, with new collections launching next year.

The “Untamed” collection centers on carved gemstone jewelry depicting a range of animals embodying one of the four elemental forces.

Founded in 2004, the organization is now called the Community for Ethical Jewelry.

From Coco Gauff’s hoops to Madison Keys’ diamond medallion, these are Senior Editor Lenore Fedow’s standout jewelry looks of the season.

The trendy earrings feature asymmetrical drops, one with a grossular garnet and the other with a diamond.

Four social media marketing experts discuss their go-to methods and favorite tools for making high-quality short-form video content.

Sponsored by American Gem Trade Association

In its holiday report, PwC said the season will be more like jazz—improvisational and less predictable—than an easy-to-follow melody.