Auctions

Brando, Nicklaus Watches Sell for Millions at Auction

AuctionsDec 12, 2019

Brando, Nicklaus Watches Sell for Millions at Auction

They were two of five lots that sold for more than $1 million each at Phillips’ “Game Changers” watch auction Tuesday.

20190715_Brando-Rolex-header.jpg
Marlon Brando’s Rolex GMT-Master Ref. 1675, which he wore in the 1979 film “Apocalypse Now,” sold for nearly $2 million at Phillips’ Game Changers watch auction.

New York—Phillips held an auction of watches once belonging to people at the top of their game, and buyers wanted in.

The “Game Changers” watch auction, which took place in New York Tuesday, was comprised of a group of timepieces once owned by people considered to be “game changers” in their respective fields, as well as iconic collectors’ models from leading brands.

All 74 lots offered sold for a total of $20.2 million.

The sale marked the first time five watches have sold for above $1 million at an auction held in the United States, Phillips said.

Urwerk’s Atomic Mechanical Control (pictured below) led the event, a piece Phillips called a “tour-de-force” of modern watchmaking.




The brand spent 10 years researching and developing the watch, which is comprised of an atomic master clock and a standalone mechanical wristwatch.

The master clock automatically winds, sets and regulates the wristwatch to improve its timekeeping.

It sold for $2.9 million, setting a new world record for the independent Swiss brand.

Patek Philippe’s rare “pink-on-pink” Ref. 1518 followed, garnering $2.3 million and setting a world auction record for the reference in pink gold, while Patek’s Ref. 2499 in yellow gold achieved $2 million.




Champion golfer Jack Nicklaus’ Rolex Day-Date Ref. 1803 (pictured above) went for $1.2 million, soaring past its pre-sale estimate of between $100,000 and $200,000.

Phillips sold the watch to benefit the Nicklaus Children’s Health Care Foundation, which aims to provide families access to world-class pediatric healthcare.




The sale also put the Rolex GMT-Master Ref. 1675 once owned by Marlon Brando (pictured above) and famously seen on his wrist in “Apocalypse Now” up on the auction block.

It ended up selling for nearly $2 million Tuesday (there was no pre-sale estimate for the watch) after a 20-minute bidding war among collectors from three continents, Phillips said, setting a world auction record for a Rolex GMT-Master.

Four other Rolex watches—three Cosmograph Daytonas and a Sea-Dweller—and a Patek Philippe rounded out the top 10 lots of the watch auction, garnering between $884,000 and $356,250.

There were several other watches sold for a good cause.

Vacheron Constantin’s Overseas Dual Time Prototype sold for $106,250, with proceeds of the sale going to the National Geographic Society, while TAG Heuer’s Monaco Piece d’Art, which topped its pre-sale estimate at $81,250, was sold to benefit United Way of New York City.




Proceeds from watches by Richard Mille
and Audemars Piguet will benefit One Drop, which was also the beneficiary of the recent auction of a Sevan Bıçakçı ring, which sold for $12,500 on Dec. 9. 

The sale of the Urwerk UR-105 CT Iron worn by Robert Downey Jr. in “Avengers: Endgame” (seen above) for $312,500 will benefit Random Act Funding.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

The Edge and The Edge Retail Academy Logos
Events & AwardsJul 11, 2025
The Edge’s Annual Conference Returns in September

Its sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.

Miseno Arco Earrings
CollectionsJul 11, 2025
Piece of the Week: Miseno’s ‘Arco’ Earrings

For its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.

James Avery Texas charm
Policies & IssuesJul 11, 2025
James Avery to Donate $1M to Texas Hill Country Relief Efforts

The jewelry company is one of several contributing to relief efforts in the region after the recent floods.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Kelly Osbourne Engagement Ring
TrendsJul 11, 2025
Kelly Osbourne’s Engagement Ring Is Sweet as Honey

Inspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.

Weekly QuizJul 10, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Penny Preville Anniversary Bangles and Penny Preville
CollectionsJul 10, 2025
Penny Preville Celebrates 5 Decades of Jewelry Design

The brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.

Exterior shot of Alvin Goldfarb Jeweler in Bellevue, Washington
IndependentsJul 10, 2025
Steven Goldfarb to Retire, Close Alvin Goldfarb Jeweler

Goldfarb said changes in the industry, coupled with his age and the updates needed to modernize his business, drove his decision.

Jewelers of America logo with meetup, State of the Majors, giveaway and massages
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

LVMH chairman and CEO of the Americas Michael Burke
MajorsJul 10, 2025
LVMH Names New Chairman, CEO of the Americas

Longtime LVMH executive Michael Burke has stepped into the role.

A calligraphy sculptural ring made in 18-karat Fairtrade gold (Photo by: Jamie Trounce)
Events & AwardsJul 10, 2025
IAC Gold and Diamond Conference Returns to NYC

Central topics of next week’s event include climate action, labor rights, artisan preservation, and value retention in producing countries.

Vickie Rokkos
MajorsJul 10, 2025
Hearts On Fire Appoints New Sales Director

Vickie Rokkos has joined the jewelry company as its new national sales director of North America.

Mikimoto The Bows high jewelry necklace
SurveysJul 09, 2025
Jewelry Stays Strong as Luxury Market Slows, Bain & Co. Says

Turbulence will be the new baseline for luxury as it faces its biggest potential setbacks in 15 years, a recent report said.

1 NJ-Supplier-Bulletin-Snake-One.jpg
Supplier BulletinJul 09, 2025
JCK Unwrapped: Trends, Insights & Post-Show Tips

Sponsored by Rio Grande Jewelry Supply

Cece Jewellery For the Love of Fruits Pendants
CollectionsJul 09, 2025
Cece Jewellery’s New Fruit Jewels Celebrate Life’s Sweetness

The “For the Love of Fruits” collection features five fruit pendants, each holding a different meaning.

Graphic showing images from National Jeweler’s top 5 stories 2025
EditorsJul 09, 2025
The Most-Read Stories of 2025, So Far

Diamonds and crimes (some involving diamonds) top the list of National Jeweler’s most popular stories halfway through the year.

 The Dash Diamond Crater of Diamonds State Park
SourcingJul 09, 2025
Florida Couple Finds 3-Carat Diamond in Arkansas

They discovered “The Dash Diamond,” named for their dog, at the Crater of Diamonds State Park earlier this month.

Mikimoto Les Pétales Campaign Imagery and Les Pétales Necklace
CollectionsJul 08, 2025
Mikimoto’s High Jewelry Collection Turns Pearls into Petals

The “Les Pétales” collection imagines roses caught mid-bloom as a tribute to nature’s beauty.

National Jeweler columnist and jewelry sales expert Peter Smith
ColumnistsJul 08, 2025
Peter Smith: Why Jewelers Struggle With Premium Pricing

Luxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.

David Rotenberg of David Craig Jewelers
IndependentsJul 08, 2025
David Rotenberg of David Craig Jewelers Dies at 79

Rotenberg was an active member of the American Gem Society and an accomplished appraiser who also worked with therapy dogs at a hospital.

Diamond Divas Cast
TechnologyJul 08, 2025
‘Diamond Divas’ Brings the Showroom to Social Media Reality Series

It follows New York-based brand Shahla Karimi Jewelry’s all-women team in “Say Yes to the Dress” meets “The Office”-style episodes.

SMO Golden Gala
Policies & IssuesJul 08, 2025
SMO Gold Launches New Foundation

In its inaugural year, the SMO Foundation will focus on supporting two organizations in West Africa and one in South America.

Stock image of container ship in port
Policies & IssuesJul 07, 2025
Higher Tariffs Set to Take Effect Aug. 1, Officials Say

The announcement comes just as the 90-day freeze on the “reciprocal” tariffs nears its end, giving countries more time to negotiate.

David Kellie
SourcingJul 07, 2025
Natural Diamond Council CEO David Kellie To Step Down

Kellie, who joined the organization in 2019, will remain in his role through the end of 2025.

Suspects in Glendale burglary
CrimeJul 07, 2025
7 Suspects Charged in California Jewelry Store Burglary

Police officers apprehended the suspects as they were allegedly attempting to gain entry into another jewelry store.

Ella Klein Internship
Events & AwardsJul 07, 2025
Applications Open for Ella Klein Internship

The program, a collaboration between Julius Klein Diamonds and the Women’s Jewelry Association, is in its second year.

GIA iD100® Technology
Supplier BulletinJul 03, 2025
Protect Your Customers and Your Business

Sponsored by the Gemological Institute of America

Madison Keys in Brilliant Earth campaign
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New Ambassador

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy