The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.
T.I.A., Part 1: Shopping for Rough in Kenya
Associate Editor Brecken Branstrator reports live from East Africa, where she is exploring the colored gemstone market with a group from the industry.
And now that I’m here, traveling through Kenya and Tanzania after Roger graciously invited me along on this trip so I could experience this end of the gemstone market firsthand as he buys rough, visits mines, and establishes important relationships in the communities, the phrase is frequently being thrown around as we navigate our way through the local environment and happenings.
My travel companions on this adventure include Roger and his wife, Ginger; Nancy Schuring of Devon Fine Jewelry and her husband Joe Portale, both of whom are part of the Devon Foundation, which helps people in Africa involved in the gem trade; and another gemstone cutter, Dan Lynch.
After flying into the airport at Mount Kilimanjaro and spending a night in Marangu, Tanzania, the following day found us traveling to Kenya to begin our adventures.
This supplied the first of many new experiences for me, which was watching as two gemstone faceters look through rough to decide which stones, if any, they wanted to buy.
We went to the office of gemstone dealer and broker Gichuchu Okeno in Voi, Kenya. (Gemstone dealer and broker are just two of the many hats Okeno wears. He also has his own mine and is working to build the local gemstone market, especially as it relates to cutting in the country—more on both of those in a future blog post—as well as being quite possibly the best tour guide and most gracious host imaginable.)
The first thing that struck me as I watched Roger sift through parcel after parcel of stones was how quickly he was able to navigate through them.
As Roger was looking through rough, he explained the flaws that could rule out a stone immediately—factors like an unfavorable color, a size that wouldn’t yield a big enough stone to sell, and of course, the presence of inclusions that could present problems when it comes time to facet the stone.
I sifted through amethyst, many different types of garnet, tourmaline and more, trying to see what they were seeing (and also lusting after almost every stone, regardless of whether or not it was of faceting quality).
There’s nothing quite like seeing the stones when they’re straight from the source and getting to understand what might take it to the next step in the market.
Stay tuned for more posts about our journey in Africa and the other sides of the gemstone market I’m seeing.
The Latest

Plus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.

René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Arien Gessner and Moss Makhoulian have been elevated into newly created roles.


A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

The association selected eight recipients for the funding program, which is in its second year.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.

Around 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.

The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.

After eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.

The new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.

The pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.

One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.

Charlotte Rose said her election is “a sign that this is an industry capable of change.”

Sponsored by Rio Grande Jewelry Supply

The American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.

The artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.

Its team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.

Falling oil prices were a factor in the slight month-over-month improvement.

The new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.

The clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.

The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.

The new watch commemorates Pokémon’s 30th anniversary.

The luxury retailer is now called Exemplar Luxury Group.

The “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.

























