The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
T.I.A., Part 1: Shopping for Rough in Kenya
Associate Editor Brecken Branstrator reports live from East Africa, where she is exploring the colored gemstone market with a group from the industry.
And now that I’m here, traveling through Kenya and Tanzania after Roger graciously invited me along on this trip so I could experience this end of the gemstone market firsthand as he buys rough, visits mines, and establishes important relationships in the communities, the phrase is frequently being thrown around as we navigate our way through the local environment and happenings.
My travel companions on this adventure include Roger and his wife, Ginger; Nancy Schuring of Devon Fine Jewelry and her husband Joe Portale, both of whom are part of the Devon Foundation, which helps people in Africa involved in the gem trade; and another gemstone cutter, Dan Lynch.
After flying into the airport at Mount Kilimanjaro and spending a night in Marangu, Tanzania, the following day found us traveling to Kenya to begin our adventures.
This supplied the first of many new experiences for me, which was watching as two gemstone faceters look through rough to decide which stones, if any, they wanted to buy.
We went to the office of gemstone dealer and broker Gichuchu Okeno in Voi, Kenya. (Gemstone dealer and broker are just two of the many hats Okeno wears. He also has his own mine and is working to build the local gemstone market, especially as it relates to cutting in the country—more on both of those in a future blog post—as well as being quite possibly the best tour guide and most gracious host imaginable.)
The first thing that struck me as I watched Roger sift through parcel after parcel of stones was how quickly he was able to navigate through them.
As Roger was looking through rough, he explained the flaws that could rule out a stone immediately—factors like an unfavorable color, a size that wouldn’t yield a big enough stone to sell, and of course, the presence of inclusions that could present problems when it comes time to facet the stone.
I sifted through amethyst, many different types of garnet, tourmaline and more, trying to see what they were seeing (and also lusting after almost every stone, regardless of whether or not it was of faceting quality).
There’s nothing quite like seeing the stones when they’re straight from the source and getting to understand what might take it to the next step in the market.
Stay tuned for more posts about our journey in Africa and the other sides of the gemstone market I’m seeing.
The Latest

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

Submit your pieces for a chance to win in this year's competition.

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.


Steven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.
























