CollectionsFeb 02, 2023
Lowe’s Is Now Selling JewelryCollectionsFeb 03, 2023
Chipotle Spices Up Valentine’s Day with Jewelry Collection
The fast-casual chain partnered with Anna Sheffield’s Bing Bang NYC brand on a capsule collection and it’s a little “extra.”
Chipotle and jewelry brand Bing Bang NYC collaborated to create a limited-edition jewelry collection ahead of Valentine’s Day.
New York—Chipotle’s new Valentine’s Day jewelry collection is a little extra, by design.
The fast-casual restaurant chain partnered on a limited-edition collection with Bing Bang NYC, a brand by fine jewelry designer Anna Sheffield.
Bing Bang is Sheffield’s more accessible, tongue-in-cheek line featuring a wide selection of small stud earrings for multiple piercings and nameplate-style necklaces featuring words like “hustle,” “naps,” and “feminist.”
The theme for Bing Bang NYC x Chipotle is “extra,” a nod to Chipotle charging extra for guacamole on its burritos, bowls, and more.
In recent years, “extra” has also been used as a descriptor by younger generations for someone who is being excessive, dramatic, or doing more than what is required. Some have embraced the term, preferring to be “extra” rather than ordinary, a mindset this collection celebrates.
The collection includes an “Extra” necklace ($135) and a pair of mix-and-match studs ($80), one “Extra” and one small heart.
“We teamed up with Bing Bang NYC to create fun, fresh jewelry that fuels Gen Z’s passion for authentic self-expression,” said Shelley Sheppard, Chipotle’s creative director. “The ‘Extra’ collection is handcrafted in the U.S. for our purpose-driven superfans who aren’t afraid to be a little bit extra.”
The “extra” phrase can also be found on merchandise sold on Chipotle’s website, including a T-shirt and a tote bag that reads, “It’s okay to be a little extra.”
“At Bing Bang, we've long been known for our nameplates and playful use of words across all of our jewelry collections, so the opportunity to collaborate with Chipotle on the ‘Extra’ capsule was a super- special aligning of the stars,” Sheffield said.
“We love spreading the love, and the give-back component with all of the products was really important to us, and shows our mutual interest in bringing happy-making goodies to the wider community with a little bit of charm and a lot of heart.”
The minimalist jewelry is made of sterling silver and became available Thursday on ChipotleGoods.com.
Proceeds from the sale of the collection will be donated to charity, though the spokesperson did not specify which charity by press time.
The fast-casual restaurant chain partnered on a limited-edition collection with Bing Bang NYC, a brand by fine jewelry designer Anna Sheffield.
Bing Bang is Sheffield’s more accessible, tongue-in-cheek line featuring a wide selection of small stud earrings for multiple piercings and nameplate-style necklaces featuring words like “hustle,” “naps,” and “feminist.”
The theme for Bing Bang NYC x Chipotle is “extra,” a nod to Chipotle charging extra for guacamole on its burritos, bowls, and more.
In recent years, “extra” has also been used as a descriptor by younger generations for someone who is being excessive, dramatic, or doing more than what is required. Some have embraced the term, preferring to be “extra” rather than ordinary, a mindset this collection celebrates.
The collection includes an “Extra” necklace ($135) and a pair of mix-and-match studs ($80), one “Extra” and one small heart.
“We teamed up with Bing Bang NYC to create fun, fresh jewelry that fuels Gen Z’s passion for authentic self-expression,” said Shelley Sheppard, Chipotle’s creative director. “The ‘Extra’ collection is handcrafted in the U.S. for our purpose-driven superfans who aren’t afraid to be a little bit extra.”
The “extra” phrase can also be found on merchandise sold on Chipotle’s website, including a T-shirt and a tote bag that reads, “It’s okay to be a little extra.”
“At Bing Bang, we've long been known for our nameplates and playful use of words across all of our jewelry collections, so the opportunity to collaborate with Chipotle on the ‘Extra’ capsule was a super- special aligning of the stars,” Sheffield said.
“We love spreading the love, and the give-back component with all of the products was really important to us, and shows our mutual interest in bringing happy-making goodies to the wider community with a little bit of charm and a lot of heart.”
The minimalist jewelry is made of sterling silver and became available Thursday on ChipotleGoods.com.
Proceeds from the sale of the collection will be donated to charity, though the spokesperson did not specify which charity by press time.
More on Collections
The Latest
Events & AwardsMar 02, 2026
JVC to Honor Rebecca Foerster at Annual LuncheonFoerster is this year’s Stanley Schechter Award recipient.
Events & AwardsMar 02, 2026
JFC Names 2026 ‘Facets’ Honorees Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.
CrimeFeb 27, 2026
Man Charged in Murders of Father, Son Jewelers in ChicagoChicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
SourcingFeb 27, 2026
South African Diamond Mine Closes Amid Search for Missing WorkersOwners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.
Weekly QuizFeb 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsFeb 27, 2026
Jewelers Mutual to Donate $10M to Savannah College of Art and DesignA 10-year alliance has also begun to address the shortage of bench jewelers through scholarships, enhanced programs, and updated equipment.
AuctionsFeb 26, 2026
Noonans to Auction Lady Wardington’s JewelryThe jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
SourcingFeb 26, 2026
Anglo American CEO Gives Insight Into De Beers SaleThe update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.
ColumnistsFeb 26, 2026
Practical Ways Jewelers Can Leverage AI in 2026Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.
CrimeFeb 26, 2026
Three Sentenced in California Jewelry HeistEach received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.
Events & AwardsFeb 26, 2026
GIA Names 2026 Jewelry Design Contest Winner, Retires Annual AwardCatherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
SourcingFeb 25, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
EditorsFeb 25, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report SaysThe Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award WinnerRachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already ImposedAfter the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail SmithsThe industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in MiamiThe vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General ManagerFormer Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring ShowThe April event will feature a new VIP shopping day requiring a special ticket.
TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New AmbassadorBulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s TariffsIn a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry SalesSmith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.
