The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
Coronet Sets Nearly 10,000 Diamonds on a Handbag
Unveiled at Baselworld, the accessory took 15 craftsmen about 100 days to complete.

Hong Kong—Coronet has set another record.
The Hong Kong-based diamond jewelry brand achieved the Guinness World Record for the most diamonds set on a handbag with a piece it unveiled at Baselworld this year.
The Coca-Cola bottle-shaped accessory features 9,888 natural diamonds—8,543 black diamonds and 1,345 colorless diamonds—weighing a total of 120 carats.
The brand said it took 15 highly skilled craftsmen close to 100 days to complete.
The bag, with its whimsical design and many, many gems, resembles the work of well-known handbag designer Judith Leiber, who died this week at the age of 97. Her bags were often seen as objet d’art just as Coronet sees its own recent creation.
“Although we have successfully set two Guinness World Records titles before, we continue to challenge ourselves and create the world’s top-level diamond art treasures,” said President Aaron Shum Wan-lung to Guinness World Records. “My team and I are very proud and excited that we have set a new Guinness World Records title.”
Coronet is owned by Aaron Shum Jewelry Ltd.
In 2015, it achieved the world record for creating the most valuable guitar. The Gibson model was adorned with 11,441 diamonds for 401.15 total carat weight, making it worth $2 million.
This was followed by the record for the most jewels on a guitar in 2016 when it set 16,033 Swarovski gemstones on a Fender American Deluxe Jazz Bass, later played by Jermaine Jackson, a member of The Jackson 5.
The Latest

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

The man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.


Sponsored by De Beers Group

The classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.

The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.

The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.

Black Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.

The historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.

The retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.

The eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.

Vivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.

In addition, a slate of new officers and trustees were appointed to the board.

Witt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.

Laurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.

The man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.

The single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.

Michael Helfer has taken the reins, bringing together two historic Chicago jewelry names.

The guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.





















