This year’s honorees include a Midwest retailer and two multi-store independents, one in New York and the other in New England.
The 10 Colors That’ll Be Hot This Fall
There’s a hue for everyone in Pantone’s bi-annual color report.

Carlstadt, N.J.--The Pantone Color Institute is predicting that red will be big for fall, and green, and blue, and pink, and orange.
Essentially, there’s a hue for everyone in the bi-annual fashion color report, which uses the myriad looks presented at New York Fashion Week to determine the top 10 shades for the coming season.
Pantone said that Grenadine, Tawny Port, Ballet Slipper, Butterum, Navy Peony, Neutral Gray, Shaded Spruce, Golden Lime, Marina and Autumn Maple will be the most prevalent shades seen in women’s and men’s fall fashion.
The palette is not very different from last year’s fall colors.
“Bookended by a dynamic Grenadine red and a tawny Autumn Maple, the color palette for fall 2017 leans more to warmth,” said Pantone Executive Director Leatrice Eiseman.
“While comforting, enveloping colors and ease are crucial to the seasonal feeling, standout shades include a pale pink Ballet Slipper, a refreshing Golden Lime and a bright Marina blue. These hues add a striking touch when paired with the classic autumnal shades of Navy Peony, Neutral Gray, Butterum and Tawny Port.”
For the first time, Pantone also lent their color expertise to London Fashion Week, analyzing its dominant shades. The results were remarkably similar to New York.
“There is a commonality between the colors we are seeing on the runway in New York and London,” Eiseman said. “However … we are seeing a distinct difference between the shows in the two cities in the way these same colors are being combined.”
London’s top fall shades were Flame Scarlet, Primrose Pink, Toast, Bluebell, Royal Lilac, Otter, Navy Peony (which was also a pick for New York), Copper Tan, Lemon Curry and Golden Olive.
Eiseman commented, “Led by a vivid Flame Scarlet, the color palette for fall 2017 (in London) is comprised of strong classics colors complemented by a few unpredictable shades for the autumn and winter seasons. Unexpected combinations such as Royal Lilac and Otter Brown or Lemon Curry with Bluebell are eye-arresting and create an unusual color dichotomy.”
Late last year, Pantone said that the color of 2017 is Greenery, a color that is almost exactly the same shade as August birthstone peridot.
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