US Economy Could See Fastest Growth Since the ‘80s
The National Retail Federation expects it to grow nearly 7 percent in 2021 as businesses reopen and consumer confidence continues to rise.

In its May issue of the Monthly Economic Review, the NRF said it expects the economy to grow 6.6 percent this year, its most aggressive growth since 1984, when the economy expanded 7.2 percent.
“While there is a great deal of uncertainty about how fast and far this economy will grow in 2021, surveys show an increase in individuals being vaccinated … increased spending intentions and comfort with resuming pre-pandemic behaviors like shopping, travel and family gatherings,” NRF Chief Economist Jack Kleinhenz said.
“This ‘feel-better situation’ will likely translate into higher levels of household spending, especially around upcoming holidays like the Fourth of July and spending associated with back-to-work and back-to-school.”
The NRF Review said the latest edition of the Federal Reserve’s Beige Book, a report on current economic conditions, “affirms what the economic data has been signaling”—U.S. growth is starting to accelerate.
Both the Federal Reserve’s assessment and other data show unemployment benefits, government stimulus checks, and tax refunds have provided a major increase in personal income and purchasing power, with consumers “sitting on a stockpile of cash” that could become “a spring-loaded spending mechanism,” Kleinhenz said.
The NRF said the $2.4 trillion saved by households in February alone was about twice the average monthly savings in 2019 and is in addition to savings accumulated over the past year as consumers stayed at home instead of dining out, traveling, or attending entertainment and sporting events.
Kleinhenz said the increase in borrowing “highlights a consumer who is growing more confident as the economy accelerates, job growth picks up, and more states lift burdensome restrictions.”
He did caution that last year’s “outsize swings” in economic data brought on by the pandemic, hurricanes, wildfires, and other events would make year-over-year comparisons difficult throughout 2021. He said federal agencies are trying their best with available information to make seasonal adjustments account for the swings.
NRF has revised its retail sales (excluding autos, gas, and restaurants) total for 2020 to $4.02 trillion rather than the $4.06 trillion originally reported.
Growth last year, however, was adjusted upward to 6.9 percent since 2019 retail sales were revised to $3.76 trillion from $3.81 trillion, which means 2020 still broke the record for retail sales growth despite the pandemic.
NRF has forecasted 2021 retail sales will grow between 6.5 percent and 8.2 percent year-over-year to between $4.33 trillion and $4.4 trillion.
The Latest

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.


High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.



























