The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
These Were Our 10 Most Popular Stories of the Year
Stories about diamonds, particularly diamond engagement rings, dominated.

New York—So, what were National Jeweler readers most interested in learning more about in this most unusual year?
The answers might surprise you.
Engagement ring stories were popular—particularly those involving celebrities—as were articles about lesser-known colored gemstones and stories about the industry’s biggest retailers, Tiffany & Co. and Signet Jewelers-owned chain Jared.
Per Google Analytics, these were the 10 most-clicked-on stories on NationalJeweler.com between Jan. 1 and Dec. 21, 2020.
Enjoy, and Happy New Year.
1) Thelma West Creates the Diamond Rings Dreams Are Made Of
Senior Editor, Fashion Ashley Davis wrote this October profile of jewelry designer Thelma West, who’s based between London and Lagos.
2) There’s No Doubt We Need to Know More About Gwen Stefani’s Engagement Ring
Country singer Blake Shelton popped the question to his longtime partner and fellow “The Voice” judge in October.
3) 5 Things to Know About ... Red Beryl
It’s the gemstone also known as bixbite, but there are some in the trade who think it should be called red emerald.
4) These Will Be the Top Diamond Jewelry Trends for the Holidays
De Beers and trends consultancy Adorn Insight offered predictions for gifting season in a report published in September.
5) 5 Things to Know About ... Fordite
Though not actually a gemstone, the man-made material tells the story of American automotive history.
6) 6 Trends and Observations from the 2020 Tucson Gem Shows
Senior Editor, Gemstones Brecken Branstrator shared her insights on the most popular stones and shapes from the February shows.
7) Tiffany Launches New Collection During Quarantine
T1 is a bolder take on the Tiffany T range, celebrating a woman’s personal power.
8) Jared Is Launching a New Engagement Ring Collection
It’s a collaboration with bridal gown designer Pnina Tornai.
9) Tiffany Wins $12M in Case Against Counterfeit Sellers
The jeweler took on operators of websites allegedly selling knockoff Tiffany & Co. jewelry and sunglasses as well as other luxury items.
10) A Designer’s Death Marks the End of a Decades-Long Partnership
Roberto Faraone Mennella was the creative force behind the eponymous label based between New York and Italy.
The Latest

Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

The platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Jim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.


When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

The organization also announced its international board of directors for the 2026-2027 term.

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.






















