London Jewelers Opens Store in New Jersey
The new London Jewelers location is in The Mall at Short Hills, right next to the Rolex boutique it opened in October 2021.
It is the company’s first London Jewelers store in New Jersey and its first outside New York state.
The 5,000-square-foot location opened Dec. 3. It is located on the mall’s upper level near Neiman Marcus and Nordstrom and next door to the monobrand Rolex boutique it opened in the mall in October 2021.
(London Jewelers also owns and operates the mall’s Van Cleef & Arpels boutique.)
The new store carries watches from Patek Philippe and Rolex sister brand Tudor, as well as jewelry brands including Vhernier, Buccellati, Roberto Coin, Pomellato, David Webb, Norman Silverman and Rahaminov as well as the London Collection and Two by London Bridal Collection brands.
The store in The Mall at Short Hills is the seventh London Jewelers location overall.
The company’s first store opened in Glen Cove, New York in 1926.
Today, London Jewelers is on its fourth generation of family ownership and has stores in Manhasset, Greenvale (Wheatley Plaza), East Hampton, and Southampton, New York, as well as a store in Manhattan and the new location in New Jersey.
The Latest

It was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.

The approval means the retailer is on track to exit bankruptcy proceedings this summer.

The men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

The bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.


The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.

The industry veteran is bringing his 56-year run in the fine jewelry sector to an end.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.

Inspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.

The company has promoted Katherine Whitacre to the role.

The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.

Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

Those born in June can celebrate with pearl, alexandrite, and moonstone jewelry.

The platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

The organization also announced its international board of directors for the 2026-2027 term.

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

























