MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.
CollectionsMar 22, 2021
Forevermark’s New Collection Is All About Gold
“Avaanti” is modern and on-trend.
An open, knife-edge circle imagined as bypass cuff bracelets, studs with ear jackets and open rings makes up the new Forevermark “Avaanti” collection.
New York—Diamonds are merely a pinprick in the latest Forevermark fine jewelry collection.
The new 20-piece “Avaanti” collection features 10-point diamonds set in 18-karat yellow, rose or white gold, with the collection emphasizing design over diamonds.
An open, circular motif with a rounded knife-edge is at once bold and feminine.
Cuff bracelets and rings come in open, just touching and bypass versions, and the design is merely flipped sideways to adorn pendant necklaces, or, for earrings, interpreted as an open hoop or stud with ear jacket.
The new 20-piece “Avaanti” collection features 10-point diamonds set in 18-karat yellow, rose or white gold, with the collection emphasizing design over diamonds.
An open, circular motif with a rounded knife-edge is at once bold and feminine.
Cuff bracelets and rings come in open, just touching and bypass versions, and the design is merely flipped sideways to adorn pendant necklaces, or, for earrings, interpreted as an open hoop or stud with ear jacket.
Here, the Avaanti grand pendant in 18-karat rose gold with diamonds
A closed ring in 18-karat yellow gold with diamonds
The bypass cuff bangle in 18-karat rose gold with diamonds
For the wearer who needs a little more bling, there are versions featuring added diamond pave.
“Avaanti” means “forward” in Italian, and Forevermark said it was inspired by the idea that one small ripple can create a giant wave.
The jeweler created a collection campaign, including a video called “The First Ripple” that it’s currently sharing across its platforms, like its Instagram, below.
Avaanti utilized an all-female team to capture the campaign, including director Vicky Lawton and photographer Anya Holdstock.
It features pro golfer Lily He, makeup artist and beauty executive Isamaya Ffrench, travel writer, stylist and on-air host Nneya Richards, celebrity stylist Micaela Erlanger and fashion editor Lauren Caruso.
Campaign assets are available to Forevermark stockists, including the campaign film, print, digital, social, in-store and out of home assets.
Avaanti is priced at $1,295 to $7,595 retail.
It features pro golfer Lily He, makeup artist and beauty executive Isamaya Ffrench, travel writer, stylist and on-air host Nneya Richards, celebrity stylist Micaela Erlanger and fashion editor Lauren Caruso.
Campaign assets are available to Forevermark stockists, including the campaign film, print, digital, social, in-store and out of home assets.
Avaanti is priced at $1,295 to $7,595 retail.
More on Collections
The Latest
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard SayThe credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for LuxuryKimberly Miller has been promoted to the role.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
Events & AwardsJan 08, 2026
Ana Khouri To Receive 2026 Gem Award for High Jewelry ExcellenceFounded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”
Weekly QuizJan 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsJan 08, 2026
Stuller’s Color of the Year Is a Stark Contrast to Pantone’s WhiteThe jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.
CollectionsJan 08, 2026
Gracie Abrams To Front New Chanel Jewelry CampaignThe singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
MajorsJan 08, 2026
Diamond Council of America Names New Board DirectorsThe nonprofit’s new president and CEO, Annie Doresca, also began her role this month.
ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.
Events & AwardsJan 07, 2026
Melee Adds 13 New Designers to NYC ShowThe trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.
TrendsJan 07, 2026
Amanda’s Style File: Go for GarnetJanuary’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.
SourcingJan 07, 2026
Diamonds Do Good Releases 2025 Impact ReportThe annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District BrawlFootage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.
MajorsJan 06, 2026
Zales Tests Out A New LookThe Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”
MajorsJan 06, 2026
LeachGarner Appoints New Director of SalesLinda Coutu is rejoining the precious metals provider as its director of sales.
SourcingJan 06, 2026
AGA Announces 2026 BoardThe governing board welcomed two new members, Claire Scragg and Susan Eisen.
TrendsJan 05, 2026
Amanda’s Style File: New Year’s EditionSparkle with festive diamond jewelry as we celebrate the beginning of 2026.
IndependentsJan 05, 2026
Jeweler Ben Nighthorse Campbell Dies at 92The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.
TrendsJan 05, 2026
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71Mohr had just retired in June after more than two decades as Couture’s retailer liaison.
SourcingJan 02, 2026
IDCA Elects New President, Board of DirectorsShekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to ResilienceThis year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.
EditorsDec 31, 2025
The Top 5 Stories of 2025Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail AcademyAs part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.
