Klarna Introduces Shoppable Video Feature
The buy now, pay later platform can now also connect retailers with content creators.
Available within the Klarna app, shoppers can watch videos about a product, like unboxings, tutorials, and reviews, and then buy that item directly from the video.
For Klarna’s 2022 U.S. Holiday Shopping Survey, the company reached out to 1,234 consumers between the ages of 18 and 66, including Klarna users and non-users.
Its survey found 65 percent of Gen Z respondents said they prefer video content over static content when shopping online.
Now, retailers can upload videos to Klarna using existing content from their social channels or create shoppable content exclusively for the app.
For those looking to make new videos, Klarna can connect them with content creators.
“Creators are now at the heart of online shopping, helping consumers to discover brands and products in more authentic ways than ever before. But it can be challenging for creators to make a living and stand out in a crowded market, and for retailers to source the right creators and measure engagement with their target audience,” said Klarna.
Its new Creator platform is designed to connect retailers and creators and facilitate the entire process, from the initial outreach to building partnerships and tracking the sales and commissions.
Retailers can connect with more than 500,000 creators and get real-time updates on the performance.
Sellers can also partner with Klarna to be highlighted in curated content and campaigns.
Brands like e.l.f. Cosmetics and Haus Labs by Lady Gaga are already using the platform and have seen click-through rates higher on average than other social media channels, said Klarna.
“Haus Labs is excited to launch shoppable video content in the Klarna app, empowering our community of artists and creators to express themselves through high-performance makeup and their unique artistry, while engaging with millions of fans around the world,” said Lady Gaga.
There are more than 23 million active monthly users on the Klarna app and 450,000 retail partners. More than 150 million shoppers have used Klarna.
Its holiday survey also found that 59 percent of respondents look for brands with a charitable or give-back mission, and 55 percent said they always choose more sustainable and eco-friendly gift-wrapping options.
That feedback may be what’s behind its other new features.
The app upgraded its CO2 tracker to give eco-conscious shoppers insight into the environmental impact of their purchases, from the sourcing of raw material to recycling, available for more than 50 million items.
It also added a new donation feature in the app—expanding its Give One charitable initiative—allowing shoppers to donate to vetted organizations and track the aggregate volume of donations made to see their collective impact.
“The new products revealed today mark a major milestone in Klarna’s evolution to becoming a place where consumers and retailers can now search, discover, and create. From inspiring product discovery all the way to delivery tracking, digital receipts, and seamless returns, we are powering e-commerce and accelerating trade across the world,” said Klarna CEO and Co-Founder Sebastian Siemiatkowski.
For more information about Klarna and its new features, visit the Klarna website.
The jewelry trade show awarded brands and individuals across 14 categories.
Many times, customers walk away without buying because of this one thing salespeople neglect to do, Peter Smith writes.
The donation to a school in Namibia included computer equipment, infrastructure repair and sanitary wear.
The most trusted diamond report, available in print or the GIA App.
More than 250 gem, jewelry, and mineral companies are expected to exhibit, including the American Gem Trade Association.
This year’s Design Atelier is full of gems.
They’re a testament to the power of excellent design.
Navigate origin determination with Continuing Education seminars offered by the GIA Alumni Collective™.
This year’s honorees include one of Florida’s largest independent jewelers and two multi-store independents in the Chicago and New York areas.
The industry’s most influential contemporary designers are showcasing their latest jewelry designs.
Created by Maitri Lab-Grown Diamonds and graded by IGI, it’s slightly bigger than the record-setting lab-grown diamond GIA just examined.
The marketing agency has integrated its first C-suite.
The jewelry trade show also will debut educational content centered around social media.
Luxury kicks off today, with the full show in swing on Friday.
One of the three new collections was inspired by the legend of a woman who traded her mansion to Cartier for two strands of natural pearls.
Rob Ballew will be tasked with communicating the jewelry giant’s plans and financial performance to investors.
With the app, customers receive a 15-day insurance offer on new purchases while their coverage needs are being evaluated.
It is in House of Showfields, a bazaar-style retail space in the borough’s Williamsburg neighborhood.
From consumer trends to retail technology, these are the JCK Talks sessions that should be on attendees’ radar.
Signature pieces from Cartier and David Webb will appear in the June jewelry auction.
They will be celebrated at the annual dinner dance and gala in the fall.
Gemologists have long used machines in diamond grading but technology has made it possible for them to “learn” how to do it on their own.
Supplier Spotlight Sponsored by IGI
Watch retailers Jeffery Bolling and Bobby Bengivengo discuss employee training, customer education and the sticky subject of future value.
The company has plans to revamp the Movado brand and offer less expensive watches this year.
Set with a 118-carat unheated Sri Lankan sapphire, it just sold for $3.4 million at Phillips jewelry auction in Hong Kong.
Sponsored by Noam Carver