EditorsDec 14, 2021
I Tried Out Rocksbox’s Jewelry Rental ServiceMajorsJul 13, 2022
Rocksbox Now Has a Subscription Specifically for Brides
It’s $35 a month instead of $21 and is aimed at outfitting brides and their bridal parties with jewelry for the wedding and related events.
Bridal by Rocksbox allows brides-to-be to rent three pieces of jewelry for $35 a month.
San Francisco, Calif.— Rocksbox, the jewelry subscription business Signet acquired last spring, just launched a bridal jewelry membership.
Called Bridal by Rocksbox, it offers boxes of slightly more expensive jewelry curated for brides and members of the bridal party to wear at the wedding and associated events, like wedding showers and bachelorette parties.
Brands like Kendra Scott, Kate Spade New York, Lele Sadoughi, and Perry Street are included in the bridal boxes.
The new service works just like Rocksbox’s regular subscription model.
Customers can rent three pieces of jewelry, both fashion and demi-fine styles—meaning 18-karat gold and sterling silver pieces, a.k.a. bridge jewelry—every month, then either swap out their picks for something new the following month or buy the pieces.
Borrowers can also choose to hold onto the pieces longer than a month.
Related stories will be right here …
Called Bridal by Rocksbox, it offers boxes of slightly more expensive jewelry curated for brides and members of the bridal party to wear at the wedding and associated events, like wedding showers and bachelorette parties.
Brands like Kendra Scott, Kate Spade New York, Lele Sadoughi, and Perry Street are included in the bridal boxes.
The new service works just like Rocksbox’s regular subscription model.
Customers can rent three pieces of jewelry, both fashion and demi-fine styles—meaning 18-karat gold and sterling silver pieces, a.k.a. bridge jewelry—every month, then either swap out their picks for something new the following month or buy the pieces.
Borrowers can also choose to hold onto the pieces longer than a month.
The bridal subscription costs $35 per month, an increase from the $21 monthly fee for the standard service.
“The price increase is reflective of the new elevated jewelry assortment that’s part of the Bridal by Rocksbox membership,” a company spokesperson said.
While the standard membership features jewelry in the $34 to $120 price range, the bridal membership jewelry is valued between $70 to $200.
The $35 fee can be applied as a credit if the borrower decides to buy one of the rented pieces.
Bridal by Rocksbox also lets brides-to-be gift memberships to their wedding party.
The monthly subscription model allows brides-to-be to switch up their looks for the wedding as well as events surrounding the big day, like the engagement party and bridal shower, Rocksbox said.
Brides-to-be also have the option of giving memberships to members of their wedding party as a gift.
“Jewelry plays such an important role in all the major milestones and events in our lives, allowing people to express themselves and feel confident,” said Allison Vigil, president of Rocksbox.
Vigil recently succeeded company founder and CEO Meaghan Rose as head of Rocksbox. Rose stepped down in April.
The launch of Bridal by Rocksbox was a natural expansion for the company, said Vigil, allowing the company to create a membership for brides and their wedding party members.
“We’ve hand-selected Bridal by Rocksbox’s inspiring collection of designer jewelry to create the perfect solution to be stylish and confident for every occasion.”
The Bridal by Rocksbox assortment will be refreshed regularly to give members access to the latest trends, said the company.
Editors' Picks
Sponsored by
More on Majors
The Latest
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.
IndependentsOct 21, 2026
Gardner-Collier Jewelry to Close After 9 Decades in BusinessThe family-owned jeweler has three locations across Missouri and Iowa.
SourcingOct 21, 2026
Venetia Mines Final Carats Ahead of 2-Year ShutdownThe De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
CollectionsOct 21, 2026
Helzberg, Nordstrom Carrying New Jewelry Collection From Off-WhiteThe collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.
Weekly QuizOct 15, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingOct 21, 2026
Gemfields’ Mixed-Quality Ruby Auction Earns $52MThe miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.
CrimeOct 20, 2026
Security Guard Charged With Murder in Shooting at Texas MallThe guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.Built on Relationships. Refined by Craft.
IndependentsOct 20, 2026
David Gardner’s Jewelers Unveils Newly Expanded, Revamped ShowroomThe Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.
SourcingOct 20, 2026
The $50M Victoria’s Secret ‘Fantasy Bra’ By The NumbersJacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.
CollectionsOct 20, 2026
Mignon Faget’s Collection Chooses Handmade Over AIThe “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.
SourcingOct 19, 2026
Jewelry Design Competition Show Airs in Thailand"The Secret Gems" features eight Thai jewelry brands paired with a team of young craftspeople who create jewelry together to win challenges.
CollectionsOct 19, 2026
John Hardy Enters the Medallion Chat With Talisman Collection The brand’s “Modern Talisman” capsule collection introduces pendants inspired by the mythology, natural world, and spiritual ethos of Bali.
IndependentsOct 19, 2026
The Stories of 5 Jewelers Celebrating Their Centennials in 2026Independent jewelers from New Mexico to New Jersey answer the question: What has kept your store in business for 100 years?
SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the UniverseOur Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates FlagshipThe New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.
IndependentsOct 15, 2026
Retailer Hall of Fame 2026: Amy and Elise Greenberg For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.
ColumnistsOct 15, 2026
Peter Smith: What Is the Culture REP?It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.
WatchesOct 15, 2026
Stephanie Gottlieb’s New Movado Watches Are Made for Your Wrist StackMovado teamed up with the New York-based fine jewelry designer on a new collection of Movado Museum Velura watches.
SourcingOct 15, 2026
Signet Jewelers, Richemont May Join Bidder for De Beers, Report SaysThe two companies are reportedly in talks to join the Global Diamond Consortium, led by former De Beers CEO Gareth Penny, as per Bloomberg.
CollectionsOct 15, 2026
Wolf x Marla Aaron's New Jewelry Box Is for Some (Not All) of Your ThingsThe “Some of the Things” box follows the two larger “Everything” box designs with the look and function of antique sewing and toolboxes.
IndependentsOct 14, 2026
Retailer Hall of Fame 2026: Coleman and Mitchell ClarkFourth-generation jewelers Coleman and Mitchell Clark exemplify the best qualities of their predecessors: humility, modesty, and confidence.
SourcingOct 14, 2026
Manuel Marcial de Gomar, ‘The Emerald Whisperer,’ Dies at 90The gem hunter, whose 70-year career was defined by adventure and exploration, is remembered for his steadfast faith and sense of wonder.
FinancialsOct 14, 2026
LVMH’s Jewelry Brands Turn in ‘Very Good’ Performance in Q3 Tiffany & Co. continued its full-scale store renovation project while Bulgari’s high jewelry collection generated “record-breaking revenue.”
Events & AwardsOct 14, 2026
Chicago Responsible Jewelry Conference Releases 2026 ProgramThis year’s sessions feature leading voices from human rights, legal, and conservation organizations.
MajorsOct 13, 2026
David Webb Owner Purchases Lugano JewelryThe high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.
