Surveys

April Retail Sales Stall as Stimulus Spending Slows

SurveysMay 19, 2021

April Retail Sales Stall as Stimulus Spending Slows

Though month-over-month results were flat, strong year-over-year sales signal an economic recovery ahead, said the NRF.

20210519_Retail header.jpg
Retail sales were unchanged month-over-month in April, but up 51 percent year-over-year.
New York—Retail sales in April were flat month-over-month as stimulus spending slowed, but strong year-over-year growth signals an economic recovery ahead.

Overall retail sales were unchanged month-over-month in April at $619.9 billion, according to data from the U.S. Department of Commerce, while year-over-year sales were up 51 percent.

The results fell short analyst expectations of a monthly gain of 1 percent.
 
Sales in March were up 10.7 percent month-over-month and up 29  percent year-over-year as per the revised figures.
 
“In March, we saw a surge in spending as stimulus checks came in, and that spending declined slightly in April,” said National Retail Federation CEO Matthew Shay in a press release about the results.

However, the strong year-over-year growth shows that household finances are strong, said Shay, and that an economic recovery will likely gain steam.

“Consumers are demonstrating that when they feel safe, they are both willing and able to spend and are driving the economy forward.”

Shay added the Centers for Disease Control and Prevention’s updated guidance relaxing mask mandates for fully vaccinated individuals should help the economy open up and get more people back to work.

 Related stories will be right here … 
NRF Chief Economist Jack Kleinhenz said the economy and consumer spending are more resilient than some would have believed a year ago, when temporary shutdowns were in full swing.

“Consumers may have tapped the brakes slightly in April compared with March, but it was like going from 100 mph to 85 mph compared with last year. The fuel from stimulus checks gave a strong boost to spending in March and the fact that April numbers are very close shows spending is clearly going forward and still strong.”

The NRF also narrows in on core retail sales, excluding auto sales, gas stations, and restaurants.
 
Its calculations show April sales were down 1.3 percent seasonally adjusted from March and up 28.8 percent unadjusted year-over-year.

April retail sales were down in two-thirds of retail categories on a monthly basis, but up across the board year-over-year.

Notable increases were seen in clothing, furniture, and sporting goods stores, which were mostly closed last year.

“Today’s year-over-year numbers are off the charts in some categories, reflecting the disparity between retailers that could remain open a year ago and those that were forced to shut down,” said Kleinhenz.
 
The NRF is forecasting 2021 retail sales will increase between 6.5 percent and 8.2 percent over 2020, totaling between $4.33 trillion and $4.4 trillion.

The Latest

Pandora and Foundrae medallion jewelry
MajorsApr 01, 2026
Foundrae Sues Pandora for Allegedly Copying Its Medallion Designs

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

John Jacob Astor IV's Patek Philippe for Tiffany & Co., Battin & Co. pencil case
AuctionsApr 01, 2026
John Jacob Astor IV’s Titanic Pocket Watch Heads to Auction

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

Zach Bear and the Window Necklace Children’s Book from Zachary’s Jewelers
IndependentsApr 01, 2026
Zachary’s Jewelers’ Constance Polamalu to Release Children’s Book

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.

GIA iD100®
Brought to you by
Protect Your Customers and Your Business

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Accredited Gemologists Association Logo
Events & AwardsApr 01, 2026
AGA Opens 2026 Gemological Scholarship, Research Grant Applications

Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

Weekly QuizMar 26, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
National Jeweler columnist and Smart Age founder and CEO Emmanuel Raheb
ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri Puzzle Collection Campaign Imagery
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ Collection

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Ashley Longshore in Buddha Mama jewelry
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in Dallas

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

Natural Diamond Council world diamond day
SourcingMar 31, 2026
NDC Designates April 8 as 'World Diamond Day'

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Jillian Wolk, the new CEO of Tracr
SourcingMar 31, 2026
GIA VP Jillian Wolk to Take Over at Tracr

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Tom Moses examining the “Motswedi” diamond
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

Oscar Heyman Spring Catalog Aquamarine and Diamond Necklace and Platinum Opal, Sapphire, Emerald, Diamond Bracelet
TrendsMar 30, 2026
Oscar Heyman Debuts First Spring Catalog

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Diavik Diamond Mine winter aerial shot
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from Diavik

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

Tanishq Westborough Massachusetts store
MajorsMar 30, 2026
Tanishq Opens First New England Location

The store opening marks the 10th United States location for the India-based jewelry retailer.

Saks Fifth Avenue door sign
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 Stores

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

Jimmy West celebrating 40 years with Leading Jewelers Guild
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

Itä Yari Whirl Ring Tesoro
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the Story

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Citizen Watch America President Jeffrey Cohen
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th Anniversary

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

Peter Smith Essentially Human: On Sales and Salespeople
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior in Sales

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

Lionheart Cassandane Collection Campaign
CollectionsMar 26, 2026
Lionheart Celebrates 13 Years of ‘Cassandane’

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

Instappraise NAJA
Events & AwardsMar 26, 2026
NAJA, Instappraise Introduce New Scholarship

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

CASE Awards Graphic
Events & AwardsMar 26, 2026
JA Still Accepting Entries for 2026 CASE Awards

The deadline for entries in the jewelry design competition has been extended to April 3.

Industry journalist Rob Bates
SourcingMar 25, 2026
Rob Bates Steps Down as JCK News Director

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

AMNH Beryl
GradingMar 25, 2026
New York’s Natural History Museum, Wiley To Build Minerals Database

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

Boochier Flower Puff Campaign
CollectionsMar 25, 2026
Boochier Turns Flower Friendship Bracelets Into Fine Jewelry

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

Community for Ethical Jewelry logo
Policies & IssuesMar 25, 2026
Community for Ethical Jewelry to Host Bench Jeweler Shortage Webinar

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy