TechnologyOct 24, 2022
GemFind Introduces Video Call Feature for Personal ShoppingTechnologyOct 31, 2022
Klarna Introduces Shoppable Video Feature
The buy now, pay later platform can now also connect retailers with content creators.
Klarna has added a new shoppable video feature in its app, used by brands like Haus Labs by Lady Gaga (seen above).
New York—Buy now, pay later platform Klarna has added a shoppable video feature.
Available within the Klarna app, shoppers can watch videos about a product, like unboxings, tutorials, and reviews, and then buy that item directly from the video.
For Klarna’s 2022 U.S. Holiday Shopping Survey, the company reached out to 1,234 consumers between the ages of 18 and 66, including Klarna users and non-users.
Its survey found 65 percent of Gen Z respondents said they prefer video content over static content when shopping online.
Now, retailers can upload videos to Klarna using existing content from their social channels or create shoppable content exclusively for the app.
For those looking to make new videos, Klarna can connect them with content creators.
“Creators are now at the heart of online shopping, helping consumers to discover brands and products in more authentic ways than ever before. But it can be challenging for creators to make a living and stand out in a crowded market, and for retailers to source the right creators and measure engagement with their target audience,” said Klarna.
Its new Creator platform is designed to connect retailers and creators and facilitate the entire process, from the initial outreach to building partnerships and tracking the sales and commissions.
Retailers can connect with more than 500,000 creators and get real-time updates on the performance.
Sellers can also partner with Klarna to be highlighted in curated content and campaigns.
Brands like e.l.f. Cosmetics and Haus Labs by Lady Gaga are already using the platform and have seen click-through rates higher on average than other social media channels, said Klarna.
“Haus Labs is excited to launch shoppable video content in the Klarna app, empowering our community of artists and creators to express themselves through high-performance makeup and their unique artistry, while engaging with millions of fans around the world,” said Lady Gaga.
There are more than 23 million active monthly users on the Klarna app and 450,000 retail partners. More than 150 million shoppers have used Klarna.
Related stories will be right here …
Available within the Klarna app, shoppers can watch videos about a product, like unboxings, tutorials, and reviews, and then buy that item directly from the video.
For Klarna’s 2022 U.S. Holiday Shopping Survey, the company reached out to 1,234 consumers between the ages of 18 and 66, including Klarna users and non-users.
Its survey found 65 percent of Gen Z respondents said they prefer video content over static content when shopping online.
Now, retailers can upload videos to Klarna using existing content from their social channels or create shoppable content exclusively for the app.
For those looking to make new videos, Klarna can connect them with content creators.
“Creators are now at the heart of online shopping, helping consumers to discover brands and products in more authentic ways than ever before. But it can be challenging for creators to make a living and stand out in a crowded market, and for retailers to source the right creators and measure engagement with their target audience,” said Klarna.
Its new Creator platform is designed to connect retailers and creators and facilitate the entire process, from the initial outreach to building partnerships and tracking the sales and commissions.
Retailers can connect with more than 500,000 creators and get real-time updates on the performance.
Sellers can also partner with Klarna to be highlighted in curated content and campaigns.
Brands like e.l.f. Cosmetics and Haus Labs by Lady Gaga are already using the platform and have seen click-through rates higher on average than other social media channels, said Klarna.
“Haus Labs is excited to launch shoppable video content in the Klarna app, empowering our community of artists and creators to express themselves through high-performance makeup and their unique artistry, while engaging with millions of fans around the world,” said Lady Gaga.
There are more than 23 million active monthly users on the Klarna app and 450,000 retail partners. More than 150 million shoppers have used Klarna.
Its holiday survey also found that 59 percent of respondents look for brands with a charitable or give-back mission, and 55 percent said they always choose more sustainable and eco-friendly gift-wrapping options.
That feedback may be what’s behind its other new features.
The app upgraded its CO2 tracker to give eco-conscious shoppers insight into the environmental impact of their purchases, from the sourcing of raw material to recycling, available for more than 50 million items.
It also added a new donation feature in the app—expanding its Give One charitable initiative—allowing shoppers to donate to vetted organizations and track the aggregate volume of donations made to see their collective impact.
“The new products revealed today mark a major milestone in Klarna’s evolution to becoming a place where consumers and retailers can now search, discover, and create. From inspiring product discovery all the way to delivery tracking, digital receipts, and seamless returns, we are powering e-commerce and accelerating trade across the world,” said Klarna CEO and Co-Founder Sebastian Siemiatkowski.
For more information about Klarna and its new features, visit the Klarna website.
More on Technology
The Latest
CollectionsApr 25, 2025
Sylvie Looks to Water in New Sculptural Bridal Collection“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
FinancialsApr 25, 2025
Kering’s Jewelry Brands Persevere as Q1 Sales Sink 14%Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.
EditorsApr 25, 2025
Piece of the Week: Deborah Meyers Experience’s ‘The Birds’ EarringsDesigner Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.
Brought to you by
Emerging Jewelers Accelerator Program Announces Second Cohort of Aspiring Jewelry Entrepreneurs Six new retail businesses were selected for the 2025 program, which began in January.
SourcingApr 25, 2025
De Beers Sales, Production Fall in Q1 Amid UncertaintyThe company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.
Weekly QuizApr 24, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinApr 24, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. ExpansionSimon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.
Brought to you by
Protect Your Customers and Your BusinessThe risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99 A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to NoncomplianceThe company failed to file its quarterly reports in a timely manner.
SourcingApr 24, 2025
Young Diamantaires Transition to NonprofitThe organization also announced its board of directors.
TrendsApr 24, 2025
Amanda’s Style File: So CharmingCharms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.
MajorsApr 23, 2025
Bulgari Doubles Size of Jewelry Factory in ItalyLocated in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ AwardPaola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to AuctionA platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.
MajorsApr 23, 2025
David Yurman’s New Campaign Stars Carmelo Anthony, Jaylen BrownThe basketball stars wear men’s jewelry from the “Curb Chain” collection.
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine JewelryThe Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry CollectionThe 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of MouthLilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth OfficerGCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow IndependentThe Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.
IndependentsApr 21, 2025
New York Jeweler to Close After 111 YearsVan Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise StrategyIndustry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host ConventionThe two organizations will hold the educational event together this fall in Mississippi.
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ PendantThe Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.
