Bulova Relaunches Computron Watch in the Metaverse
It’s a marriage of nostalgia and futurism.

After bringing back the Computron timepiece in 2019, the Citizen-owned watch brand is now unveiling two new styles for the watch.
When it was originally launched nearly 50 years ago, the Computron was remarkable for its all-digital LED display and futuristic trapezoidal case.
While an analog aesthetic of decades past continues to permeate pop culture, it’s never in lieu of the latest technological innovations.
Accordingly, Bulova is revamping its old school timepiece in a very au currant way—through an NFT drop.
The company has partnered with lifestyle metaverse marketplace D-Cave on its two new Computron watches. Their appearance was tweaked to reflect gaming culture.

The first has a black IP stainless steel case with luminous green accents on a black silicone strap with three-piece buckle and green LED time display with dual time zone capabilities. It retails for $450 and is available now on Bulova.com.
The second, a special edition, has a mineral crystal case top highlighting the technology’s circuit board. The side features “acid-etched” detail inspired by computer towers.
The special edition also has a black IP stainless steel case but with a matching bracelet. It also has a green LED time display with dual time zone capabilities.
It’s only available via an NFT drop taking place on March 24, in a dedicated space in Decentraland, a 3-D virtual world browser-based platform.
Users who purchase the NFT will gain access to the physical watch plus other perks, like a wearable version for their Decentraland avatars and access to all future D-Cave NFT drops.

“For over 145 years, Bulova has been about innovating and exploring new worlds,” President of Citizen Watch America Jeffrey Cohen said in a press release. “Through our partnership with D-Cave and the iconic Computron, Bulova interfaces with the metaverse and the gaming universe, allowing us to reach new consumers and opportunities.”
D-Cave founder and CEO Stefano Rosso said: “We are very excited to have the opportunity to work on an iconic item like Bulova’s Computron and re-interpret it in a futuristic way, bridging the original physical item to its new virtual version. Metaverse is not a trend; it is a new way of living. Our physical life is and will be more and more integrated with our digital life. And as in real life we want to express who we are also through the brands we love, the same will happen in the metaverse.”
Both new Computron watches have a custom box with D-Cave design elements and a QR code that takes users to the dedicated Bulova-D-Cave space in Decentraland.
The Latest

The U.K, Canada, and Japan have also banned the import of gold originating from Russia.

Jewelry marketing expert Laryssa Wirstiuk shares her tips and tricks for hosting a livestream shopping session.

The current agreement, originally set to expire in 2020, will now go through June 2023.

Rare & Forever is helping to create an enjoyable diamond buying experience for the millions of newly-engaged couples.

The brands have collaborated on a fine jewelry ode to cannabis.


Sponsored by HiBid

Plus, JSA President John Kennedy talks about the trajectory of industry crime over the last 20 years.

Experience all the Italian Jewelry market has to offer in Las Vegas.

The fair was evacuated temporarily Tuesday after four suspects smashed a showcase and stole jewelry from British jeweler Symbolic & Chase.

The 21st annual awards show and gala will take place in New York City next March.
The jewelry trade show is scheduled for Sept. 30-Oct. 3 at the Miami Beach Convention Center.

It is the fifth acquisition under the ownership of private equity firm Epiris, which bought Bonhams in 2018.

The “Celebration Infinite” diamond has more than three times the number of facets in a traditional brilliant-cut diamond, the retailer said.

Retail ounce sales were up 23 percent year-over-year in Q1, according to the recent Platinum Jewellery Business Review.

Scheduled for Sept. 8-11, the event will comprise more than 310,000 square feet of show floor, exhibits, and education space.

If you’re having trouble answering this question, columnist Lilian Raji can help you get a started with a few fill-in-the-blank statements.

Continental Diamond in Minneapolis is awarding a total of $25,000 in prizes via daily sweepstakes.

“Lenox” marks the designer’s foray into bespoke jewels and large colored gemstones.

“Confluence” is happening in August.

He first took a job at then Philadelphia-based Jewelers’ Circular-Keystone in 1963 and retired in 1996.

The lifestyle platform will stock fine jewelry and watches from the retailers on its website and in store.

It cited two recent cases in California, plus incidents in Florida, Kansas, and Illinois.

The 10,000-square-foot location allows for expanded collections from design partners while continuing custom design and other services.

Svetlana Lazar’s “Wishing Well” collection utilizes an innovative component to mimic the movement of water beneath them.

Watch the webinar in which National Jeweler’s editors talk about jewelry market week trends and their predictions for the rest of 2022.

All proceeds up to $25,000 will benefit the It Gets Better Project, a nonprofit that supports LGBTQ+ youth.