A Detection Dictionary
Having the right testing equipment is as necessary as a scale for any diamond business today, but selecting the right machine isn’t easy.
![Devices that can detect or screen out lab-grown stones and simulants are as vital to diamond businesses today as a loupe or a scale, experts say. Pictured here is one such device, the DiamondSure from De Beers Group. 20211027_De Beers Ignite detection header.jpg](https://uploads.nationaljeweler.com/uploads/a57a9aedad9a132fe83a1b16552a98a4.jpg)
This past summer, diamond dealers, manufacturers, and designers were presented with a rare opportunity—to see and experiment with more than a dozen diamond testing instruments in one room.
Held at 580 5th Ave. in New York’s Diamond District, the Diamond Technology Showcase featured instruments from De Beers, Alrosa, the Gemological Institute of America and other manufacturers, pieces of equipment that are vital for any fine jewelry business today.
Lifelong diamantaire Matthew Schamroth, a vice president of the Diamond Manufacturers & Importers Association of America and head of the DMIA’s Diamond Integrity Committee, likens the necessity of these instruments to something as simple as a scale.
“You can’t open your doors without a diamond scale. You have to know the weight of what you’re sending to somebody.”
Dealers, wholesalers, designers, manufacturers, and retailers today also need to know: Exactly what do I have in front of me? Is it a natural diamond, a lab-grown diamond, or a diamond simulant?
They are straightforward questions but, unfortunately, there is no one machine that can provide all the answers.
When National Jeweler did a roundup of diamond testing devices in 2018, several of the experts interviewed noted there is no “magic bullet,” meaning one device that does everything and is relatively compact and affordable.
The same holds true today. Companies often use a combination of machines in concert and, in some cases, have to submit stones to a grading lab for final verification.
“What device you use depends on what your needs are,” Schamroth told National Jeweler when one of its editors visited the showcase in July.
Companies need to ask themselves: How do goods flow through the office? What technology, if any, is the company currently using to screen diamonds? And, if the company has multiple devices, is it incorporating all the technology that’s out there?
It’s also worth pointing out there are very few detection devices on the market today, meaning instruments that give the user a definitive result of a natural or lab-grown diamond.
Most instruments are screening devices, meaning they “screen out” potential lab-grown diamonds, diamond simulants, and/or treated material that require further testing.
Again, there are no easy answers.
What follows on these pages is a breakdown of the devices National Jeweler was introduced to at the Diamond Technology Showcase along with a summary of what each machines does, what type of company uses it, and its cost.
Also listed are three rates measured by the Assure Program, the Natural Diamond Council’s testing regimen for diamond verification instruments.
As defined by Assure, the false positive rate measures the ratio of lab-grown diamonds that are mistakenly identified as natural by each machine. A rate of 0% is most preferable; the higher the percentage, the higher the risk of passing a lab-grown diamond as a natural diamond or simulant.
The diamond accuracy rate refers to the ratio of natural diamonds correctly identified as natural. Overall, a higher rate is preferred, although it is worth noting that this rate does not factor in the false positive rate.
The majority of instruments listed also have a referral rate. The referral rate is the percentage of stones that cannot be positively identified as natural diamonds; the higher the percentage, the more stones that will require further testing.
Companies can use the “Assure tested” sticker on their devices for two years.
After that, manufacturers need to submit them for renewal of their certification in order to keep referring to the machine as Assure tested, NDC’s Head of External Affairs and Industry Relations Raluca Anghel explains.
She says some instruments were up for renewal earlier this year, but their manufacturers were granted an extension in order to allow the Assure Program time to open a second lab in Antwerp (testing will continue at the Underwriters Laboratories facility in Canton, Massachusetts), and to update its sample of testing stones to reflect the latest lab-grown diamond manufacturing technologies.
In addition, updated sample sets will be tested in triplicate for the first time, uncertainty ranges will be reported for all metrics, and Assure will introduce jewelry testing with a mounted stone sample set.
Some manufacturers confirmed to National Jeweler their plans for submitting, or resubmitting, their machines for Assure testing this fall; those are noted in the text.
Rates included in the description of each machine reflect the results of the original round of Assure testing, unless otherwise indicated.
Updated information on their performance will be available on the Assure website, as well as in the digital version of this story, when available.
![The De Beers SynthDetect 20211027_De Beers.jpg](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdVpDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--15601a931d022ef108e660cf33cfcd61f55ed7bd/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20211027_De%20Beers.jpg)
De Beers DiamondSure*
Can Screen For: Lab-grown diamonds, diamond simulants
Capability: Loose and mounted goods, D-J color, 0.05-10 carats
Skill Level of Operator: Novice
False Positive Rate: 0%
Referral Rate: 4.7%
Diamond Accuracy Rate: 95.3%
Used By: Diamond dealers, diamond and jewelry
manufacturers, retailers, buyers, and gem labs
Size: Portable and Desktop
Cost: $18,200
De Beers DiamondView
Can Detect: Lab-grown diamonds
Capability: Loose and mounted goods, all colors, 0.05-10 carats
Skill Level of Operator: Expert
False Positive Rate: 0%
Diamond Accuracy Rate: 100%
Used By: Large-scale wholesalers, cutting and polishing sites, jewelry manufacturers, and gem labs for final verification of stones referred from other machines
Size: Desktop
Cost: $35,000-$36,000
De Beers SynthDetect
Can Screen For: Lab-grown diamonds, diamond simulants
Capability: Loose and mounted goods, D-J color, 0.001-100 carats
Skill Level of Operator: Novice
False Positive Rate: 0%
Referral Rate: 0.7%
Diamond Accuracy Rate: 98.1%
Used By: Companies at all points along the polished diamond pipeline
Size: Desktop
Cost: $18,000-$22,500
De Beers Automated Melee Screening 2 (AMS2)
Can Screen For: Lab-grown diamonds, diamond simulants
Capability: Loose goods only, D-J color, 0.90 mm-3.80 mm (round brilliants) and 1-4 mm (fancy cuts)
Skill Level of Operator: N/A (automated)
False Positive Rate: 0%
Referral Rate: 0.7%
Diamond Accuracy Rate: 99.1%
Used By: Large-scale diamond wholesalers, cutting and polishing sites, jewelry manufacturers, and gem labs
Size: Desktop
Cost: $45,000
*De Beers’ instruments were last Assure tested in March 2019 and will be submitted for testing again in fall 2021.
![The Alrosa Diamond Inspector 20211027_Alrosa Diamond Inspector.jpg](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdWRDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--b014db91d987e9a492c804adab34ba4ff052cbd3/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20211027_Alrosa%20Diamond%20Inspector.jpg)
Alrosa Diamond Inspector*
Can Screen For: Lab-grown diamonds
Can Detect: Diamond simulants
Capability: Loose and mounted goods, D-J color, 0.03-10 carats
Skill Level of Operator: Novice
False Positive Rate: 0%
Referral Rate: 3.6%
Diamond Accuracy Rate: 96.4%
Used By: Jewelers, jewelry stores, gemologists, gem labs, diamond traders, and pawnshops
Size: Portable
Cost: $5,799
*Alrosa’s Diamond Inspector was last Assure tested in July 2019 and will be submitted for testing again in fall 2021.
![The Ari by Presidium 20211027_Ari by Presidium.jpg](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdWhDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--3ac2c5209ca53641ffeca68b661aa294f88bb234/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20211027_Ari%20by%20Presidium.jpg)
Ari by Presidium
Can Screen For: Lab-grown diamonds
Can Detect: Moissanite
Capability: Loose and mounted goods, D-J color, 0.02-10 carats
Skill Level of Operator: Novice
False Positive Rate: 6%
Referral Rate: 4.5%
Diamond Accuracy Rate: 95.5%
Used By: Jewelry manufacturers, independent and chain retailers, and pawnbrokers
Size: Portable
Cost: $1,199
Presidium Synthetic Diamond Screener II (SDS II)
Can Screen For: Lab-grown diamonds
Capability: Loose and mounted goods (open-back setting), D-J color, 0.02-10 carats
Skill Level of Operator: Novice
False Positive Rate: 0%
Referral Rate: 15.5%
Diamond Accuracy Rate: 84.5%
Used By: Jewelry manufacturers, independent and chain
retailers, and pawnbrokers
Size: Desktop
Cost: $599
![The OGI Systems DiaTrue CS 20211027_OGI Systems.jpg](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdWxDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--f719e80fdad608743cf6b466cb75ce2122a4a578/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20211027_OGI%20Systems.jpg)
OGI Systems DiaTrue CS
Can Detect: Lab-grown diamonds, diamond simulants, treated diamonds
Capability: Loose and mounted goods, D-J color, 0.001 carat and up
Skill Level of Operator: Novice
False Positive Rate: 4%
Referral Rate: 0%
Diamond Accuracy Rate: 93.7%
Used By: Retailers, manufacturers, pawnshops, and grading labs
Size: Portable
Cost: $6,500
![The Gemlogis Belize 20211027_Gemlogis Belize.jpg](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdXBDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--3452efcfecbb791afe927e9cd1b584a94571c7eb/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20211027_Gemlogis%20Belize.jpg)
Gemlogis Belize*
Can Detect: Lab-grown diamonds, diamond simulants
Capability: Loose and mounted goods, D-J color, 0.02 carats and up
Skill Level of Operator: Novice
False Positive Rate: 0%
Referral Rate: 6.9%
Diamond Accuracy Rate: 92.3%
Used By: Retailers (large and small), diamond buyers, pawnshops, and jewelry designers
Size: Portable
Cost: $999
*Gemlogis’ Belize was last Assure tested in December 2020 and will be submitted for testing again in fall 2021.
![The DRC Techno J-Mini Pro 20211027_DRC J Mini.jpg](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdXRDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--ac763c575e2513d77bf40b7cca2891af62f70dbd/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20211027_DRC%20J%20Mini.jpg)
DRC Techno J-Smart Pro*
Can Screen For: Lab-grown diamonds
Capability: Loose and mounted goods, D-K color, 0.003 carats and up
Skill Level of Operator: Novice
False Positive Rate: 0%
Referral Rate: 1%
Diamond Accuracy Rate: 98%
Used By: Larger manufacturers and jewelers, mostly
to screen mounted jewelry
Size: Desktop
Cost: $22,499
DRC Techno J-Detect Pro
Can Detect: Lab-grown diamonds
Capability: Loose and mounted goods, D-K color, 0.003 carats and up
Skill Level of Operator: Novice
False Positive Rate: 0%
Referral Rate: 1%
Diamond Accuracy Rate: 98%
Used By: Smaller manufacturers and retail jewelers, mostly to screen mounted jewelry
Size: Desktop
Cost: $11,999
DRC Techno J-Mini Pro
Can Detect: Lab-grown diamonds
Capability: Loose and mounted goods, D-K color, 0.003 carats and up
Skill Level of Operator: Novice
False Positive Rate: 0%
Referral Rate: 1%
Diamond Accuracy Rate: 98%
Used By: Independent retailers and pawnshops, mostly to scan jewelry bought from the public
Size: Portable
Cost: $4,499
*The false positive, referral and accuracy rates for DRC Techno’s machines have not yet been verified by Assure, but DRC Techno said they have different bodies and software than their predecessors and are “distinctive and better.” All three are being submitted for testing in fall 2021.
![The GIA iD100 20211027_GIA ID 100.jpg](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdXhDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--f12056069c9bcb678a6c45efe827044d393ec805/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20211027_GIA%20ID%20100.jpg)
GIA iD100
Can Screen For: Lab-grown diamonds, diamond simulants
Capability: Loose and mounted goods, colorless and near-colorless as well as brown, blue to green and pink colored diamonds, 0.005 carats and up
Skill Level of Operator: Novice
False Positive Rate: 0%
Referral Rate: 3.3%
Diamond Accuracy Rate: 96.7%
Used By: Retailers, jewelry designers and bench jewelers, and jewelry manufacturers
Size: Portable
Cost: $5,495 (pink diamond software update available for an additional fee)
![The Yehuda Sherlock Holmes Detector 3.0 20211027_yehuda.jpg](https://nationaljeweler.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdTFDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--2386433b17f69bacebd9aa5ee8d67e611b4f3415/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdERG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJQUJHa0NBQU02RkhOaGJYQnNhVzVuWDJaaFkzUnZja2tpQ2pRNk1qb3dCanNHVkRvS2MzUnlhWEJVT2c1cGJuUmxjbXhoWTJWSklnbEtVRVZIQmpzR1ZEb1BZMjlzYjNKemNHRmpaVWtpQ1hOU1IwSUdPd1pVT2d4eGRXRnNhWFI1YVZBPSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--ea15daad36a7f7266e7d591867d534d851352260/20211027_yehuda.jpg)
Yehuda Sherlock Holmes Detector 3.0*
Can Detect: Lab-grown diamonds
Capability: Loose and mounted goods, D-K color, all weights
Skill Level of Operator: Novice
False Positive Rate: 0%
Diamond Accuracy Rate: 97.5%
Used By: Companies of all sizes at all points in the supply chain
Size: Portable
Cost: $6,745
*The false positive rate and accuracy rates for the Sherlock Holmes Detector 3.0 have not yet been verified by Project Assure but Yehuda notes that the 3.0 has the same detection devices and body as the 2.0. The Sherlock Holmes Detector 3.0 is being submitted for testing in fall 2021.
SmartPro Screen-I
Can Detect: Lab-grown diamonds
Capability: Loose and mounted goods,
D-J color, 0.01-12 carats
Skill Level of Operator: Novice
False Positive Rate: 0%
Referral Rate: 10.5%
Diamond Accuracy Rate: 89.5%
Used By: Retailers, small manufacturers,
manufacturers, and gem labs
Size: Portable
Cost: $639
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The company also reported the $150 million sale of an iron ore royalty right, part of its ongoing effort to divest “non-core” assets.
![In honor of its summer bridal event, Long’s Jewelers is partnering with Wequassett Resort and Golf Club on Cape Cod in Massachusetts, and jewelry brand JB Star on a vacation giveaway. Long’s Jewelers giveaway promo](https://uploads.nationaljeweler.com/uploads/4e7a90944c4e8875a4f3818dbe26b28b.jpg)
The giveaway is part of the New England jeweler’s summer bridal event.
![L.A.-based flower designer, Sophia Moreno-Bunge models Guzema’s “Hidden Beauty” collection in front of a garden in Rustic Canyon in Santa Monica, California. Sophia Moreno-Bunge of Isa Isa modeling Guzema’s Hidden Beauty collection](https://uploads.nationaljeweler.com/uploads/6f3822623eb7fd2f6468f82825194cb1.jpg)
The ad features three celebrity florists creating floral sculptures while wearing jewelry by Guzema.
![The Entrepreneurship Grants program supports winners with financial aid to scale their businesses and increase their societal impact, said Diamonds Do Good. Pictured here are three of the 13 winners, top right is Tresia Shituula, and bottom row left to right, are Monkgogi Moshaga and Mohamed Samu. Tresia Shituula, Monkgogi Moshaga, Mohamed Samu](https://uploads.nationaljeweler.com/uploads/a7c9b87301b76a9446f6522747ce5b95.jpg)
The grant provided a total of $100,000 to support 13 entrepreneurs from diamond communities in Africa and India.
![Ghazi Osta, better known as Gus, was the owner and president of Volusia Gold & Diamond, a store he and his wife, Leigh Osta, opened in 1986. He was shot and killed inside the store Friday afternoon after a brief argument with a regular customer. (Photo courtesy of Volusia Gold & Diamond Facebook page) Ghazi “Gus” Michel Osta](https://uploads.nationaljeweler.com/uploads/c8c1fa3df746cbd364915a98dcac9d21.jpg)
Ghazi Michel Osta, or “Gus,” was killed Friday by an 83-year-old man said to be a frequent customer at his store, Volusia Gold & Diamond.
![Elyssa Jenkins-Pérez (left) is the Responsible Jewellery Council’s new head of North American development, and Effie Marinos is its new specialist advisor for technical standards. Elyssa Jenkins-Perez and Effie Marinos](https://uploads.nationaljeweler.com/uploads/94332af0c7a776e7a8c36fabf76baa5f.jpg)
The organization also announced Effie Marinos as its new specialist advisor for technical standards, as well as four other appointments.
![Karen Rentmeesters, who joined the Antwerp World Diamond Centre in 2010, will take on the role of CEO. Karen Rentmeesters](https://uploads.nationaljeweler.com/uploads/3256fcc71cd43a399055c61f68486269.jpg)
Rentmeesters has served as interim CEO since April following former CEO Ari Epstein’s resignation.
![Longtime Washington, D.C., jeweler Brian Mann (right) with his wife Jessie Mann, an artist who custom-paints porcelain Limoges Boxes, at a 2016 Jewelers of America member event. Mann, the longtime co-owner of David Mann Jewelers, died June 21 at age 70. Brian and Jessie Mann](https://uploads.nationaljeweler.com/uploads/be4debc6e0b3198943a66ef0e2197c2c.jpg)
Mann, whose family’s jewelry store was located inside the Pentagon, is remembered for being a thoughtful champion of the industry.
![The 1916 Company recently opened a new Tudor boutique in Denver’s Cherry Creek Shopping Center. Tudor store in Denver](https://uploads.nationaljeweler.com/uploads/9f8600ea53ed731963331ebd28a10d16.jpg)
The 500-square-foot boutique is located in Denver’s Cherry Creek Shopping Center.
![This necklace from Messika’s “So Move Max” set is made of yellow gold with 19.18-carats of brilliant-cut diamonds and designed with circle motifs that move within the links (price upon request). Messika’s So Move Max Necklace](https://uploads.nationaljeweler.com/uploads/14c78af4a4e8c6b996a81bbb5a5bc69f.jpg)
Dance all night long with the “So Move Max” set’s necklace.
![On Sept. 1, Julien Tornare (left), current CEO of TAG Heuer, will become CEO of Hublot. Antoine Pin, now the general manager of Bulgari’s watch business, will take over Tornare’s role as CEO of TAG Heuer. (Images courtesy of LinkedIn) Julien Tornare and Antoine Pin](https://uploads.nationaljeweler.com/uploads/b24627b34ece895ddd254bae22751fb8.jpg)
Luxury giant LVMH is reshuffling the leadership in its watches division.