TechnologyOct 24, 2022
GemFind Introduces Video Call Feature for Personal ShoppingTechnologyOct 31, 2022
Klarna Introduces Shoppable Video Feature
The buy now, pay later platform can now also connect retailers with content creators.
Klarna has added a new shoppable video feature in its app, used by brands like Haus Labs by Lady Gaga (seen above).
New York—Buy now, pay later platform Klarna has added a shoppable video feature.
Available within the Klarna app, shoppers can watch videos about a product, like unboxings, tutorials, and reviews, and then buy that item directly from the video.
For Klarna’s 2022 U.S. Holiday Shopping Survey, the company reached out to 1,234 consumers between the ages of 18 and 66, including Klarna users and non-users.
Its survey found 65 percent of Gen Z respondents said they prefer video content over static content when shopping online.
Now, retailers can upload videos to Klarna using existing content from their social channels or create shoppable content exclusively for the app.
For those looking to make new videos, Klarna can connect them with content creators.
“Creators are now at the heart of online shopping, helping consumers to discover brands and products in more authentic ways than ever before. But it can be challenging for creators to make a living and stand out in a crowded market, and for retailers to source the right creators and measure engagement with their target audience,” said Klarna.
Its new Creator platform is designed to connect retailers and creators and facilitate the entire process, from the initial outreach to building partnerships and tracking the sales and commissions.
Retailers can connect with more than 500,000 creators and get real-time updates on the performance.
Sellers can also partner with Klarna to be highlighted in curated content and campaigns.
Brands like e.l.f. Cosmetics and Haus Labs by Lady Gaga are already using the platform and have seen click-through rates higher on average than other social media channels, said Klarna.
“Haus Labs is excited to launch shoppable video content in the Klarna app, empowering our community of artists and creators to express themselves through high-performance makeup and their unique artistry, while engaging with millions of fans around the world,” said Lady Gaga.
There are more than 23 million active monthly users on the Klarna app and 450,000 retail partners. More than 150 million shoppers have used Klarna.
Related stories will be right here …
Available within the Klarna app, shoppers can watch videos about a product, like unboxings, tutorials, and reviews, and then buy that item directly from the video.
For Klarna’s 2022 U.S. Holiday Shopping Survey, the company reached out to 1,234 consumers between the ages of 18 and 66, including Klarna users and non-users.
Its survey found 65 percent of Gen Z respondents said they prefer video content over static content when shopping online.
Now, retailers can upload videos to Klarna using existing content from their social channels or create shoppable content exclusively for the app.
For those looking to make new videos, Klarna can connect them with content creators.
“Creators are now at the heart of online shopping, helping consumers to discover brands and products in more authentic ways than ever before. But it can be challenging for creators to make a living and stand out in a crowded market, and for retailers to source the right creators and measure engagement with their target audience,” said Klarna.
Its new Creator platform is designed to connect retailers and creators and facilitate the entire process, from the initial outreach to building partnerships and tracking the sales and commissions.
Retailers can connect with more than 500,000 creators and get real-time updates on the performance.
Sellers can also partner with Klarna to be highlighted in curated content and campaigns.
Brands like e.l.f. Cosmetics and Haus Labs by Lady Gaga are already using the platform and have seen click-through rates higher on average than other social media channels, said Klarna.
“Haus Labs is excited to launch shoppable video content in the Klarna app, empowering our community of artists and creators to express themselves through high-performance makeup and their unique artistry, while engaging with millions of fans around the world,” said Lady Gaga.
There are more than 23 million active monthly users on the Klarna app and 450,000 retail partners. More than 150 million shoppers have used Klarna.
Its holiday survey also found that 59 percent of respondents look for brands with a charitable or give-back mission, and 55 percent said they always choose more sustainable and eco-friendly gift-wrapping options.
That feedback may be what’s behind its other new features.
The app upgraded its CO2 tracker to give eco-conscious shoppers insight into the environmental impact of their purchases, from the sourcing of raw material to recycling, available for more than 50 million items.
It also added a new donation feature in the app—expanding its Give One charitable initiative—allowing shoppers to donate to vetted organizations and track the aggregate volume of donations made to see their collective impact.
“The new products revealed today mark a major milestone in Klarna’s evolution to becoming a place where consumers and retailers can now search, discover, and create. From inspiring product discovery all the way to delivery tracking, digital receipts, and seamless returns, we are powering e-commerce and accelerating trade across the world,” said Klarna CEO and Co-Founder Sebastian Siemiatkowski.
For more information about Klarna and its new features, visit the Klarna website.
Editors' Picks
Sponsored by
More on Technology
The Latest
CollectionsSep 28, 2026
De Beers London Drops Water-Inspired High Jewelry Collection“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New CollectionThe “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry InsuranceThrough a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.
Weekly QuizSep 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data ShowsFive of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.
MajorsSep 25, 2026
Sherwood Family Buys Back Daniel’s Jewelers from Private EquityThe Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.
TrendsSep 25, 2026
A Peek at Taylor Swift’s Game-Day DiamondsThe artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be TakingJSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry AuctionThe fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.
TrendsSep 24, 2026
This New Jewelry Book Decodes the Secret Meaning in Victorian Jewelry“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.
Lab-GrownSep 24, 2026
Kira Jewels Opens B2B E-Commerce Portal for Lab-Grown Diamond Jewelry KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.
TrendsSep 23, 2026
Holiday Diamond Jewelry Trends: Layered Looks, PersonalizationThis holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.
IndependentsSep 23, 2026
This Milwaukee-Area Jeweler Is Serving the 7CsPaul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.
MajorsSep 23, 2026
Kay Jewelers’ New Campaign Goes ‘All In’ on LovePart of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.
Events & AwardsSep 23, 2026
Tiffany & Co. Exhibition Opening at Arkansas Museum The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.
CollectionsSep 23, 2026
Pucker Up for Pandora’s New Pat McGrath Jewelry CollabThe jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.
IndependentsSep 23, 2026
Texas Jewelers Association to Celebrate 120th AnniversaryThe association will mark the milestone at its convention next month.
IndependentsSep 23, 2026
Sissy’s Log Cabin’s ‘Back to School and Bling’ Event ReturnsThe jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.
MajorsSep 22, 2026
Foundrae’s Lawsuit Against Pandora Can Continue, Court RulesA federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.
ColumnistsSep 22, 2026
Peter Smith: Our Struggle With Emotional SellingPeople aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.
IndependentsSep 22, 2026
Constance Polamalu Named to '40 Under 40' ListThe Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.
GradingSep 22, 2026
GCAL by Sarine Opens New Lab in MumbaiThe facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.
