The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
Fink’s, Mayors, Breitling Opening New Stores
The retailers are expanding in 2020, planning store openings across the United States.

New York—A few notable retailers are looking to expand in the new decade, planning store openings for the year ahead.
Roanoke, Virginia-based chain Fink’s Jewelers is set to open a new location in Virginia Beach this fall.
The family-owned jeweler is renovating an 8,000-square-foot space in an end-cap space at the Hilltop North Shopping Center.
The new space will give the jeweler room to expand its watch and jewelry offerings, making room to showcase more from its most popular brands, including Rolex, David Yurman, Roberto Coin, Tudor, Breitling, Omega and TAG Heuer.
The showroom will also feature a diamond department, which will focus on engagement rings and wedding bands, and a space for The Sabel Collection, the company’s private-label line of gemstone and diamond fashion jewelry.
“This beautifully renovated store will offer the largest jewelry, timepiece and diamond selection in the area,” said fourth-generation owner Matthew Fink in a press release announcing the opening.
At the same time, the jeweler will close an “underperforming” location at Chesterfield Town Center, a shopping center in the Richmond area, as per a local news report.
Founded in 1930 by Nathan Fink, Fink’s Jewelers has eight locations in Virginia and four in North Carolina.
Farther south, Mayors opened its second location in Georgia on Feb 11.
The new store is in Avalon, a development that is a mix of retail, office and residential in the Atlanta suburb of Alpharetta.
Mayors is the only watch and jewelry retailer in the community and offers store exclusives from brands such as Ulysse Nardin and Grand Seiko.
The store has a Rolex boutique and a hospitality area, and the brands it carries include Messika, Roberto Coin, TAG Heuer and Rolex sister brand Tudor.
Mayors is in the midst of a brand relaunch following its acquisition by Watches of Switzerland in 2017 and has set a goal of expanding to key cities throughout the United States.
The brand opened a flagship in Merrick Park, Florida in July and a new store in Atlanta in August.
On the West Coast, Breitling opened a new boutique in San Diego, its first in the city.
The store is in Fashion Valley, an open-air shopping center with upscale stores like Tiffany & Co., Prada, Gucci and Louis Vuitton.
The store’s grand opening featured Southern California-inspired food and cocktails, a vintage SoCal Surf Woody vehicle, and a skateboard emblazoned with the brand’s logo.
Guests of honor included professional surfer Sally Fitzgibbons, motocross racer and Breitling brand ambassador Ken Roczen, professional skateboarder Ryan Sheckler, Breitling USA President Thierry Prissert and Westime President Greg Simonian.
Looking at the overall industry, the number of jewelry stores in the U.S. was down 3 percent year-over-year in 2019 to 19,578, compared with 20,162 in 2018, according to the Jewelers Board of Trade’s year-end data.
The number of U.S. jewelry stores that closed, merged or declared bankruptcy totaled 717, but that was down 16 percent from 852 in 2018.
Store openings in the U.S., meanwhile, were up 6 percent year-over-year to 193 versus 183 in 2018.
The Latest

A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.

The deadline to apply is Nov. 13.

Submit your pieces for a chance to win in this year's competition.

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.


Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.

Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

The “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

The stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

The veteran luxury packaging executive was appointed to help the company grow its North American business.

Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).

The labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.

“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.

The “Worn Well” collection is Catbird's take on classic men's jewelry.

This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.

The former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.

The employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.

General License 104B supersedes General License 104A, which was set to expire on Sept. 1.

The package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.

The new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.





















