April Retail Sales Stall as Stimulus Spending Slows
Though month-over-month results were flat, strong year-over-year sales signal an economic recovery ahead, said the NRF.

Overall retail sales were unchanged month-over-month in April at $619.9 billion, according to data from the U.S. Department of Commerce, while year-over-year sales were up 51 percent.
The results fell short analyst expectations of a monthly gain of 1 percent.
Sales in March were up 10.7 percent month-over-month and up 29 percent year-over-year as per the revised figures.
“In March, we saw a surge in spending as stimulus checks came in, and that spending declined slightly in April,” said National Retail Federation CEO Matthew Shay in a press release about the results.
However, the strong year-over-year growth shows that household finances are strong, said Shay, and that an economic recovery will likely gain steam.
“Consumers are demonstrating that when they feel safe, they are both willing and able to spend and are driving the economy forward.”
Shay added the Centers for Disease Control and Prevention’s updated guidance relaxing mask mandates for fully vaccinated individuals should help the economy open up and get more people back to work.
“Consumers may have tapped the brakes slightly in April compared with March, but it was like going from 100 mph to 85 mph compared with last year. The fuel from stimulus checks gave a strong boost to spending in March and the fact that April numbers are very close shows spending is clearly going forward and still strong.”
The NRF also narrows in on core retail sales, excluding auto sales, gas stations, and restaurants.
Its calculations show April sales were down 1.3 percent seasonally adjusted from March and up 28.8 percent unadjusted year-over-year.
April retail sales were down in two-thirds of retail categories on a monthly basis, but up across the board year-over-year.
Notable increases were seen in clothing, furniture, and sporting goods stores, which were mostly closed last year.
“Today’s year-over-year numbers are off the charts in some categories, reflecting the disparity between retailers that could remain open a year ago and those that were forced to shut down,” said Kleinhenz.
The NRF is forecasting 2021 retail sales will increase between 6.5 percent and 8.2 percent over 2020, totaling between $4.33 trillion and $4.4 trillion.
The Latest

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.


“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.

The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

The Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.

With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.

The retailer failed to file its annual report on time and said it may issue a going concern warning.

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.

Founder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.

“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.

“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

Both its mines faced challenges last year, from operational issues to disruptions in the market.

Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.




























