Events & AwardsFeb 03, 2022
Watches & Wonders Geneva Adopts a Hybrid Physical, Digital FormatWatchesFeb 11, 2022
TAG Heuer Introduces New Connected Smartwatches
One is sporty and one is sleek. Both boast lots of new technology.
New technology and a wide variety of watch faces and straps to suit every style are among the features of the latest TAG Heuer Connected smartwatches.
La Chaux-de-Fonds, Switzerland—TAG Heuer has debuted two new models in its Connected range of smartwatches—the Calibre E4 Series.
One, a new 42 mm version, is designed with universal elegance in mind. It features a thinner case than previous Connected models, ergonomic steel pushers, a thin bezel, and a fully integrated bracelet.
It’s designed to be the ultimate day-to-night piece, worn at the gym, the office, and then out for an event.
The second new smartwatch, a redesigned 45 mm version, has a sportier feel with a ceramic bezel. The design has “an increased sense of flow” from previous models, TAG Heuer said, and is easier to use.
There’s more room for the wearer’s finger to access the crown thanks to the larger diameter so it can be easily adjusted.
The watch slopes inward for a lighter, more ergonomic feel on the wrist. In addition, the pushers have a classic, mechanical timepiece feel that references the brand’s heritage.
There are a multitude of straps available for both smartwatches, including leather, steel and multicolor rubber.
The Calibre E4 series is equipped with a new selection of watch face options too. Some hearken to TAG Heuer’s traditional mechanical watches, while others are more futuristic, with animation and quick access to information.
There are more watchface options with more features than ever before in the latest Connected series, Calibre E4.
One new watch face, called “Riverside,” offers a futuristic time elapse effect. The “Wellness” watch face has heart rate and step count at the ready, right on the home screen.
There are new features available for watch faces, like up-to-the-minute sports news, weather, wellness stats, and calendar. These are delivered directly, so users don’t have to go searching for their most looked-at features.
The Connected Calibre E4 has new capabilities as a fitness tool.
The TAG Heuer Sports App offers guided workout routines with on-screen prompts leading users through workouts for the upper body, lower body, and full body, without use of a smartphone. Guided animations demonstrate the moves. The watch even vibrates when it’s time to move from one exercise to the next.
The TAG Heuer Sports App offers guided workout routines with on-screen prompts leading users through workouts for the upper body, lower body, and full body, without use of a smartphone. Guided animations demonstrate the moves. The watch even vibrates when it’s time to move from one exercise to the next.
Users also can input their own routines, with the watch keeping track for them.
The watch’s fitness tracking tools have also received an upgrade. Over the last few years, they have evolved to allow for tracking not just steps, walking, or running, but also swimming, cycling, and golf performance.
A new charger doubles as a watch stand and a dimmed nightlight, with only the time visible so as not to interrupt sleep. Magnets help the watch snap into place on the upright charger.
TAG Heuer also has worked to improve existing Connected features in the newest editions.
It said the new screen offers superior quality and contrast in any light condition, particularly outdoors in bright sunlight. High-fidelity color reproduction also helps to keep the display visible in any lighting.
The battery lasts 30 percent longer on the new 45 mm version. TAG Heuer said the battery will last an entire day even with intensive sports tracking on the 45 mm, including with five hours of golf tracking.
On the 42 mm, users can take advantage of the wellness features for the entire day.
To synchronize with smartphones, Bluetooth 5.0 makes the process faster and smoother.
The Calibre E4 is equipped with an altimeter, a first for the Connected, which better tracks fitness stats during activities alongside the heart rate monitor, accelerometer, compass, and GPS.
The new Connected generation utilizes the Wear Operating System by Google. It currently uses Wear OS 2 but will be able to upgrade to 3 at no extra cost when available.
Naomi Osaka is one of the TAG Heuer brand ambassadors featured in the new campaign advertising the Connected Calibre E4 series. (Image by Pari Dukovic)
‘‘With these two new, very different Connected watches, we hope to bring a new generation of TAG Heuer Connected Calibre E4 to a wider range of customers, becoming a companion in their daily lives, from business to sport activities to the most elegant dinners,” said brand CEO Frédéric Arnault.
“Since 2015, TAG Heuer has been a pioneer in the luxury connected watch sector. The development of these new watches highlight how Connected has become a pillar of TAG Heuer, alongside Aquaracer and Carrera, building on 160 years of Swiss watchmaking experience.”
Two stellar athletes who joined TAG’s cadre of ambassadors last year star in the new Connected Calibre E4 campaign.
Photographer Pari Dukovic photographed tennis player Naomi Osaka and Gold Medalist sprinter and hurdler Sydney McLaughlin to show the versatility of the smartwatches, from sporty to formal occasions.
Dukovic also lensed the Ryan Gosling campaign last year.
Connected’s new generation smartwatches, including the Calibre E4 42mm and 45mm models, will go on sale in select stores worldwide and at TAGHeuer.com on March 10.
Accordingly, TAG is extending its trade-in program. It allows customers to return eligible devices from previous Connected generations and receive a trade-in credit toward a Caliber E4.
It applies to all previous Connected generations, even if non-functioning, with a few eligibility exceptions.
TAG said the program is intended to recuperate reusable materials and lessen environmental impact. Trade-in credits start at about $216 per current exchange rates and depend on the model.
More on Watches
The Latest
Lab-GrownJul 13, 2026
Stephanie Gottlieb Changes Her Mind on Lab-Grown DiamondsThe designer, who once said she’d never sell lab-grown diamonds, debuted two capsule collections designed to be fun and easy to wear.
SourcingJul 13, 2026
De Beers Announces Potential Layoffs, 2-Year Production Pause at VenetiaThe diamond miner and marketer is undergoing another round of cost-cutting measures ahead of its sale by Anglo American.
Events & AwardsJul 13, 2026
Registration Opens for JIS Fall 2026 ShowThe annual trade-only buying event is slated for Oct. 16-19 in Miami Beach, Florida.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Events & AwardsJul 13, 2026
AGTA Accepting Entries for Spectrum 2026AGTA also has announced the lineup of judges for the colored gemstone cutting and jewelry design contest’s various categories.
Weekly QuizJul 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TechnologyJul 10, 2026
There’s a New Blind Box for Luxury Watches Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.
TrendsJul 10, 2026
Jade Trau Creates a Constellation of DiamondsThe “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
SourcingJul 10, 2026
CFO of De Beers’ Consumer-Facing Division Leaves Company Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.
CollectionsJul 09, 2026
Boucheron’s New High Jewelry Collection Is an Ode to the Human Touch“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.
AuctionsJul 09, 2026
Pharrell Williams’ Joopiter Hires Former Bonhams Exec to Head New Watch DivisionNate Borgelt will lead the digital auction house and content platform’s new division as head of watches.
Events & AwardsJul 09, 2026
Halstead Names 2026 Grant WinnerEnoch Platero, founder and designer behind Enoch Michael, is the first Native American jeweler to win the award.
Events & AwardsJul 09, 2026
AGS, GIA Name 2026 Beatrice Shipley Scholarship WinnerAGS also announced the recipient of its “Women in Leadership” scholarship.
MajorsJul 08, 2026
Kendra Scott Joins ‘Shark Tank’ As Permanent Investor The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.
SurveysJul 08, 2026
Signet Jewelers Falls 5 Spots on NRF’s ‘Top 100’ Retailers ListPlus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.
CrimeJul 08, 2026
Here’s What Thieves Stole From the Lalique Museum René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.
MajorsJul 08, 2026
Richline Group Promotes 2 ExecsArien Gessner and Moss Makhoulian have been elevated into newly created roles.
ColumnistsJul 07, 2026
Peter Smith: Diamond Branding and the Origin ParadoxA podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.
Events & AwardsJul 07, 2026
JA Announces 2026 Impact Initiative RecipientsThe association selected eight recipients for the funding program, which is in its second year.
TrendsJul 07, 2026
Amanda’s Style File: Ruby, White and Blue Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.
CrimeJul 07, 2026
Thieves Steal Millions in Jewels From France’s Musée LaliqueAround 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.
CollectionsJul 07, 2026
Robinson Pelham Is Partying Like It’s 1996The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps DownAfter eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In DallasThe new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New AmbassadorThe pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.
SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
