CollectionsFeb 02, 2023
Lowe’s Is Now Selling JewelryCollectionsFeb 03, 2023
Chipotle Spices Up Valentine’s Day with Jewelry Collection
The fast-casual chain partnered with Anna Sheffield’s Bing Bang NYC brand on a capsule collection and it’s a little “extra.”
Chipotle and jewelry brand Bing Bang NYC collaborated to create a limited-edition jewelry collection ahead of Valentine’s Day.
New York—Chipotle’s new Valentine’s Day jewelry collection is a little extra, by design.
The fast-casual restaurant chain partnered on a limited-edition collection with Bing Bang NYC, a brand by fine jewelry designer Anna Sheffield.
Bing Bang is Sheffield’s more accessible, tongue-in-cheek line featuring a wide selection of small stud earrings for multiple piercings and nameplate-style necklaces featuring words like “hustle,” “naps,” and “feminist.”
The theme for Bing Bang NYC x Chipotle is “extra,” a nod to Chipotle charging extra for guacamole on its burritos, bowls, and more.
In recent years, “extra” has also been used as a descriptor by younger generations for someone who is being excessive, dramatic, or doing more than what is required. Some have embraced the term, preferring to be “extra” rather than ordinary, a mindset this collection celebrates.
The collection includes an “Extra” necklace ($135) and a pair of mix-and-match studs ($80), one “Extra” and one small heart.
“We teamed up with Bing Bang NYC to create fun, fresh jewelry that fuels Gen Z’s passion for authentic self-expression,” said Shelley Sheppard, Chipotle’s creative director. “The ‘Extra’ collection is handcrafted in the U.S. for our purpose-driven superfans who aren’t afraid to be a little bit extra.”
The “extra” phrase can also be found on merchandise sold on Chipotle’s website, including a T-shirt and a tote bag that reads, “It’s okay to be a little extra.”
“At Bing Bang, we've long been known for our nameplates and playful use of words across all of our jewelry collections, so the opportunity to collaborate with Chipotle on the ‘Extra’ capsule was a super- special aligning of the stars,” Sheffield said.
“We love spreading the love, and the give-back component with all of the products was really important to us, and shows our mutual interest in bringing happy-making goodies to the wider community with a little bit of charm and a lot of heart.”
The minimalist jewelry is made of sterling silver and became available Thursday on ChipotleGoods.com.
Proceeds from the sale of the collection will be donated to charity, though the spokesperson did not specify which charity by press time.
The fast-casual restaurant chain partnered on a limited-edition collection with Bing Bang NYC, a brand by fine jewelry designer Anna Sheffield.
Bing Bang is Sheffield’s more accessible, tongue-in-cheek line featuring a wide selection of small stud earrings for multiple piercings and nameplate-style necklaces featuring words like “hustle,” “naps,” and “feminist.”
The theme for Bing Bang NYC x Chipotle is “extra,” a nod to Chipotle charging extra for guacamole on its burritos, bowls, and more.
In recent years, “extra” has also been used as a descriptor by younger generations for someone who is being excessive, dramatic, or doing more than what is required. Some have embraced the term, preferring to be “extra” rather than ordinary, a mindset this collection celebrates.
The collection includes an “Extra” necklace ($135) and a pair of mix-and-match studs ($80), one “Extra” and one small heart.
“We teamed up with Bing Bang NYC to create fun, fresh jewelry that fuels Gen Z’s passion for authentic self-expression,” said Shelley Sheppard, Chipotle’s creative director. “The ‘Extra’ collection is handcrafted in the U.S. for our purpose-driven superfans who aren’t afraid to be a little bit extra.”
The “extra” phrase can also be found on merchandise sold on Chipotle’s website, including a T-shirt and a tote bag that reads, “It’s okay to be a little extra.”
“At Bing Bang, we've long been known for our nameplates and playful use of words across all of our jewelry collections, so the opportunity to collaborate with Chipotle on the ‘Extra’ capsule was a super- special aligning of the stars,” Sheffield said.
“We love spreading the love, and the give-back component with all of the products was really important to us, and shows our mutual interest in bringing happy-making goodies to the wider community with a little bit of charm and a lot of heart.”
The minimalist jewelry is made of sterling silver and became available Thursday on ChipotleGoods.com.
Proceeds from the sale of the collection will be donated to charity, though the spokesperson did not specify which charity by press time.
Editors' Picks
Sponsored by
More on Collections
The Latest
FinancialsJan 29, 2025
LVMH Watch, Jewelry Sales End the Year DownWatch and jewelry sales slipped 3 percent in 2024, though the luxury conglomerate did see business pick up in the fourth quarter.
MajorsJan 29, 2025
Chanel Names New General Manager of Watches, Fine Jewelry for USOlivier Kessler-Gay will take over the role on March 3.
SurveysJan 29, 2025
Consumer Confidence Slips for Second Consecutive Month It hit a four-month low in January due to concerns about the job market, though consumers remain bullish about the stock market.
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
Events & AwardsJan 29, 2025
Chris Ploof To Teach Mokume Gane at AJSThe jewelry designer and master metalsmith will present on the ancient Japanese metalworking technique at the Atlanta Jewelry Show in March.
Weekly QuizJan 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJan 28, 2025
WFDB Joins Efforts to Promote Natural Diamonds With New CampaignThe “Moments” social media campaign emphasizes the emotional ties between natural diamonds and life’s special milestones.
SourcingJan 28, 2025
Botswana’s First Olympic Gold Medalist Is Now a De Beers Ambassador Letsile Tebogo will help to promote natural diamonds and the good they have done for his country.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
Events & AwardsJan 28, 2025
NouvelleBox Show Returns to New York CityThe showcase, in its second year, will feature more than 20 international brands at its curated event from Feb. 2-4.
Recorded WebinarsJan 28, 2025
Watch: Fine Jewelry Market Predictions for 2025 “My Next Question” guests Sherry Smith and Edahn Golan share their 2025 forecasts, from sales and marketing to what retailers should stock.
Events & AwardsJan 28, 2025
Here Is the 2025 AGTA GemFair Tucson Educational LineupThe seminar series covers topics from market trends and colored stone terminology to working with museums and growing an Instagram profile.
MajorsJan 27, 2025
Le Vian Corp. Chairman Larry LeVian, a Man of Faith and Family, Dies at 73 LeVian is remembered for his leadership in the jewelry industry and for being a selfless and compassionate person.
CrimeJan 27, 2025
New Jersey Jeweler Sentenced to 2 1/2 Years for Evading CustomsMonishkumar Kirankumar Doshi Shah pleaded guilty to evading customs on more than $13.5 million of jewelry imported into the U.S.
SourcingJan 27, 2025
Dev Shetty To Head New Auction House for Rare Colored GemsJemora Gemhouse’s inaugural auction, slated for March, will take place in Dubai and feature polished sapphires.
CollectionsJan 27, 2025
Rachel Quinn Embodies Feelings of Falling in Love in New CollectionQuinn partnered with Gemfields to create “Crazy Love,” which features Zambian emeralds and Mozambican rubies across 10 pieces.
MajorsJan 27, 2025
Arch Crown’s 2025 ‘Tag & Label’ Catalog Is Out Now The catalog is 48 pages and features more than 100 styles.
CollectionsJan 24, 2025
Piece of the Week: Ashley Zhang Jewelry’s Lunar New Year NecklaceThe one-of-a-kind necklace was designed in celebration of the Chinese New Year, as 2025 is the Year of the Snake.
SourcingJan 24, 2025
Ethical Gem Fair Heads Back to Tucson The gemstone show is slated to take place at the Scottish Rite Cathedral.
Policies & IssuesJan 24, 2025
These Designers and Retailers Are Raising Money for LA Wildfire Relief From raffles to auctions to donations, the industry is working to aid charities in Los Angeles amid the raging wildfires.
CrimeJan 23, 2025
4 Men Arrested After Allegedly Plotting to Kidnap JewelerThe suspects are accused of planning to kidnap a Miami jeweler and rob him of his cryptocurrency.
CrimeJan 23, 2025
Security Guard Killed in Armed Robbery at Namibian Diamond Co. Francis “Gosh” Eiseb, 58, was a senior protection officer for Namib Desert Diamonds, also known as Namdia, in Windhoek, Namibia.
SourcingJan 23, 2025
RapNet, AGTA Partner to Launch Gemstone Trading NetworkThe online diamond and jewelry marketplace has expanded, introducing a new platform dedicated to colored gemstone trading.
Events & AwardsJan 23, 2025
Plumb Club Announces Speaker Lineup for Symposium ‘25The second annual learning forum for retailers is slated for March 13 at City Winery in Pier 57 in New York City.
SourcingJan 23, 2025
Fancy Color Research Foundation Names New CEORoy Safit took over the role on Jan. 1.
ColumnistsJan 22, 2025
On Data: How Did Independent Jewelers Fare in 2024? Sherry Smith shares data on the year gone by, including the breakdown between natural and lab-grown diamond sales.
Policies & IssuesJan 22, 2025
Jewelers Mutual Steps Up Aid for LA Jewelry BusinessesThe company also is matching donations made to Jewelers of America and the Diamond Council of America’s Jewelers Relief Fund.
Events & AwardsJan 22, 2025
JA Seeking Nominations for Its Next ‘20 Under 40’ ClassNow in its fourth year, the program is expanding to include a list of “20 Under 40” for jewelry suppliers.
