EditorsDec 14, 2021
I Tried Out Rocksbox’s Jewelry Rental ServiceMajorsJul 13, 2022
Rocksbox Now Has a Subscription Specifically for Brides
It’s $35 a month instead of $21 and is aimed at outfitting brides and their bridal parties with jewelry for the wedding and related events.
Bridal by Rocksbox allows brides-to-be to rent three pieces of jewelry for $35 a month.
San Francisco, Calif.— Rocksbox, the jewelry subscription business Signet acquired last spring, just launched a bridal jewelry membership.
Called Bridal by Rocksbox, it offers boxes of slightly more expensive jewelry curated for brides and members of the bridal party to wear at the wedding and associated events, like wedding showers and bachelorette parties.
Brands like Kendra Scott, Kate Spade New York, Lele Sadoughi, and Perry Street are included in the bridal boxes.
The new service works just like Rocksbox’s regular subscription model.
Customers can rent three pieces of jewelry, both fashion and demi-fine styles—meaning 18-karat gold and sterling silver pieces, a.k.a. bridge jewelry—every month, then either swap out their picks for something new the following month or buy the pieces.
Borrowers can also choose to hold onto the pieces longer than a month.
Related stories will be right here …
Called Bridal by Rocksbox, it offers boxes of slightly more expensive jewelry curated for brides and members of the bridal party to wear at the wedding and associated events, like wedding showers and bachelorette parties.
Brands like Kendra Scott, Kate Spade New York, Lele Sadoughi, and Perry Street are included in the bridal boxes.
The new service works just like Rocksbox’s regular subscription model.
Customers can rent three pieces of jewelry, both fashion and demi-fine styles—meaning 18-karat gold and sterling silver pieces, a.k.a. bridge jewelry—every month, then either swap out their picks for something new the following month or buy the pieces.
Borrowers can also choose to hold onto the pieces longer than a month.
The bridal subscription costs $35 per month, an increase from the $21 monthly fee for the standard service.
“The price increase is reflective of the new elevated jewelry assortment that’s part of the Bridal by Rocksbox membership,” a company spokesperson said.
While the standard membership features jewelry in the $34 to $120 price range, the bridal membership jewelry is valued between $70 to $200.
The $35 fee can be applied as a credit if the borrower decides to buy one of the rented pieces.
Bridal by Rocksbox also lets brides-to-be gift memberships to their wedding party.
The monthly subscription model allows brides-to-be to switch up their looks for the wedding as well as events surrounding the big day, like the engagement party and bridal shower, Rocksbox said.
Brides-to-be also have the option of giving memberships to members of their wedding party as a gift.
“Jewelry plays such an important role in all the major milestones and events in our lives, allowing people to express themselves and feel confident,” said Allison Vigil, president of Rocksbox.
Vigil recently succeeded company founder and CEO Meaghan Rose as head of Rocksbox. Rose stepped down in April.
The launch of Bridal by Rocksbox was a natural expansion for the company, said Vigil, allowing the company to create a membership for brides and their wedding party members.
“We’ve hand-selected Bridal by Rocksbox’s inspiring collection of designer jewelry to create the perfect solution to be stylish and confident for every occasion.”
The Bridal by Rocksbox assortment will be refreshed regularly to give members access to the latest trends, said the company.
More on Majors
The Latest
CrimeSep 10, 2026
FBI Offers $50K Reward for ‘Most Wanted’ Fugitive in $1M Jewelry HeistAlberto Perez-Elias is one of four men charged in the armed robbery of a Cape Coral, Florida, jewelry store and remains at large.
AuctionsSep 10, 2026
Massive Matched Pair of Paraíba Tourmalines Head to Sotheby’sThe “Kat Florence Luminas” will be offered together as one lot and could fetch up to $637,000.
SourcingSep 10, 2026
AGTA Announces 4 Newly Elected DirectorsFour directors were elected to the AGTA board and will serve three-year terms beginning in February.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
AuctionsSep 10, 2026
Former Sotheby’s, Christie’s Exec Appointed CEO of Julien’s Auctions Ken Citron joins the celebrity memorabilia-focused auction house ahead of its first week-long series of events in Abu Dhabi.
Weekly QuizSep 10, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong SalesThe jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.
IndependentsSep 09, 2026
Sarah Leonard Fine Jewelers Closes After Nearly 80 YearsThe Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest SaleThe auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.
IndependentsSep 08, 2026
Ricky Bromberg, Longtime President of Bromberg & Co., Dies at 67 Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing MatterLaughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury GroupGretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
