EditorsDec 14, 2021
I Tried Out Rocksbox’s Jewelry Rental ServiceMajorsJul 13, 2022
Rocksbox Now Has a Subscription Specifically for Brides
It’s $35 a month instead of $21 and is aimed at outfitting brides and their bridal parties with jewelry for the wedding and related events.
Bridal by Rocksbox allows brides-to-be to rent three pieces of jewelry for $35 a month.
San Francisco, Calif.— Rocksbox, the jewelry subscription business Signet acquired last spring, just launched a bridal jewelry membership.
Called Bridal by Rocksbox, it offers boxes of slightly more expensive jewelry curated for brides and members of the bridal party to wear at the wedding and associated events, like wedding showers and bachelorette parties.
Brands like Kendra Scott, Kate Spade New York, Lele Sadoughi, and Perry Street are included in the bridal boxes.
The new service works just like Rocksbox’s regular subscription model.
Customers can rent three pieces of jewelry, both fashion and demi-fine styles—meaning 18-karat gold and sterling silver pieces, a.k.a. bridge jewelry—every month, then either swap out their picks for something new the following month or buy the pieces.
Borrowers can also choose to hold onto the pieces longer than a month.
Related stories will be right here …
Called Bridal by Rocksbox, it offers boxes of slightly more expensive jewelry curated for brides and members of the bridal party to wear at the wedding and associated events, like wedding showers and bachelorette parties.
Brands like Kendra Scott, Kate Spade New York, Lele Sadoughi, and Perry Street are included in the bridal boxes.
The new service works just like Rocksbox’s regular subscription model.
Customers can rent three pieces of jewelry, both fashion and demi-fine styles—meaning 18-karat gold and sterling silver pieces, a.k.a. bridge jewelry—every month, then either swap out their picks for something new the following month or buy the pieces.
Borrowers can also choose to hold onto the pieces longer than a month.
The bridal subscription costs $35 per month, an increase from the $21 monthly fee for the standard service.
“The price increase is reflective of the new elevated jewelry assortment that’s part of the Bridal by Rocksbox membership,” a company spokesperson said.
While the standard membership features jewelry in the $34 to $120 price range, the bridal membership jewelry is valued between $70 to $200.
The $35 fee can be applied as a credit if the borrower decides to buy one of the rented pieces.
Bridal by Rocksbox also lets brides-to-be gift memberships to their wedding party.
The monthly subscription model allows brides-to-be to switch up their looks for the wedding as well as events surrounding the big day, like the engagement party and bridal shower, Rocksbox said.
Brides-to-be also have the option of giving memberships to members of their wedding party as a gift.
“Jewelry plays such an important role in all the major milestones and events in our lives, allowing people to express themselves and feel confident,” said Allison Vigil, president of Rocksbox.
Vigil recently succeeded company founder and CEO Meaghan Rose as head of Rocksbox. Rose stepped down in April.
The launch of Bridal by Rocksbox was a natural expansion for the company, said Vigil, allowing the company to create a membership for brides and their wedding party members.
“We’ve hand-selected Bridal by Rocksbox’s inspiring collection of designer jewelry to create the perfect solution to be stylish and confident for every occasion.”
The Bridal by Rocksbox assortment will be refreshed regularly to give members access to the latest trends, said the company.
More on Majors
The Latest
CollectionsAug 19, 2022
As Its Namesake Sets to Retire, Serena Williams Jewelry Debuts New DTC WebsiteThe company is no longer selling its jewelry at Zales, which first partnered with Williams last August.
CrimeAug 19, 2022
Suspects Use Bear Spray on NY Jewelry Store Employees During Robbery Ten masked suspects stole $800,000 in merchandise from a jeweler in the Bronx.
WatchesAug 19, 2022
WatchBox Names Jack Forster Global Editorial DirectorHe was previously editor-in-chief at Hodinkee.
Brought to you by
The American Mined™ Collection: Ethical Sourcing That MattersRio Grande provides a pathway to responsibly sourced gemstones.
CollectionsAug 19, 2022
Piece of the Week: Akaila Reid’s ‘Wavy’ BangleIt’s the hero piece of the emerging designer’s new “Wavy Baby” collection.
Weekly QuizAug 18, 2022
This Week’s QuizTest your knowledge of the latest jewelry news with this quick test.
Supplier BulletinAug 18, 2022
Why Online Auctions Are Ideal For Selling Hard-To-Find JewelrySponsored by HiBid
ColumnistsAug 18, 2022
Squirrel Spotting: The Travails of Attracting and Retaining TalentThe job market is tight, making it paramount for employers to have the type of culture employees really crave, Peter Smith writes.
Brought to you by
Knowledge and Skills for Today’s Hot TopicsFrom laboratory-grown diamonds to design to country-of-origin, GIA's Alumni Collective™ has a seminar to suite your needs.
CollectionsAug 18, 2022
Hearts On Fire’s Latest Collection Reaches for the Sky“Aerial” is edgy and glamorous, inspired by nature’s wild forms.
GradingAug 18, 2022
VDB, Lab Grown Source Add 8X to Cut Grade Search Filter 8X is now the top cut grade on both platforms, above Ideal.
CollectionsAug 17, 2022
Playing Doubles: Monica Rich Kosann, Chris Evert Team Up on Tennis Bracelets It is the first tennis bracelet collab for the legend, whose lost-and-found moment put the term “tennis bracelet” in the jewelry lexicon.
FinancialsAug 17, 2022
Watches of Switzerland’s US Sales Double in Q1The company posted a strong start to the year but is cautious about the second half.
Events & AwardsAug 17, 2022
6 Things to Know About the Second HardRock Summit The event will bring gems, minerals, and fossils under one roof from Sept. 8-11 in Denver.
SourcingAug 17, 2022
Diamond Supplier SRK Pledges 750 Solar-Power RooftopsThe charitable mission is in honor of India’s 75 years of independence.
Lab-GrownAug 16, 2022
Pandora’s Lab-Grown Diamond Line Heads to the U.S.The announcement preceded the Danish company’s release of its second-quarter results.
ColumnistsAug 16, 2022
The PR Adviser: Describe Your Customer Columnist Lilian Raji continues her tour of the customer journey by asking, who is your customer? And, what do they like?
EditorsAug 16, 2022
Tiffany’s ‘Lock’ Bangle May Be Its Answer to Cartier’s ‘Love’ BraceletThe unisex style succeeds in several ways while saying a lot about what’s trending in jewelry, writes Senior Editor, Fashion, Ashley Davis.
CrimeAug 16, 2022
3 Packages Containing $6.9M in Fake Watches, Jewelry Seized in Ohio Customs officers in Cincinnati intercepted the shipments in early August, finding counterfeit Cartier jewels and Rolex watches.
SourcingAug 15, 2022
Q&A: Moyo Gems Celebrates 3 Years and Many MilestonesIn honor of the anniversary, Pact’s Mines to Markets Director Cristina Villegas discusses recent expansion and where it goes from here.
Events & AwardsAug 15, 2022
David Webb to Hold an Exhibition of Its Animal Jewelry “A Walk in the Woods” will open at the brand’s Madison Avenue flagship this fall.
Events & AwardsAug 15, 2022
Plumb Club, JVC to Hold Webinar on Sustainability MarketingThe Jewelers Vigilance Committee’s Sara Yood will give an overview of what the FTC guidelines currently say and what may be changing.
Lab-GrownAug 12, 2022
Report: State Bank of India to Begin Lending to Lab-Grown Producers The loans will go mostly to the import of machinery rather than working capital, according to a recent article from The Economic Times.
FinancialsAug 12, 2022
Brilliant Earth’s Fine Jewelry a Hit in Q2The company is also continuing its retail expansion.
AuctionsAug 12, 2022
2 Rolexes Paul Newman Gave to Stuntman Stan Barrett Head to Auction The sale also will include a third Rolex, with all three watches tied to Barrett’s 1979 attempt to break the world record for land speed.
CollectionsAug 12, 2022
Piece of the Week: İTÄ Jewelry’s ‘Danza’ RingIt mixes diamond shapes and colors.
AuctionsAug 11, 2022
Sotheby’s Is Preparing its First Art Jewelry Auction This Fall“Art as Jewelry as Art” features works from artists like Salvador Dalí, Alexander Calder, and Max Ernst.
