IndependentsMar 14, 2025
Stafford’s Diamonds in Ohio to Close After 40 YearsThe Dayton-based jeweler, which has been in business since 1985, was formerly known as Stafford Jewelers.
WatchesSep 15, 2020
Accutron Opens a New Chapter With a ‘Legacy’
Citizen is relaunching the world’s first fully electronic watch as its own brand, separate from Bulova.
The watches in the new Accutron “Legacy” collection pay homage to the brand’s most collectible models. This watch was inspired by the Accutron railroad watch from 1970.
New York—Watch brand Accutron is celebrating 60 years with new collections, a book, a podcast, and an identity separate from Bulova.
After getting its start in 1960 as the Bulova Accutron—the world’s first fully electronic watch—the timepiece, which has not been produced in over 40 years, is being reintroduced by parent company Citizen Watch as just Accutron.
And what better way to reintroduce a brand than by riffing off some of its greatest hits?
This past fall, the Citizen-owned brand invited a select group of watch collectors to its head offices in New York’s Empire State Building.
There, the collectors spoke about their history with Accutron and identified the watches that were historically significant and/or the most sought-after vintage models.
From that feedback came the Legacy collection, a group of 12 watches all limited to 600 pieces each that take their cues from Accutron models made up until 1974. (The watch was only in production for 17 years, between 1960 and 1977.)
The original Accutron was a miniature electronic marvel in its time. It was known for its accuracy and, in fact, its name is a portmanteau of the phrase “accuracy through electronic.”
In bringing back the brand, Citizen already released the Accutron “Spaceview 2020” and “DNA,” the world’s first watches powered by electrostatic energy.
But with the Legacy collection, it’s more about capturing those design vibes of the ‘60s and ‘70s than it is about technology.
See: 5 of the Watches in the Accutron ‘Legacy’ Collection
This new Accutron watch inspired by the “261” model from 1971 features a 38.5 mm silver-tone cushion-shaped case with a teal-colored dial, sculptured and applied markers, a calendar and crown placement at 4 o’clock. It comes on a black leather strap and retails for $1,390.
The inspiration for this watch was the “521” model from the 1960s, even keeping the same size case, 32.8 x 32.8 mm, to make it unisex for today. The gold-tone stainless steel case model with a lizard-embossed leather strap seen here retails for $1,450.
A full view of the same watch but with a gold-tone stainless steel case ($1,550)
This Legacy watch was inspired by the first-ever railroad-approved wristwatch, which Accutron made in 1970. The Accutron R.R.-0 is a 34 mm watch that has a “0” at the 12-hour mark to meet Canadian Railroad specifications. It retails for $1,290.
This watch is based on the “565” from 1966 and adds cross-hatching details to the asymmetrical case the brand was known for. The 34 mm watch with silver-tone stainless steel case and croco-embosssed leather strap retails for $1,390.
All 12 pieces in the Legacy collection have the same movement, the brand’s Swiss-made 26-jewel movement, are water-resistant to 30 meters and have sapphire crystal with anti-reflective coating.
The watches are priced between $1,290 and $1,550 retail and will be available beginning next month on the Accutron website as well as at independent jewelers like Watches of Switzerland.
In addition to the fresh collection, there’s a podcast and a new book, “Accutron: From the Space Age to the Digital Age.”
Written by Hodinkee Editor-in-Chief Jack Forster and Aaron Sigmond with a forward by industrial designer Carl Gustav Magnusson, the six-chapter tome is available for $75 on the website of publisher Assouline or offered as a set with a limited-edition Spaceview 2020 timepiece for $4,000.
Editors' Picks
Sponsored by
More on Watches
The Latest
Events & AwardsMar 14, 2025
JVC Reveals Recipient of Stanley Schechter AwardReeds Jewelers CEO Alan Zimmer will be presented with the honor at JVC’s annual luncheon.
CollectionsMar 14, 2025
Piece of the Week: Sorellina’s Aries Zodiac PendantThe piece, celebrating birthdays from March 21 to April 19, debuted with Sorellina’s new line of astrological pendants.
Brought to you by
Watch: GIA Field Gemology at the One-Hundredth Expedition: A Look Back and to the FutureSupplier Spotlight Sponsored by GIA
MajorsMar 13, 2025
Tanishq Opens 2 New Stores in the U.S.The Indian jewelry brand recently opened stores in Atlanta and Seattle.
Weekly QuizMar 14, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsMar 13, 2025
Brilliant Earth’s 2024 Sales Struggled Amid Engagement RecoveryCEO Beth Gerstein shared its most popular price points, what’s trending in non-bridal fine jewelry, and its holiday performance.
CollectionsMar 13, 2025
Chopard Unveils High Jewelry Collection Created From 6,225-Carat Emerald The 15 pieces were crafted from the “Insofu” emerald, discovered in Zambia in 2010.
Brought to you by
Natural Diamonds Should Mean MoreNatural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.
MajorsMar 13, 2025
Jewelers Mutual Names New CFO, TreasurerChris Anderson is joining the insurance provider as the new chief financial officer and treasurer.
Lab-GrownMar 13, 2025
JA Offering Some ‘Counter Intelligence’ on Diamonds Jewelers of America is distributing a brochure for retailers to use when discussing the differences between natural and lab-grown diamonds.
SourcingMar 12, 2025
5 Factors That Will Impact the Diamond Industry in 2025The industry is changing as it grapples with new realities around distribution, supply, and the need for consistent, effective marketing.
SourcingMar 12, 2025
Q&A: New GJEPC Chairman Kirit BhansaliBhansali discusses the potential impact of U.S. tariffs, demand for diamonds by market, and the “cautious confidence” in India right now.
Lab-GrownMar 12, 2025
Beyond Jewelry: Possibilities in the Lab-Grown Diamond SectorAs lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.
SourcingMar 12, 2025
Indian Leader, Retailer Among 2025 DDG Honorees Govind Dholakia and Tanishq will be recognized for their contributions to the industry at the Diamonds Do Good Awards in Las Vegas.
IndependentsMar 12, 2025
Marla Aaron Migrates to LondonThe New York City-based brand has opened its first U.K. location with a permanent shop-in-shop at Liberty in London.
AuctionsMar 12, 2025
A Medieval Bishop’s Sapphire Ring Is Going Up for SaleA metal detectorist discovered the ring that is believed to have belonged to a bishop in the late 12th to early 13th century.
Events & AwardsMar 12, 2025
JA New York Announces Education, Live Demo LineupsOrganizers looked to new partnerships and interactive experiences to enhance the spring show, set for March 16 to 18.
Events & AwardsMar 12, 2025
Bogolo Joy Kenewendo to Speak at Annual JVC LuncheonKenewendo, Botswana’s minister of minerals and energy, will discuss the future of diamonds.
CrimeMar 11, 2025
Man in Florida Swallows Allegedly Stolen Tiffany & Co. Jewelry The suspect allegedly stole almost $800,000 worth of diamond jewelry from a store in Orlando and then swallowed it during a traffic stop.
ColumnistsMar 11, 2025
Creative Connecting: How to Pose on the Red CarpetAhead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.
CollectionsMar 11, 2025
Marco Bicego Celebrates 25 Years With Collection, CampaignFounded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.
TechnologyMar 11, 2025
Hill & Co. Launches New B2B Buyer DatabaseThose attending the company’s upcoming Zoom workshop will receive early access to “The List,” its new resource for finding buyers.
Events & AwardsMar 11, 2025
JSA to Honor GIA Employee at Annual LuncheonThe organization will present an award to Amy-Elise Signeavsky, law enforcement and diamond recovery manager at GIA.
MajorsMar 10, 2025
Terry Chandler to Retire After 24 Years as Head of DCA Chandler started his jewelry career at Michelson Jewelers, joining the Diamond Council of America as president and CEO in 2001.
CollectionsMar 10, 2025
MaeVona Co-Founder Debuts 3D-Printed ‘Tùsaire’ CollectionScottish American designer Maeve Gillies collaborated with Platinum Guild International on jewelry created by direct metal 3D printing.
Events & AwardsMar 10, 2025
The Jewelry Symposium Announces 2025 Scholarship WinnersAhead of its trade show in May, TJS awarded free registration and accommodations to five up-and-coming jewelry industry professionals.
Events & AwardsMar 10, 2025
These Designers, Journalists, and Retailers Are Up for a Gem Award The 2025 Gem Awards are set to take place Friday at Cipriani 42nd Street in New York City.
