ColumnistsJan 21, 2025
Peter Smith: Sales Training’s Dirty Little SecretPeter Smith pulls back the curtain on the often misinterpreted, and sometimes maligned, world of sales training.
WatchesNov 30, 2018
Watches of Switzerland Opens US Flagship
The experience-focused retail concept in New York City marks a larger push into the American market.
For Watches of Switzerland second store location in the U.S. and its flagship, it’s created a retail experience replete with library and cocktail bar.
New York—Watches of Switzerland, the U.K. luxury timepiece seller, has opened its second U.S. retail location, meant to be its stateside flagship.
Located in New York City’s SoHo neighborhood in downtown Manhattan, a top shopping area, the new 8,000-square-foot boutique at 60 Greene St. carries brands like Patek Philippe, Rolex, Omega, Cartier and other luxury watch labels.
Opened this week, the store is part of the Watches of Switzerland Group’s push into the U.S.
The company, formerly known as Aurum Holdings, is the U.K.’s largest seller of the aforementioned watch brands, as well as TAG Heuer and Breitling. It also operates U.K. jewelers Goldsmiths and Mappin & Webb, the latter of which is goldsmith and silversmith to Queen Elizabeth II.
Last year, the company acquired U.S. retail chain Mayors Jewelers from Birks Group and set up its first U.S. Watches of Switzerland store at the Wynn Las Vegas, which moved this week to the Wynn Esplanade.
The New York City flagship is designed to be—that most popular of today’s retail buzzwords—experiential.
The two-story space features a bar created in partnership with famed New York City cocktail lounge Death & Co., where drinks crafted specifically for the space will be served by Death & Co. bartenders.
Esquire magazine Fashion Director Nick Sullivan has curated a library and bookshop for the store, features tomes not only on luxury watches, but also on automobiles and yachts.
The location also will serve as an art gallery, hosting a rotating exhibition of contemporary photography curated by nonprofit Aperture, with all works for sale.
Rounding out the multilayered retail approach will be special timepiece pop-ups, held every few months and showcasing emerging brands. Vintage watch dealers Analog/Shift will also present an ongoing selection of rare and special vintage pieces.
Brian Duffy, CEO of Watches of Switzerland Group, noted in a statement from the company, “Our Watches of Switzerland SoHo flagship is a special achievement for us on many levels. From our choice of location, to the design and architectural detailing in the store, to our exceptional products, partners and the talented team we’ve assembled—all come together to make this an experience unlike any other in the watch industry today.”
Watches of Switzerland doesn’t plan to slow down its stateside expansion. In March 2019 it will open a store in Manhattan’s Hudson Yards highly-anticipated shopping development and the company also said it will set up shop at New Jersey’s to-be-completed American Dream shopping complex.
Located in New York City’s SoHo neighborhood in downtown Manhattan, a top shopping area, the new 8,000-square-foot boutique at 60 Greene St. carries brands like Patek Philippe, Rolex, Omega, Cartier and other luxury watch labels.
Opened this week, the store is part of the Watches of Switzerland Group’s push into the U.S.
The company, formerly known as Aurum Holdings, is the U.K.’s largest seller of the aforementioned watch brands, as well as TAG Heuer and Breitling. It also operates U.K. jewelers Goldsmiths and Mappin & Webb, the latter of which is goldsmith and silversmith to Queen Elizabeth II.
Last year, the company acquired U.S. retail chain Mayors Jewelers from Birks Group and set up its first U.S. Watches of Switzerland store at the Wynn Las Vegas, which moved this week to the Wynn Esplanade.
The New York City flagship is designed to be—that most popular of today’s retail buzzwords—experiential.
The two-story space features a bar created in partnership with famed New York City cocktail lounge Death & Co., where drinks crafted specifically for the space will be served by Death & Co. bartenders.
Esquire magazine Fashion Director Nick Sullivan has curated a library and bookshop for the store, features tomes not only on luxury watches, but also on automobiles and yachts.
The location also will serve as an art gallery, hosting a rotating exhibition of contemporary photography curated by nonprofit Aperture, with all works for sale.
Rounding out the multilayered retail approach will be special timepiece pop-ups, held every few months and showcasing emerging brands. Vintage watch dealers Analog/Shift will also present an ongoing selection of rare and special vintage pieces.
Brian Duffy, CEO of Watches of Switzerland Group, noted in a statement from the company, “Our Watches of Switzerland SoHo flagship is a special achievement for us on many levels. From our choice of location, to the design and architectural detailing in the store, to our exceptional products, partners and the talented team we’ve assembled—all come together to make this an experience unlike any other in the watch industry today.”
Watches of Switzerland doesn’t plan to slow down its stateside expansion. In March 2019 it will open a store in Manhattan’s Hudson Yards highly-anticipated shopping development and the company also said it will set up shop at New Jersey’s to-be-completed American Dream shopping complex.
More on Watches
The Latest
TrendsJan 21, 2025
Amanda’s Style File: Decadent Mocha MoussePantone’s 2025 Color of the Year takes the form of jewelry through gemstones and enamel that look just as delicious as mocha mousse.
Policies & IssuesJan 21, 2025
These Designers and Retailers Are Raising Money for LA Wildfire Relief From raffles to auctions to donations, the industry is working to aid charities in Los Angeles amid the raging wildfires.
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
SourcingJan 21, 2025
Diamonds Do Good Adds 2 Board MembersJulia Hackman Chafé and Monica Elias have joined the organization’s board of directors.
Weekly QuizJan 16, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsJan 17, 2025
Richemont’s Jewelry Sales Rise 14% in Holiday QuarterThe company, which owns Cartier and Van Cleef & Arpels, had a record Q3, with sales topping $6 billion.
CollectionsJan 17, 2025
Piece of the Week: Picchiotti’s Transformable ‘Classic Blue and Green’ NecklaceThe necklace features a sapphire drop weighing more than 9 carats that detaches to transform into a ring.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
MajorsJan 17, 2025
Tiffany & Co., CFDA Name First Winner of Jewelry Designer AwardJameel Mohammed, founder of Afrofuturist brand Khiry, will receive a cash prize and a one-year paid fellowship with Tiffany & Co.
IndependentsJan 16, 2025
Lux Bond & Green to Open Sixth LocationThe 127-year-old jeweler is planning to open a new store in Mystic, Connecticut.
AuctionsJan 16, 2025
Elizabeth Taylor’s Diamond Line Bracelet Going up for Auction Offered by U.K. auction house Woolley & Wallis, the yellow diamond bracelet was a gift from Taylor’s good friend Michael Jackson.
Events & AwardsJan 16, 2025
JCK Las Vegas 2025 Open for RegistrationThe jewelry trade show returns to The Venetian Expo and The Venetian Resort in Las Vegas from June 6 to 9.
EditorsJan 15, 2025
The Jewelry I’d Bid On in Christie’s Iris Apfel AuctionAssociate Editor Natalie Francisco highlights her favorite fashion jewelry pieces from the upcoming “Unapologetically Iris” auction.
MajorsJan 15, 2025
Macy’s to Close 66 Stores as Part of Turnaround StrategyThe closures are part of the retailer’s plan to close 150 locations over a three-year period.
Policies & IssuesJan 15, 2025
JVC Debuts Guide to Americans with Disabilities Act ComplianceThe online guide is available for free and written with the jewelry industry in mind.
Events & AwardsJan 15, 2025
Jose Hess Design Awards Open for SubmissionsThe awards honor the late Jose Hess, a founding member of AJDC and an award-winning jewelry designer.
GradingJan 14, 2025
GIA CEO, President Susan Jacques to Retire at the End of 2025The grading lab said the search for her successor is underway.
ColumnistsJan 14, 2025
Jules Kim: Building Bridges Between Creators and IndustryIn this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.
GradingJan 14, 2025
Former SSEF Director Henry A. Hänni DiesA pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.
FinancialsJan 14, 2025
Signet Jewelers Lowers Q4 Guidance After Holiday Sales Fall ShortThe peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.
MajorsJan 14, 2025
Edouard Schneider Joins Messika as Chief Brand OfficerSchneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.
SourcingJan 13, 2025
Zambia Reinstates 15% Export Duty on Precious Gemstones, Shocking GemfieldsGemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.
TechnologyJan 13, 2025
Ultrahuman Unveils Luxury Smart RingWith versions in 18-karat gold and platinum, the wearables company is blending health technology and fine jewelry.
Policies & IssuesJan 13, 2025
Brandee Dallow Elected President of Ethical MetalsmithsThe executive brings more than two decades of industry experience to the role.
IndependentsJan 13, 2025
The Seven Pops Up in Palm BeachThe New York City-based retailer is bringing its curation of jewels to a pop-up shop at Love Binetti in Palm Beach, Florida.
Policies & IssuesJan 10, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.
TrendsJan 10, 2025
Piece of the Week: Elsa Jin’s ‘Mozi’ BroochAdrien Brody received his first Golden Globe while wearing the “Mozi” brooch, which depicts a spill of traditional Chinese calligraphy ink.
