MajorsNov 10, 2021
Frederick Goldman to Offer Custom Bridal JewelryMajorsNov 12, 2021
We Tested Zales’ New Vera Wang Ring Try-On Kit
Customers can create a ring online and receive a kit of prototypes to take for a test run.
Zales is letting customers try on engagement rings at home via its new Vera Wang Love Try-On Kit program.
Akron, Ohio—Zales is partnering with legendary bridal designer Vera Wang on a new at-home, engagement ring try-on kit.
The Signet Jewelers-owned brand’s new program, launched Oct. 25, lets customers design an engagement ring online and test it out at home.
“We’re one of the first in the fine jewelry industry to roll out a service like this, and we’re excited to give customers a novel avenue to connect with us whenever and wherever they are,” said Jamie Singleton, president of Kay, Zales, and Peoples.
“Our customers are already loving the option to customize their own engagement ring. This just further advances the process and makes it more convenient, combining digital and tactical experiences.”
Using the Vera Wang Love online design tool, customers can choose from different stone shapes, stone size and clarity, settings, mountings, and metal types.
Customers can mix and match center stones and mountings for up to nine ring combinations.
Customers can mix and match center stones and mountings for up to nine ring combinations.
Then, a prototype will be sent to the customer’s home for a try-on period of seven days.
WATCH: We Test Out the Try-On Kit
For a $200 security deposit, the kit includes three center stones, three mountings, and two bands. (Editor's note: As of February 2022, Zales had dropped the price of the security deposit to $99.)
Samples are made in a stainless-steel alloy with yellow, white, or rose gold tone finishing. The center stones are made of cubic zirconia in the size the customer chooses—0.25 carats, 0.5 carats or 1 carat for try-on purposes, though customers can build a ring accommodating up to a 2 carat stone for the final product.
The kit also includes three insert cards with details about the program and a ring sizer. The prototypes are only available in a size 6.5, but the final ring will be made in the customer’s size.
When the kit is returned, the security deposit is refunded.
“I’m thrilled that now customers will be able to experience my designs and make a ring that speaks to them and their love,” said Vera Wang. “I’ve always been a huge fan of convenience and personalization. This service allows customers to do both to find their perfect ring.”
For more information about the try-on kits, visit the Zales website.
More on Majors
The Latest
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ PendantThe Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated StoreThe jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.
CollectionsApr 17, 2025
John Hardy, Athena Calderone Partner on Art Deco Decor-Inspired CollectionInterior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.
Weekly QuizApr 18, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs ImpactDuring a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.
Lab-GrownApr 17, 2025
NDC Launches Its Diamond Learning CenterThe free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
Policies & IssuesApr 17, 2025
Jewelers of America Requests Tariffs Testimonials from MembersThe feedback will be used to prepare other jewelers for the challenges ahead, the organization said.
TechnologyApr 17, 2025
Technology Therapy Group Expands AI Training for Jewelry RetailersThe online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.
IndependentsApr 16, 2025
Catbird Expands to ChicagoThe opening marks the jewelry retailer’s first location in the Midwest.
CollectionsApr 16, 2025
Foundrae’s First Commitment Jewelry Collection Unites Through LoveThe “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.
IndependentsApr 16, 2025
Indiana Jeweler to Host Black Jewelry Designer Pop-UpRobert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.
EditorsApr 15, 2025
Tariffs: What We Know Right Now Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.
EditorsApr 15, 2025
Q&A: Bogolo Joy Kenewendo on Making Deals, Marketing DiamondsKenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.
AuctionsApr 15, 2025
23-Carat ‘Golconda Blue’ Heads to AuctionThe historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.
FinancialsApr 15, 2025
LVMH’s Q1 Sales Slip 2 PercentLVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.
CrimeApr 15, 2025
Jon Hamm Plays a Jewel Thief on Apple TV+The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”
SourcingApr 15, 2025
Diamond Club West Coast Names 2025 BoardThe organization has reelected Kalpesh Jhaveri as president.
FinancialsApr 14, 2025
Movado to Restate Years of Financials Due to ‘Misconduct’ in Dubai An investigation found that the former managing director of Movado’s Dubai branch overstated and prematurely recorded sales.
CollectionsApr 14, 2025
Sauer Embraces Emptiness Through ‘Ma’ CollectionThe collection pays tribute to the Japanese philosophy of Ma, studying balance, stillness, and the interplay between presence and absence.
IndependentsApr 14, 2025
Illinois Jeweler Closing After 45 YearsMari Lou’s Fine Jewelry in Orland Park, a suburb of Chicago, is closing its doors.
GradingApr 14, 2025
GIA Expands Overseas Services as Tariffs Kick InGIA’s labs in Dubai and Hong Kong are now accepting larger diamonds in light of the “logistical challenges” presented by the new tariffs.
AuctionsApr 11, 2025
Piece of the Week: A Replica of Princess Grace’s Wedding EarringsThese earrings by Van Cleef & Arpels, featuring the same design as a pair worn by Princess Grace, are up for auction at Woolley & Wallis.
Recorded WebinarsApr 11, 2025
Watch: Top Tips for Saving Time With AITwo experts share how artificial intelligence tools can help retailers run a more efficient business.
SourcingApr 11, 2025
Mikimoto Names New President, CEO for U.S. DivisionKentaro Nishimura, who has been with the pearl company since 1997, has been promoted to president and CEO of Mikimoto America.
WatchesApr 11, 2025
Bulova Documentary Now on Amazon Prime“America Telling Time: 150 Years of Bulova” explores the storied history of the American watchmaker.
