Alison Lou, Barilla Debut ‘Ring-a-toni’ Pasta Rings
One lucky winner will receive a set of two rings inspired by Barilla’s heart-shaped pasta ahead of Valentine’s Day.

Barilla is bringing back its heart-shaped pasta, “Barilla Love,” in time for Valentine’s Day, available at select grocery stores and on menus at Nordstrom Restaurant Group locations.
The company is also introducing “The Pasta Promise,” a lifetime commitment to always eat pasta with your loved one.
For those looking to honor their pasta promise, New York-based jewelry brand Alison Lou has the perfect commitment jewelry.
Barilla is holding a contest where you can enter for a chance to win “Ring-a-toni,” a set of two pasta-inspired 14-karat gold rings by Alison Lou.
One ring is heart-shaped and painted with “Barilla blue” enamel stripes while the other is set with a 3.51-carat lab-grown heart-shaped diamond with a pavé ruby (0.25 carats) band.
The two one-of-a-kind rings also interlock.

"Like jewelry, pasta is an art form that takes love and time to create," said Alison Chemla, founder and creative director of Alison Lou.
"As a lifelong pasta lover, I was inspired by the shape of the Barilla Love pasta – its smooth interior and ridged exterior. This shows up in small details within the rings – the heart-shaped diamond stone, the gold ridges that surround the center diamond, the Barilla blue enamel, the smooth stacking ring up against the pavéd rubies – and is what makes it one-of-a-kind. It is my hope that these rings, and the winners' love of pasta, get passed down for generations to come."
The Barilla Love pasta was first introduced last year as a limited-time promotion.
"The response to Barilla Love last year was so overwhelmingly positive, we had to go bigger and bolder for its second year," said Jennifer Ping, vice president of marketing at Barilla U.S.
"We're thrilled to bring Barilla Love to select retail shelves nationwide, and celebrate the commonality that love, pasta, and beautiful jewelry come in all shapes and sizes."
The “Pasta Promise” giveaway is open now through Feb. 9 at 11:59 p.m. ET.
To enter the contest and view recipes for the heart-shaped pasta, visit the Barilla website.
Barilla will also be taking over Jeannie’s, a restaurant within Nordstrom’s New York City flagship on 57th Street, throughout the month of February to give diners an exclusive and immersive experience.
The Latest

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.


Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.

The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.

Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.

Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

The top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.

Gizzi, who has been in the industry since 2001, is now Jewelers of America’s senior vice president of corporate affairs.

Luca de Meo, a 30-year veteran of the auto industry, will succeed longtime CEO François-Henri Pinault.

Following visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.

The “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.

The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.