Events & AwardsFeb 03, 2022
Watches & Wonders Geneva Adopts a Hybrid Physical, Digital FormatWatchesFeb 11, 2022
TAG Heuer Introduces New Connected Smartwatches
One is sporty and one is sleek. Both boast lots of new technology.
New technology and a wide variety of watch faces and straps to suit every style are among the features of the latest TAG Heuer Connected smartwatches.
La Chaux-de-Fonds, Switzerland—TAG Heuer has debuted two new models in its Connected range of smartwatches—the Calibre E4 Series.
One, a new 42 mm version, is designed with universal elegance in mind. It features a thinner case than previous Connected models, ergonomic steel pushers, a thin bezel, and a fully integrated bracelet.
It’s designed to be the ultimate day-to-night piece, worn at the gym, the office, and then out for an event.
The second new smartwatch, a redesigned 45 mm version, has a sportier feel with a ceramic bezel. The design has “an increased sense of flow” from previous models, TAG Heuer said, and is easier to use.
There’s more room for the wearer’s finger to access the crown thanks to the larger diameter so it can be easily adjusted.
The watch slopes inward for a lighter, more ergonomic feel on the wrist. In addition, the pushers have a classic, mechanical timepiece feel that references the brand’s heritage.
There are a multitude of straps available for both smartwatches, including leather, steel and multicolor rubber.
The Calibre E4 series is equipped with a new selection of watch face options too. Some hearken to TAG Heuer’s traditional mechanical watches, while others are more futuristic, with animation and quick access to information.
There are more watchface options with more features than ever before in the latest Connected series, Calibre E4.
One new watch face, called “Riverside,” offers a futuristic time elapse effect. The “Wellness” watch face has heart rate and step count at the ready, right on the home screen.
There are new features available for watch faces, like up-to-the-minute sports news, weather, wellness stats, and calendar. These are delivered directly, so users don’t have to go searching for their most looked-at features.
The Connected Calibre E4 has new capabilities as a fitness tool.
The TAG Heuer Sports App offers guided workout routines with on-screen prompts leading users through workouts for the upper body, lower body, and full body, without use of a smartphone. Guided animations demonstrate the moves. The watch even vibrates when it’s time to move from one exercise to the next.
The TAG Heuer Sports App offers guided workout routines with on-screen prompts leading users through workouts for the upper body, lower body, and full body, without use of a smartphone. Guided animations demonstrate the moves. The watch even vibrates when it’s time to move from one exercise to the next.
Users also can input their own routines, with the watch keeping track for them.
The watch’s fitness tracking tools have also received an upgrade. Over the last few years, they have evolved to allow for tracking not just steps, walking, or running, but also swimming, cycling, and golf performance.
A new charger doubles as a watch stand and a dimmed nightlight, with only the time visible so as not to interrupt sleep. Magnets help the watch snap into place on the upright charger.
TAG Heuer also has worked to improve existing Connected features in the newest editions.
It said the new screen offers superior quality and contrast in any light condition, particularly outdoors in bright sunlight. High-fidelity color reproduction also helps to keep the display visible in any lighting.
The battery lasts 30 percent longer on the new 45 mm version. TAG Heuer said the battery will last an entire day even with intensive sports tracking on the 45 mm, including with five hours of golf tracking.
On the 42 mm, users can take advantage of the wellness features for the entire day.
To synchronize with smartphones, Bluetooth 5.0 makes the process faster and smoother.
The Calibre E4 is equipped with an altimeter, a first for the Connected, which better tracks fitness stats during activities alongside the heart rate monitor, accelerometer, compass, and GPS.
The new Connected generation utilizes the Wear Operating System by Google. It currently uses Wear OS 2 but will be able to upgrade to 3 at no extra cost when available.
Naomi Osaka is one of the TAG Heuer brand ambassadors featured in the new campaign advertising the Connected Calibre E4 series. (Image by Pari Dukovic)
‘‘With these two new, very different Connected watches, we hope to bring a new generation of TAG Heuer Connected Calibre E4 to a wider range of customers, becoming a companion in their daily lives, from business to sport activities to the most elegant dinners,” said brand CEO Frédéric Arnault.
“Since 2015, TAG Heuer has been a pioneer in the luxury connected watch sector. The development of these new watches highlight how Connected has become a pillar of TAG Heuer, alongside Aquaracer and Carrera, building on 160 years of Swiss watchmaking experience.”
Two stellar athletes who joined TAG’s cadre of ambassadors last year star in the new Connected Calibre E4 campaign.
Photographer Pari Dukovic photographed tennis player Naomi Osaka and Gold Medalist sprinter and hurdler Sydney McLaughlin to show the versatility of the smartwatches, from sporty to formal occasions.
Dukovic also lensed the Ryan Gosling campaign last year.
Connected’s new generation smartwatches, including the Calibre E4 42mm and 45mm models, will go on sale in select stores worldwide and at TAGHeuer.com on March 10.
Accordingly, TAG is extending its trade-in program. It allows customers to return eligible devices from previous Connected generations and receive a trade-in credit toward a Caliber E4.
It applies to all previous Connected generations, even if non-functioning, with a few eligibility exceptions.
TAG said the program is intended to recuperate reusable materials and lessen environmental impact. Trade-in credits start at about $216 per current exchange rates and depend on the model.
More on Watches
The Latest
TechnologyAug 10, 2026
Colorado Jeweler Launches Customization Tool He Built HimselfHonest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.
MajorsAug 10, 2026
QVC Exits Chapter 11 Bankruptcy, Names New Interim CEOQVC Group President and CEO David Rawlinson is temporarily being replaced by a familiar face, former QVC CEO Mike George.
CollectionsAug 10, 2026
State Property Puts a Ripple in the ‘The Voyager’ CollectionThe brand also added two one-of-a-kind brown diamond pieces to the “Sanssouci” series of its “Gardens” collection.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
MajorsAug 10, 2026
And IJO’s 2026 Vendor of the Year Is … Ostbye took home top vendor honors at the Independent Jewelers Organization’s show, held last month in Kentucky.
Weekly QuizAug 07, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsSponsored by Stratus Estate Buyers
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue NileCloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
MajorsAug 07, 2026
Pandora Appoints Paulo Garcia as New CFO Garcia will take over from the company’s current CFO, Anders Boyer, who is retiring at the end of November.
MajorsAug 07, 2026
Etsy to Lay Off 12% of WorkforceEtsy CEO Kruti Patel Goyal explained why the company is letting go more than 200 employees as its performance improves.
TrendsAug 07, 2026
Look Ahead with Syna’s Binoculars PendantThe “Star Gazer” pendant, our Piece of the Week, is Syna’s tribute to curiosity and the discovery of something new.
CrimeAug 06, 2026
Lalique Museum to Remain Closed Following $5M HeistMuseum officials are looking to the public to help cover the “exceptional” costs involved in recovering from the July 5 smash-and-grab.
MajorsAug 06, 2026
Claire’s Revamps Piercing Services for Second Time in Three Years The overhaul includes enhanced employee safety training and trendy earring styles, including lab-grown diamond studs.
FinancialsAug 06, 2026
Brilliant Earth’s Q2 Sales Up 6%, Driven by High-Income ShoppersThe retailer said it had its biggest Mother’s Day ever, with strong demand for higher-priced jewelry.
TrendsAug 06, 2026
New Book on Handcrafted American Objects Highlights Jewelry“Handwork: Handcrafted Objects that Made America” features historic and contemporary works, including a Diné squash blossom necklace.
MajorsAug 06, 2026
AJA East Coast Names Ani Khachian as First Female President-ElectThe Armenian Jewelers Association’s East Coast chapter has also elected its 2026–2027 board of directors.
MajorsAug 05, 2026
Private Equity Firm Wants to Buy 100+ JCPenney StoresOnyx Partners has submitted a second offer to buy the department stores after its first offer fell through last year.
IndependentsAug 05, 2026
Atlanta Jeweler Introduces $10K MartiniSolomon Brothers Jewelers has partnered with local cocktail bar Roaring Social on a new martini garnished with a tennis necklace.
IndependentsAug 05, 2026
Another Member of the Siegel Family Joins Hamilton Jewelers Benjamin Siegel, son of President and CEO Hank Siegel, started working for the family business this week.
MajorsAug 05, 2026
Bulgari Opens Store in San DiegoThe new space features a modern design that blends Bulgari’s Roman heritage with San Diego’s coastal spirit.
CrimeAug 04, 2026
Crew of Thieves Break Into Indiana Jeweler’s HomeFour men were charged in connection with the break-in and accused of stealing $365,000 in cash, jewelry, and designer goods.
MajorsAug 04, 2026
Pandora Hires Former Signet Board Member to Lead North American MarketAndré Branch has more than 25 years of experience with various brands, most recently serving as CEO of Ariana Grande’s cosmetics company.
MajorsAug 04, 2026
Sasha Primak Acquires GemlokNew York-based atelier Gemlok is best known for creating the innovative “bridge” setting that became popular in the bridal market.
CollectionsAug 04, 2026
Musician Carlos Santana Launches Jewelry BrandSantana Now's debut collection, “Unidad,” features symbolic motifs as well as pieces of wood from the Woodstock stage.
CrimeAug 03, 2026
Florida Man Gets 15 Years in Trio of Jewelry Store RobberiesThe 50-year-old man pleaded guilty earlier this year to robbing two jewelry stores and a pawn shop of more than $700,000 in merchandise.
Lab-GrownAug 03, 2026
Chatham Releases First Men’s CollectionThe new collection of lab-grown diamond and colored gemstone jewelry provides a “fresh perspective” on the category, Chatham said.
TrendsAug 03, 2026
Amanda’s Style File: Spinel vs. Peridot While some August babies are team peridot, the month's time-honored birthstone, others are team spinel, the newer alternative.
