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Trends and tips among Stuller’s blog content
The manufacturer’s new blog will be regularly updated with content that includes technical tips, how-to videos and look books.
Stuller said it will update its blog with content designed to educate, connect and inspire readers.
Lafayette, La.--Stuller is upping the content it offers its customers, launching its first company blog with tips and advice to help jewelers stay on top of business.
The blog, located at Stuller.com/blog, will offer readers technical tips, including everything from bench skills to advice on how to run a profitable business; how-to videos that will take viewers through a range of useful techniques; and a look book of the supplier’s latest product releases and most popular styles.
It also will offer advice on the latest jewelry trends, inspiration to remind readers why they’re in the industry, and short biographies on industry experts and those involved in design, creating, marketing, and selling the products and services that are well-known in the industry.
“This blog is designed to be a boost when you need it and a break when you can take it,” said Jennifer Bullock, Stuller’s director of content. “We post regularly, so customers can visit several times a week. They can even subscribe to our e-newsletter that will deliver the blog’s most popular stories right to their inbox.”
In addition to the new blog, Stuller also has revamped its free online community for bench jewelers. The renovated site features more dynamic content, updated photography, new tips and techniques, how-to videos, forums for discussions, job postings, a marketplace for buying and selling items and more.
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