Forevermark’s New Collection Is All About Gold

CollectionsMar 22, 2021

Forevermark’s New Collection Is All About Gold

“Avaanti” is modern and on-trend.

An open, knife-edge circle imagined as bypass cuff bracelets, studs with ear jackets and open rings makes up the new Forevermark “Avaanti” collection.
New York—Diamonds are merely a pinprick in the latest Forevermark fine jewelry collection. 

The new 20-piece “Avaanti” collection features 10-point diamonds set in 18-karat yellow, rose or white gold, with the collection emphasizing design over diamonds.

An open, circular motif with a rounded knife-edge is at once bold and feminine. 

Cuff bracelets and rings come in open, just touching and bypass versions, and the design is merely flipped sideways to adorn pendant necklaces, or, for earrings, interpreted as an open hoop or stud with ear jacket. 

For the wearer who needs a little more bling, there are versions featuring added diamond pave. 

“Avaanti” means “forward” in Italian, and Forevermark said it was inspired by the idea that one small ripple can create a giant wave.

The jeweler created a collection campaign, including a video called “The First Ripple” that it’s currently sharing across its platforms, like its Instagram, below. 
Avaanti utilized an all-female team to capture the campaign, including director Vicky Lawton and photographer Anya Holdstock.

It features pro golfer Lily He, makeup artist and beauty executive Isamaya Ffrench, travel writer, stylist and on-air host Nneya Richards, celebrity stylist Micaela Erlanger and fashion editor Lauren Caruso.

Campaign assets are available to Forevermark stockists, including the campaign film, print, digital, social, in-store and out of home assets.

Avaanti is priced at $1,295 to $7,595 retail. 

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

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