Majors

Rocksbox Now Has a Subscription Specifically for Brides

MajorsJul 13, 2022

Rocksbox Now Has a Subscription Specifically for Brides

It’s $35 a month instead of $21 and is aimed at outfitting brides and their bridal parties with jewelry for the wedding and related events.

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Bridal by Rocksbox allows brides-to-be to rent three pieces of jewelry for $35 a month.
San Francisco, Calif.— Rocksbox, the jewelry subscription business Signet acquired last spring, just launched a bridal jewelry membership.

Called Bridal by Rocksbox, it offers boxes of slightly more expensive jewelry curated for brides and members of the bridal party to wear at the wedding and associated events, like wedding showers and bachelorette parties. 

Brands like Kendra Scott, Kate Spade New York, Lele Sadoughi, and Perry Street are included in the bridal boxes.

The new service works just like Rocksbox’s regular subscription model.

Customers can rent three pieces of jewelry, both fashion and demi-fine styles—meaning 18-karat gold and sterling silver pieces, a.k.a. bridge jewelry—every month, then either swap out their picks for something new the following month or buy the pieces. 

Borrowers can also choose to hold onto the pieces longer than a month.

 Related stories will be right here … 

The bridal subscription costs $35 per month, an increase from the $21 monthly fee for the standard service.

“The price increase is reflective of the new elevated jewelry assortment that’s part of the Bridal by Rocksbox membership,” a company spokesperson said.

While the standard membership features jewelry in the $34 to $120 price range, the bridal membership jewelry is valued between $70 to $200.

The $35 fee can be applied as a credit if the borrower decides to buy one of the rented pieces.

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Bridal by Rocksbox also lets brides-to-be gift memberships to their wedding party.

The monthly subscription model allows brides-to-be to switch up their looks for the wedding as well as events surrounding the big day, like the engagement party and bridal shower, Rocksbox said.

Brides-to-be also have the option of giving memberships to members of their wedding party as a gift.

“Jewelry plays such an important role in all the major milestones and events in our lives, allowing people to express themselves and feel confident,” said Allison Vigil, president of Rocksbox.

Vigil recently succeeded company founder and CEO Meaghan Rose as head of Rocksbox. Rose stepped down in April. 

The launch of Bridal by Rocksbox was a natural expansion for the company, said Vigil, allowing the company to create a membership for brides and their wedding party members.

“We’ve hand-selected Bridal by Rocksbox’s inspiring collection of designer jewelry to create the perfect solution to be stylish and confident for every occasion.”

The Bridal by Rocksbox assortment will be refreshed regularly to give members access to the latest trends, said the company.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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