The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
A New Book Charts One Designer’s Inspirations
“Farah Khan: A Bejewelled Life” is a diary into the mind of its eponymous jewelry designer.

New York—Farah Khan Ali is a jewelry designer, adventurer, wife, mother, and nature-lover, and a new book explores all of her sides.
Edited by Paolo de Luca, CEO of trend forecasting company The Futurist, “Farah Khan: A Bejewelled Life” is available from Rizzoli this month.
The visually abundant book breaks down the concrete—a finished piece of jewelry—into the abstract: the many inspirations and life journeys that inform a design.
The daughter of a successful Bollywood actor, Khan began designing jewelry in the 1990s and created her Farah Khan jewelry line in 2004, first selling at other retailers in her home country, India, before eventually opening her own retail outpost in 2010. The store closed but reopened in 2013 in Mumbai, where it remains today.
Khan’s extraordinary work, with the majority featured being one-of-a-kind pieces, is divided into five separate sections.
“Fluidity” takes the reader into Khan’s childhood vacationing on the beaches of Mauritius, and the designer’s lifelong love of water, while “Royal Flair” examines the inspiration she found in the walls of palaces belonging to childhood friends, and the impact that Mughal India and its rich art and architecture has had on Khan’s artistry.
“Naturalia” delves further into natural landscapes around the globe that have acted as a mental birthing ground for some of Khan’s most elaborate jewels, many of which depict animals.
“The Rose,” meanwhile, shows the designer’s most classically feminine creations, which are an ode to history in India and beyond.
Lastly, “Surreal Vision” shows the designer’s most geometric and graphic jewelry, inspired by architecture and visual patterns found, again, in India and around the world.
Accompanied by sketches, family photos and images of fine art and architecture, “Farah Khan: A Bejewelled Life” is a scrapbook of an artist and global citizen, creating a complete picture of a dynamic individual.
It’s available now for $125 through RizzoliUSA.com and various booksellers.
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