Events & AwardsFeb 03, 2022
Watches & Wonders Geneva Adopts a Hybrid Physical, Digital FormatWatchesFeb 11, 2022
TAG Heuer Introduces New Connected Smartwatches
One is sporty and one is sleek. Both boast lots of new technology.
New technology and a wide variety of watch faces and straps to suit every style are among the features of the latest TAG Heuer Connected smartwatches.
La Chaux-de-Fonds, Switzerland—TAG Heuer has debuted two new models in its Connected range of smartwatches—the Calibre E4 Series.
One, a new 42 mm version, is designed with universal elegance in mind. It features a thinner case than previous Connected models, ergonomic steel pushers, a thin bezel, and a fully integrated bracelet.
It’s designed to be the ultimate day-to-night piece, worn at the gym, the office, and then out for an event.
The second new smartwatch, a redesigned 45 mm version, has a sportier feel with a ceramic bezel. The design has “an increased sense of flow” from previous models, TAG Heuer said, and is easier to use.
There’s more room for the wearer’s finger to access the crown thanks to the larger diameter so it can be easily adjusted.
The watch slopes inward for a lighter, more ergonomic feel on the wrist. In addition, the pushers have a classic, mechanical timepiece feel that references the brand’s heritage.
There are a multitude of straps available for both smartwatches, including leather, steel and multicolor rubber.
The Calibre E4 series is equipped with a new selection of watch face options too. Some hearken to TAG Heuer’s traditional mechanical watches, while others are more futuristic, with animation and quick access to information.
There are more watchface options with more features than ever before in the latest Connected series, Calibre E4.
One new watch face, called “Riverside,” offers a futuristic time elapse effect. The “Wellness” watch face has heart rate and step count at the ready, right on the home screen.
There are new features available for watch faces, like up-to-the-minute sports news, weather, wellness stats, and calendar. These are delivered directly, so users don’t have to go searching for their most looked-at features.
The Connected Calibre E4 has new capabilities as a fitness tool.
The TAG Heuer Sports App offers guided workout routines with on-screen prompts leading users through workouts for the upper body, lower body, and full body, without use of a smartphone. Guided animations demonstrate the moves. The watch even vibrates when it’s time to move from one exercise to the next.
The TAG Heuer Sports App offers guided workout routines with on-screen prompts leading users through workouts for the upper body, lower body, and full body, without use of a smartphone. Guided animations demonstrate the moves. The watch even vibrates when it’s time to move from one exercise to the next.
Users also can input their own routines, with the watch keeping track for them.
The watch’s fitness tracking tools have also received an upgrade. Over the last few years, they have evolved to allow for tracking not just steps, walking, or running, but also swimming, cycling, and golf performance.
A new charger doubles as a watch stand and a dimmed nightlight, with only the time visible so as not to interrupt sleep. Magnets help the watch snap into place on the upright charger.
TAG Heuer also has worked to improve existing Connected features in the newest editions.
It said the new screen offers superior quality and contrast in any light condition, particularly outdoors in bright sunlight. High-fidelity color reproduction also helps to keep the display visible in any lighting.
The battery lasts 30 percent longer on the new 45 mm version. TAG Heuer said the battery will last an entire day even with intensive sports tracking on the 45 mm, including with five hours of golf tracking.
On the 42 mm, users can take advantage of the wellness features for the entire day.
To synchronize with smartphones, Bluetooth 5.0 makes the process faster and smoother.
The Calibre E4 is equipped with an altimeter, a first for the Connected, which better tracks fitness stats during activities alongside the heart rate monitor, accelerometer, compass, and GPS.
The new Connected generation utilizes the Wear Operating System by Google. It currently uses Wear OS 2 but will be able to upgrade to 3 at no extra cost when available.
Naomi Osaka is one of the TAG Heuer brand ambassadors featured in the new campaign advertising the Connected Calibre E4 series. (Image by Pari Dukovic)
‘‘With these two new, very different Connected watches, we hope to bring a new generation of TAG Heuer Connected Calibre E4 to a wider range of customers, becoming a companion in their daily lives, from business to sport activities to the most elegant dinners,” said brand CEO Frédéric Arnault.
“Since 2015, TAG Heuer has been a pioneer in the luxury connected watch sector. The development of these new watches highlight how Connected has become a pillar of TAG Heuer, alongside Aquaracer and Carrera, building on 160 years of Swiss watchmaking experience.”
Two stellar athletes who joined TAG’s cadre of ambassadors last year star in the new Connected Calibre E4 campaign.
Photographer Pari Dukovic photographed tennis player Naomi Osaka and Gold Medalist sprinter and hurdler Sydney McLaughlin to show the versatility of the smartwatches, from sporty to formal occasions.
Dukovic also lensed the Ryan Gosling campaign last year.
Connected’s new generation smartwatches, including the Calibre E4 42mm and 45mm models, will go on sale in select stores worldwide and at TAGHeuer.com on March 10.
Accordingly, TAG is extending its trade-in program. It allows customers to return eligible devices from previous Connected generations and receive a trade-in credit toward a Caliber E4.
It applies to all previous Connected generations, even if non-functioning, with a few eligibility exceptions.
TAG said the program is intended to recuperate reusable materials and lessen environmental impact. Trade-in credits start at about $216 per current exchange rates and depend on the model.
More on Watches
The Latest
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 StoresTwo Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the StoryIn the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior in Sales“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.
Weekly QuizMar 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsMar 26, 2026
Lionheart Celebrates 13 Years of ‘Cassandane’The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.
Events & AwardsMar 26, 2026
NAJA, Instappraise Introduce New ScholarshipIt’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
Events & AwardsMar 26, 2026
JA Still Accepting Entries for 2026 CASE AwardsThe deadline for entries in the jewelry design competition has been extended to April 3.
SourcingMar 25, 2026
Rob Bates Steps Down as JCK News Director After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.
GradingMar 25, 2026
New York’s Natural History Museum, Wiley To Build Minerals DatabaseWiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.
CollectionsMar 25, 2026
Boochier Turns Flower Friendship Bracelets Into Fine JewelryThe “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.
Policies & IssuesMar 25, 2026
Community for Ethical Jewelry to Host Bench Jeweler Shortage WebinarSet for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.
IndependentsMar 24, 2026
Lisa Bayer, Illustrator and Beloved Member of the Muse Family, Dies at 64Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”
AuctionsMar 24, 2026
White Diamonds Shine In Christie's Jewels Online SaleThe highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.
SourcingMar 24, 2026
AGTA Solidifies Tucson Dates For 2027-2029The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.
CrimeMar 23, 2026
NYPD Looking for 3 Jewelry Store Robbery SuspectsThe group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.
FinancialsMar 23, 2026
Movado’s Q4 Sales Rise As Demand Grows From Younger Shoppers, WomenMovado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.
TrendsMar 23, 2026
Marco Bicego’s New Campaign Showcases ‘The Art of Craft’After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”
Events & AwardsMar 23, 2026
These Watch Brands Are Heading to Couture This YearCouture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.
FinancialsMar 20, 2026
Macy’s Turnaround Plans Shows Promise, Boosted by Bloomingdale’sPlus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.
AuctionsMar 20, 2026
Sotheby's, De Beers Unveil ‘Jwaneng 28.88’ DiamondThe flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.
TrendsMar 20, 2026
‘Frankenstein’ Costume Designer Is Bejeweled In Brooches for Oscars WinCostume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.
FinancialsMar 19, 2026
Signet Jewelers to Close 100 Stores, Shutter James Allen BannerThe jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.
SurveysMar 19, 2026
NRF Forecasts 4% Retail Sales Growth in 2026From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.
AuctionsMar 19, 2026
26-Carat Diamond Tops $1M at AuctionThe historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.
Events & AwardsMar 19, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.
