This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
7 pieces from Ruta Reifen
I love meeting and learning about new designers and collections; it’s one of my favorite parts of this job.
Most recently I met Ruta Reifen, a Brooklyn-based designer who presented her jewelry collection to a panel I was part of at the JA New York show called “The Big Pitch,” where 12 new designers from the recently held JA New York Summer show were invited to present their jewelry collection to a panel of retailers and one member of the press (yours truly).
Her debut collection, “So Fine,” consists of earrings, necklaces, rings and bracelets in 14-karat gold and sterling silver with colored gemstones, most commonly sapphires and rubies. All the pieces, hand-carved in wax, have a coral-like texture inspired by Reifen’s appreciation for organic forms, and influenced by nature and the ocean.
Check out seven pieces from the So Fine collection below.
To find out more about Reifen, or contact her about her line, check out her website at RutaReifen.com or email info@rutareifen.com.
The “Keter” necklace is made in 14-karat yellow gold with pink sapphires and rubies ($1,320).
The Keter gold ring, made in 14-karat yellow gold, is set with pink and white sapphires, rubies and a pear-shaped faceted morganite ($1,680).
The Keter gold cuff, in 14-karat yellow gold with white and pink sapphires and rubies ($1,280)
These 14-karat yellow gold stud earrings boast white sapphires and rubies ($390).
The “Safta” 14-karat yellow gold ring is set with white sapphires, rubies and a marquise-shaped faceted rhodolite ($1,680).
This 14-karat yellow gold “Vino” bracelet is set with rhodolite, pink sapphires and a marquise-shaped faceted morganite ($1,080).
The 14-karat yellow gold “Crown” ring, set with rubies and a pear-shaped faceted rhodolite ($1,160)
The Latest

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.


The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

























