FinancialsJan 20, 2022
Signet Raises Guidance After Strong Holiday SalesFinancialsJan 28, 2022
LVMH’s 2021 Jewelry, Watch Sales Double
Recently acquired Tiffany & Co. put on a "record performance" in its first year with the luxury conglomerate.
Tiffany & Co. introduced its first men’s engagement ring, “The Charles Tiffany Setting,” last spring. The LVMH-owned brand performed well in its first year with the company.
Paris—LVMH’s jewelry and watch sales surged in fiscal 2021 following its acquisition of Tiffany & Co. earlier that year.
The luxury conglomerate’s jewelry sales more than doubled in both its fourth-quarter and full-year results.
Quarterly revenue in the watches and jewelry segment was up 157 percent year-over-year to €2.8 billion ($3.1 billion) and up 145 percent compared with pre-pandemic 2019 levels.
For the full year, revenue in this category totaled nearly €9 billion ($10 billion), up 167 percent year-over-year and up 103 percent compared to 2019.
Overall revenue for the fourth quarter totaled €20 billion ($22.3 billion), up 40 percent year-over-year, and up 31 percent compared with 2019.
For the full year, revenue totaled €64.2 billion ($71.5 billion), up 44 percent year-over-year and up 20 percent when compared with 2019.
LVMH's acquisition of Tiffany & Co. closed in January 2021, making this the first year the jeweler's sales are included in LVMH's overall sales.
The American jewelry brand put on a “record performance” in terms of revenue, profits, and cash flow, said LVMH, and captured customer attention via its high-profile collaborations.
Perhaps the best example of that is power couple Beyoncé and Jay-Z servings as the faces of “About Love,” the jeweler’s new advertising campaign.
Tiffany’s high-end jewelry sales reached an all-time high, due in part to the success of its annual jewelry catalog, the Blue Book.
There was a growing interest in its Knot collection and continued development in its iconic Tiffany T and HardWear lines, said LVMH. Its relaunch of designs by Jean Schlumberger also did well.
During a results presentation Thursday, CEO Bernard Arnault, who called Tiffany’s integration “the event of the year,” noted the brand performed exceedingly well even though its flagship New York store, a strong revenue driver, was still closed for renovations. The store is expected to reopen at the end of 2022.
Related stories will be right here …
The luxury conglomerate’s jewelry sales more than doubled in both its fourth-quarter and full-year results.
Quarterly revenue in the watches and jewelry segment was up 157 percent year-over-year to €2.8 billion ($3.1 billion) and up 145 percent compared with pre-pandemic 2019 levels.
For the full year, revenue in this category totaled nearly €9 billion ($10 billion), up 167 percent year-over-year and up 103 percent compared to 2019.
Overall revenue for the fourth quarter totaled €20 billion ($22.3 billion), up 40 percent year-over-year, and up 31 percent compared with 2019.
For the full year, revenue totaled €64.2 billion ($71.5 billion), up 44 percent year-over-year and up 20 percent when compared with 2019.
LVMH's acquisition of Tiffany & Co. closed in January 2021, making this the first year the jeweler's sales are included in LVMH's overall sales.
The American jewelry brand put on a “record performance” in terms of revenue, profits, and cash flow, said LVMH, and captured customer attention via its high-profile collaborations.
Perhaps the best example of that is power couple Beyoncé and Jay-Z servings as the faces of “About Love,” the jeweler’s new advertising campaign.
Tiffany’s high-end jewelry sales reached an all-time high, due in part to the success of its annual jewelry catalog, the Blue Book.
There was a growing interest in its Knot collection and continued development in its iconic Tiffany T and HardWear lines, said LVMH. Its relaunch of designs by Jean Schlumberger also did well.
During a results presentation Thursday, CEO Bernard Arnault, who called Tiffany’s integration “the event of the year,” noted the brand performed exceedingly well even though its flagship New York store, a strong revenue driver, was still closed for renovations. The store is expected to reopen at the end of 2022.
Bulgari put on a “good” performance, said LVMH, particularly in its own stores.
“Bulgari seeks to concentrate now, as Tiffany is doing, on its jewelry sales in its own stores,” said Arnault.
Its Bzero1, Serpenti, and Diva lines did well, as did its high jewelry line, Magnifica. Its Octo Finissimo watch won the coveted Aiguille d’Or grand prize.
Chaumet, meanwhile, performed especially well in Japan, said Arnault.
The brand has had a busy year, launching a new diamond cut called the Taille Impératrice, celebrating its long-standing history through a “Joséphine and Napoléon” exhibition at its Place Vendôme store in Paris, and introducing “Torsade,” its new high jewelry collection.
TAG Heuer also had a good year, signing Ryan Gosling as an ambassador and teaming up with Porsche on a collection.
Arnault wore a TAG Heuer Porsche Carerra on his wrist during the presentation, adding the watch is “so successful that it’s difficult to find.”
The brand also launched a limited-edition Super Mario version of its smartwatch to appeal to gamers.
Hublot collaborated with famed Japanese artist Takashi Murakami on a collection. The brand performed especially well in the U.S. and China, said LVMH.
It signed tennis star Novak Djokvoic, who made headlines for attempting to attend the Australian Open while unvaccinated against COVID-19, as its ambassador earlier this year.
Speaking about Fred, the jewelry brand “is rebounding with a great team,” said Arnault. The brand has continued its growth, finding success with its Pretty Woman collection.
Zenith’s new products also have performed well, he said. Its new Zenith Chronomaster Sport won the 2021 “Best Chronograph” award at the Grand Prix d’Horlogerie de Genève.
Arnault also addressed the metaverse, an area in which Kering-owned Gucci and Balenciaga have joined other luxury brands, but he noted NFTs were not LVMH’s focus at the moment.
He suggested others take a cautious approach to the prospect, drawing a connection to the dot-com bubble.
“At this stage, we are very much in the real world selling real products,” he said. “We are not interested in selling virtual sneakers for €10. We’re not into that.”
LVMH did not provide fiscal guidance for 2022 but said it remains confident that its current growth will continue.
Editors' Picks
Sponsored by
More on Financials
The Latest
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused PandemoniumThe $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Medal ModernWith gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales TruthsIn a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.
Weekly QuizMay 14, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine JewelryIn a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into JoyThe “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ EmeraldThe jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients This is what the nine recipients plan to do with the funds.
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s RingThe Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.
Events & AwardsMay 15, 2026
JA, MJSA To Sponsor Roundtable at TJSThe discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.
SourcingMay 15, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsMay 14, 2026
White Diamonds Lead Sotheby’s Auction, Blue Diamond Does Not SellA matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.
Supplier BulletinMay 14, 2026
A Diamond Is Forever Continues Desert Diamonds – Bridal ReinvigoratedSponsored by A Diamond Is Forever
SourcingMay 14, 2026
State of Colored Stones: The Spirit of Young American Gemstone CuttersThe next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.
AuctionsMay 14, 2026
‘Ocean Dream’ Makes Waves at Christie’s, Fetching $17MIt was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.
CrimeMay 14, 2026
Second Man Arrested in Florida Pawn Shop Shooting Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.
CrimeMay 13, 2026
JSA’s 2025 Crime Report Shows ‘Concerning’ Rise in ViolenceWhile the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.
IndependentsMay 13, 2026
New Orleans Jeweler Closing Canal Place StoreJack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.
SourcingMay 13, 2026
Smithsonian Acquires ‘Winston Red’ Diamond PaintingReena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.
TrendsMay 13, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
ColumnistsMay 12, 2026
It’s Official: We’re Getting ‘Brain Rot’ From Watching Short-Form Videos Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.
CollectionsMay 12, 2026
Jessica McCormack Debuts Antique Coin-Inspired Medallions for SummerThe 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.
IndependentsMay 12, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
Events & AwardsMay 12, 2026
The Tiffany & Co. x CFDA Jewelry Designer Award Is BackThe partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.
IndependentsMay 11, 2026
Kansas Jeweler Closing After 70 YearsThe owners of Staats Jewelers are heading into retirement.
