Independents

London Jewelers Opens Store in New Jersey

IndependentsDec 29, 2022

London Jewelers Opens Store in New Jersey

The new London Jewelers location is in The Mall at Short Hills, right next to the Rolex boutique it opened in October 2021.

Millburn, N.J.—London Jewelers just opened a store in The Mall at Short Hills, marking two firsts for the longtime Long Island luxury retailer.

It is the company’s first London Jewelers store in New Jersey and its first outside New York state. 

The 5,000-square-foot location opened Dec. 3. It is located on the mall’s upper level near Neiman Marcus and Nordstrom and next door to the monobrand Rolex boutique it opened in the mall in October 2021. 

(London Jewelers also owns and operates the mall’s Van Cleef & Arpels boutique.)  

The new store carries watches from Patek Philippe and Rolex sister brand Tudor, as well as jewelry brands including Vhernier, Buccellati, Roberto Coin, Pomellato, David Webb, Norman Silverman and Rahaminov as well as the London Collection and Two by London Bridal Collection brands. 

The store in The Mall at Short Hills is the seventh London Jewelers location overall.

The company’s first store opened in Glen Cove, New York in 1926. 

Today, London Jewelers is on its fourth generation of family ownership and has stores in Manhasset, Greenvale (Wheatley Plaza), East Hampton, and Southampton, New York, as well as a store in Manhattan and the new location in New Jersey.  

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