April Retail Sales Stall as Stimulus Spending Slows
Though month-over-month results were flat, strong year-over-year sales signal an economic recovery ahead, said the NRF.

Overall retail sales were unchanged month-over-month in April at $619.9 billion, according to data from the U.S. Department of Commerce, while year-over-year sales were up 51 percent.
The results fell short analyst expectations of a monthly gain of 1 percent.
Sales in March were up 10.7 percent month-over-month and up 29 percent year-over-year as per the revised figures.
“In March, we saw a surge in spending as stimulus checks came in, and that spending declined slightly in April,” said National Retail Federation CEO Matthew Shay in a press release about the results.
However, the strong year-over-year growth shows that household finances are strong, said Shay, and that an economic recovery will likely gain steam.
“Consumers are demonstrating that when they feel safe, they are both willing and able to spend and are driving the economy forward.”
Shay added the Centers for Disease Control and Prevention’s updated guidance relaxing mask mandates for fully vaccinated individuals should help the economy open up and get more people back to work.
“Consumers may have tapped the brakes slightly in April compared with March, but it was like going from 100 mph to 85 mph compared with last year. The fuel from stimulus checks gave a strong boost to spending in March and the fact that April numbers are very close shows spending is clearly going forward and still strong.”
The NRF also narrows in on core retail sales, excluding auto sales, gas stations, and restaurants.
Its calculations show April sales were down 1.3 percent seasonally adjusted from March and up 28.8 percent unadjusted year-over-year.
April retail sales were down in two-thirds of retail categories on a monthly basis, but up across the board year-over-year.
Notable increases were seen in clothing, furniture, and sporting goods stores, which were mostly closed last year.
“Today’s year-over-year numbers are off the charts in some categories, reflecting the disparity between retailers that could remain open a year ago and those that were forced to shut down,” said Kleinhenz.
The NRF is forecasting 2021 retail sales will increase between 6.5 percent and 8.2 percent over 2020, totaling between $4.33 trillion and $4.4 trillion.
The Latest

New York-based atelier Gemlok is best known for creating the innovative “bridge” setting that became popular in the bridal market.

Santana Now's debut collection, “Unidad,” features symbolic motifs as well as pieces of wood from the Woodstock stage.

The 50-year-old man pleaded guilty earlier this year to robbing two jewelry stores and a pawn shop of more than $700,000 in merchandise.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The watch’s dial features an original design by Marvel comics illustrator Adam Kubert.


The new collection of lab-grown diamond and colored gemstone jewelry provides a “fresh perspective” on the category, Chatham said.

While some August babies are team peridot, the month's time-honored birthstone, others are team spinel, the newer alternative.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Edina Kiss’ “Popsicle” pendant and Karina Choudhrie’s “Ice Cream” charm satisfy that summer craving for a sweet piece of jewelry.

The massive billboard has been in the same spot on the department store’s Herald Square flagship store for decades.

The miner’s ruby and emerald auctions brought in a combined $102.9 million.

The goal is for the De Beers sale to be finished by the second half of 2026, with the subsequent approvals process expected to take a year.

David Bonaparte, along with Tim Haake and Ronnie VanderLinden, continue to lobby for tariff exemptions for diamonds, gemstones, and pearls.

The trade show, slated for Sept. 4-8 in Vicenza, Italy, will feature sessions on trends, AI, gemology, and manufacturing.

The public shopping event featuring art, jewelry, watches, and rare collectibles, will take place in Santa Clara, California, this fall.

Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.

Reilly has been with PGI USA for the last 20 years, leading partnership development and professional education.

Boucheron reached record sales while Pomellato found success in its signature collections.

She was one of more than 120 American designers who created flags for the “United Flags of Fashion” project led by CFDA and Vogue.

Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.

LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”

“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.
The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.

The exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.

The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.

From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.

Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.























