CollectionsFeb 02, 2023
Lowe’s Is Now Selling JewelryCollectionsFeb 03, 2023
Chipotle Spices Up Valentine’s Day with Jewelry Collection
The fast-casual chain partnered with Anna Sheffield’s Bing Bang NYC brand on a capsule collection and it’s a little “extra.”
Chipotle and jewelry brand Bing Bang NYC collaborated to create a limited-edition jewelry collection ahead of Valentine’s Day.
New York—Chipotle’s new Valentine’s Day jewelry collection is a little extra, by design.
The fast-casual restaurant chain partnered on a limited-edition collection with Bing Bang NYC, a brand by fine jewelry designer Anna Sheffield.
Bing Bang is Sheffield’s more accessible, tongue-in-cheek line featuring a wide selection of small stud earrings for multiple piercings and nameplate-style necklaces featuring words like “hustle,” “naps,” and “feminist.”
The theme for Bing Bang NYC x Chipotle is “extra,” a nod to Chipotle charging extra for guacamole on its burritos, bowls, and more.
In recent years, “extra” has also been used as a descriptor by younger generations for someone who is being excessive, dramatic, or doing more than what is required. Some have embraced the term, preferring to be “extra” rather than ordinary, a mindset this collection celebrates.
The collection includes an “Extra” necklace ($135) and a pair of mix-and-match studs ($80), one “Extra” and one small heart.
“We teamed up with Bing Bang NYC to create fun, fresh jewelry that fuels Gen Z’s passion for authentic self-expression,” said Shelley Sheppard, Chipotle’s creative director. “The ‘Extra’ collection is handcrafted in the U.S. for our purpose-driven superfans who aren’t afraid to be a little bit extra.”
The “extra” phrase can also be found on merchandise sold on Chipotle’s website, including a T-shirt and a tote bag that reads, “It’s okay to be a little extra.”
“At Bing Bang, we've long been known for our nameplates and playful use of words across all of our jewelry collections, so the opportunity to collaborate with Chipotle on the ‘Extra’ capsule was a super- special aligning of the stars,” Sheffield said.
“We love spreading the love, and the give-back component with all of the products was really important to us, and shows our mutual interest in bringing happy-making goodies to the wider community with a little bit of charm and a lot of heart.”
The minimalist jewelry is made of sterling silver and became available Thursday on ChipotleGoods.com.
Proceeds from the sale of the collection will be donated to charity, though the spokesperson did not specify which charity by press time.
The fast-casual restaurant chain partnered on a limited-edition collection with Bing Bang NYC, a brand by fine jewelry designer Anna Sheffield.
Bing Bang is Sheffield’s more accessible, tongue-in-cheek line featuring a wide selection of small stud earrings for multiple piercings and nameplate-style necklaces featuring words like “hustle,” “naps,” and “feminist.”
The theme for Bing Bang NYC x Chipotle is “extra,” a nod to Chipotle charging extra for guacamole on its burritos, bowls, and more.
In recent years, “extra” has also been used as a descriptor by younger generations for someone who is being excessive, dramatic, or doing more than what is required. Some have embraced the term, preferring to be “extra” rather than ordinary, a mindset this collection celebrates.
The collection includes an “Extra” necklace ($135) and a pair of mix-and-match studs ($80), one “Extra” and one small heart.
“We teamed up with Bing Bang NYC to create fun, fresh jewelry that fuels Gen Z’s passion for authentic self-expression,” said Shelley Sheppard, Chipotle’s creative director. “The ‘Extra’ collection is handcrafted in the U.S. for our purpose-driven superfans who aren’t afraid to be a little bit extra.”
The “extra” phrase can also be found on merchandise sold on Chipotle’s website, including a T-shirt and a tote bag that reads, “It’s okay to be a little extra.”
“At Bing Bang, we've long been known for our nameplates and playful use of words across all of our jewelry collections, so the opportunity to collaborate with Chipotle on the ‘Extra’ capsule was a super- special aligning of the stars,” Sheffield said.
“We love spreading the love, and the give-back component with all of the products was really important to us, and shows our mutual interest in bringing happy-making goodies to the wider community with a little bit of charm and a lot of heart.”
The minimalist jewelry is made of sterling silver and became available Thursday on ChipotleGoods.com.
Proceeds from the sale of the collection will be donated to charity, though the spokesperson did not specify which charity by press time.
More on Collections
The Latest
ColumnistsJan 13, 2026
2025 Was a ‘Price Up, Units Down’ Year, Here’s What That Signals for 2026 In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.
IndependentsJan 13, 2026
Orr’s Jewelers Opens New Location in Pittsburgh’s Strip DistrictThe family-owned jeweler’s new space is in a former wholesale produce market.
CrimeJan 13, 2026
Alleged Getaway Driver Charged in Florida Jewelry Store RobberyIvel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
SourcingJan 13, 2026
Rio Grande To Offer Calibrated Diamond MeleeThe supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.
Weekly QuizJan 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJan 13, 2026
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
EditorsJan 12, 2026
Platinum, White Gold Rule the 2026 Golden GlobesAssociate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
GradingJan 12, 2026
Peter Yantzer, Former Executive Director of AGS Labs, Dies at 77 Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.
MajorsJan 12, 2026
These 14 Macy’s Locations Will Close This YearThe store closures are part of the retailer’s “Bold New Chapter” turnaround plan.
MajorsJan 12, 2026
Jewelers Mutual Acquires AI-Powered Event Insurance ProgramThrough EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.
MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard SayThe credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for LuxuryKimberly Miller has been promoted to the role.
Events & AwardsJan 08, 2026
Ana Khouri To Receive 2026 Gem Award for High Jewelry ExcellenceFounded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”
TrendsJan 08, 2026
Stuller’s Color of the Year Is a Stark Contrast to Pantone’s WhiteThe jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.
CollectionsJan 08, 2026
Gracie Abrams To Front New Chanel Jewelry CampaignThe singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.
MajorsJan 08, 2026
Diamond Council of America Names New Board DirectorsThe nonprofit’s new president and CEO, Annie Doresca, also began her role this month.
ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.
Events & AwardsJan 07, 2026
Melee Adds 13 New Designers to NYC ShowThe trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.
TrendsJan 07, 2026
Amanda’s Style File: Go for GarnetJanuary’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.
SourcingJan 07, 2026
Diamonds Do Good Releases 2025 Impact ReportThe annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District BrawlFootage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.
MajorsJan 06, 2026
Zales Tests Out A New LookThe Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”
MajorsJan 06, 2026
LeachGarner Appoints New Director of SalesLinda Coutu is rejoining the precious metals provider as its director of sales.
SourcingJan 06, 2026
AGA Announces 2026 BoardThe governing board welcomed two new members, Claire Scragg and Susan Eisen.
