The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.
Watches of Switzerland Opens US Flagship
The experience-focused retail concept in New York City marks a larger push into the American market.

Located in New York City’s SoHo neighborhood in downtown Manhattan, a top shopping area, the new 8,000-square-foot boutique at 60 Greene St. carries brands like Patek Philippe, Rolex, Omega, Cartier and other luxury watch labels.
Opened this week, the store is part of the Watches of Switzerland Group’s push into the U.S.
The company, formerly known as Aurum Holdings, is the U.K.’s largest seller of the aforementioned watch brands, as well as TAG Heuer and Breitling. It also operates U.K. jewelers Goldsmiths and Mappin & Webb, the latter of which is goldsmith and silversmith to Queen Elizabeth II.
Last year, the company acquired U.S. retail chain Mayors Jewelers from Birks Group and set up its first U.S. Watches of Switzerland store at the Wynn Las Vegas, which moved this week to the Wynn Esplanade.
The New York City flagship is designed to be—that most popular of today’s retail buzzwords—experiential.
The two-story space features a bar created in partnership with famed New York City cocktail lounge Death & Co., where drinks crafted specifically for the space will be served by Death & Co. bartenders.
Esquire magazine Fashion Director Nick Sullivan has curated a library and bookshop for the store, features tomes not only on luxury watches, but also on automobiles and yachts.
The location also will serve as an art gallery, hosting a rotating exhibition of contemporary photography curated by nonprofit Aperture, with all works for sale.
Rounding out the multilayered retail approach will be special timepiece pop-ups, held every few months and showcasing emerging brands. Vintage watch dealers Analog/Shift will also present an ongoing selection of rare and special vintage pieces.
Brian Duffy, CEO of Watches of Switzerland Group, noted in a statement from the company, “Our Watches of Switzerland SoHo flagship is a special achievement for us on many levels. From our choice of location, to the design and architectural detailing in the store, to our exceptional products, partners and the talented team we’ve assembled—all come together to make this an experience unlike any other in the watch industry today.”
Watches of Switzerland doesn’t plan to slow down its stateside expansion. In March 2019 it will open a store in Manhattan’s Hudson Yards highly-anticipated shopping development and the company also said it will set up shop at New Jersey’s to-be-completed American Dream shopping complex.
The Latest

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.


The organization has also announced this year’s slate of judges.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.

The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.

To mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.

Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.

Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

The top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.