How ALROSA's Diamonds Do Good

Every year, about 3,000 physically disabled children will receive medical care in the new rehabilitation center in Yakutsk. ALROSA covered the construction expenses, which exceeded RUB 1 billion ($15,4 millions). The center can help 250 children at once, and their parents can stay with them during the rehabilitation course. It is well equipped not only with technics and qualified doctors, but also psychologists, working with parents and explaining them how to care about their kids. Before the center was created, families with disabled children should search for care outside Yakutia.

Unfortunately, sometimes it happens that children are left without parental love. These children need to be protected.

The company has financed $3 million to the construction of a social rehabilitation center for minors that is called Kharyskhal (eng. protective amulet) in Mirny. The main goals of the center are to help to save families, protect children, provide care for them in difficult times, and help children find new parents. It includes social, medical, psychological services and pedagogical work. While staying in the social center, children get food and housing, communication with peers and teachers, the opportunity to continue and finish their education and get additional skills.

Since 2017, ALROSA has been implementing a free medical screening for all employees in order to prevent serious diseases. People undergo screening under the programs “Men's Health”, “Prevention and Early Diagnosis of the Digestive System’s Diseases”, “Women's Health”, “Cardio screening” and “Audio screening”. Workers diagnosed with serious disease undergo treatment in leading medical institutions in Russia.

ALROSA helped to build a new hospital in Zhigansk, a small village in Yakutia ($6 million). A medical center with modern equipment has been built on the site of a cold old wooden building. In two years, thanks to the company's investments, the staff of doctors and nurses has been increased, new departments were added and new equipment installed. Diagnostics and treatment of patients reached a new, flagship level.

Every year ALROSA hosts over 4,000 sports and cultural events in the “diamond province” of Yakutia. The company has sponsorship contracts with various sports and cultural organizations. This is how the festival Nastroyeniye appeared in the towns of “diamond province”. Stars of basketball and acrobatic rock'n'roll, famous hockey players and wrestling champions, actors and choreographers came to Mirny, Aikhal, Udachny and Yakutsk to show their skills and teach children. Several thousands of children and adults attend the events. They meet the athletes with great pleasure, and participate in master classes and lessons. Every lesson is absolutely free.

As ALROSA’s top priority, social responsibility and mindful business is not limited by the regions of the company’s presence. ALROSA aims to expand its approach overseas and this year pulled efforts with Brilliant Earth — the retailer of ethically sourced and sustainable diamonds. Philosophies of both companies have much in common. Brilliant Earth and ALROSA share the same vision on importance of transparent provenance as well as using of sustainable metals and mitigating the effects of mining process.

Their partnership resulted in creating the limited Diamonds That Care collection of jewelry with diamonds, ethically mined in Yakutia. The items are made of natural brown-toned diamonds. Different hues of stones embody the diversity and abundance of nature and remind their owners how important it is to be aware and take care. As ALROSA’s social initiative, Diamonds That Care transmits the idea of awareness and personal responsibility. Every purchase of items from Diamonds That Care collection donates 10% to the Feeding America’s  COVID-19 Response Fund.

With the underlying idea called "I Care," ALROSA aims to draw attention to the diamonds as for the opportunity to do good twice — to bring joy and to give a helping hand those in need. Diamonds That Care collection jewelry piece is an easy way for everyone to make a contribution and invest in better world.

At the heart of each such initiative is a desire to help solve a social problem. But such initiatives are also aimed at showing that the responsibility of both manufacturers, retailers, and consumers is essential and setting an example for others. Care is probably the only thing where the interests of consumers, sellers and manufacturers converge at the same point, because the idea is much more important than the price or design.

Today, Brilliant Earth is the only partner of ALROSA in the US market for Diamonds that Care collections. But the company is always open to other ideas for social initiatives and charity projects, because diamonds can really help people.