Sourcing

Lab-Grown ‘Ranch’ Diamond Sells for $13K

SourcingMar 21, 2022

Lab-Grown ‘Ranch’ Diamond Sells for $13K

Hidden Valley Ranch auctioned the one-of-a-kind lab-grown stone to benefit Feeding America.

Chicago-based LifeGem created the Hidden Valley Ranch ring was by incorporating dry ranch seasoning mix into the diamond growing process.
New York—From Panera Bread and Pepsi to Domino’s and KFC, a number of food brands have created kitschy diamond rings to capture customers’ attention.

The latest is über-popular condiment and dip Hidden Valley Ranch, which debuted a one-of-a-kind diamond made with its signature ranch dressing on March 10, also known as “National Ranch Day” to those who celebrate.

Created by geologist and LifeGem Vice President Dean VandenBiesen, the 2.01-carat round brilliant, G VVS1 lab-grown diamond was made by heating Hidden Valley Ranch dry seasoning mix to 2,500 degrees and then crushing it beneath 400 tons of pressure, said the company.

The process took a total of five months.

Chicago-based LifeGem is a company that creates diamonds as memorial pieces using the ashes of a beloved human or animal.

“Ranch dressing contains carbon. Technically and theoretically, we can extract carbon from ranch dressing, as the carbon source for diamond growth, using [it] with CVD or HPHT technology,” said Dr. Wuyi Wang, GIA vice president of research and development, in a statement to National Jeweler.

“Practically, I don’t think it could become a real carbon source for diamond growth.”

When asked if just anything can be introduced into the mix when growing diamonds, Wang explained that some elements can be added to the diamond lattice during the growth process, like nitrogen, boron, silicon, and nickel. Their concentrations in diamonds, as impurities, are very low.

“However,” he noted, “we can’t add everything.”

The inside of the ring set with the lab-grown “ranch” diamond is engraved with “HVR LVR,” which is short for Hidden Valley Ranch lover.
The inside of the ring set with the lab-grown “ranch” diamond is engraved with “HVR LVR,” which is short for Hidden Valley Ranch lover.

The lab-grown ranch diamond is set in a 14-karat white gold band with “HVR LVR,” or Hidden Valley Ranch Lover, engraved on the inside.

“Last year, when one of our custom Valentine’s Day bottles was used in a marriage proposal, we were inspired,” said Deb Crandall, marketing director at Hidden Valley Ranch, in a press release.

“We saw a love of ranch become part of one of life’s most beautiful moments. It made us wonder, how can we make this act of love even more memorable?”

The ring was listed on eBay from March 10 to 17, with the bidding starting at $310.

The winning bid was $12,550, with all proceeds going to Feeding America, Hidden Valley Ranch said.

 Related stories will be right here … 
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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