Events & AwardsFeb 03, 2022
Watches & Wonders Geneva Adopts a Hybrid Physical, Digital FormatWatchesFeb 11, 2022
TAG Heuer Introduces New Connected Smartwatches
One is sporty and one is sleek. Both boast lots of new technology.
New technology and a wide variety of watch faces and straps to suit every style are among the features of the latest TAG Heuer Connected smartwatches.
La Chaux-de-Fonds, Switzerland—TAG Heuer has debuted two new models in its Connected range of smartwatches—the Calibre E4 Series.
One, a new 42 mm version, is designed with universal elegance in mind. It features a thinner case than previous Connected models, ergonomic steel pushers, a thin bezel, and a fully integrated bracelet.
It’s designed to be the ultimate day-to-night piece, worn at the gym, the office, and then out for an event.
The second new smartwatch, a redesigned 45 mm version, has a sportier feel with a ceramic bezel. The design has “an increased sense of flow” from previous models, TAG Heuer said, and is easier to use.
There’s more room for the wearer’s finger to access the crown thanks to the larger diameter so it can be easily adjusted.
The watch slopes inward for a lighter, more ergonomic feel on the wrist. In addition, the pushers have a classic, mechanical timepiece feel that references the brand’s heritage.
There are a multitude of straps available for both smartwatches, including leather, steel and multicolor rubber.
The Calibre E4 series is equipped with a new selection of watch face options too. Some hearken to TAG Heuer’s traditional mechanical watches, while others are more futuristic, with animation and quick access to information.
There are more watchface options with more features than ever before in the latest Connected series, Calibre E4.
One new watch face, called “Riverside,” offers a futuristic time elapse effect. The “Wellness” watch face has heart rate and step count at the ready, right on the home screen.
There are new features available for watch faces, like up-to-the-minute sports news, weather, wellness stats, and calendar. These are delivered directly, so users don’t have to go searching for their most looked-at features.
The Connected Calibre E4 has new capabilities as a fitness tool.
The TAG Heuer Sports App offers guided workout routines with on-screen prompts leading users through workouts for the upper body, lower body, and full body, without use of a smartphone. Guided animations demonstrate the moves. The watch even vibrates when it’s time to move from one exercise to the next.
The TAG Heuer Sports App offers guided workout routines with on-screen prompts leading users through workouts for the upper body, lower body, and full body, without use of a smartphone. Guided animations demonstrate the moves. The watch even vibrates when it’s time to move from one exercise to the next.
Users also can input their own routines, with the watch keeping track for them.
The watch’s fitness tracking tools have also received an upgrade. Over the last few years, they have evolved to allow for tracking not just steps, walking, or running, but also swimming, cycling, and golf performance.
A new charger doubles as a watch stand and a dimmed nightlight, with only the time visible so as not to interrupt sleep. Magnets help the watch snap into place on the upright charger.
TAG Heuer also has worked to improve existing Connected features in the newest editions.
It said the new screen offers superior quality and contrast in any light condition, particularly outdoors in bright sunlight. High-fidelity color reproduction also helps to keep the display visible in any lighting.
The battery lasts 30 percent longer on the new 45 mm version. TAG Heuer said the battery will last an entire day even with intensive sports tracking on the 45 mm, including with five hours of golf tracking.
On the 42 mm, users can take advantage of the wellness features for the entire day.
To synchronize with smartphones, Bluetooth 5.0 makes the process faster and smoother.
The Calibre E4 is equipped with an altimeter, a first for the Connected, which better tracks fitness stats during activities alongside the heart rate monitor, accelerometer, compass, and GPS.
The new Connected generation utilizes the Wear Operating System by Google. It currently uses Wear OS 2 but will be able to upgrade to 3 at no extra cost when available.
Naomi Osaka is one of the TAG Heuer brand ambassadors featured in the new campaign advertising the Connected Calibre E4 series. (Image by Pari Dukovic)
‘‘With these two new, very different Connected watches, we hope to bring a new generation of TAG Heuer Connected Calibre E4 to a wider range of customers, becoming a companion in their daily lives, from business to sport activities to the most elegant dinners,” said brand CEO Frédéric Arnault.
“Since 2015, TAG Heuer has been a pioneer in the luxury connected watch sector. The development of these new watches highlight how Connected has become a pillar of TAG Heuer, alongside Aquaracer and Carrera, building on 160 years of Swiss watchmaking experience.”
Two stellar athletes who joined TAG’s cadre of ambassadors last year star in the new Connected Calibre E4 campaign.
Photographer Pari Dukovic photographed tennis player Naomi Osaka and Gold Medalist sprinter and hurdler Sydney McLaughlin to show the versatility of the smartwatches, from sporty to formal occasions.
Dukovic also lensed the Ryan Gosling campaign last year.
Connected’s new generation smartwatches, including the Calibre E4 42mm and 45mm models, will go on sale in select stores worldwide and at TAGHeuer.com on March 10.
Accordingly, TAG is extending its trade-in program. It allows customers to return eligible devices from previous Connected generations and receive a trade-in credit toward a Caliber E4.
It applies to all previous Connected generations, even if non-functioning, with a few eligibility exceptions.
TAG said the program is intended to recuperate reusable materials and lessen environmental impact. Trade-in credits start at about $216 per current exchange rates and depend on the model.
More on Watches
The Latest
CrimeJan 02, 2025
Rolex Sale That Went South Led to Murder of Florida Jeweler, Report SaysJeweler Anthony D’Amore was found dead inside his office Dec. 23, marking the fourth jeweler killed on the job in 2024, according to JSA.
SourcingJan 02, 2025
Gemfields Resumes Ruby Mining in MozambiqueThe miner temporarily halted operations on Dec. 24 following an invasion at the mine.
TrendsJan 02, 2025
Amanda’s Style File: New Year, New Jewels Set the tone for 2025 and commemorate the year gone by with glamorous jewelry fit for celebration.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
IndependentsDec 30, 2024
In Memoriam: Jewelry Industry Leaders and Innovators We Lost in 2024From groundbreaking designers to dedicated retailers, National Jeweler pays tribute to the colleagues we bid farewell to this year.
Weekly QuizDec 27, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsDec 30, 2024
Saks Global Finalizes Acquisition of Neiman MarcusThe retailer’s portfolio now includes Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, and Saks Off 5th.
Events & AwardsDec 30, 2024
Registration Now Open for JIS Spring 2025The jewelry trade show is set for March 9-11 in Miami.
Brought to you by
De Beers Group Launches Holiday Campaign for Natural Diamonds‘Forever Present’ campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream.
IndependentsDec 30, 2024
MJSA Elects New Board ChairEdward N. DeCristofaro, who served as MJSA’s board chair from 2012 to 2014, is returning to the role.
MajorsDec 27, 2024
Buccellati to Expand Workforce by 500 Employees Over Next Three YearsThe Richemont-owned company is investing in its jewelry production and watchmaking workshops.
SourcingDec 27, 2024
IDCA Announces 2025 Board MembersManoj Bhandari, a principal of RMC Gems Inc., is the new president of the Indian Diamond & Colorstone Association.
Events & AwardsDec 27, 2024
18 Designers Graduate from WJA’s Jewelry Loupe ProjectThe designers participated in a six-month business development and mentorship program to develop and launch their jewelry collections.
MajorsDec 24, 2024
Nordstrom Family, Partner to Take Retailer Private in $6B DealMembers of the founding family have partnered with Mexican retail company El Puerto de Liverpool to acquire Nordstrom.
MajorsDec 24, 2024
Boucheron Bets on Las VegasThe brand has opened its second U.S. location in the Fontainebleau resort and casino.
EditorsDec 24, 2024
The Spectrum Jewels I Want to Find Under the Tree Associate Editor Lauren McLemore highlights pieces from the AGTA Spectrum & Cutting Edge Awards she’d be thrilled to unwrap on Christmas.
SourcingDec 24, 2024
Gemfields to Temporarily Suspend Emerald MiningThe move is one of several cost-cutting measures outlined by the company as it faces a weaker luxury market and other challenges.
IndependentsDec 23, 2024
Philadelphia 76ers’ Tyrese Maxey Stars in The 1916 Company’s New CampaignThe retailer’s “On the Clock” campaign celebrates how time, precision, and purpose come together.
EditorsDec 23, 2024
My Favorite Piece of the Week Jewels of 2024Associate Editor Natalie Francisco chose her 12 favorite Piece of the Week picks from the year gone by.
GradingDec 23, 2024
GIA Adds Filler Identification to Emerald ReportsLab clients have the option to request this addition on their emerald reports.
Events & AwardsDec 20, 2024
Two Participants Complete Inaugural Ella Klein InternshipJamie Dunton and Gabriella Botelho are the first graduates of the program, created by the WJA Foundation and Julius Klein Diamonds.
CollectionsDec 20, 2024
Piece of the Week: Retrouvaí’s Ring for CharityIn the spirit of giving, Retrouvaí will donate $4,000 from the sale of this ring to the Los Angeles Regional Food Bank.
IndependentsDec 19, 2024
Michigan’s DeVries Jewelers Unveils New Location in Time for the HolidaysCo-owner Dan DeVries shared what it’s like moving into a space triple the size of its old store and how it feels to be a “real jeweler” now.
CollectionsDec 19, 2024
State Property Transforms Spain’s Generalife Gardens into JewelryAlong with the latest “Gardens” collection, the brand has released limited-edition designs offering more indulgent pieces.
CrimeDec 19, 2024
Alleged Jewelry Thieves Attempt Rowboat EscapeThe man and woman are accused of stealing jewelry from a shipping container then trying to flee by paddling a small boat out into a bay.
SourcingDec 19, 2024
The Second-Largest Diamond Ever Found Now Has a Name The 2,488-carat diamond recovered from a mine in Botswana has been dubbed “Motswedi” while its 1,094-carat sibling is “Seriti.”
SourcingDec 19, 2024
Gemfields Reports Record Ruby Auction Results Despite Challenges at SourceThe average price per carat hit a record high for the miner, which said it remains unaffected by the conflict in Mozambique.
AuctionsDec 18, 2024
Alexandrite Ring Sells for Record-Setting $1.9M at Sotheby’sThe nearly 17-carat stone made history for the color-change gem that, according to the auction house, is experiencing a “notable surge” in the market.
